• Korean Business Review
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• v.19 no.2
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• pp.117-140
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• 2006

The purpose of this study is to activate tourism industry in Sorak area where faces crisis arising from environmental change. To achieve its' purpose, this study investigated operational problem concerning about development of tourism in Sorak area and politic problem concerning about tourism resource in order to devise activation of regional economy through its effective conservation and development. and at same time, compared difference of perception between tourist and worker of tourism empirically in aspect of product, service, public marketing in order to activate regional tourism industry through effective development of tourism resource. Finally, this study also suggested countermeasure suitable for the above stated. As seeing above results, this study contributes to promote tourism in Sorak area by developing tourism resource in vein of localization age which means local area can be center of the world in consideration of globalization age without national boundary. Conclusively, it can be said that segmentation of tourism market based on tourist's interest needs to be accomplished through connection between regional limitation and academic research with making use of advantage of abundant tourism resource in Sorak area. what is more, supplement of attention. to improvement of service quality can cause more positive effect.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.1-10
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• 2018

For local festivals to be successful, it is important to cooperate with various entities and effectively utilize festival-related resources. Recently, many efforts have been made to improve the operation and management performance of local festivals in Korea, but systematic management and IT support have been insufficient. In this study, the factors affecting the IT governance of local festivals were derived through a literature review and the relationship to the festival performance was analyzed empirically. A survey was conducted with local festival organizers and stake holders, and the research model was verified using the regression analysis with total 109 samples. According to the results of the analysis, it was confirmed that marketing, processes and service management have a significant effect on festival performance within IT governance. The effect of festival performance on resource management was not statistically significant. This study demonstrates that the systematic operation and management of local festivals using IT governance is necessary for local festivals. It will be more meaningful if further study discuss the IT utilization guidelines and success cases through the innovative use of IT for local festivals.

• Journal of Korean Library and Information Science Society
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• v.42 no.1
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• pp.417-440
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• 2011

Public libraries face various changes and challenges in the knowledge society of the 21st century. The necessity of introducing 'marketing' concept into the management of public libraries is increasing. This study focuses on 'Family Place Library' program among the children services of public libraries in the United States. 'Family Place Library' is the library program for the youngest children and families, which has been spread over 300 public libraries of USA until February, 2011. The researcher did participation observation and in-depth interview at the libraries which are the main cases for 'Family Place Libraries' in New York, USA. And the researcher analysed the content of the program and did in-depth interviews with related professionals in and out of libraries over many states of USA. Based on the results of this study, the researcher suggested marketing strategies for the management of public libraries.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.285-291
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• 2018

The purpose of this research lies in analyzing the corelation between the eco-friendly management activities of a cosmetic company and customers' decision making in terms of purchase. In this research, 355 copies of questionaire from general customers were analyzed using the statistic package program of SPSS v.18.0. Based on the research analysis, the attributes of eco-friendly management activities can be categorized into three factors such as 'energy saving', 'contribution to communities', and 'environment-oriented services' and have the statistically meaningful positive influence on the three factors of customers' decision making; 'purchasing intention', 'assessment of purchase', and 'repurchase'. This research shows that the eco-friendly management activities of a cosmetic company is an important factor for its successful marketing strategy. This research has a significance in that it has studied the eco-friendly management activities of a cosmetic company through stereotyping. We can expect successful marketing effect if a cosmetic company uses eco-friendly products, information, and services in its eco-friendly marketing.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.10
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• pp.4328-4336
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• 2011

The aim of this study is to find changes of the attributes that influence the purchase of cut roses during recent five years(2007~2011) and suggest some implications on ways to promote cut roses marketing. For this purpose, a survey was conducted through the Internet among 1,100 randomly chosen people living in Seoul, Inchon and Gyeonggi Province in 2011. A total of 1,023 valid replies were received for the analysis of the survey which was carried out by the subsidiary consulting firm. The survey panels and estimation models to analyze changes of consumers' preference attributes during recent five years are same to them of Kim, et al.(2007). That is, empirical analysis tools such as ordered probit model, multinomial logit model, and conjoint analysis were used according to Kim, et al.(2007). This paper suggests several policy implications to set up the target market of cut roses and marketing mix strategy to specify the best 4P(product, price, place and promotion).

