• Title/Summary/Keyword: 지속 유대

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A Study on the signification of TV advertisement narrative for enhancing brand image - Based on long-run brand 'Bacchus' - (브랜드 이미지 제고를 위한 TV광고 내러티브의 의미작용 연구 - 장수브랜드 '박카스'를 중심으로 -)

  • Kim, Eun Ju;Kim, Chong Hyuck;Kim, Geon
    • Design Convergence Study
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    • v.15 no.2
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    • pp.53-69
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    • 2016
  • This paper analyzes the long-run brand Bacchus's TV advertisement narrative, which copes actively with changes in social and cultural circumstances. The paper focuses on the types of narrative and the consequent semantic effects used in the television advertisement of Bacchus. Through this, we aim to investigate the processes of brand strategies and transitions taken by the brand that made it a solid one. In conclusion, the summaries of distinctive meaning and value of long-run brand by examining the narrative of Bacchus in TV ads are as follows. Firstly, the narrative should be reflected in consumer's demands closely associated with changes in social and cultural circumstances. Secondly, a strong brand identity can be built by consistent management of brand image and through the cultivated effects. Lastly, it forms a bond of relationship between socio-cultural context and consumers, and functions as a communication message.

The Qualitative Study on the Experience of the Elderly and the Community on the Social Job Program for the Elderly (노인과 지역사회의 노인일자리사업 참여 경험에 대한 질적 연구)

  • Lee, Gyeonguk
    • 한국노년학
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    • v.31 no.3
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    • pp.623-640
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    • 2011
  • This study explored the experience of the elderly participants and the community users on the social job program For this, in-depth interviews as focus group interview and individual interview were done for the 21 elderly participants and the staffs, the community users in four social job program for the elderly in C city. Findings of this study as follows: first, the elderly valued the transfomation of their healthier life style as well as the supplementary income from the programme. Second, the elderly got individual benefits as like the healthier life style, more income, pride, recognition of family, and also experienced bond with users and the pride of contributor for the community. Third, they defined the job program as 'paid volunteer service', the care of society for the elderly and the contribution of the elderly for the community. Fourth, the user had disbelief on the elderly at first, they were satisfied with the quality of the commodity and services at last, then they recognized the elderly active and competent. As a result, the social job program for the elderly is good for both the elderly and the community. This result suggest that to make good use of the capability and the will of contribution of the elderly, systematic and sustainable support for the elderly is required.

Development of a Multicultural Communication Assistant Application Utilizing Generative AI

  • Jung-hyun Moon;Ye-ram Kang;Da-eun Kim;Ga-kyung Lee;Jae-hoon Choi;Young-Bok Cho
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.8
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    • pp.33-41
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    • 2024
  • The continuous rise in the number of multicultural households and the issue of insufficient Korean language proficiency among marriage immigrants have highlighted the need to expand support programs for multicultural families and the importance of staffing multicultural centers. This paper designs and implements a diary application that leverages AI technology to enhance communication between parents and children in multicultural families based on diary entries. The proposed technology uses OCR, machine translation, Korean language correction, and sentiment analysis AI models to facilitate diary-based conversations between parents and children, addressing linguistic barriers and fostering emotional bonds. Additionally, it aims to provide direction for the development and harmony of future multicultural societies.

A Study on the Promotion Method of Domestic Video Security Industry (국내 영상보안산업 활성화 방안 연구)

  • Yoo, Soonduck;Ryu, Daehyun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.3
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    • pp.9-21
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    • 2017
  • The purpose of this study is to identify the current situation and actual condition of the video security industry, The research method was based on interviews with twelve specialists, and examined the market trends, the problems of the video security industry, the improvement plan and the government promotion strategy. The problem with the domestic video security industry is that there are the decline in overseas exports and the slowdown in exports to China, insufficient measures to overcome certification barriers due to the strengthening of national certification system, domestic demand growth slowed, expansion of domestic market share of Chinese products, lack of high-tech development of domestic products, lack of expertise in technology development and operation and inadequate legislation for revitalizing the video security industry. The improvement plan is as follows. Need to implement export expansion support policy, need to build tailored response system for each country, need improvement of security related demand creation system, take measures such as domestic industrial protection policy, certification barriers and tariff barriers, induce future core technology to create high added value. The government also needs to actively support human resources development, and induce stabilization of relevant laws and institutions. This study will contribute to the development of related industries by suggesting the development direction of the video security industry.

