• Journal of the Korean Society for information Management
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• v.25 no.4
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• pp.205-226
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• 2008

The success of social networking sites (SNSs) may depend on many factors. Continuance use of SNSs is one of these. Especially, in the Web environment where users can leave one service with a single mouse click, maintaining existing members cost much time and efforts. Without continuance use of SNSs, SNS-based service would not create any value. This study focused on identifying factors influencing users' continuance intention in SNSs. Based on relevant literature review, six influencing factors were initially identified. They were reputation, relational capital, knowledge quality, compatibility, personalization, and satisfaction. Web-based questionnaire survey was conducted and a total of 325 usable responses were collected. Reliability test and two rounds of exploratory factor analyses resulted in identifying five factors. The relationship between the factors and the continuance intention was tested by using multiple regression analyses. The analyses revealed that satisfaction was the most significant factor. Knowledge quality and relational capital also had significant effects while reputation and personalization did not have significant effect on continuance intention. Instead, reputation and personalization showed significance in influencing satisfaction.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.403-410
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• 2016

Dut to the development of information technology, various serious games have been provided. In recent years, educational serious game that provides education services haven't been widely used. Especially, using serious game without trust is one of the main hinderance in the expansion of educational serious games. Therefore, the purpose of this research is to investigate the impact of trustworthiness, which is antecedent variable for trust, on commitment and continuance intention. To achieve the research purpose, this study conduct the survey. The results showed that the trustworthiness significantly influence on commitment and continuance intention.

• Journal of Convergence for Information Technology
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• v.10 no.9
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• pp.251-261
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• 2020

The purpose of this research is to examine the relationship between motivation, reliability, satisfaction, and sustainability of YouTube content and suggest the implications needed for content consumption or production of beauty workers in the future as K-beauty's interest is increasing due to the global Hallyu craze, and beauty industry workers are also watching YouTube hair care content and exchanging the latest trends. The analysis methods included frequency analysis, factor analysis, reliability analysis, correlation analysis, and multi-recovery analysis. As a result, the correlation between the motivation for content use, reliability, satisfaction, and persistence was shown, the motivation for content use was statistically significant (+) and the impact of content reliability on YouTube content satisfaction and sustainability (a significant statistical+).

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.94-103
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• 2021

The purpose of this study investigates how game users' evaluation on a game company's CSR activities, perceived quality of game programs, and its brand assets affect the intention to game use. Specifically, this study tries to find out the causal relations among variables as testing the hypotheses. Firstly, the effect of users' evaluation on a game company's CSR activities and its qualities of game programs on the brand assets. Secondly, the effect of users' evaluation on a game company's CSR activities and its qualities of game programs on the intention to game use. Thirdly, the effect of users' evaluation on a game company's CSR activities, the qualities of game programs, and the brand assets on the intention to game use. 367 college students were administrated to the survey. The results indicate that game users' evaluation on economic, ethical, and philanthropic responsibilities, except legal one have an effect on brand assets and intention to game use. Specially, on effects of the three independent variables(CSR activities, perceived quality, and brand assets) toward intention to game use, ethical responsibility and brand loyalty have statistically significant. This result confirms that game company's board of directors should consider ethical company management as well as CSR activities not as cost but as investment for increasing company's business profit.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.3
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• pp.95-107
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• 2017

This Study Categorized Service Quality of Banks into Interaction Quality, Physical Environment Quality, and Outcome Quality, and Proposed a Structural Model for Each Dimension of Service Quality on Customer Satisfaction, Persistence Intention and Cross-buying Intention, and Conducted an Empirical Analysis on the Customers who Use Banks. First, it was Confirmed that Three Dimensions of Service Quality Physical Environment Quality, Interaction Quality and Outcome Quality are One of the Sources that Form the Customer Satisfaction for Banks. Second, the Higher the Perceived Bank's Interactive Product Quality, Outcome Quality, and Physical Environment Quality Perceived by Customers Using Bank, it's Shown to have more Positive Effect on Customer Satisfaction, and the Effect Size was Shown in Order of Interaction Quality, Physical Environment Quality, and Outcome Quality. Third, Customer Satisfaction on Bank Services was Shown to have a Positive Effect on Relationship Intention and Cross-buying Intention. Finally, Based on the Results of this Analysis, the Implications of this Study and Future Research Directions were Presented.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.179-180
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• 2016

최근들어 스마트폰을 활용한 이용분야가 급속도로 다양해지면서 이를 이용한 모바일 금융결재 시스템이 다양하게 등장하고 있다. 하지만 이러한 등장에도 불구하고 모바일 결재시스템 사용은 널리 이용되지 못하고 있는 실정이다. 따라서 본 연구에서는 모바일 결재 시스템을 대상으로 사용품질 요인이 사용자의 신뢰와 사용지속의도에 미치는 영향을 살펴보고자 한다. 본 연구결과를 통해 모바일 결재시스템의 시스템 구축에 대한 전략적 가이드 라인을 제시할 수 있는 기반이 될 것이다.

• Journal of the Korean Applied Science and Technology
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• v.35 no.1
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• pp.111-121
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• 2018

The purpose of this study was to examine the effect of the attraction of physical educators by physical education major students at university on their passion and exercise adherence intention. Total of 307, physical education major students at university. Data ware analyzed by exploratory factor analysis, correlation analysis, and multiple regression with SPSS 18.0 ver. program. The results were as following. First, attraction of physical educators influenced significantly on their passion. Second, attraction of physical educators influenced significantly on exercise adherence intention. Third, passion influenced significantly on exercise adherence intention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.1 no.2
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• pp.1-25
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• 2006

The purpose of this research is to examine the major determinants affecting the user's satisfaction and usage intention on Biosafety Portal Site. The development of the research model is based on the empirical studies on the web site. Five hypotheses are derived and tested using regression analysis. The results from regression analysis suggest that technology, content, design and navigation all contributed significantly to the user's satisfaction. In addition, user's satisfaction with portal had a very significant influence on the continuance intention.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.189-201
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• 2020

As communicating with friends by recording their daily lives in video clips has become a trend for the Z-generation or the Millennial generation, interest in the vlog is increasing. This study analyzed the effects of motivation and user characteristics on use satisfaction and intention to use vlog in 168 participants in their 20s and 30s who have experience using YouTube vlog. The results of the study showed all hypotheses established in this study were adopted. Specifically, habits and killing time, information-seeking, entertainment and relaxation, voyeurism, openness and emotional identification were found to have a positive effect on the use satisfaction. Also, satisfaction with the use of vlog has a significant impact on continuous use intention. Therefore, it can be seen that exploring the vlog will provide theoretical and practical implications.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.187-195
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• 2020

Although multimedia messaging services (MMS) are becoming increasingly popular, and companies are maximizing the use of their content, few systematic studies on MMSs exist. This study examined technology acceptance factors for MMS in 398 young people aged 10 to 39 to identify MMS users' continuous intention to use (CITU) via a questionnaire and SPSS21 and PLS-Graph 3.0. The results showed that perceived media richness (PMR) had a positive effect on perceived usefulness, perceived ease of use, and most importantly, CITU. Furthermore, PMR had a positive effect on perceived ease of use as a moderating effect on experience. To increase use efficiency in MMSs based on these results, media richness, perceived ease of use, perceived usefulness, and user experience may serve as important variables affecting users' CITU and provide a basic reference and development direction for MMS users. Future studies should include more variables and examine additional factors when analyzing the structural model.