• Bulletin of Food Technology
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• v.24 no.4
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• pp.662-675
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• 2011

본 내용은 국내 고추 주산지 지자체 고추관련 업무 담당자 중심으로 국내산 고추 가공제품의 유럽시장 수출을 위하여 수출전략을 수립하고자 독일 쾰른에서 열리는 세계 최대 국제식품박람회 2011 ANUGA에 참석하여 세계 고추 조미료 및 고추 가공제품의 품질, 기술현황, 가격 등을 조사하고 독일 뒤셀도르프, 네덜란드 로테르담, 암스테르담 등에 있는 현지 대형 식품 유통업체, 한국식품 수입업체, 농수산물 유통공사와 헝가리, 체코 지역의 농산물 시장을 방문하여 유럽 고추 제품 수집 및 시장조사를 하여 한국산 고품질 고추 조미료 및 가공제품의 해외 시장 수출을 촉진하고자 한다.

• Journal of Global Scholars of Marketing Science
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• v.5
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• pp.1-14
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• 2000

김해시에는 약 3,000개가 넘는 기계산업을 중심으로한 전국 두 번째로 많은 중소기업이 있다. 김해국제공항이 10km 이내에 있으며, 부산항과 마산항, 가덕신항만이 자동차로 30분 거리에 있고 서울, 대구, 광주로 가는 고속도로와 울산, 양산, 부산, 창원, 진주를 잇는 동남 공업벨트의 중심지로서 사통팔달의 최적 교통조건을 갖추고 있다. 또 남해바다 해양성기후의 영향을 받아, 화훼, 과수, 채소 등의 신선농산물 재배에도 최적이며 공항을 통해서 50분 거리의 후꾸오까와, 70분 거리에 있는 동경에 이들 농산물의 신속한 수출도 용이하다. 한편 김해시는 가락국의 가야문화권 중심도시로 국립김해박물과의 개관, 문화유적의 복원 등으로 관광도시의 면모도 갖추어 가고 있다. 김해시는 이러한 입지적 요건을 최대한 활용하여 다음과 같은 지역전략산업을 육성하여야 할 것이다. 첫째, 기존의 기계 자동차 금속산업은 지식집약형 기계산업(정밀의료기기 및 첨단 자동차부품포함)으로 특화하여야 할 것이다. 둘째, 화훼 및 농산물수출은 현대화된 재배시설 및 유통시설의 조성, 수출전문생산단지 조성, 대체에너지의 개발 등으로 수출경쟁력을 제고시켜야 할 것이다. 셋째, 기존 기계산업을 정보기술산업과 접목시키는 벤처기업의 육성으로 장기적으로는 하청구조의 산업구조톨 지양하고 기술개발을 통해 경쟁력있는 중소기업을 육성시켜야 할 것이다. 넷째, 유적, 화훼 등의 관광자원을 개발하여 부산과 제주도를 잇는 관광도시로 육성시켜야 할 것이다. 끝으로 인제대학의 특성화분야인 의생명공학을 중심으로 우리나라 최초의 헬씨어밸리(healthier valley)조성올 통해 생물 건강소재산업을 개발하는 것이 바람직 할 것이다. 이상의 특화산업들이 산업연관 효과를 가지고 조화있는 발전을 할 때 21세기의 경쟁력 있는 김해시 건설이 가능할 것이다.

• International Commerce and Information Review
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• v.13 no.1
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• pp.29-52
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• 2011

A predictable and manageable output is desirable for most businesses. However, it is very difficult to control the quality and quantity of products in the food and agriculture business. Predictable outputs help managers plan their marketing, sales, and inbound and outbound logistics, but these are not easy to achieve in the food and agriculture business. Various industries have adopted different levels of automation and utilization of information systems for quality/quantity control; however e-Commerce of the food and agriculture industry is far behind those of other industries. Today, the food and agriculture industry is supposed to be more integrated than ever in order to reduce risks and improve processing costs, from farm to table. Since its operations including production, processing, storage, distribution, and management are dispersed all over the world, the food and agricultural industries now depend more on IT than other industries. This study attempts to develop a framework to analyze the current situation of agricultural product e-Commerce in Korea, and finds out the actual situation of the farmers operating on-line shopping systems through the developed framework and suggests some improvements.