Review: Distribution, Lactose Malabsorption, and Alleviation Strategies of Lactose Intolerance (유당불내증(Lactose Intolerance)의 발생 원인과 경감 방안에 대한 고찰)

  • Yoon, Sung-Sik
    • Journal of Dairy Science and Biotechnology
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    • v.27 no.2
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    • pp.55-62
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    • 2009
  • Milk is called an almost complete food in terms of nutrition, especially for the younger generations because it contains a number of nutrients required for growth and development. Lactose intolerance is defined as a malabsorption of lactose in the intestine with some typical symptoms of abdominal pains and bloating, and occurred at 75% of global populations, which hampers milk consumption worldwide. Lacks of milk consumption in the underdeveloped countries frequently lead to many nutrients deficiencies, so that diseases including osteoporosis, hypertension, and colon cancer are more prevalent in the recent days. Lactose in foods needs to be hydrolyzed prior to intestinal absorption. The hydrolytic enzyme responsible for splitting lactose into its monomeric forms, glucose and galactose, is called as lactase or $\beta$-galactosidase. The former is primarily used as blood sugar and energy source and the latter used in glycolipid synthesis of brain tissues in infants. Lactose is clinically diagnosed with the breath hydrogen production test as well as intestinal biopsy. Reportedly, symptoms of lactose intolerance are widely prevalent at 25% of Europeans, 50 to 80% of Hispanics, South Indians, Africans, and Jews, almost 100% of Asians and native Americans. For the adults, phenotype of lactase persistence, which is able to hydrolyse lactose, is more common in the northern Europeans, but in the other area lactase non-persistence or adult-type hypolactasia is dominant. Genetic analysis on human lactase gene continued that lactase persistence was closely related to the err site of 1390 single nucleotide polymorphism from the 5'-end. To alleviate severity of lactose intolerance symptoms, some eating patterns including drinking milk a single cup or less, consumption along with other foods, whole milk rather than skimmed milk, and drink with live yogurt cultures, are highly recommended for the lactose maldigesters. Also, delay of gastric emptying is effective to avoid the symptoms from lactose intolerance. Frequency of lactose intolerance with conventional diagnosis is thought overestimated mainly because the subjects are exposed to too much lactose of 50 g rather than a single serving amount. Thus simple and accurate diagnostic method for lactose intolerance need to be established. It is thought that fermented milk products and low- or free lactose milks help improve currently stagnant milk consumption due to lactose intolerance which contributes to major barrier in milk marketing especially in Asian countries.

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An Empirical Analysis on International Competitiveness of Korean Export Products against MINTs based on Technological Level (기술수준별 한국 수출제품의 대 민트(MINTs) 국제경쟁력 분석)

  • Shim, Jae-Hee
    • International Commerce and Information Review
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    • v.16 no.4
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    • pp.281-305
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    • 2014
  • The purpose of this study is to empirically analyze the status and the trends in the international competitiveness of Korean export products against MINTs. For the study, the data were collected from the trade statistics for the period 2009-2012 produced by KITA and UN comtrade, and trade specialization index and market comparative advantage index were selected as index analysis methods. The findings from this study are as follows: First, Korea maintains a continuous increase of trade volume and trade balance in trade with MINTs, and exports finished goods, auto parts, etc. to MINTs, whlie mainly imports primary products such as energy fuels from MINTs. Second, Korea remains competitive in both product groups and individual products over MINTs. Third, even though Korean exports obtain a high competitiveness against MINTs, its competitiveness shows the differences by country. Several implications of this study are as follows: First, we need to take full advantage of energy resource-rich MINTs in securing stable energy fuels. Second, we should prepare response plans for the economic conditions which can have a negative impact on trade with MINTs, Third, we need to build strategies for maintaining the competitiveness of Korean exports over MINTs. Fourth, The differentiated export strategies should be established by country by considering differences in Korean exports' competitiveness which exist among the four countries of MINTs. Fifth, we need to prepare for such a situation which MINTs attempt to expand its influence by forming a collective economic cooperation.

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The Effect of Characteristics of Ship Organizational Culture on Job Satisfaction and Turnover Intention of Sailors (선박조직문화가 선원의 직무만족과 이직의도에 미치는 영향)

  • Shin, Hae-Mi;Noh, Cang Gyun;Lee, Chang Young
    • Journal of Korea Port Economic Association
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    • v.33 no.3
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    • pp.121-138
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    • 2017
  • Organizational culture represents values and beliefs that members share and is a factor that influences the behavior of organizational members. Understanding organizational culture is a source of competitive advantage to increase the rate of success and efficient management of the organization. The purpose of this study is to determine the relationship between job satisfaction and the turnover intention of sailors. To achieve its purpose, the study was developed by examining the properties to be used for the demonstration and the purpose of the study, and verifying the hypothesis through empirical analysis. Empirical analysis showed that developmental, rational, and group cultures among organizational culture have a significant impact on job satisfaction. When the organizational culture has a group culture and an extrinsic factor to job satisfaction, it has a negative effect on turnover intention. This implies that the shipping company needs to foster organizational culture to feel like growing for Sailors themselves and to improve relationship and cooperation with other sailors rather than trying to control strongly. The shipping company will need to educate members and manage its organizational culture consistently for improving the organizational culture.

