• Title/Summary/Keyword: 진출 타당성

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Study on International Bases for Improving International Competitiveness of Korean ICT Industries (국내 SW기업의 해외진출을 지원하기 위한 해외거점 정책 연구)

  • Nam, Youngho;Kim, Inkyu;Yoon, Ilseon
    • Journal of Information Technology and Architecture
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    • v.11 no.1
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    • pp.53-62
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    • 2014
  • The research tries to find appropriate nations and cities of the international supporting centers according to Korean firms' requests. It also tries to find out proper designs of governance structure and strategic and operational control system of the center. Two methods are used to find out Korean firms' requests. One is the expert interviews and the other is the questionnaire survey. The email survey is sent to 120 firms of IT service, package software, telecom facilities and broadcasting equipment industries. Their opinions in addition to interview results are used as a basis of selecting potential regions for new centers and types of their services. According to survey results, southeast asia is the most preferred region and Indonesia, Vietnam, Thailand, Malaysia and Singapore are selected as potential nations for a location of the center in southeast asia. However, the survey result is not fully agreed with the interviewees' opinions. The interviewees tell that there are not much demand in nations with low purchasing power and low IT industry level. That is, Indonesia and Vietnam are not proper places for the centers.

A GateSensor for Effective and Efficient Entering/Taking Management of Vehicles for Construction Logistics (건설 자재 반출입 차량 관리 효율화를 위한 게이트센서)

  • Yoon, Su-Won;Song, Jae-Hong;Shin, Tae-Hong;Chin, Sang-Yoon
    • Korean Journal of Construction Engineering and Management
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    • v.12 no.1
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    • pp.85-96
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    • 2011
  • The access monitoring and control system of vehicles involved in construction logistics has been evolved from paper-based through bar code-based and to RFID-based management with pursuing automatic data collection and management. However, existing management methods have a limit that they still need manpower allocation for access control of vehicles. Therefore this research has proposed an framework that includes devices and an information system for effective and efficient data collection for access control of vehicles for construction logistics. And the proposed framework has been verified through a laboratory test using a prototype system developed in this research. It is expected that the installation methods of RFID antenna and tag for the framework could be applied to not only the access control of construction site but also various RFID applications at construction sites.

A Study on the Management Strategies of Korean Enterprises against the Factors of Locally Political Circumstance in Russia - Focusing on the Empirical Analysis of Structural Equation Modeling - (러시아 진출 한국기업의 현지 정치적 환경에 대응하는 경영전략에 관한 연구 - 구조 방정식 모형 분석을 중심으로 -)

  • Shin, Kwang-Ha;Park, Myung-Chan
    • International Area Studies Review
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    • v.12 no.3
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    • pp.111-133
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    • 2008
  • This study tries to analyze what the most significant factors are in Russia, where the Korean investing enterprises have to overcome and adapt to various difficulties, especially in terms of local circumstance politically. This main purpose of the research is to test empirically some relations between the managing strategy of Korean enterprises and the circumstance factors of politics in Russia while this is conducted in two stages. First, the research model is designed by reviewing relevant theories, previous studies, and the current investment conditions in local Russia. Second, the survey of Korean enterprises engaged in investment activities in there is done by collecting questionnaires from them with this survey. And the statistic method of structural equation modeling is used to testing some hypotheses. Explaining the analyzing tools, SPSS 12.0 for windows is being used for Correlation, Reliability, Validity and Multi regression and Finally the Path analysis is implemented by AMOS 7.0 for windows.

A Study on the Analysis of Cause and Effect Relationship between Korea Image Attributes and Korea Image Making in Uzbekistan (우즈베키스탄에서의 한국 이미지 속성과 한국 이미지 메이킹의 인과관계 분석)

  • Ryu, Ki-Hwan;Park, Myung-Chan
    • International Commerce and Information Review
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    • v.15 no.1
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    • pp.161-183
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    • 2013
  • The essential purpose of this study is to exemplify empirically some relations of between Korea image attributes and Korea image making in Uzbekistan. This study is for providing basically empirical analysis for intensifying Korea's economic capacity based on Korean image in Uzbekistan and for offering any kinds of implications for the entry and management activities of Korean enterprises in world-wide business. This study is organized in two stages. First, the study model is designed by reappraising relevant theories, previous studies and the current investment qualifications concerning the country image attributes and image making. Second, the survey of Uzbekistan people who are living in South Korea is accomplished by collecting questionnaires. SPSS 15.0 for windows is being activated for correlation, reliability, validity and finally the statistical method of structural equation modeling is utilized to testing the hypothesis by AMOS 7.0 for windows. In conclusion partially, Korea image attributes: economic capability, popular culture, national traits and enterprise competence are proved to influence positively to Korea image making: recognition, attractiveness and confidence which is considered generally by Uzbekistan people.

