• Title/Summary/Keyword: 지역마케팅

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A Study on the Education Programs for Employees in Coffee Restaurants from the Employers' Viewpoint (수요자 관점에서 커피 전문점 종사원을 위한 교육 프로그램)

  • Min, Kye-Hong
    • Culinary science and hospitality research
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    • v.15 no.3
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    • pp.271-283
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    • 2009
  • The purpose of this study is to make analyses on the importance and performance of the foodservice management, foodservice service, and the courses related to coffee in the colleges providing a coffee related curriculum, in order to determine which courses are required in the education programs for employees needed by the coffee restaurants as the employers' viewpoint. The analysis methods were frequency analysis, T-test and IPA analysis. The result are as followings. First, the performance was lower than the importance when it comes to importance and performance with the coffee related courses recognized by the staff in the coffee restaurants, particularly with a big gap in the theory of cost control and coffee theory. Second, in the IPA analysis of the importance and performance of the curriculum, quadrant - I as a weak item includes the cost control, foodservice marketing, and coffee theory courses. Quadrant - II includes the foodservice, coffee extraction practice, Espresso, Caffe Latte and Cappuccio, and Latte Art courses. Pertaining to the quadrant - III are those courses lack of the necessity, including the foodservice management, foodservice franchise, practical English in service, and coffee roasting. Quadrant - IV contains those course of less importance but of higher performance such as the practicum work experience. As part of limitations of study, specialties of staffs working for coffee franchise shops were not reflected due to lacking in pre-conducted studies and the samples couldn't be recognized to represent all coffee franchise shops since the sampling districts were restricted only to Seoul metropolitan area.

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A Study on Brand Positioning of Franchise Snack Bar - Focused on Busan Area - (프랜차이즈 분식점의 브랜드 포지셔닝에 관한 연구 - 부산 지역 대학생을 중심으로 -)

  • Lee, Soon-A;Kang, Hee-Seog;Lee, Sang-Mook
    • Culinary science and hospitality research
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    • v.23 no.2
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    • pp.11-22
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    • 2017
  • This study is focused on five franchise snack bars to create an effective marketing strategy by analyzing the competitive relationships among them and by grasping selection properties that satisfy customers. Discriminant Analysis was utilized to suggest methodological frameworks, and the results show three factors (food quality, employees' service, and physical environment) were extracted that contains twenty five questions. A one-way analysis of variance (ANOVA) was carried out in order to verify if there were statistically meaningful differences in the Franchise snack bars, and post hoc comparisons were conducted using the Duncan method. In addition, Multidimensional Scaling (MDS) was used to measure brand similarity, selection attributes, and brand preferences. The results of the analysis show that Addal had the highest scores on average in all three factors (food quality, employees' service, and physical environment), Bong-Gus Babberger had two higher scored factors (employees' service and physical environment) than the average, and Gobongmin kimbab had also two higher scored factors (food quality and physical environment) than the average. Kimbab chunguk appeared to have lower scores than the average in all three factors (food quality, employees's service, and physical environment). The findings of this study provide a useful positioning map of competitiveness among five brands and offer practical marketing proposals.

Industrialization of New Varieties of Roses Under Condition in the Cordillera, Philippines (필리핀 코르딜레라 고냉지 환경조건하의 장미 신품종 육성에 따른 시스템 연구 개발)

  • Park, Young-Bae;Kim, Jin-Ki;Hwang, Ju-Chean;Ladilad, Araceli G.
    • Journal of Bio-Environment Control
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    • v.17 no.2
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    • pp.176-180
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    • 2008
  • In days to calyx-flex stage test, flower development affected by light intensity, light duration and the prevailing temperature. As, 'Jacaranda' variety shorter in under 46 days of flower bud formation and 13 days of calyx-flex stage than the other variety with 'Queen Elizabeth' control variety. About cut flower only 'Grand Vicki Brown' (as within 46 days of flower formation, 13 days of calyx stage and 'Jacaranda', both with shorter plants than the other varieties produced cut flower classified as short and medium-stemmed cut flowers. 'Jacaranda', 'Vicki Brown', 'Golden Times', 'Champagne', 'Osiana', and 'Queen Elizabeth (control variety)' flowered earlier from 46.7 to 50.8 days from pruning. Flower development was likewise faster in all the above mentioned cultivars; while 'Tineke' had significantly delayed flower development reaching calyx-flex stage from 0.5 cm bud size after 51.0 days. The top ten high yielding varieties were 'American Orange', with a net income of P3,081,676.00; 'Yellow Island' with P1,572,874.00; 'Frosty Pink' with P1,085,183.00; 'Champagne' with P980,620.00; 'Coral Pink' with P959,669.00; 'Lara Pink' with P918,444.00; 'Lara Orange' with P714,252.00; 'Grand Gala' with P705,787.00; 'Golden Times' with P806,489.00; and 'Lady X' with P778,060.00 net returns.

