• Proceedings of the Korean Society of Community Living Science Conference
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• 2004.05a
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• pp.1-22
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• 2004

우리나라는 연이은 집중호우와 태풍으로 농경지가 말이 아닐 정도로 파괴되어 버렸다. 이 때문에 생산물량이 격감되어서 값이 높게 형성이 되자 무분별한 수입업자들이 중국산 김치와 절임배추를 포함한 생배추까지 마구잡이식으로 수입을 하는 바람에 가뜩이나 농경지가 파괴되어서 생산비도 못 건지고 한숨쉬고 있는 농민들의 가슴에 못질을 하는 격이 되고 있다. 농림부에 따르면 중국산 신선배추의 수입량은 1990년대 중반까지 100톤 미만의 소량이었으나 2002년에는 2,150톤이었으며 이 중 95% 이상이 중국산으로 추정된다. (중략)

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.167-172
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• 1999

본 연구는 의복배색에 의해 표현되는 다양한 감성을 파악하기 위해 여성복을 대상으로 배색(2색배색)에 따른 시각적 감성의 구성요인, 시각적 감성의 차이, 시각적 감성 포지셔닝, 선호도ㆍ구매욕구ㆍ고급감ㆍ쾌감과 시각적 감성과의 관계를 알아보았다. 자료수집은 서울ㆍ부산 지역의 20대 여성 803명을 대상으로 조사하였으며 수집된 자료분석은 SAS를 이용하여 통계처리하였다. 그 결과 배색연출, 배색방법, 지역에 따른 시각적 감성의 차이가 현저히 나타났으며 이러한 결과는 의복 색채기획 및 감성을 바탕으로한 마케팅 전략에 응용할 수 있을 것이다.

• Annual Conference on Human and Language Technology
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• 2013.10a
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• pp.116-119
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• 2013

요즘 많은 사람들은 트위터를 통해 짧은 문장의 트윗을 작성하여 자신의 의견이나 생각을 표현한다. 사람들이 작성한 트윗은 사용자의 연령, 성별, 지역에 따라 다른 특성이 담겨있다. 이러한 정보를 이용하여, 기업에서는 연령대, 성별, 지역에 따라 각기 다른 마케팅 전략을 세울 수 있을 것이다. 본 논문에서는 트위터 사용자들의 트윗을 분석하여 연령대, 성별, 지역을 예측하려 한다. 네이버 오픈사전의 자질, 한국전자통신연구원(ETRI)의 개체명 사전을 이용한 자질 및 한국어 형태소 분석, 음절 단위의 bigram을 클래스별 의미 있는 자질로 선택하고 LDA를 이용하여 예측된 확률분포를 활용하여 분류한 결과, 연령 72%, 성별 75%, 지역 43%의 납득할만한 예측 정확도 결과를 얻게 되었다.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.424-431
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• 2009

The research under necessary for systematic study is about recognizing on the Internet marketing in the Food Service Industry. After searching the actual condition with the object of the Lovedaejeon 'Foodservice member, the goal is using fundamental data for strategic marketing plan making systematic Internet marketing in the Food Service area. Analytical result, the influx search which finds the Lovedaejeon 'Foodservice is 3 kinds to be highest : Daejeon, the Daejeon tasty house and fixation keyword of tasty house etc. As for visit area, Daejeon 47.9%, Re-visit 31.9% of 12 hours within re-visit. From tasty house coupon down load, 친친만년점 restaurant 1,837 and from member connection statistics of man and woman, the man is higher than the woman statistically, the marriaged man was higher than the single one. Like this research result, there will be a possibility becoming the fundamental data which is useful in Food Service Industry on the Internet marketing.

• Journal of the Korea Convergence Society
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• v.7 no.5
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• pp.79-87
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• 2016

The purpose of this study was to determine the moderating effect of internal marketing on the relationship between job stress and turnover intention of dental hygienists. The subjects of the study were dental hygienists in Ulsan, Busan and Kyungnam(N=191). The data were analyzed using SPSS for windows version 18.0. In conclusion, we obtained the next results. First, the influencing factor in turnover intention showed next sequences, job demand, organizational system, job insecurity and interpersonal conflict(R2=.321) Second, internal marketing showed had moderating effect on the relationship between job stress and turnover intention. Third, empowerment and reward system in sub-domain of internal marketing has moderating effect on the relationship between job stress and turnover intention. In conclusion, the results of this study will contribute to the future dental human resource management.

