• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2006.06a
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• pp.23-45
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• 2006

본 연구는 차세대 휴대이동방송 서비스를 대상으로 고객, 기술, 사업자, 규제 4대 이슈별로 환경 불확실성 요인을 규명하고, 핵심불확실성요인(KUF)를 도출하였다. 도출된 KUF를 중심으로 환경의 잔여불확실성 수준 평가를 통해 시나리오 분석을 실시하고, 차세대 휴대이동방송의 진입전략 수립을 위한 방향을 제시하였다.

• Food preservation and processing industry
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• v.13 no.1
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• pp.3-16
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• 2014

${\bigcirc}$ SWOT 분석 내용을 토대로 신바이오틱스를 활용한 노년층 맞춤형 건강기능식품 시장 진입에 있어 고려 사항에 대하여 다음과 같이 제언함. ${\bigcirc}$ (노년층 맞춤형 건강기능식품에 대한 차별성 강조) 기존 시중에 판매되고 있는 건강기능식품의 경우 특정 연령층을 대상으로 한 제품이 아닌 전 연령층을 대상으로 한 기능성을 강조한 제품으로 각 업체별 시장 진입시 '노년층 맞춤형 건강기능식품'이라는 점을 부각, 차별성 확보 방안이 필요함. ${\bigcirc}$ (신바이오틱스의 기능성 홍보 방안 마련) 상기한 바와 같이 현재 홍삼 및 비타민 중심의 시장이 형성되어 있어 프로바이오틱스를 포함한 신바이오틱스에 대한 인지가 낮은 상황으로 이를 해소할 수 있도록 신바이오틱스 기능성을 강조한 홍보 방안 마련이 필요함. ${\bigcirc}$ (환자식 제품시장 진입 고려) 현재 국내 노년층 건강식품시장은 아직 규모 및 활성화가 미비한 도입기에 시장으로 판단되는 만큼, 노인 건강기능식품 시장에 우선 진입함으로써 가질수 있는 선발자 우위 확보 전략 또는 신비아오틱스 활용이 가능한 관련 시장 중 환자식(특수의료용도식품)제품 시장에 제품차별화를 통해 기존 시장에 진입하는 전략 등에 대한 고려가 필요.

• Journal of Convergence for Information Technology
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• v.10 no.4
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• pp.46-54
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• 2020

This study aims to develop and analyze the performance of a selective option straddle strategy based on forecasted volatility to improve the weakness of typical straddle strategy solely based on negative volatility risk premium. The KOSPI 200 option volatility is forecasted by the SVM model combined with the asymmetric volatility spillover effect. The selective straddle strategy enters option position only when the volatility is forecasted downwardly or sideways. The SVM model is trained for 2008-2014 training period and applied for 2015-2018 testing period. The suggested model showed improved performance, that is, its profit becomes higher and risk becomes lower than the benchmark strategies, and consequently typical performance index, Sharpe Ratio, increases. The suggested model gives option traders guidelines as to when they enter option position.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.11a
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• pp.275-282
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• 2006

급변하는 무한경쟁의 기업 상황에서 앞으로 기업의 생존을 결정할 새로운 시장과 신제품의 방향은 매우 중요한 전략결정이다. 블루오션 전략에서는 기업의 생존을 위해서 기존의 경쟁 시장에서 벗어나 개척되지 않은 새로운 시장으로의 진입을 강조하였다. 이러한 새로운 시장의 진입을 결정하는 방법으로 전략캠퍼스를 제시하였다. 그러나 전략캠퍼스는 기업에서 블루오션을 찾는 방법에서 한계를 갖고 있었다. 본 연구에서는 블루오션 전략의 전략캠퍼스를 대신하여 새로운 시장 또는 제품의 선정방법으로 Timko의 고객만족계수를 사용하였고 레드오션의 유지 전략을 잠재적 고객만족 개선 지수(PCSI Index)를 적용함으로써 고객의 소리를 통하여 블루오션의 접근하는 방법을 제시하였다.

• Proceedings of the KOR-KST Conference
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• 1998.10b
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• pp.296-296
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• 1998

고속도로 교통축은 고속도로와 운전자가 대체도로로 이용할 수 있는 표면가로로 구성된 가로망을 말한다. 이러한 고속도로에서의 도로망의 효율을 극대화하기 위해서 시행되고 있는 제어기법으로는 고속도로 진입램프에서의 램프미터링과 표면가로에서의 신호시간조정 등을 들 수 있다. 그러나, 이를 통합한 제어전략은 아직 고려되고 있지 못하다. 고속도로에서 사고나 극심한 혼잡으로 인해 지체가 되었을 경우 단순히 진입램프에서 램프미터링만을 실행하는 것이 아니라 부체도로로의 경로전환을 통해 고속도로교통축의 효율을 극대화할 수 있다. 이는 지능형교통체계(ITS)에서 고려하고 있는 경로안내시스템과도 결부된다. 그러므로, 고속도로 교통축에서는 진입램프에서의 램프미터링전략과 진출램프에서의 경로전환전략, 표면가로에서의 신호최적화전략을 통한 제어를 실행할 수 있다. 따라서, 본 논문에서는 고속도로에서의 진입램프미터링과 진출램프를 통한 경로전환, 표면가로에서의 신호시간조정을 통합한 제어모형을 구축하고, 그에 따른 통합제어알고리즘을 개발하는 것을 본 논문의 목적으로 한다. 통합제어모형은 적정 제어변수의 값을 구하기 용이하게 하기 위해 선형계획법을 적용하였으며, 시뮬레이션을 통해 통합제어알고리즘을 우수성을 검증하였다.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.43 no.10
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• pp.936-942
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• 2015