Study on the Improvement of Relevant Legislative System for Activating Research Equipment Industry (연구장비산업 활성화를 위한 관련 법제 개선방안에 대한 연구)

  • Baek, Woonil;Han, Gapun
    • The Journal of Society for e-Business Studies
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    • v.25 no.2
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    • pp.127-146
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    • 2020
  • Overseas advanced countries are aware of the importance of research equipment and are providing a lot of policy support to revitalize the research equipment industry. However, Korea does not have any law to support policies or related projects to revitalize the research equipment industry. Therefore, there is an urgent need for legislation to support policies and projects for revitalizing research equipment industry. It is considered necessary to establish a separate special law for revitalizing the research equipment industry so that it can gain competitiveness in the global market of the research equipment industry. As we have seen, the necessary articles in the relevant laws should be specified so that various promotion policies can be developed to foster the research equipment industry. In order to promote the development of research equipment industry, there are three essential items to be specified in the law. First is research and development support, second is infrastructure development, and third is business incubation. The following contents should be included in each contents. First of all, "research and development support" includes research and envelopment project promotion and support policy items, research equipment development trends and investment trends, joint research between industry, academia, And research and development support for fusion, hybrid and commercialization. Next, the items to be included in "infrastructure development" should include the establishment of research equipment clusters, related support items, training of professional manpower, and research equipment development base area and institutions. Finally, the items that should be included in "business incubation." include support matters for the development of excellent companies (priority purchase system, etc.), matters related to technology transfer and marketing, matters concerning the protection of intellectual property, And matters for promoting overseas expansion.

Structural Analysis for Ports of Korea-China Car Ferry using Shift Effect Method - Focusing on Incheon Port (전이할당 분석을 이용한 한중카페리 항만의 구조분석에 관한 연구 -인천항을 중심으로-)

  • Lee, Jinkyu;Yeo, Gitae
    • Journal of Korea Port Economic Association
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    • v.30 no.3
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    • pp.39-58
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    • 2014
  • Korea and China have maintained sea routes between two nations through the shipping conference which was established in May 1993. Due to this effort, the market of Korea-China car ferry on Yellow sea makes growth year by year. The car ferry business has shown fierce competition because it has huge impacts on regional and national level economy. In this respect, the aim of this research is to analyze the structural analysis for ports of Korea-China car ferry using Shift Effect(SE) method. As a results, passengers and cargo volumes of Incheon port continuously transfer to Pyeontaek and Gunsan port. Moreover, absolute growth rate of Incheon port do not reach the potential growth rate. The competitiveness power of Incheon port has lower position compared to Pyeontaek and Gunsan port. The cargo volumes of ports located on western coast of Korea have increased recently, however, passengers and cargo volumes of Incheon port have shown lower increasing rate compared to average of Korean western coast ports. For Incheon port, high value added cargoes which give large profit on port side, have to be attracted. Moreover, Incheon port has to become a specialized port.

The Effect of Service Orientation on the Organizational Effectiveness in Security (경호.경비업체 서비스 지향성이 조직 유효성에 미치는 영향)

  • Min, Jae-Ki;Kim, Chang-Ho
    • Korean Security Journal
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    • no.14
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    • pp.141-160
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    • 2007
  • The meaning of this research work lies in providing useful basic resources which can be utilized in the strategic respect of internal marketing by investigating how security employees' quality in relation to service orientation impact on organizational effectiveness. Employees of security in Seoul Gyeonggi region were selected as the subjects of this survey and 234 participants were sampled by Convenience Sampling Method. Resulting data were processed by frequency analysis, exploratory analysis, t-test, one-way ANOVA, correlation analysis, regression analysis using SPSS V11.0 program. The results from these research methods and analyses revealed the followings: First, service leadership which was the sub-variable of the service orientation according to the demographic characteristics revealed significant differences in gender, age; and service encounter, in age, the level of education and monthly income; and the service system, in gender, age and monthly income; and human resources management, in gender, age, the level of education and monthly income. Second, job satisfaction which was the sub-variable of the organizational effectiveness according to the demographic characteristics revealed significant differences in age, the level of education and monthly income; and organizational commitment, in gender, age, the level of education and monthly income. Third, the results from regression analysis of service orientation and organizational effectiveness showed that service leadership, service system, service encounter, which were the sub-variables of service orientation, had significant impacts on job satisfaction, and that service system and human resources management impacted significantly on organizational commitment.

