• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.1125-1127
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• 2012

오늘날의 지역축제는 역사적, 문화적, 지역적 특징을 기반으로 하여 기획된 다양한 축제가 지방 곳곳에서 개최되고 있다. 이에 따라 각 지방자치단체들은 지역경쟁력을 강화하고 활성화하기 위한 방안으로 지역축제를 적극 활용하고 있다. 우리나라의 지역축제 중에도 그 지역의 문화컨텐츠와 상관없이 획일화된 축제내용과 진행, 홍보 노력의 부족 등으로 축제의 가치를 발휘하지 못하고 있는 실정이다. 본 논문에서는 오늘날 대부분의 축제 예매 관리시스템이 현장예매와 인터넷으로만 이루어지고 있는 단점을 보완하여 지방자치단체나 백화점, 대형마트 등에서도 홍보 및 예매를 할 수 있도록 지능형 예매 시스템을 구현하기 위한 요구분석 내용을 기술한다.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.208-222
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• 2015

Competition among local governments in a competitive global festival and the festival is going to become the intensify regional strategies as enabled by the improved local image production and has been a symbol of the festival and each municipality is competitive. Is required as a symbol for the symbol can be passed to the consumer in this situation differentiated festive images efficient communication studies on the character. When viewed as a symbolic sign for the character representation of activities for the festival, Can provide a logical framework that is distinct from the idea of a character who relies on intuition and the creative semiotics. In this research paper a semiotic analysis of the character and the character string to enhance communication efficiency concept, Festival effect, we analyzed the correlation of the local culture. Empirical analysis of consumer images, Shared on the basis of empirical results to the consumer means, the paper shows that the influence of each of the other factors is reflected in the character according to the signifier local cultural characteristics and a character region on the concept of a character form culture semiotics interpretation element influences the guidelines of the characters that may be produced.

• The Korean Journal of Applied Statistics
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• v.21 no.1
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• pp.125-140
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• 2008

The purpose of this study is to analysis the economic impacts of regional cultural festival via using the regional input-output model. In order to achieve this purpose, calculate output, value added and employment multiplier impacts of the Jeonju International Film Festival. The impacts of the JIFF on regional economic follow as ; Output is 112 hundred million won, value added is 53 hundred million won and employes is 254 labors. We need a new following strategies to obtain highly positive impacts from regional cultural festival. It needs to made networks among sight-seeing places, cultural remains, restaurants, hotels and entertainment institutions, in order to made visitors and customers expend much.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.438-447
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• 2009

Korean local festival had grown rapidly quantitatively and qualitatively for past 10 year. And also problems of domestic local festival had been indicated much by specialists and researchers who plan festival. But most precedent researches are stopping in problem presentation that is based in one point of time. In the meantime, most the very best culture tourism festivals are meeting fixing step through trial and error in historic process more than 10 years. It is important to solve fundamental problem that understand process so much. This research analyzed festival contents change aspect on fixing process as local representative festival by time-series analys, Yeongsangang culture festival to example. By the result, the biggest problem is that unclearness of festival subject by wide festival theme establishment is connected by losing festival's identity.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.465-467
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• 2013

축제는 그 지역을 대표하고 지역문화를 발전시키며, 외부 관광객을 유입함으로써 새로운 관광자원으로 각광받고 있다. 이러한 이유로 각 지자체는 축제에 많은 관심을 가지고 있다. 축제를 검색하는 방법은 앱을 많이 이용해 왔는데 최근에는 모바일 플랫폼의 발전으로 모바일 플랫폼을 이용하는 경우가 많아졌다. 기존의 모바일 플랫폼 기반의 축제검색은 단순히 축제의 지역별, 월별, 테마별 그리고 실시간 순위 등 단순하게 이루어져 있는 상황이다. 본 논문에서는 국내 외 학자들의 관련연구와 문화체육관광부 문화관광축제 종합평가 보고서를 이용하여 4개의 품질요인인 연계관광, 접근성, 사교성 그리고 행사장환경의 품질요인을 도출하였다. 도출된 품질요인은 모바일 플랫폼을 이용하여 사용자들이 원하는 상황에 맞는 축제를 검색할 수 있도록 요인분석을 실시하였다.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.170-180
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• 2010

