A Large Number of Consumer Recommendations? or A Small Number of Friend Recommendations? : Purchasing Decision Making based on SNS (다수의 대중추천인가? 소수의 지인추천인가? : 소셜 네트워크 기반의 구매의사결정)
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- The Journal of Society for e-Business Studies
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- v.17 no.3
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- pp.15-41
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- 2012