• Title/Summary/Keyword: 지역방송

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A Study on Securing Competitiveness of Contents in Local Broadcasting (지역방송 콘텐츠의 제작경쟁력 확보방안 연구)

  • Joo, Chungmin;Han, Jinmann
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.627-635
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    • 2016
  • The study analyzed what programs local broadcasting stations should produce to secure competitiveness in contents. As a result, in order to make more local people watch news programs, providing accurate local and general news and information and a forum for discussion on major issues is required. Moreover, it was revealed that providing a forum for discussion on local issues and representing the voice of local people based on accuracy, fairness and reliability is important to improve satisfaction with news. For increasing general program ratings of local broadcasts, it is required to provide interesting programs and encourage local people to participate in the programs. Additionally, in order to raise satisfaction with general programs, it is necessary to offer interesting and high quality programs, deal with local issues and information and provide local residents with a platform for participation.

Relations between the Management and the Programming in Local Broadcasting Companies -Focus on the Chuncheon MBC (지역방송사 경영과 편성의 관계 분석 -춘천문화방송을 중심으로)

  • Lee, Seunghyun;Lee, Byungnam;Han, Jinmann
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.226-236
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    • 2019
  • This study analyzed the relationship between the management and programming, and the changes of production type according to the changes of management situation in the local broadcasting companies. This study found that the operating income ratio has a correlation with the self-production ratio. Meanwhile, analysis of the changes of production types according to the changes of business circumstance empirically proved that the number of performers has decreased while that of the external shootings has increased when the business situation has been got worse in local broadcasting station.

Strategies of Local Terrestrial Broadcasting Companies since the Introduction of Comprehensive Programming Channels (종합편성채널 도입에 따른 지역 지상파방송 대응 전략)

  • Jeong, Jong-Geon
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.192-209
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    • 2011
  • This study looked into coping strategies of local terrestrial broadcasting companies in the media market, since the introduction of comprehensive programming channels was confirmed. Local terrestrial broadcasting companies vulnerable to market competitiveness are driven more out to the difficulty of survival in a limited advertising market with the advent of comprehensive programming channel. and Local terrestrial broadcasting receive discriminative application than comprehensive programming channel. They have reverse discrimination in must-carry, broadcasting area, programming regulation, advertisement regulation, broadcasting development fund. Hence, Local terrestrial broadcasting needs diverse countermeasures at difficult media circumstances. Above all, Competitive content reinforcement is desperately needed. That's why content distribution structure needs diversification. And, It is necessary for local terrestrial broadcasting companies to diversify the content distribution system. As a way to expand distribution structure of local broadcasting, the introduction of local programming regulations for total amount will be highlighted in the nationwide network program. The mandatory policy that programs produced by local terrestrial broadcasting companies will be broadcast regularly in prime time through a nationwide network is an example. In addition to developing high content independently, 2nd Multiple channels of distribution is needed. It has to be supplied to various platforms including local broadcasting, SO and etc. In addition, it is necessary to activate regional co-production program between local terrestrial broadcasting companies and regions. Time rate between central stations and local terrestrial broadcasting companies must be distributed practically. And also, local terrestrial broadcasting companies in addition to ad revenue model to themselves and their own businesses by expanding the sponsorship to strengthen the competitiveness will have to nurture self-sustaining. Moreover they must have enlarge economy of scale through widen of broadcasting area.

Use of low power local DMB disaster broadcasting for DMB disaster broadcasting shaded area (DMB재난방송 음영지역을 위한 소출력 국지적 DMB재난방송의 활용)

  • Lee, Seung-Hyung
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2015.11a
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    • pp.28-30
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    • 2015
  • 기상이변으로 인하여 많은 재난이 발생하고 있지만 신속하게 재난발생 전후 상황을 전달받지 못하는 재난방송 음영지역이 많이 존재하고 있다. 본 연구는 대다수의 국민이 휴대하고 있는 DMB 수신기를 통해 재난정보를 수신할 수 있는 효율적인 전달매체로 소출력 국지적DMB재난방송을 활용하는 것에 대하여 연구하였다. 기존에 국민안전처 재난상황실에서 운영하고 있는 DMB재난방송시스템은 KBS 방송국등 지상파 DMB를 통하여 EWS 재난메시지를 송출하는 방식으로 운영하고 있지만 EWS 재난메시지를 수신할 수 있는 수신기는 극소수에 불과하여 실효성이 없는 상태로 일반 국민들을 대상으로 재난정보를 신속하게 전달할 수 있는 매체가 필요한 상태이며 재난상황과 재난 대피 방법등을 지역맞춤형 재난정보를 전달함으로 재난에 대한 국민의 신뢰도를 높이고 저비용으로 구축할 수 있는 소출력 국지적DMB재난방송의 활용방안을 연구하였다.

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A Comparative Analysis of Broadcasting News about Social Conflict Issues: Focused on Between Central and Local News Frame (사회갈등 이슈에 대한 방송뉴스보도 비교 연구: 중앙과 지역의 보도 프레임 비교를 중심으로)

  • Nam, Chong-Hoon
    • Journal of Digital Contents Society
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    • v.12 no.4
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    • pp.475-483
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    • 2011
  • This study examines how television news constructed an issue of social conflict between nationwide and local broadcasting. Especially, this study focused on new ariport of east-south region in Korea. To do this, this study conducted frame analysis on KBS, MBC, SBS main news including national and local ones, broadcasted from 1 January, 2011 to 15 April, 2011. In addition, frame analysis was divided into two aspects, formal and substance. As a result, the findings are as follow: First, in formal aspect both national and local broadcastings are dealing with episode style news frames, while subject style is just 7.5%. Second, in substance aspect, 6 categories are founded: site decision frame, competition and conflict frame, economic frame, rescission and response frame, government countermeasure and alternative frame, etc frame. In conclusion, national and local broadcasting television news have different perspective each other on defining an issues of social conflict like east-south new airport.