This article aims to overview the present condition of the film festival, as one of the cultural policies for regional development, and draw up a plan for them, focused on PIFF and JIFF. Pusan and Jeonju have their own movie infrastructure and each festivals has a distinction as to property and purpose. But, for the festivals to be successful continuously, more regionally suitable and unique events are needed. In case of PIFF, it is required that the promoter should highlight regional characteristics of Pusan, by dint of implementation of programs, centered on people's active participation in the festival; regarding JIFF, for Jeonju to be a mecca of media industry, long-term plans and policies are to be made. The plans for revitalization of International film festival, as local cultural festival, are as follows; good use of local place as movie location, development of relevant contents, formation of regional networking, and cultivation of local human resource.

• Journal of the Korean association of regional geographers
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• v.9 no.3
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• pp.233-247
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• 2003

The purpose of this study focuses on the spatial evolution and characteristics of cultural tourism festivals in Chonnam province of Korea. More than 58 community festivals functioned with hallmark events are held annually in the Chonnam province. Most of community festivals were mainly established since 1995, and more than 48 percents of festivals are held in October and May. Spatial diffusion process of festival are divided into three phases: a primary stage before 1995, a diffusion stage from 1995 to 1999, and a condensing stage since 2000 Cultural tourism festivals began at some areas such as Mokpo, Yesu, and Gurye in 1960's, and spread all over the counties of Chonnam province. During diffusion stage, 51.7 percent of all festivals were newly held. The themes and purposes of festival, and the typology of community festivals were transformed with diffusion stage. In festival purpose, community reconciliation and unity festivals were held in primary stage, tourism oriented festivals were held in diffusion and condensing stage. In the festival themes, community culture and folk arts festival were held in primary stage, however, community history and environment & ecological festivals are held in condensing stage. In addition, the typology of community festivals was transformed according to diffusion stage. Thus it was transformed from indigenous festivals of primary stage to commercialized indigenous festivals of condensing stage.

• Journal of the Korea Society of Computer and Information
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• v.16 no.10
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• pp.229-239
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• 2011

This study aims to suggest profitability models of local cultural festival to be a focal point of local culture to overcome the abuses as an annual event led by the local government agencies have been in force in every local areas currently, to elicit the local residents' voluntary participation and to engage the outside tourists in connection of a more effective promotion and marketing. The festival is attractive to people with that provoke mirth and inspire curiosity, but the festival is not a one-time event ongoing maintenance enlarge: It is absolutely necessary in order to effort to reach at consumer-oriented quality of service. Also this research intends to present a activation scheme by developing profitability models to make profits while holding a number of risks taking into account the characteristics of the local festival service carried out. To this end, based on established research, leading indicator and expert opinion were analyzed through multiple regression analysis.

• 지역과문화
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• v.6 no.1
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• pp.81-99
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• 2019

Despite the recent social interest, academic discussions about life culture festival in Korea are still not actively discussed. Therefore, on this study we intends to conduct an empirical analysis on the satisfaction, loyalty, and effects of life culture festival by using structural equation model. Before the analysis, we reviewed conceptual definitions about life culture and its previous studies for set up detailed factors to be used for. This study is based on the survey which distributed in 2016 Bucheon City life culture festival "DaRak". With collected survey, we analyzed data by using structural equation model. As a results, festival loyalty shows significant impact on festival effects(0.92). Both program factor(0.59) and operation-information factor(0.29) also shows significant result about festival effects as lower factor of festival satisfaction, but its only when they mediated by festival loyalty factor.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.339-346
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• 2018

The purpose of this study is to examine how visitors' recognition on cultural tourism festivals influences festival satisfaction and festival effects and suggest plans for operating the festivals. To address the goal, this author conducted a survey to visitors of memorable Chungjang Festival, and 441 sheets were finally used for positive analysis. According to the analysis results, the factors of recognition on cultural tourism festivals were divided into those related to recognition on tourism and recognition on culture, and these recognitions influence festival satisfaction and festival effects. Based on the results, this researcher suggests that it is important for those operating the festivals to make efforts to enhance tourism convenience for visitors and also develop programs which can allow visitors to learn about the unique culture of the region closely.