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A Study on the Validity of Host Call Service in the Family Restaurant using Fishbein Model (Fishbein 모델을 이용한 패밀리 레스토랑의 호스트 호명제 서비스 타당성에 대한 연구)

  • Seo Kwang-Kyu;Ahn Beum-Jun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.7 no.4
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    • pp.753-758
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    • 2006
  • The recent drastic increase of imported foreign restaurants provided the importance of service quality and the customer satisfaction is considered as the most important factors for the business activity. In order to identify the important factors for the customer satisfaction of the family restaurant in Korea, we attempt to test the validity of host call service as a significant variable in the family restaurant using Fishbein behaviour model. Based on literature review, the empirical study was conducted using the questionnaires for customers of the family restaurant in Seoul. Descriptive statistics, t-test, F-test and regression analysis were made of the gathered questionnaires using SPSS programs. The results shows that four hypotheses established in this study were significant. Therefore, host call service in the family restaurant should be introduced to increase the customer satisfaction. In conclusion, it proved that host call service in the family were the important factors that could satisfy the customers and the family restaurants will have to make a great effort to develop the differentiated service so as to enhance their competitiveness.

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A String of Partners: China's Strategic Outreach in the Indian Ocean (인도양에서의 중국의 전략적 팽창)

  • Yu, Ji-Hoon
    • Strategy21
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    • s.38
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    • pp.321-347
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    • 2015
  • 중국은 지난 10년간 아시아에서의 영향력 확대를 위한 팽창정책의 일환으로 인도양 주변 국가들과의 관계발전을 위해 국가 차원의 노력을 기울여왔다. '진주목걸이 전략(String of Pearls Strategy')으로 묘사되는 중국의 인도양 정책의 개괄적 성격에 관한 연구는 여러 학자들에 의해서 시도되어 왔으나, 인도양 주변 개별국과들과의 협력과 개입의 정도(The variation in the extent of China's Engagement and Collaboration with States along Its Indian Ocean sea lines of communication)에 영향을 미치는 구조적 요인에 대한 연구는 부재해 왔다. 이 논문에서는 인도양 주변 국가들에 대한 개입 및 관계발전을 위한 중국의 인도양정책을 국제정치학의 이론 중 '방어적 신현실주의(Defensive Neorealism)'의 이론적 틀에 근거한 '연성적 힘의 균형(Soft Balancing)'의 관점에서 고찰해 보고, 중국의 인도양 정책은 이 지역에서 중국의 팽창에 대한 미국의 견제 및 반발(Backlash)을 억제하고 중국의 에너지 안보를 보장하기 위한 전략적 정책의 결과임을 조명해 본다. 더불어 중국의 인도양 진출에 따른 미국의 정책대안을 예측해 본다. 본 연구의 목적을 위해 이론적 틀에 기반한 가설을 설정하고 인도양 주변의 11개 국가에 대한 교차 사례연구(Cross-sectional Case Analysis)를 통해 타당성을 검증한다.

Risk-based Profit Prediction Model for International Construction Projects (해외건설공사의 리스크 분석에 기초한 수익성 예측모델에 관한 연구)

  • Han, Seung-Heon;Kim, Du-Yon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.4D
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    • pp.635-647
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    • 2006
  • Korean construction companies first advanced to the international markets in 1960's and so far have brought more than 4,900 projects which account for 193 billion dollars approximately. With the large increase of national employment and income being followed by the achievement, Korea's construction industry has made an enormous contribution to the improvement of domestic economy for the last 40 years. However, recently the increased risk in international markets as well as the sharpening competition with foreign companies promising in terms of advanced technologies and low labor cost have been driving Korean construction away from the market shares. According to ENR (Engineering News Record, 1994~2003), it is revealed that 15.1% of top 225 global contractors are suffering from loss in international construction markets. This phenomenon is largely due to the highly uncertain characteristics of international projects, which are inherently exposed to various and complicated risky situations. Furthermore, especially for Korean construction companies, it is often the case that the failure in an international construction project cannot be offset by even a sufficient number of successful domestic achievements. Therefore, not only the selective screening among the nominated projects which have strong possibility of collapse but the systematic strategies for controlling potential risk factors are also considered indispensable in international construction portfolio management. The purpose of this study is to first analyze the causal relationships of the profit-influencing variables and the project success, and develop the profitability forecasting model in international construction projects.