• Journal of the Economic Geographical Society of Korea
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• v.25 no.1
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• pp.87-107
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• 2022

This study aims to understand the possibility of small city marketing strategies using B-grade cultural contents. This research focused on the case of Chungju City which applied B-grade cultural contents to city marketing. The process using B-grade cultural contents to small city marketing was investigated and hash-tags and comments on social media were coded and analyzed based on grounded theory. Also, the details were examined through in-depth interviews with the local government official in charge. The result has shown the characteristics of B-grade cultural contents describing the differences from the original B-grade culture as subcuture. First, publicity materials showed the characteristics of general B-grade culture such as retro, puns, and escape, showing the process of communication/participation/empathy. Second, improbability, intertextuality, extensibility, subversiveness, and authenticity were the five main factors for responses and empathy from the audience. Third, the ripple effect was formed through the simple narrative structure of 'intro-conclusion'. Finally B-grade cultural contents of Chungju showed new possibilities for sustainable small city marketing through the formation of new cultural assets.

• Asia Marketing Journal
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• v.8 no.3
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• pp.101-121
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• 2006

This case study explores various marketing strategies of Grundfos Pumps Korea Inc. that has become a front-runner in the industrial pump market of Korea as the enterprise that got into the business later. Grundfos Group, a multinational company with its head office in Denmark, has acknowledged diversity of each country and has granted its subsidiary companies with discretionary power so that they can establish marketing strategies suitable for the market they were competing in. Grundfos Pumps Korea has been very successful in its localization and differentiation of marketing strategies. First, Grundfos Pumps Korea achieved the trust of their customers by its high quality and consistent pricing strategies and has expanded its market very successfully with continuous product innovation and new product ideas. Second, it increased its brand awareness and recognition by brand differentiation along with the product differentiation strategy, which is exceptional in industrial market. It has conducted creative marketing activities and strategies to build brand equity and successful customer relationship management.

• Journal of the Korean association of regional geographers
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• v.5 no.2
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• pp.29-45
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• 1999

This study reviewed theories on entrepreneurial local governance and inquired the changing regional policy in Chonnam region. The region became exposure as the direct investment unit of global capital by globalization of capital, the inter-regional competition and the relative reduction of the role and function of nation state. Therefore local government have the relative autonomy and the region is effected as the chosen space by capital according to the free movement of capital. It has been argued that there has been a reorientation of urban governance away from the local provision of welfare and services to a more outward-orientated stance designed to foster and encourage local growth and economic development. These profound changes in the way that cities operate have seen the public sector taking over characteristics once distinctive to the private sector leading many commentators to term such modes of governance as entrepreneurial. In Chonnam region, many local governments are introducing entrepreneurial policies for regional development. It appears as place marketing strategy to attract capital and tourists. This strategy is very important to used identity or culture of region in order to make the attractive region. The entrepreneurial characteristics and strategies appear as image unification of region, commodity development of natural or cultural resource, event and business projects. From this point of view, the entrepreneurial policy that is based upon regional growth can cause the problem of social justice like distributional distortion and inequality.

• IT SoC Magazine
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• s.25
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• pp.22-25
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• 2008

모바일 산업비즈니스 전시회 2008이 대구 EXCO에서 5월 14일-17일까지 4일간 개최되었다. 올해로 3회째를 맞은 이번 전시회는 대구경북지역을 대표하는 IT산업 비즈니스 전문 전시회답게 60여 개국의 해외 바이어를 초청하여 대구, 구미를 중심으로 하는 IT제조 업체와 IT업체들에게 폭넓은 마케팅 기회까지 제공하는 행사로 기획되었다.

• 프린팅코리아
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• v.12 no.10
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• pp.98-99
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• 2013

코닥은 최근 챕터11(파산보호)로 인한 기업 재편 과정을 마무리하고, 비즈니스 이미징에 핵심화된 기업으로 새출발한다고 밝혔다. 이와 관련해 한국코닥은 지난 9월 9일 그랜드 힐튼호텔 비즈니스센터에서 에반드로 아시아태평양지역 마케팅 부사장 초청 기자간담회를 개최했다.