• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.25-39
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• 2019

This study analyzed the relation among middle-aged women's interesting factor of golf and intention of continuous behavior and verified the mediation effect of Flow in leisure. The purpose is to clarify the process in which middle-aged women'change their life to positive direction through golf activity and to provide basic data on the basis of theoretic fundamental. The data was processed with Confirmatory Factor Analysis(CFA) & Structural Equation Model(SEM) by using Exploratory Factor Analysis(EFA) & AMOS 25.0 statistical program through SPSS 25.0 Window Version. The result is as follows. First, interesting factor of golf is found to have significant influence on Flow of leisure. Second, interesting factor of golf is found to have significant influence on intention of continuous behavior. Third, Flow of leisure is found to have significant influence on intention of continuous behavior. Finally, Flow of leisure is found to have partial mediation effect in the relation among interesting factor of golf and intention of continuous behavior. Thus, it is judged that enjoyment should be ensured precedently through the interesting factors of golf to develop golf industry and to induce middle-aged women golf participants to golf course. It is thought that diversified methods which can increase satisfaction by utilizing leisure immersion and which can ensure constant participation for this purpose.

• Journal of Convergence for Information Technology
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• v.9 no.4
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• pp.21-27
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• 2019

The ERP System is used as a useful tool for corporate management. The ERP system needs to be researched for continued use, taking into account the mandatory acceptance environment. This study was validated through AMOS 18 by setting up a model that adds variables in the mandatory acceptance environment based on prior studies on factors affecting the intended use of ERP system. Analysis shows that the intended use of ERP system users is significantly influenced by user satisfaction and objective usefulness, and that user satisfaction and objective usefulness are significantly affected by the quality of service quality of service. This study suggests that it is important to make users to feel the usefulness and satisfaction of the system through user's prior knowledge and participation. It also says that there is a need to maintain service quality.

• Knowledge Management Research
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• v.24 no.3
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• pp.173-193
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• 2023

Digital transformation and the COVID-19 pandemic have facilitated the rapid development and dissemination of non-face-to-face technologies such as self-service technologies (SSTs). This research investigates how motivation factors affect consumers' negative responses to digital shadow work (DSW) in SSTs which decreases their continuous use intention of SSTs. Also, we examine whether the grafication delay ability moderates the relationship between consumers' negative responses to DSW and their continuous use intention of SSTs. By an analysis of usable 450 user respondents via SmartPLS 4.0, perceived benefits was found to significantly influence consumers' negative responses to DSW. Also, consumers' negative responses to DSW can significantly decrease their intention to continue using SSTs. Further, the effect of negative responses to DSW on continuous use intention of SSTs is stronger in case of consumers with low gratification delay ability than in case of consumers with high gratification delay ability. The study findings contribute to providing some strategies for companies operating SSTs by examining the effects of consumer's responses to DSW and gratification delay ability on the continuous usage intention of SSTs.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.103-108
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• 2007

인터넷 사용자들의 증가와 여러 기기들의 발달에 따라 인터넷 사용자들은 새로운 형태의 커뮤니케이션을 스스로 발전시킬 수 있었고, 이러한 흐름이 최근 UCC의 폭발적인 증가로 이어졌다. 하지만 최근까지 사용자들이 왜 자신이 스스로 노력을 들여서 UCC를 공유하는 지에 대한 명확한 설명은 부재한 상황이다. UCC공유동기는 기존에 지속적으로 연구되어 왔던 가상커뮤니티나 온라인구전활동의 참여동기를 상당부분 가지고 있으나 이들로 설명할 수 없는 새로운 참여동기를 포함하고 있는 것으로 보여진다. 본 연구에서는 이러한 UCC 공유 동기를 파악하기 위해 UCC 공유 경험이 있는 사람들을 대상으로 설문을 수행하였고, 요인분석을 통해 UCC공유동기가 '자가 창조의 즐거움', '커뮤니티에 대한 책임감', '자아표현 욕구', '타인과의 교제', '보상'의 동기로 요인화될 수 있음을 밝혀냈다. 그리고 이들 동기가 UCC 공유 의도에 어떤 영향을 주는지를 알아보았다. UCC공유의도를 양적인 측면과 질적인 측면으로 나누어, 앞에서 요인화 된 5가지 UCC동기가 각각에 어떤 영향을 주는지를 확인하였다. 본 연구의 결과를 통해 UCC를 공유하는 사용자들을 좀 더 이해할 수 있을 것이고, UCC를 비즈니스모델로 하는 온라인기업들에게 UCC참여 및 양질의 서비스를 제공할 수 있는 가이드를 제시할 수 있을 것이다.