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Research Trend on Social Welfare Administration in Korea - Using both Network and Content Analysis for the Recent 10 years - ('한국사회복지행정'의 최근 10년간 연구경향 특성 - 네트워크분석과 내용분석의 활용-)

  • Choi, Jae-sung;Cheong, Sejeong;Cho, Jayoung
    • Korean Journal of Social Welfare
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    • v.68 no.1
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    • pp.73-94
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    • 2016
  • The purpose of this study is to examine the trend of the studies on Korean social welfare administration over a recent 10 year period. Employing both network analysis and content analysis, which are representative statistical strategies to identify research trends, we analyzed 221 articles published in the Journal of Korean Social Welfare Administration from 2005 to 2014. The major findings were as follows; First, we found two clusters -"social (welfare) service" and "social welfare organization"- in the studies of social welfare administration. In addition, more than 80% of articles are mainly related with human resource management, including job satisfaction, organizational commitment, and so forth. Second, the newly emerging academic subjects such as social enterprise and community network appeared to be done independently of traditional subjects. Third, the proportion of quantitative studies being focused on human resources was overwhelmingly high compared to the other types of studies; therefore, there are a few studies using qualitative or mixed method, evidence based practice, and discourse studies. In addition, the studies of the rural areas, which are a blind spot of the social service delivery system, and the studies about information management, financial management, marketing, organization innovation rarely appeared, despite their significance.

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Empirical Study for the Adoption Attitudes of New Product between Generations and Countries -Focused on Korean and Chinese Consumers- (세대 간 및 국가 간 차이에 따른 신제품 수용태도에 대한 실증 연구 -한국과 중국 소비자를 중심으로-)

  • Seo, Yong-Mo;Kim, Hyung-Jun
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.405-415
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    • 2011
  • The primary purpose of this paper is to identify the influencing factors on the new products adoption between countries and generations. For this purpose, a research is developed based on the relevant literature reviews. Data have been collected from 524 persons and were tested by t-test and various statistical methods. The results of this empirical study are summarized as follows. In the cultural factors, the groupism has high discretion in China old generation. The materialism and shopping preference have high discretion in two young generations. There is no difference between the two groups in the distance of power. In innovativeness of personality, Korea and China young generation have high discretion. Innovativeness has high discretion in Korea and China youngs. Cognition and sensory innovativeness are has low discretion in Korea old. In the social risk perception, physiological, functional general and financial risk has high discretion in China old. In risk reducing behavior, the normative taking level and ad, new product adoption has high discretion in Korea and China youngs. But, the influence of others has high discretion in China old generation. The safety and brand reputation are no influences. The findings have a several marketing strategies in generation and countries.

Detection of Knowledge Structure of Korean Studies Using Document Co-citation Analysis: the Difference between Self-perception and Others' Perception (문헌동시인용 분석을 통한 한국학 지식구조 파악: 주체 인식과 타자 인식의 차이)

  • Kim, Hea-JIn
    • Journal of Korean Library and Information Science Society
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    • v.51 no.1
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    • pp.179-200
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    • 2020
  • This study aims to detect the knowledge structure of Korean studies using document co-citation analysis and text mining techniques. This study divided Korean corpus into two perspectives: Self-perceived and others' perceived Korean studies. To this end, we collected 10,929 humanities and social literature containing the word Korea or Korean as a keyword in the SCOPUS database. As a result of analysis, a total of 20 subdomains were found in the knowledge structure of self-perception, and a total of 14 subdomains were found in the knowledge structure of otherts' perception. Differences in Korean Studies between two are: First, the sub-area of self-perceived Korean studies is subdivided into more diverse areas than the sub-area of other-perceived Korean studies. Second the major areas in self-perceived Korean studies are customers and services, industrialization, multiculturalism, mental health, tourism, Korean language, environment, and cities. Others' perceptions of Korean Studies are grouped into domestic and foreign situations of Korea, Korean pop culture, Koreans as US immigrants, and Korean language. Finally, the common areas of self-perception and others' perception were mental health, tourism, Korean language, North-Korean defectors, and juvenile delinquency.

The Effects of Eating-out Customers' Customer Citizenship Behavior and Customer Badness Behavior on Service Employees' Emotional Dissonance and Job Burnout (외식고객의 고객시민행동과 고객불량행동이 서비스 종업원의 감정부조화와 직무소진에 미치는 영향)

  • Park, Beam-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.3
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    • pp.342-352
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    • 2020
  • This study examines the effects of customer citizenship behavior and customer badness behavior on service employees' emotional dissonance and job burnout. To achieve this, a survey was empirically carried out to 338 foodservice employees. The overall findings were as follows. First, the customer citizenship behavior had a significant effect on the emotional dissonance of service employees. Second, the customer citizenship behavior had no significant effect on job burnout. Third, the customer badness behavior had a significant effect on the emotional dissonance. Fourth, the customer bad behavior had a significant effect on the job burnout. Fifth, the emotional dissonance had a significant effect on job burnout of service employees. These results confirmed the importance of customer citizenship behavior and customer badness behavior in the foodservice industry. This suggests that the customer badness behavior has a significant effect on the emotional dissonance and job burnout, leading to the deterioration of quality in the foodservice industry that pursues the unconditional suppression of service employees' emotion or customer-centered operating strategies. Therefore, strategic systemization is required in terms of promoting civil behavior on behalf of customers through positive interaction and induce contribution behavior through loyal service.