• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.128-137
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• 2012

Chungcheoungnam-do public relation office remodeling in Hangdam-do resting place is transpotation hub. But many people are not using because discrepancy between the lack of publicity surrounding. public relation office unique role is racking with limited content and mixing operations. Thus, in public relation office to inform the development of new content items in conjunction with the development of advertisements is required. Regional branding can be the basis of the active region by unique region image to define regional identity to create regional image to secure sustainable competitiveness. The purpose of study predict remodeling aspect through analysis of existing public relation office and similar research on domestic and international facilities management practices and success factors for other public relation office. The basic design plan through a feasibility study, the first floor is specialties dealership and the second floor is cafe, public relation office and therapy space.

• Journal of Korea Entertainment Industry Association
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• v.13 no.6
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• pp.1-14
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• 2019

This study explored ways to activate tourism promotion centers located in 23 regions of Gyeongsangbuk-do and carried out qualitative research through FGI(Focus Group Interview) to the heads of tourism promotion agencies, public officials, and professors. The FGI(Focus Group Interview) analysis results discussed the problems of tourism promotion and information center facilities recognized by stakeholders in Gyeongsangbuk-do and service improvement cooperation. At a time when the importance of the tourism industry is being emphasized, it is time to expand and improve the facilities of the tourism promotion center as a tourism information facility for Koreans and foreigners. Gyeongsangbuk-do Province has a natural environment and unique tourism resources that can become a tourist attraction in South Korea. In particular, four topics were drawn: providing satisfaction with visitors linked to regional economic revitalization cooperation and tourism guidance, and measures to boost revenue generation at public relations centers and information centers in Gyeongsangbuk-do.

• Journal of the Korean Society of Earth Science Education
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• v.14 no.2
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• pp.95-111
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• 2021

This study introduces the new role of science museums. The practitioners from seven domestic science museums and four overseas ones participated in this study and responded the questionnaires. I identified what kind of science culture programs there are, if those programs were successful or not, and if unsuccessful, what kind of improvements can be made to be successful. The participating practitioners in science museums also developed an ideal and realistic community cooperation-based science culture programs and I explored the role of a new science museum for this purpose. In the case of current science culture programs, the most successful or not was the participation of visitors according to public relations, and the importance of public relations were mentioned as improvements. For a successful community cooperation-based science and culture program, active promotion, pre-operation team, dedicated personnel, open mind, and same purpose of other institutions, the will of both institutions, and economic support sponsors are important variables. In the case of the domestic science museums, the actual development and operation of the program showed that a successful community based program must have cooperation with other institutions in the same region, win-win connections, the dedicated human resources, and that each science museum's strengths were maximized. The science culture programs in the 21st century will enhance the innovative role of science museums making the use of local human and physical infrastructure, reflecting the needs of citizens, taking the initiative in the community, fostering cooperation-based professional human resources, and communicating smoothly with the government or local governments.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2013.10a
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• pp.443-447
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• 2013

홍보관, 영상관, 야외공연장 등 체험하며 소통할 수 있는 해양문화공간으로 조성하여 지역의 체계적이고 독자적인 문화콘텐츠를 연구하며, 지역 특성에 맞는 스토리텔링을 개발하고 지역경제 활성화와 등대만의 고유한 해양문화 관광 콘텐츠를 개발하는 것을 목적으로 한다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2012.10a
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• pp.328-331
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• 2012

등대 시설을 홍보관, 전망대, 소공원 등을 갖춘 해양문화공간으로 조성하며 지역의 체계적이고 독자적인 문화콘텐츠를 연구하여 지역 특성에 맞는 스토리텔링을 개발하고 지역경제 활성화와 등대만의 고유한 해양문화 관광 콘텐츠를 개발하는 것을 목적으로 한다.

• Broadcasting and Media Magazine
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• v.23 no.2
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• pp.43-57
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• 2018

2018년 2월 우리나라는 평창 및 강릉 지역에서 동계올림픽을 개최하였다. 평창동계올림픽 기간을 활용하여 우리나라의 앞선 ICT 기술을 홍보하기 위해 5G, UHD, IoT를 주제로 ICT 홍보관, 5G 및 UHD 체험버스 등 다양한 행사를 마련하였다. 본 고에서는 지상파 UHD 방송 채널로부터 동계올림픽 경기 방송을 고정 환경에서의 UHD뿐만 아니라 이동 중 HD 방송을 동시에 시청할 수 있는 UHD 모바일 방송 시범서비스에 대한 현황과 시사점에 대해 논의하고자 한다.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.159-172
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• 2017