• Journal of the Korean Society of Food Science and Nutrition
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• v.37 no.12
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• pp.1667-1673
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• 2008

This study was conducted to investigate the purchase behavior of environment-friendly agricultural products (EFATs) and to provide necessary information for planning and executing effective marketing strategies for producers and distributors. The subjects of this study were 306 housewives in the Seoul area over the age of 20. The result of this study showed that once a month topped with 38.9% in the frequency of purchase, vegetables were the highest with 83.3% in the percentage of purchase and the place of purchase most frequented by consumers discount stores (45.8%), but purchases from farmers were the lowest with 3.6%. TV/radio topped the list of information resource with 3.42, followed by family/relatives/friends (3.33) and newspaper/ magazine (3.31). Those surveyed listed sanitary condition/freshness (4.43), safety (4.20), nutrition (4.05), and taste (3.99) as major evaluative criteria for choosing organic food, in order of importance. Finally, consumers seem to be satisfied with the nutrition (3.75), safety (3.71), and freshness (3.70) of the products and they were dissatisfied with the price of the products.

• Journal of the Korean Geographical Society
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• v.38 no.1
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• pp.104-126
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• 2003

This study found that was done to find the commercial and physical distribution system of the agricultural physical distribution center of the agricultural co-operation and considers the receipt region of agricultural, livestock and marine products of the agricultural physical distribution center established for the efficiency and integration of physical distribution by season. And this study clarified the relationship between regional characteristics and regional types of distribution in accordance with the sales of each product. According to the research, the agricultural physical distribution center of Cheongju agricultural co-operation receives agricultural, livestock and marine products from all over the country as the core region in Chungcheongbuk-do and deliveries mainly to some regions in Chungcheongbuk-do, Chungcheongnam-do and Daejeon city. That's e agricultural, livestock and marine products that the agricultural physical distribution center of the agricultural co-operation deals with the required freshness. Therefore, the physical distribution center forms the regional physical distribution system to mainly receive products from the regions where are relatively near the center and to delivery to the nearby region. This delivery of agricultural, livestock and marine product significantly influences the sales strategy as well as the economic principles of demand and supply.

• Journal of Agricultural Extension & Community Development
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• v.4 no.1
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• pp.41-56
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• 1997