A trend of Wireless Emergency Alert in USA (미국 재난문자방송(WEA) 동향)

  • Byun, Yoonkwan;Lee, Hyunjee;Choi, Seongjong
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2019.06a
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    • pp.204-206
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    • 2019
  • 본 논문에서는 미국 재난문자방송 서비스인 WEA의 개선 사항 중 지역맞춤형 서비스를 중점적으로 서술한다. WEA에서 정의하는 지역맞춤 서비스, 이를 위한 미국 연방 규칙에 대해 서술한다.

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A Study on Possibility of RO as a Local Media (지역매체로서의 중계유선방송(RO)의 가능성에 대한 연구)

  • Nam, Chong-Hoon
    • Journal of Digital Contents Society
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    • v.9 no.2
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    • pp.213-223
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    • 2008
  • This study attempted to analyze background and industrial difference of RO and SO. RO was launched for solving a problem of terrestrial broadcasting. After solving a problem of terrestrial broadcasting system, RO has played a roll as a local media. On the other hand, SO was launched by government's policy so SO has been protected and brought up by government. Because market of RO and SO is overlap and competitive, RO has been restricted by government for issuing new license and renewal of permission. Presently, environment of media has been changed very dramatically, so various niche media are needed for various customer's needs. In addition, local media are in trouble of playing a role as a public broadcasting service in Korea. Therefore, RO might be a good solution. In this study for the analysis of the user's needs a survey was conducted. This study shows possibility of RO's roll and function as a local media.

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An Implementation of Hybrid System to Manage Broadcasting Transmission Media (하이브리드 방송전송매체 관리시스템 구현)

  • Lee, Hyung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2013.07a
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    • pp.299-300
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    • 2013
  • 본 논문에서는 한정된 지역 내의 시청자들이 다양한 전달매체로 전송되는 방송콘텐츠를 기존의 TV로 시청하는 도중에 특정 시간 동안 긴급, 재난, 알림, 관심 정보 등에 관련된 콘텐츠를 수신하여 TV에 보여 주는 시스템을 제안한다. 한정된 지역에 네트워크가 가설되어 있다는 전재 하에서, 제안하는 시스템은 방송콘텐츠 저작 및 송출 시스템과 기존의 방송콘텐츠 제공자들이 제공하는 콘텐츠와 자체 제작해 전송되는 콘텐츠를 제어하여 시청 중인 TV에 전송하는 수신제어기로 구성된다. 제안하는 시스템으로 기존의 TV를 다양한 매체로 전송되는 방송콘텐츠를 시청함과 동시에 한정된 지역 내에서 자체 정보를 공유할 수 있는 장비로 활용할 수 있다.

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Development of DMB Broadcast network based Local Emergency Broadcasting System (DMB 재난 경보망을 활용한 국지적 재난방송 개발)

  • Lee, Seung-Hyung;Koh, Woo-Jong;Kwak, Chunsub
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2014.06a
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    • pp.240-242
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    • 2014
  • 최근 게릴라성 폭우등 지구 환경의 변화로 인하여 국지적 재난이 빈번히 발생하고 있는 상황이다. 국지적 재난 상황을 일반 국민에게 신속히 전파하는 방법으로 방송매체를 많이 이용하고 있으며 특히 디지털 방송과 같은 매체는 이동중이나 정전 그리고 데이터망이 유실된 상태에서도, 방송망을 활용한 재난방송 시스템이 필요한 상태이다. 이러한 점을 고려하여 DMB가 재난 방송에 적합한 매체로 인식이 되고 있다. 그러나 현재 DMB재난방송시스템은 광역 단위의 재난 상황시에만 DMB를 이용하여 상황전파가 이루어 지고 있으므로 국지적 재난상황과 같이 지역 맞춤형 재난방송을 통하여 재난방송의 신뢰성을 높이고 광범위한 정보가 아니라 지역단위의 필요한 정보를 제공하여 국민의 재산과 생명을 보호하는데 국지적 DMB 방송망이 적극 활용 되도록 재난경보방송시스템을 연구하였다.

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A Study on the use Case Analysis of Broadcasting CG and the role of Graphic Designer (방송CG 활용 사례 분석과 그래픽디자이너의 역할에 관한 연구)

  • Cho, Poong-Yeon
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.728-737
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    • 2021
  • In the meantime, broadcasting CG has gone through the process of dismantling, changing, and distorting, while broadcasting CG in broadcasting programs utilizes the expanded background of 'temporality' and 'formality'. This is to create an audiovisual language that appeals to human synesthesia by expressing the meaning to be conveyed in three dimensions. Broadcast CG goes beyond simple instructional and informational broadcast graphic operation, and increases the pure aesthetic value and sensibility of the video considering readability and formativeness, and through this, the audiovisual information perfection of the broadcast program is derived and acts as a very important factor. Therefore, this paper examines the results of broadcast CG production and utilization methods at existing local broadcasters, and identifies the limitations of local broadcasters' CG production and utilization through case analysis for each broadcast program type. We want to derive a model that is a compromise line. In addition, I would like to suggest a plan that can be applied more actively and practically to local broadcasting programs. In order to solve this problem, this study first examines "Analysis of cases of use of broadcasting CG production in broadcasting programs" and then "more efficient broadcasting CG production techniques by identifying problems in broadcasting CG production methods and utilization of local broadcasters" and how to actively use it". In addition, the results of this study are expected to contribute to the establishment of a new role and practical broadcast CG production model for broadcast graphic designers in charge of broadcast CG production and the technical perspective of broadcast program production by local broadcasters.