Awareness and Satisfaction of Health Insurance Coverage of Dental Scaling (건강보험의 치석제거 급여 범위 확대에 대한 인식 및 만족도에 관한 연구)

  • Hwang, Youn-Jung;Cho, Young-Sik;Lee, Su-Young
    • Journal of dental hygiene science
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    • v.15 no.5
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    • pp.620-627
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    • 2015
  • The purpose of this study was to identify the factors associated with medical care utilization, the level of recognition, satisfaction, revisit and recommendation after implementing the expanded health insurance coverage of dental scaling. A questionnaire survey was conducted and analyzed among 608 adults living in Seoul and Gyeonggi-do April 1st to 30th, 2014. The results of the survey are as follows: 76.9% of the respondents know the expanded health insurance coverage, which is influenced by educational background and monthly income. The level of satisfaction, revisit and recommendation intention is affected meaningfully by educational background. Two factors, high school graduate or less and dental hygienist, meaningfully affect patients' satisfaction with scaling, and recommendation from others and Internet searching contribute to revisit. High school graduate or less is also one of the factors affecting the intention of recommendation, along with recommendation from others, Internet searching, scaling by a dental hygienist, and oral hygiene education before scaling. Summing up the results, patient's satisfaction and intention to recommend are high when dental hygienists provide oral hygiene instruction prior to scaling. This study suggests that dental hygienists help patients feel comfortable before treatment by building rapport with them. In addition, it is required that consistent efforts for quality improvement in scaling be sustained, that the patient's needs be identified to increase their satisfaction with scaling, and that studies to verify relevant factors be conducted.

A Study of Web-Based Reading Education Support System for Elementary School (초등학교 웹기반 독서교육지원시스템 개발에 관한 연구)

  • Kim, Chul;Kim, Young-Hoon;Ma, Dai-Sung
    • Journal of The Korean Association of Information Education
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    • v.6 no.1
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    • pp.86-97
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    • 2002
  • Reading education in elementary school is being performed without connection between the curriculums and is searching for a diversified method of reading education. There are other problems in reading education such as absence of several reading education programs lack of experts with field experiences and difficulties in practicing a continuous reading education due to the emotional and disconnection between school and home. We designed a web-based reading education support system as a supplement for the reading education in which an electronic library and information about each reading-related activity can be shared. This reading education support system based on internet can connect reading education to the students everyday life. The electronic library can activate reading education by providing book management, a bulletin about the impression of a book and the information on recommended books. In addition, this electronic library can develop various reading education programs and can strengthen the relationship between school and home. This system also can make knowledge and information related activities after reading books be commonly available to all schools through the realization module, according to school and class. Therefore, various material related to reading education can be shared and statistical works are possible with the system we developed in this study.

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A Study on the Environmental Characteristics of the Pedestrian District in Freiburg, Germany - Focusing on Identity as a Historical City as related to the Waterscape and Paving Environments - (독일 프라이부르크시 보행자전용구역의 환경특성 - 수경 및 포장환경을 통해 본 역사적 정체성을 중심으로 -)

  • Hong, Youn-Soon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.2
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    • pp.64-74
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    • 2010
  • Freiburg, as the German Capital of the Environment, is well known to Koreans, and relationships with Korean cities are deeply extended. This study attempts to grasp the features of the historical and cultural environment in Freiburg's old town center pedestrian district through the investigation of the historical value of environmental elements and the way they are transmitted along with the components of city identity. Through the literature studies confirms that. The main canal in Freiburg, called Gewerbeknale, is valued both for its existence during the city construction period and for being an infrastructure to supply water to the Bachle(small urban canal) and Brunnen(fountain). In spite of a recipient environment in the middle of the 19th century, the traditional mosaic pavement has a new value as an mediator between citizens and the environment through the adaptations that have occurred in the city. This study has verified the dialectical repetition of crisis and conquest through the historical succession of environmental elements. The historical continuance of environmental elements has a strong influence on the acquisition of sameness and Individuality in city identity factors. The result of this study recommends the historical value of environmental elements that have survived in the urban environment, and verifies the necessity of a concrete strategy for preservation and related practical efforts.