• Journal of the Korean Society for information Management
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• v.39 no.3
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• pp.133-163
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• 2022

This study aims to analyze the effect of marketing using Chinese public library WeChat official accounts on the perception of the library and loyalty. For this purpose, research possibilities were explored, and a questionnaire was developed through in-depth interviews with users who subscribed to the Chinese public library WeChat official accounts and those who did not. A survey was conducted with the questionnaire for public library users in six regions of China. As a result, it was confirmed that the characteristics of the official account operation had a positive effect on the perception of the libraries and users' loyalty. This study is meaningful in that it verified how Chinese public library marketing using SNS affected users' purpose on the use of libraries, perception of libraries, and users' loyalty, and suggested how to deal with WeChat official accounts among SNS types.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.507-518
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• 2013

Recently, research, development and interest in story-telling has been studied in the cultural industry across the board. In addition, the local legend, history, and the cultural heritage has been increasingly used for the marketing method. This research paper is to find the possibility from the legend, folk story and story-based contents of place names in Seoul. We'd like to find the legendary history and the type related to SEOUL, and to suggest the following application plan to maximize the potential of the contents ; Building a storybank, developing the contents-connected program, developing festivals using the legend and the folk story, developing the legend-connected product, and developing various cultural artistic contents with the place name legends.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.8
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• pp.5207-5212
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• 2014

City image improvement is very important, particularly in city tourism development because tourism depends on image. Some cities have made efforts to develop a positive city image with local festivals. The purpose of this study was to assess the tourists' satisfaction of local festivals. First, the city image was focused on three factors; city satisfaction, experience and convenience. Second, the city image was influenced significantly by city satisfaction and direct or indirect experience. These results show that effective strategies are needed for the successful IT implementation in local festivals. The use of mobile applications and GIS-based sensors provide local festival information for tourists who receive information, Finally, a well made city image combines city identity and originality, which will attract many tourists and visitors.

• Journal of Intelligence and Information Systems
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• v.23 no.2
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• pp.89-105
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• 2017

As the advances of technology in mobile networking and the popularity of online social networks (OSNs), the mobile social networks (MSNs) provide opportunities for marketing strategy. Therefore, understanding the information diffusion in the emerging MSNs is a critical issue. The information diffusion address a problem of how to find the proper initial nodes who can effectively propagate as widely as possible in the minimum amount of time. We propose a new diffusion scheme, called Hotspot DBC, which is to find k influential nodes considering each node's mobility behavior in the hotspot zones. Our experiments were conducted in the Opportunistic Network Environment (ONE) using real GPS trace, to show that the proposed scheme results. In addition, we demonstrate that our proposed scheme outperforms other existing algorithms.

• Korean Institute of Interior Design Journal
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• v.26 no.3
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• pp.55-62
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• 2017

As recently too many local museums have been built in the whole country, most of them cannot attract enough spectators. In order to resolve this problem, it is needed for local museums to differentiate their spaces and programs related to their exhibition. Thus, the purpose of this study was to analyze the characteristics of spaces and programs of local museums from the perspective of spatial marketing to activate them, and contribute to development of local cultures. This study targeted historical public museums located in Seoul and Incheon. Through preceding research, an analysis frame was established based on the keywords related to spatial marketing, and then the characteristics of spaces and programs of local museums were analyzed based on the frame. The study results are as follows. 1) Access convenience refers to openness that public museums located in Seoul and Incheon can embrace accessible locations, points of interest, and convenient facilities easily recognized by pedestrians. 2) Symbolic formativeness is to express symbolic historical contents in the museum lobby or exhibition to show the identity of local museums. 3) Visibility is needed for direct guidance signs or spaces to let spectators know directions and locations. 4) Public concern is for spectators and local residents to participate in local museums to share and utilize their partial spaces. 5) Interactivity is to induce activation of local museums by utilizing experience exhibition contents and having spectators directly contact exhibits. 6) Interest is related to cultural festival programs of exhibition to arouse spectators' and local residents' curiosity. 7) Participation is to activate spaces and spectators by providing educational programs. 8) Usefulness is to induce spectators' interest in local museums by providing historical, social, and cultural information. These results are expected to be used as baseline data to suggest a new direction for activation of local museums from the perspective of spatial marketing.