• Title/Summary/Keyword: 지향성

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A Typology of MNC's Foreign Subsidiaries: A Conceptual Model and Korean Cases (다국적기업 해외자회사의 유형분류법: 개념적 모형과 한국기업의 사례)

  • Kim, Min-Sook;Bang, Ho-Yeol
    • International Commerce and Information Review
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    • v.15 no.1
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    • pp.227-256
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    • 2013
  • Existing multinational subsidiary typologies seem to have limitations in two respects. First, the prevalence of subsidiary classification along two-dimensions fails to capture many distinct subsidiary types. Failure to reflect a sufficient richness in dimensionality can give rise to a partial picture of subsidiary typologies in the international business literature. A new typology developed from multi-dimensional approach will be required for reflecting various subsidiary roles in the multinational enterprise. Second, multinational subsidiary performing a number of activities is hard to be defined functionally across the value chain activities. In addition, multinational subsidiary roles can vary dramatically. In conclusion, despite a growing amount of work on subsidiary typologies, there seems to be limited convergence of results. the study regarding subsidiary roles still remain a challenge. In this respect, the purpose of this study is to develop a new typology based on multi-dimensional approach in order to overcome the limitations of traditional typologies. To classify subsidiary types, we propose 8 types of multinational subsidiary according to three dimensions that are adopted: (1) number of required value chain activities (2) subsidiary's sourcing capability and autonomy (3) global orientation (3) The case study analyzing Korean foreign subsidiaries appropriate for 8 types is performed to establish the validity of this study.

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The Effect of Internal Marketing on Customer Orientation of Dental Hygienists (내부마케팅이 치과위생사의 고객지향성에 미치는 영향)

  • Lee, Byung-Ho;Kim, Jung-Sool
    • Journal of dental hygiene science
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    • v.16 no.1
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    • pp.37-44
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    • 2016
  • The purpose of this study was to reveal association between internal marketing and customer orientation. Internal marketing was composed of empowerment, educational training, reward system, internal communication and management support. We thought these factors affect to the consumer orientation. For this study, 191 dental hygienists in Busan, Ulsan and Kyungnam are participated in this study. The data were analyzed with descriptive statistics, t-test, ANOVA, pearson's correlation coefficients, and stepwise multiple regression analysis with SPSS 18.0 program. In conclusion, we obtained the next results. First, the mean of internal marketing behavior was 3.22 out of 5. In terms of sub-domain, educational training (3.88) is the highest, followed by empowerment (3.35), internal communication (3.10), management support (3.05) and reward system (2.79). Second, the internal marketing factors of internal communication, reward system orientation, management support, empowerment, and educational training had positive correlations with customer orientation (r=0.189~0.381). Third, the influencing factor in customer orientation were educational training (${\beta}=0.277$) and empowerment (${\beta}=0.276$), adjusted $R^2=0.202$. As dental patients' desire to medical service quality becomes diversified, the analysis result is considered to help the future dental service management.

Energy Scenarios and the Politics of Expertise in Korea (한국의 에너지 시나리오와 전문성의 정치)

  • Han, Jae-Kak;Lee, Young Hee
    • Journal of Science and Technology Studies
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    • v.12 no.1
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    • pp.107-144
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    • 2012
  • Recently concerns on the energy future are rising in Korea after nuclear disaster of Fukushima in Japan last year. However, even after Fukushima disaster Korean government keeps on insisting nuclear oriented energy policy. Contrary to it, some of civil society's organizations(CSOs) including environment groups and progressive political parties are making strong voices for phase-out nuclear. As a way of phase-out nuclear activity researcher groups based on CSOs have presented several alternative energy scenarios against the official government scenario so that contest between the two senarios seems not to be avoided. This article aims to analyse the politics of expertise around energy scenarios in Korea by highlighting differences between two scenarios of government and CSOs in terms of epistemological and methodological base, value orientation, institutional foundation, and the socio-political contexts of scenarios. Our research shows that government's energy scenario is based on scientific-positivist epistemology, firm belief in value neutrality and forecasting method, and is built by neo-classical economists at government-sponsored research institutes in accordance with the 'Business As Usual' approach. In contrast, alternative scenarios of CSOs can be said to be based on epistemological constructivism, value oriented attitudes and backcasting method, and be built by collaboration of researchers and activists with different academic and social backgrounds after Fukushima nuclear disaster.