Validity and Expected Effect of International Marketing Cooperative for Korean Animation (애니메이션 해외 배급 활성화를 위한 마케팅 협동조합 도입의 타당성 연구)

  • Kim, Young Jae
    • Cartoon and Animation Studies
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    • s.36
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    • pp.121-145
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    • 2014
  • Operating under the principle of user-benefit maximization and democratic user-control, cooperatives are being spot-lighted as a business model satisfying the various social, financial needs. In Korea, the Law of Cooperative was enacted as of December 2012, which has enabled the establishment of cooperatives in variety of industry fields. This study is to discuss the expected effect and validity of marketing cooperative as a solution for insufficient sales revenue in international distribution of Korean animation. The interviews with Korean animation studios found out the key problems of overseas distribution, which are; 1) lack of marketing expertise and weak organization, 2) lack of ancillary rights exploitation due to the deals based upon all rights package with the broadcasters who are not interested in ancillary business, 3) lack of localized marketing support in each territory. The solution for these problems takes large and long-term marketing investment and it is far beyond the capabilities of small Korean animation studios. Marketing cooperative can provide services not available otherwise such as in-depth market research which will help the improvement of international marketing expertise. Also. as the cooperative carries enough volume of animation catalogue, it can increase negotiation power satisfying the various needs of buyers. Also, it can provide the precise marketing support for each territory by integrating every process of value chain, from TV broadcasting, merchandising, and digital media platform. Above all, a clear benefit of marketing cooperative is that, because of its user-benefit and user-control principle, the principal-agent problem can be minimized while it maximizes the profit for member studios.

A Study of Pre-assessment Framework for Business Environment for Delivering Projects in a New Overseas Market (해외 신규 시장의 프로젝트를 수행하기 위한 사업환경 사전조사 프레임웍에 관한 연구)

  • Oh, Jungkeun
    • Korean Journal of Construction Engineering and Management
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    • v.16 no.3
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    • pp.78-90
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    • 2015
  • Due to a significant decrease in the number of construction projects in the domestic market of Korea, overseas expansion of the Korean construction companies has been accelerated in recent years. However, the practice of bidding at a low price and lacking information about foreign new markets caused many companies to fail in their entries to these markets. As a measure to prevent such failures, this study has developed a framework which first defines the key research items that must be identified beforehand and then classifies them into a structured way so that the construction companies can actually use this framework to be better prepared for their forays into the new markets. The framework was actually applied for a construction project in Morocco, and its usefulness was proven by the user's successful participation into the project, nevertheless the application and result was limited. Although perhaps this framework should be applied to many more construction projects for its validity to be verified and for its structure to be better standardized, the framework still has its value due to the following two reasons: first, it has systemized the research items that had been only conceptually defined but had never been organized, and second it can be utilized as a investigation tool at the marketing stage.

A Study on Attracting the United Nations Humanitarian Response Depot(UNHRD) (유엔 인도적 지원 물류센터 유치방안에 관한 연구)

  • Shin, Seok-Hyun
    • Journal of Korea Port Economic Association
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    • v.35 no.3
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    • pp.73-92
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    • 2019
  • Disasters and crises are spreading across the globe, and there has been an increase in the number disasters in northeast Asia, such as earthquakes in Sichuan, China, and East Japan. This study aims to propose a plan to attract facilities from the United Nations Humanitarian Response Depot (UNHRD). Although there are no prior domestic studies, the study focuses on the role of intangible benefits, values, and economic outcomes in attracting facilities. Based on an analysis of strengths, weaknesses, opportunities, and threats (SWOT) of Korea's host environment, using the UN's annual report and Korea's overseas emergency relief data, the study will analyze the status of relevant UN organizations and derive detailed strategies. In order to attract facilities from the UNHRD, it will be necessary to build and promote a cooperative system with domestic and foreign NGO experts in humanitarian assistance and joint proposals from government departments and local governments. In the long-run, it will be necessary to work closely with the relevant UN agencies to achieve strategic progress.