This study examined the predisposing, enabling and need factors, based on Andersen's behavioral model, affecting intention to use community organizing services at a community welfare center. 725 people aged 20 and older who lived in Gwang-jin-gu participated in this study and multiple linear regression analyses were utilized to analyze the deputation. The results demonstrate that intention to use is primarily affected by predisposing factors, age and duration of education. Female and more educated people were significantly associated with the intention to use community organizing services. Enabling factors, reputation and image of the community welfare center significantly affect intention to use community organizing services. People are more likely to use community organizing services when there is higher reputation of the community welfare center and better image of the community welfare center. Finally, intention to use is primarily affected by welfare consciousness, a need factor. People who have liberal welfare consciousness are more likely to use community organizing services. These findings provide implications and suggestions for increasing intention to use community organizing services at a community welfare center.

• 지역과문화
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• v.7 no.2
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• pp.57-84
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• 2020

The Literature Museum Network aims to realize the legislative purpose of the Literature Promotion Act and achieve balanced development of local literature centers across the country. In the Literature Museum Network, the literature museum network support center will be established by region to take charge of cooperation projects between local literature centers, which will be the culmination of the National Literature Museum of Korea. It is intended to test-run various projects planned by the Munhakwan Network Support Center to create derivative contents, or to establish a regional hub literature center in charge of education and other affairs of the literature museum's workforce. If the existing metropolitan administrative districts are used to form zones, the entire country can be organized into four zones. They include the Seoul-Gyeonggi Literature Museum Network (23 local literature centers), the Gangwon Chungcheong Literature Museum Network (32 local literature centers), the Yeongnam Literature Museum Network (30 local literature centers), and the Honam Jeju Literature Museum Network (22 local literature centers). One literature museum network support center will be established for each region and one local literature center will be selected as the hub literature center. The Literature Hall Network Support Center is in charge of collecting and managing literary materials, developing contents and programs, promoting and foreign cooperation, etc. The hub literature museum will be in charge of pilot operation of content and programs, training and education of experts in the literature museum, and running joint storage facilities. This structural system and efficient operation of the literature museum network will ultimately provide an opportunity for the formation of cultural governance in which the power and public nature of the establishment of literary promotion infrastructure are secured.

• Korean Institute of Interior Design Journal
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• v.21 no.2
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• pp.133-140
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• 2012

Our government finally understood the true meaning of this wisdom and is attempting to revive the rural area by establishing local produce exhibition hall. This is to allow different regions to promote their specialties and provide diverse experience to the public. However, the reality is that unstructured marketing and PR is not achieving much. Marketing in the past was a paradigm of function and benefit. As we passed 20th century, this was challenged, leading to experiential marketing. Customers' cultural urge and interest in experience and participation are getting stronger. With the facilitation of Promotion Center for local special products, local special products and relevant local communities will be promoted, and the distribution business will grow further. This research was performed to establish basic research materials for planning information center in order to invigorate regional products. This study brought about the following results: first, the Promotion Center for local special products can acquire emotional elements by associating the elements with local special products; secondly, the Promotion Center for local special products can acquire cognitive elements by harmonizing local communities' unique identities with their own other special products; thirdly, the Promotion Center for local special products can acquire behavioral elements by enjoying various experiences and events; fourthly, the Promotion Center for local special products can acquire relational elements by integrating other new spaces.

• Journal of Korea Entertainment Industry Association
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• v.15 no.2
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• pp.137-148
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• 2021

This study sought for an improvement plan of the overall preventive activity of Korean Citizen-Corps-Active-In-Disaster(CAIND) by utilizing the fact that The fire-fighters, who are focusing on social disaster response works, are surveyed for their awareness of the vivid expertise to Korean CAIND. This group is defined as the assistant organization in law about disaster prevention which, the local residents willingly made to handle the situation of disaster occurrence. Since the characteristics of volunteer activities are also inherent, related issues are also reviewed at the same time to resolve any unclear arguments by disaster prevention activity characteristics of Korean Citizen Corps Active in Disaster. Through the results, the study provided three major suggestions for an improvement plan. The results of the study are as follows: First, the quota management system of Korean CAIND that considers the characteristics of rural areas should be actively supplemented. Second, the current reward system for Korean CAIND activities at large disaster sites should be surely improved. Third, the current education and training system of Korean CAIND to satisfy regional conditions should be newly established. The results of this study are largely expected to be utilized as a basic data to develop Korean CAIND in the future.