1970년대 이후 도시 중심의 급속한 공업화 정책을 추진한 결과, 농촌의 저발전 문제에 직면하고 있다. 1980년대 중반부터 이에 대한 대응전략으로서 농공단지 개발을 통한 산업유치, 농산물 가공산업 개발 및 유통체계 개선, 관광농업 개발 등이 논의되어 왔다. 오늘날에 와서는 WTO 체제 하에서 농산물 무역자유화가 보편적인 규범으로 자리잡아 가면서 이러한 변화를 더욱 재촉하고 있다. 이 글의 목적은 농공단지와 관광농원을 중심으로 우리 나라 농산업 발전과정을 고찰하고, 향후 발전 방향을 제시하는 데 있다. 농공단지와 관광농원 육성사업의 특성과 성패요인을 분석하는 데 있어서 이용된 자료는 주로 2차자료이다. 농공단지조성사업의 성과에 대한 많은 논란에도 불구하고, 개량적인 지표는 그것이 농촌지역경제 활성화에 직간접적으로 공헌하였음을 보여준다. 농촌노동력의 66.1%를 고용하고, 이들에게 1인당 월 평균 70만원 이상의 소득을 제공해 주었으며, 서비스업 등 관련산업의 성장에도 영향을 미쳤기 때문이다. 그러나 농공단지조성사업은 많은 문제점도 안고 있다. 농촌지역에 숙련 노동자가 부족하며 직업훈련 기회 및 창업지원 프로그램이 도시지역에 집중되어 있다. 또한 입주 기업이 농산물이나 골재 등 현지 자원을 활용하는 경우가 매우 적은 것으로 나타나고 있다. 이에 대한 대응책으로서 농촌 주민들이 손쉽게 참여할 수 있는 직업훈련 프로그램을 개발하여 제공해야 하며, 경영과 시장정보 분석 등을 기술적으로 지원할 수 있는 효과적인 지도체계를 구축해야 한다. 관광농업은 새롭게 떠오르는 산업이다. 아직 기반이 취약하지만 국가 경제성장과 도시화 진행 추이에 비추어 볼 때 관광농원은 점차 증가할 것으로 전망된다. 하지만 이 산업의 지속적인 발전을 위해서는 정책의 유연성을 확보해야 하고, 농원운영자의 경영능력이 향상되어야 하며, 수요의 계절성을 극복해야 하는 등의 과제를 안고 있다. 또한 공동운영 형태의 농원에 있어서는 참여자들을 효과적으로 조직하고, 토지소유권 분쟁을 해소해야 하는 문제가 있다. 무엇보다도 아직 이 산업의 기반이 취약하다는 전제 위에 점진적이고 지속적인 재정과 기술지원이 요청되고 있다. 다양한 운영 프로그램의 개발과 지역내 네트웍 형태의 연계개발 방식의 채택이 필요하며, 관광농원이나 농어촌휴양지 개발지역에서는 산업개발 및 주거지 개발계획이 관광여건 조성과 총체적으로 연계되어야 할 것이다.

• The Korean Journal of Franchise Management
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• v.4 no.1
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• pp.1-24
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• 2013

The purpose of this work is to analyze the case that Yeongju Municipality Government of Gyeongbuk and Jung Donuts Co., Ltd., a franchise company, activated local economy through Farm's Franchise Commercialization (FCC) and to establish the concept of FCC. As a food service franchise company, Jung Donuts specializes in making and selling glutinous rice donuts. In cooperation with Commodity Dept. of Yeongju Municipality Government, the company cultivates raw materials under contract. Such farm's franchise business has the following advantages: First, it is meaningful in the point that it contributes to opening a new market of local agricultural products in a stable way. In short, by using most agricultural products of Yeongju as raw materials, the business serves as a stable market for farmers. Secondly, it is possible to set a reasonable price through stable supply of raw materials. It is to advantages of both producers and consumers. Thirdly, the business brings about the effect of employment rise. It can cause increases in employment of franchise head office and its agencies, and of the Commodity Dept.. Lastly, it produces the promotion effect of local special products. By expanding its agencies across the country, a franchise business can promote the items of raw materials in terms of marketing. The successful FCC needs to meet three requirements as follows. The first one is to establish systematic logistic system. Stable logistic system is required in order to directly distribute and deliver products to nationwide agencies by a producing place. The second one is constant R&D activity. Through the activity of R&D of raw materials and equipment, they should be used most effectively. The third one is to build mutual trust relationship. For long-term business achievements, it is required to establish mutual trust relationship in which relevant entities share their visions with each other and cooperate with each other.

• Journal of agriculture & life science
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• v.44 no.6
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• pp.213-222
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• 2010

The purpose of this study is to detect challenges and matters for improvement, an recent emerging export market with high potential for Korean agricultural products, and to finally find out measures to increase agricultural export to the market. In order to expand the export of agricultural products to Russian Far East, first of all, Competitiveness in terms of quality and price could be enhanced by improving production facilities, developing new technologies and improving logistical system. Secondly, the export volume should be secured in a stable manner, and it can be achieved by systematically running a larger export organization and unifying contact points. Thirdly, the screening, transportation and storage of agricultural products at low temperature should be offered at the local transportation and distribution stage. Fourthly, the consumers of Russian Far East have very little knowledge of the Korean agricultural products. To overcome this, more active PR, promotional and marketing activities are required.

• The Journal of Industrial Distribution & Business
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• v.2 no.2
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• pp.39-45
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• 2011

The Korean distribution industry is gearing up for an endless competition. Greeting low growth era, less competitive parties will be challanged seriously for their survival. But for large discount stores, they have shown steady annual growth for years. However, because of the saturation for numbers of stores, the difficulty of gaining new sites, and the changes in the consumer's consumption behavior caused by the recession, now they are seeking for a new customers-based business formats. Accordingly, a large corporate comopanies made supermarkets which are belonged to affiliated companies of large corporate comopanies. They based on the strong buying power, focused on SSM(Super Super Market) ave been aggressively develop nationwide multi-stores. The point is that these stores are threatening at small and medium-sized, community-based private supermarkets. Private supermarkets and retailers, who are using existing old operation systems and their dilapidated facilities, are losing a competitive edge in business. Recent the social effects of large series of corporate supermarkets for traditional markets has been very controversial, and commercial media, academia, and industry associated with it have been held many seminars and public hearings. This may slow down the speed in accordance with the regulations, but will not be the crucial alternative. The reason for this recent surge of enterprise-class SSM up, one of the reasons is a stagnation in their offline discount mart, so they are finding new growth areas. Already in the form of large supermarkets across the country got most of the geographical centre point and is saturated with stages. Targeting small businesses that do not cover discount Mart, in order to expand business in the form of SSM is urgent. By contrast, private supermarkets are going to lose their competitiveness. The vulnerability of individual supermarkets, one of the vulnerabilities is price which economies of scale can not be realized so they are purchasing a small amount of products and difficult to get a quantity discount. The lack of organization and collaboration, and education which is not practical, caused the absencer of service-oriented situations. As a first solution, making specialty shops which are handling agricultures, fruits and vegetables and manufactured goods is recommended. Second, private supermarkets franchisees join the organization for the organization and collaboration is recomaned. It can be meet the scale of economy and can be formed a alternative business formats to a government. Third, the education is needed as a good service will get consumer's awareness. In addition, a psychological stores operating is also one way to stimulate consumer sentiment as SSM can't operate. Japan already has a better conditions of their lives through small chain expression. This study includes the vulnerabilities of private supermarkets, and suggests a competitiveness reinforcement strategies.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.147-157
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• 2022

This study tried to propose a smart farm technology strategy suitable for the domestic situation, focusing on the differentiation suitable for the domestic situation of ICT technology. In the case of advanced countries in the overseas agricultural industry, it was confirmed that they focused on the development of a specific stage that reflected the geographical characteristics of each country, the characteristics of the agricultural industry, and the characteristics of the people's demand. Confirmed that no enemy development is being performed. Therefore, in response to problems such as a rapid decrease in the domestic rural population, aging population, loss of agricultural price competitiveness, increase in fallow land, and decrease in use rate of arable land, this study aims to develop smart farm ICT technology in the future to create quality agricultural products and have price competitiveness. It was suggested that the smart farm should be promoted by paying attention to the excellent performance, ease of use due to the aging of the labor force, and economic feasibility suitable for a small business scale. First, in terms of economic feasibility, the ICT technology is configured by selecting only the functions necessary for the small farm household (primary) business environment, and the smooth communication system with these is applied to the ICT technology to gradually update the functions required by the actual farmhouse. suggested that it may contribute to the reduction. Second, in terms of performance, it is suggested that the operation accuracy can be increased if attention is paid to improving the communication function of ICT, such as adjusting the difficulty of big data suitable for the aging population in Korea, using a language suitable for them, and setting an algorithm that reflects their prediction tendencies. Third, the level of ease of use. Smart farms based on ICT technology for the development of the Industry6.0 (1.0(Agriculture, Forestry) + 2.0(Agricultural and Water & Water Processing) + 3.0 (Service, Rural Experience, SCM)) perform operations according to specific commands, finally suggested that ease of use can be promoted by presetting and standardizing devices based on big data configuration customized for each regional environment.