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The Effects of Fast-Food Franchisor's Proactiveness, Innovation, Risk-taking on Affective Commitment, Franchisee's External Representation and Service Delivery (프랜차이즈 본사의 기업가 지향성이 본사와 가맹점 간의 정서적 결속과 가맹점의 외부대표와 서비스이행에 미치는 영향: 패스트푸드를 중심으로)

  • Hong, Hee-Jeong;Ha, Dong-Hyun
    • Culinary science and hospitality research
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    • v.21 no.1
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    • pp.191-209
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    • 2015
  • The purpose of this study is to identify whether franchisee-perceived franchisor's proactiveness, innovativeness and risk-taking affect franchisee-perceived affective commitment with franchisor, and the affective commitment affects franchisee-perceived external representation and service delivery. Based on total 280 samples obtained from owners or managers of franchise fast-food restaurants in located in Yeongnam province, the research findings are as follows. Firstly, the innovativeness and risk-taking positively affect the affective commitment. Secondly, the affective commitment positively affects external representation and service delivery. But proactiveness does not affect the affective commitment significantly. These findings imply that firstly, franchisor should investigate consumer trends periodically and develop new successful menus and services more than competitors do, and implement new marketing techniques innovatively towards these menus and services. Secondly, franchisor had better adopt high return/risk strategies because of deepened competition and do bold decisions of price change etc. Also, in order to increase proactiveness, franchisor needs to launch new menus and services earlier than competitors and occupy market in advance, which strengthens affective commitment with franchisees. Thirdly, in order to increase affective commitment with franchisees, franchisor needs to match franchisor's value with franchisee's value and same value means same objective. Lastly, limitations and further research directions are also discussed.

A Study on Philosophy-based Human Resource Model in the Service Economy Era (철학기반의 서비스경제시대 인재상 연구)

  • Kim, JeaYoung;Kim, Hyunsoo
    • Journal of Service Research and Studies
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    • v.10 no.3
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    • pp.119-138
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    • 2020
  • Unlike the era of manufacturing-oriented industrial economy in the past, the era of service economy has characteristics intangible goods center, knowledge universalization, and expansion of needs, and many things that are of the economy are changing. In the past, the change in the environment was not fast, so even after analyzing the changed environment and deriving the talent needed for the company, it was possible to maintain a talent for the organization for a long time, so it is not proactive to build and apply talent. It became difficult to manage effectively. Therefore, in this paper, we conducted a normative study for deriving a desirable talent model rather than a descriptive human resource model. Human resources image suitable for the modern service economy era, the modern economic society and modern spirit were analyzed and reflected. The model in which the two opposing members of the organization, managers and employees, interact intensely and balance dialectically. A desirable talent in a modern organization must play the role of a manager, and the management and talent models in a modern organization can be said to be connected to each other like the front and back sides of a coin. The philosophy of human resources was presented in five dimensions: human, historical, social, economic, and management. The human resource model from eight factors: mastery, rationality, wisdom, customer orientation, innovation, flexibility, autonomy, collaboration. This study suggested that general talent model may vary depending on the company's type, empirical follow-up studies are needed the talents in each company in the future.

An Analysis of Differences in Motivation, Self-regulation Strategy use, Learning Style Preference among High, Medium, Low Achievers in an Online Gifted Program (온라인 영재교육 프로그램 성취 수준에 따른 학생의 동기, 자기조절전략, 학습양식 차이 분석)

  • Chae, Yoojung;Lee, Sunghye
    • Journal of Gifted/Talented Education
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    • v.25 no.6
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    • pp.905-926
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    • 2015
  • This study examined differences among high, medium, and low achievers' motivation, self-regulation strategy, and learning style in an online gifted program. The sample included 788 middle and high school students who participated in the 3-months online gifted program. Participants volunteerly completed 60 questions on their motivation, self-regulation strategy use, and learning style. Multivariate analysis of variance(MANOVA) was conducted for data analysis using SPSS 19.0. The results of this study showed that (1) as levels of students' achievement increased, levels of intrinsic motivation increased as well; (2) statistically significant differences also existed on the levels of elaboration strategy, effort management, and time management strategy use among three levels of achievement and (3) no significant differences in students' learning style preference were found between competitive or cooperative learning style. To sum up, high achieving students' levels of intrinsic motivation, elaboration strategy, effort management strategy, and time management strategy use were the highest compared to medium and low achieving students.