• Informatization Policy
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• v.19 no.2
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• pp.57-84
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• 2012

If we observe the formation of communities of people and participation methods within them, we can see that those communities are developing more efficiently due to the penetration of smart phones and the growth of SNS. This trend also has an impact on information sharing activity between people and enables more active information sharing than ever before. But information sharing on SNS does not just involve the SNS users sharing information with each other. Important factors affecting the information sharing activities include the type of relationship between the users and the attitude of the information sharing individuals. Accordingly, this study selected perceived social support, perceived social influence, and perceived network structure as the factors that affect the continuous intention of people to use SNS, and performed a higher order factor analysis on those factors. Between continuous intention to use SNS and intention to share information, we selected relationship quality and information sharing behavior and executed a path analysis between the factors. We carried out an empirical analysis by utilizing SPSS 18.0 and SmartPLS 2.0 as analysis tools. Using these tools, we investigated the factors influencing continuous intention to use SNS, and tested the significance between the role and path of relationship quality and information sharing behavior between continuous intention to use SNS and intention to share information.

• Journal of Internet Computing and Services
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• v.15 no.1
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• pp.73-88
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• 2014

Online communities are getting more popular with the development of information technology. It is essential that community members participate actively and share their contents or opinions continuously for the success and growth of online communities. However, it is revealed that most of members just take the role of passive observer. They are lurking community information and contents without any contribution. In this sense, this study focuses on explore lurking behavior of online community members. This study investigates the effect of the characteristics of online community, community members, and personal traits on user's lurking intention. Member familiarity and community identity have a strong positive effect on de-lurking intention, while the perception of usefulness and ease of use for communities and member expertise have a negative effect on de-lurking intention. Interestingly, users with a low level of self-esteem have higher level of motivation of participation than those with a high level of self-esteem. Finally, this study proposes several strategies to enhance information and contents sharing in online communities.

• Journal of Korean Society of Forest Science
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• v.95 no.6
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• pp.759-767
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• 2006

Firstly, this study aimed to identify differential characteristics of alternative tourists by comparing socioeconomic and travel characteristics, ecotourism cognition level and intention to participate in ecotourism, and eco-friendly travel attitudes between alternative tourists and mass tourists visiting Jeju Island. Secondly, it aimed to evaluate the possibility of the Jeju experimental forests managed by Warm Temperate Forest Center as an alternative tourism destination. The results shown that alternative tourists had more positive travel attitude and higher level of cognition of ecotourism and intention of participate in ecotourism than mass tourist. The cognition level and the intention of visit the experimental forests were also higher in alternative tourists group. In addition, alternative tourists were more active and participatory in nature-oriented activities, and evaluated themselves culture and nature oriented tourists. Thus, it is required to keep monitoring the alternative tourists' distinctive characteristics and to reflect those in developing and managing alternative tourism destinations.

• Journal of Convergence for Information Technology
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• v.11 no.7
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• pp.75-83
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• 2021