This paper suggests the significant strategies and their priority to deal with space transportation market trends. First, market trends related with technical improvement and change in demand are analyzed by the literature research. The three key trends are obtained: 'Increasing Demand of High-Performance Launch Vehicles', 'Rising of Low-Price Launch Vehicles', and 'Rising of Dual/Multi-Launch'. And then, strategies for developing the launch vehicle industry in Korea are selected from several studies about commercialization of Korean launch vehicle. The strategies are evaluated by the experts through pairwise comparison matrix and the criteria for this process is how significantly does the strategy effect on the launch vehicle industry through market assessment. As a result, reliable order of priority among the strategies are obtained. Under the three key trends, strategy to enhance reliability is most important. And, strategy to have price competitiveness has secondary priority to deal with 'Rising of Low-Price Launch Vehicles' trend and 'Rising of Dual/Multi-Launch' trend. On the contrary, strategy of government's support is secondary under 'Increasing Demand of High-Performance Launch Vehicles' trend.

• Journal of Korea Technology Innovation Society
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• v.12 no.1
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• pp.212-236
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• 2009

This study is an attempt to deduct environmental uncertainties facing next-generation convergence services, in four areas including customer, technology, service provider and regulation. We assess the level of residual uncertainty with regard to key environmental uncertainty factors, and conduct a scenario planning analysis. Based on the results of this analysis, we provide suggestions on market entry strategy for providers of this next-generation convergence service. The strategic assessment of six scenarios developed in this study, each with two levels of residual uncertainty (alternate futures and a range of futures) resulted in two key success factors (KSF), namely, customer demand trends and easing of advertising restrictions. Four types of strategic scenarios were then discerned, for each of which we present response capabilities that may be required of service providers, along with strategic suggestions. The results of this study are rich in implications for both policy-makers and regulators seeking ways to create and stimulate a convergence service market and prospective providers of next-generation convergence services, as they provide concrete tips related to market entry strategy, including efficient resource allocation, types of market entry and time-frames for entry.

• Review of Culture and Economy
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• v.17 no.2
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• pp.29-62
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• 2014

Game industry, one of cultural-content industry which is considered as a typical knowledge-based industry and creative industry, is not like the overseas expansion of traditional manufacture, and has different strategy and performance of export expansion through product or project-based strategy. Therefore, it should be approached by each content unit, and necessary to look at the factors that make their decision makings of foreign market entry vary. This study focuses on discovering creativity, absorptive capacity and strategic orientation(market orientation and innovation orientation) which affect the difference of distribution's decision making of entry into foreign market in game industry This paper examined 252 cases of online games in order to investigate creativity, absorptive capacity and strategic orientations for each foreign market and what entry type(among licensing, joint distribution, exclusive distribution) they chose according to the products developed in team level. This helps us analyze the factors affecting market orientation and innovation orientation in the perspectives of creativity and absorptive capacity in comprehensive way, and notice the phenomena which use different foreign distribution strategy though there are company incorporated abroad and their results. This study supplements the limit of the existing Resource-Based View, Resource-Dependent View, and traditional international business theories such as Transaction Cost Theory or OLI Paradigm(Eclectic Framework), and proves how company could reduce asymmetry of uncertainty and information in creative industry and whether they accomplish successful overseas expansion according to strategic orientations.

• International Commerce and Information Review
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• v.15 no.2
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• pp.49-69
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• 2013

It is important for Korean corporations enter the market of Africa, a repository of varied mineral resources including petroleum gas, in terms of resource securement, preoccupancy of emerging market, and expansion of diplomatic influence. Taking account of strategic value of Africa, the African market has an infinite potential for Korea who has insufficient resources, so it is very important to set proper market penetration strategies and to accurately evaluate their performances. This study is to analyze the performance of Korean corporations' market entry to Africa through casual relationship analysis between characteristics of Korean corporations' export environments, market entry strategies to Africa, and their performances. According to the result of analysis, market entry period, corporate management, and marketing strategy among strategic factors for foreign market entry positively influence on corporations' performances. Therefore, Korean corporations need strategies of centralization, segmentation, and marketing to improve their business performances.

• Journal of Technology Innovation
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• v.21 no.1
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• pp.199-228
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• 2013

Globalization has been accelerated in today's business environment. In this situation, the opening of economies can be either an opportunity or a treat for small and medium sized enterprises (SMEs) who have limited resources. Especially, managerial perception to the opening of economies carries on significant meaning because managerial perception determines future responses and strategies. Therefore, this study examined which innovation activities are related with SMEs' positive perception to the opening of economies. The activities of innovation are classified by types of generic strategy. Also, this study scrutinized the moderating effects of external search strategy and market entry strategy. In order to test hypotheses, this study analyzed data on Korean manufacturing firms collected in the Korean Innovation Survey (KIS). As a result, SMEs conducting innovation for differentiation strategy perceived the opening of economies positively. Search breadth and search depth moderated this relationship negatively and the first entry strategy moderated this relationship positively.