Establishment of Teaching Strategy Through Investigating Scientific Attitude, Learning Style, Student'S Preferences of Teaching Style and Learning Environments of Korea Science Academy Students (한국과학영재학교 학생들의 과학적 태도, 학습양식, 선호하는 수업형태와 수업환경 조사를 통한 수업전략의 수립)

  • Lee, Jeong-Cheol;Kang, Soon-Min;Huh, Hong-Wook
    • Journal of Gifted/Talented Education
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    • v.19 no.1
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    • pp.141-162
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    • 2009
  • The purpose of this study was to find out the learner's characteristics of students of Korea Science Academy by comparing general high school students and science high school students to Korea Science Academy students in terms of scientific attitude, learning styles, preferred teaching style, and learning environment, and to find out the differences of the learner's characteristics by gnender and school number, and to establish teaching strategies based on the findings. First, scientific attitude level of Korea Science Academy students was similar with science high school students and was high level comparing with general high students. Second, for learning style, the students of Korea Science Academy had many independent, collaborative and participatory types, Third, for the prefered science teaching style, the students of Korea Science Academy had high demands for diversification and thinking at higher levels girl students had open-mindedness and cooperation and voluntariness of higher level in scientific attitude, had more independent types in leraning style, and had higher preference of teacher's support, subject convergence and permissive atmosphere than boy students. there were no difference of student's characteristics and preferences by school number. Based on the findings, we proposed 4 teaching strategies.

SAR Analysis and Design the Microstrip Patch Antenna on Dual-Band(PCS/IMT-2000) (이중대역(PCS/IMT-2000) 마이크로스트립 패치 안테나 설계 및 구조에 따른 SAR 분석)

  • Choi, Yun-Hi;Shim, Ho-Sub;Kim, Nam;Park, Ju-Derk
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.15 no.1
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    • pp.12-20
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    • 2004
  • In this paper, the detection of 1 g and 10 g averaged SAR on human head caused by PCS/IMT-2000 handhold phones is analyzed and discussed. Planar structured Single-Semi-disc MPA and double-Semi-disc MPA is designed and resonance characteristics with variety of design parameters are analyzed. As a result, 2.0 ㎓ center frequency, at the bandwidth of single-semi-disc MPA and double-semi-disc MPA are 15.5 % and 31 %, respectively. And monopole antenna with W4 length is designed and compared with double-semi-disc MPA in SARs. The SARs caused by double-semi-disc MPA on folder type handset are 0.811 W/kg and 0.507 W/kg and are about 32.7 % lower than monopole-1.206 W/kg and 0.7552 W/kg. While the radiation pattern of the monopole antenna is symmetrical, that of planar structured antenna is asymmetrical and SAR caused by double-semi-disc MPA is less than SAR by the monopole antenna.

The effects of Corporate Social Responsibility on Organizational Identification and Customer Orientation by Flight Attendants (항공사 승무원이 인식하는 사회적 책임이 조직동일시 및 고객지향성에 미치는 영향)

  • Ko, Seon-Hee
    • The Journal of the Korea Contents Association
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    • v.15 no.8
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    • pp.495-504
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    • 2015
  • The purpose of this study is to examine the effects of corporate social responsibility on organizational identification and customer orientation by flight attendants. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 217 flight attendants was surveyed and 203 usable questionnaires were analyzed. Corporate social responsibility was divided into economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility by the literature review. Confirmatory factor analysis were conducted to validate the measured variables. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows. Firstly, 'economic responsibility' and 'philanthropic responsibility' have positive effect on organizational identification while 'legal responsibility' and 'ethical responsibility' have no effect on 'organizational identification'. As for the degree of influence, 'philanthropic responsibility' has a greater impact than 'economic responsibility'. Airlines should focus on the responsibility to the community as well as social contribution. Secondly, 'organizational identification' has positive effect on customer orientation. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

Relationship Between the Airline Cabin Crew Images and the Airline Employment Decisions (취업준비 과정에서 승무원 이미지와 취업결정과의 관계)

  • Kim, Young-Jin;Lim, Yeon-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.2
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    • pp.681-688
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    • 2017
  • This study examined the relationship between the cabin crew images and the airline employment decisions. The aim was to target college students to prepare for employment in airlines. The survey was conducted to achieve the research objectives using SPSS 20.0 based on 342 questionnaires. In addition, frequency analysis, factor analysis, reliability analysis, Correlation Analysis, and regression analysis were performed. The cabin crew image of the customer orientation and fashion affects the airline employment decisions of the students. The cabin crew image of professional expertise and appearance affect the airline employment decisions of the trust. The cabin crew image of customer orientation, fashion, and appearance affects the airline employment decisions of the students. Overall, the job must first be an understanding of the airline and it is necessary to consider a career professional approach. In addition, there is a need to recognize human services that emphasize the customer orientation factors of the crew.