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http://dx.doi.org/10.15207/JKCS.2016.7.5.079

Moderating Effects of Internal Marketing on the Relationship between Job Stress and Turnover Intention among Dental Hygienists  

Lee, Byung-Ho (Dept. of Dental Hygiene, Youngsan University)
Kim, Jung-Sool (Dept. of Dental Hygiene, Choonhae College of Health Sciences)
Publication Information
Journal of the Korea Convergence Society / v.7, no.5, 2016 , pp. 79-87 More about this Journal
Abstract
The purpose of this study was to determine the moderating effect of internal marketing on the relationship between job stress and turnover intention of dental hygienists. The subjects of the study were dental hygienists in Ulsan, Busan and Kyungnam(N=191). The data were analyzed using SPSS for windows version 18.0. In conclusion, we obtained the next results. First, the influencing factor in turnover intention showed next sequences, job demand, organizational system, job insecurity and interpersonal conflict(R2=.321) Second, internal marketing showed had moderating effect on the relationship between job stress and turnover intention. Third, empowerment and reward system in sub-domain of internal marketing has moderating effect on the relationship between job stress and turnover intention. In conclusion, the results of this study will contribute to the future dental human resource management.
Keywords
Marketing; Job stress; Personnel turnover; Dental hygienist; Management;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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