Recently, as consumer interest in DIY increases and the industry develops, theoretical interest in DIY is also gradually increasing, but in-depth research has hardly been conducted. In particular, research on DIY marketing from a marketing perspective is lacking, and moreover, the influence of the characteristics of individuals participating in DIY has hardly been studied. Therefore, the purpose of this study is to supplement the limitations of these existing studies by examining the effect of individual characteristics on DIY experience and intention to continue. We propose affect intensity, need for cognition, and self-efficacy as personal characteristics that influence DIY experience. In addition, we hypothesized the effects of these variables on the DIY experience such as sense, feel, think, act, relate, and the effect of the DIY experience on intention to continue DIY. We analyzed 231 copies of data for consumers who have experienced DIY in various fields, and the results are as follows. As expected, it was found that affect intensity positively influenced sense and feel, need for cognition had a positive effect on think, and self-efficacy had a positive effect on act and relate. As expected, it was found that affect intensity had an effect on sense and feel, need for cognition had an effect on think, and self-efficacy had a positive effect on act and relate. And it was confirmed that all DIY experiences had a positive effect on the intention to continue DIY. This study provides theoretical and strategic implications by confirming the influence of personal characteristics of DIY consumers and approaching DIY from the perspective of a comprehensive experience.

• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.143-148
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• 2019

시대적 변화에 따른 경력성공의 관점이 변화하고 있지만 다수의 연구들은 창업과 취업을 분리하여 연구되어 왔다. 또한 환경의 변화뿐만 아니라 개인 가치관의 변화에 따라 평생 직장의 개념이 사라졌으며 전 생애에 걸친 학습의 필요성이 대두 되고 있다. 학습의 형태는 기존의 지식을 전달하는 형태에서 다양하게 변화해왔다. 교실 수업의 형태는 팀활동과 미디어 활용을 중심으로 변화하고 있으며 교실 밖 수업에서는 자율적인 동아리 활동이나 커뮤니티의 참여 등을 통해 역량을 향상시키는 기회를 제공하고 있다. 개인의 경력은 인생에 걸친 학습과 일에 관련된 경험 및 행동과 연관된 태도로부터 발생한다. 이러한 경력을 이끌어가는 태도는 새로운 환경속에서 즉각적인 요구를 받아들이는 적응학습과 새로운 행동 및 지식을 유발하는 생성학습, 그리고 상호작용 패턴 인식을 통해 새로운 시도를 하는 전환학습을 지속적으로 일으킨다. 또한 이러한 무형식 학습들은 취업과 연계 될 뿐만 아니라 창업의도에도 긍정적인 영향을 줄 수 있다. 본 연구는 자기주도성과 가치지향성을 척도로 하는 프론티언 경력태도가 창업의도에 영향을 미치지 확인함으로서 기존의 취업역량과 연결시켜왔던 연구에 새로운 시사점을 제시하고자 한다. 또한 무형식학습 활동을 매개변인으로 투입하여 학습 과정에서 자연스럽게 발생하는 학습의 효과를 확인하여 변화된 교육형태의 중요성을 확인하는데 의의가 있다. 이에 더해 스마트미디어를 활용하는 능력인 스마트미디어 리터러시와 팀 학습을 지향하는 팀학습 선호도를 조절효과로 보아 분석함으로서 스마트미디어활용 학습과 팀학습의 형태로 변화하고 있는 교육 현장의 특성을 함께 확인하고자 한다. 이를 위해 2019년 3월부터 6월까지 교육과 경력 환경의 변화의 중심에 서있는 대학생들을 대상으로 설문조사를 실시하여 이를 분석하고자 한다.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.2
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• pp.119-135
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• 2014

This study is aimed at understanding the factors behind deciding to accept a social network service (SNS) from the viewpoint of tourists who are users of tourism SNS. The study also seeks to clarify the effects these deduced factors have on the intention of users to continuously use SNS. To this end, individual properties (such as self-efficacy, socio-cultural effects, social presence and people's innovativeness), systematic properties (like system quality and information quality)and usefulness/availability were used as factors with regard to the decision to accept tourism SNS based on previous studies and efforts were made to structurally clarify the effects of such previous factors on people's intention to continuously use SNS through perceived value and satisfaction. SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS. To achieve the purpose of the study, a survey was conducted on about 250 Busan residents who had used SNS in relation to tourist activities, such as exhibitions, conventions, accommodation, trips, aviation service and transportation. According to an empirical study, factors behind deciding to accept tourism SNS, including individual properties, systematic properties and usefulness/availability had statistically significant effects on perceived value. The usefulness/availability factor had the largest influence, in particular, followed by the systematic factor and individual factor. The value perceived in the process of using tourism SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS.