• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.583-588
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• 2008

본 연구는 인터넷 쇼핑몰의 고객만족과 지속사용의도를 예측하기 위해 구매 경험자를 대상으로 구매의사 결정 시 이용한 정보에 대한 사후 만족 측정을 통해 정보원천의 중요성과 영향력을 규명하고자 하였다. 이를 위해 인터넷 쇼핑몰에서의 구매와 관련된 기대형성에 정보원천이 미치는 영향과 전통적인 기대불일치 패러다임하에서 기대불일치와 만족간의 관계를 온라인 환경에서는 정보만족이 매개함을 살펴보았다. 분석결과 첫째, 정보원천 중 자신의 구매경험이 기각되었으며 반면 다른 소비자의 소비경험인 온라인 구전정보가 가장 많은 영향을 미치는 것으로 나타났다. 둘째, 전통적인 기대불일치이론과 달리 인터넷 쇼핑몰에서는 전반적 만족에 대한 정보만족의 매개효과가 나타났다. 셋째, 전반적 만족에 대해 정보만족이 직접효과가 가장 높은 것으로 나타났다. 넷째, 의사결정 유용성은 전반적인 만족과 지속사용의도에 직접 효과가 있는 것으로 나타났다. 이는 온라인 환경에서의 정보의 중요성을 실증한 것으로 정보를 통한 기대관리, 정보만족을 기반으로 한 고객만족과 지속사용을 예측할 수 있게 해준다.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.463-472
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• 2016

The study was to research relations among 5 characteristic-factors of participants in sport for all, satisfaction of participation and intention to adhere to exercise. First, the implications of 5 characteristic-factors effect on satisfaction of participation are as blow. Extroversion has a positive effect on psychological satisfaction, satisfaction of relaxation, social satisfaction and physical satisfaction. Openness has a positive effect on satisfaction of relaxation and affinity has a positive effect on social satisfaction and physical satisfaction. Emotional instability has a negative effect on environmental satisfaction. Second, hierarchical regression analysis of 5 characteristic-factors effect on satisfaction of participation and intention to adhere to exercise is as follows. Characteristics-factors of participants have an effect on intention to adhere to exercise in order of extroversion and affinity. Satisfaction of participation has an effect on intention to adhere to exercise in the order of social satisfaction, satisfaction of relaxation and physical satisfaction.

• Journal of Korea Water Resources Association
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• v.40 no.12
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• pp.969-983
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• 2007

This study developed a ten-step procedure of integrated watershed management (IWM) for sustainability to rehabilitate the distorted hydrologic cycle and identified spatial hazard ranking(step 2). Spatial hazard indices, Potential flood damage (PFD), potential streamflow depletion (PSD), potential water quality deterioration (PWQD), and watershed evaluation index (WEI) were developed using multi-criteria decision making (MCDM) techniques and sustainability evaluation concept(pressure-state-response model). The used MCDM techniques are composite programming, compromise programing, Regime method, and EVAMIX approach which are classified by data availability and objectives (prefeasibility and feasibility).

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2006.11a
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• pp.247-250
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• 2006

급속도로 변화하는 환경에 적응하기 위해서 환경의 변화에 대한 요구와 신속한 응답능력을 향상시키고, 에이전트간 의사결정의 지속시간을 줄이기 위하여 에이전트간 효율적인 조정에 관련된 의사결정을 하기위한 대안(alternative)결정과 사용자의 선호도를 어떻게 유도할 수 있는가라는 문제가 요구된다. 본 논문에서는 사회적(Pareto) 최적성이라는 관점에서 의사결정의 행동을 효과적으로 시뮬레이트하기 우해 퍼지 의사결정에 기반한 멀티에이전트의 효율적인 조정방안을 제안한다. 또한 제안하는 방법에서는 가중치를 사용하여 각 속성이 멀티에이전트와 관련하여 최적의 대안을 생성하고, 퍼지 의사결정에 기반한 멀티에이전트의 의사결정방법에 기존의 방법보다 가중치를 사용한 방법이 높은 신뢰도를 가지면서 더 빠른 의사결정을 한다는 것을 확인하였다.

• 한국노년학
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• v.41 no.3
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• pp.373-396
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• 2021

This study aims to examine the effect of housing characteristics of older adults on the willingness to continue living in local communities in order to realize the Aging in place of the elderly in Korea. Considering that the health status of the elderly is important for aging in place, both healthy and unhealthy cases were analyzed in the analyses. Housing characteristics include home ownership, housing cost burden, housing convenience, housing satisfaction, and residential environment satisfaction. The study sample is 9,798 elderly people from the 2017 survey on the elderly. Key findings are as follows: First, while 6,704 older adults (68.4%) chose to continue living in the community, 3,094 (31.6%) of the elderly did not choose to live in the local community. Second, the elderly who chose to stay in the local community are likely to have more real estate assets and less burden of housing expenses than the elderly group who did not. Third, the results report that older adults with more real estate assets and lower the housing cost burden are likely to choose sustainable living in the local community. The findings suggest that the majority of the elderly actually preferred Aging in place. This study concludes with practice and policy implications for realizing aging in place considering the elderly's needs.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.138-154
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• 2021

'Live commerce', a brand new format of online shopping, is actively promoted in China recently. This research focused on 'Taobao-live', China's largest live commerce platform to investigate the relationships among para-social interaction, source characteristics (e.g., trustworthiness, attractiveness, and expertise), perceived ease of use, perceived usefulness, and shopping intention based on Technology Acceptance Model. A total of 536 Taobao live users were recruited through the Chinese research platform. The results showed that para-social interactivity positively affected perceived ease of use and usefulness, whereas the source characteristics had no significant effect on consumers' perceptions. Furthermore, higher perceived ease of use generated higher perceived usefulness, and both perceived ease of use and usefulness positively influenced consumers' intention to shop through Taobao live. This research can provide theoretical background for understanding the potential of live commerce platforms and help brands come up with effective online shopping strategies using live commerce platforms.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.507-514
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• 2016

This study was to find out relations among sports values of participants in sport for all, satisfaction of participation and intention to adhere to exercise. Objects of study were participants in sport for all and data had been collected by convenience sampling method. Among 250 copies of data, 233 copies had been used for final analysis. Collected data had been analyzed with frequency analysis, correlation analysis, multiple regression analysis by using of SPSS 21.0. The results from those processes are as below. First, value of personality, physical value, psychological value, and social value have positive effects on satisfaction of participation. Second, value of personality, psychological value, value of entertainment and physical value have positive effects on intention to adhere to exercise.

• Korean Journal of Social Welfare Studies
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• v.43 no.1
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• pp.59-87
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• 2012

The purpose of this study is to understand the effect of violence in sports on intention to sport continuance among female athletes and to analysis the mediating effect of depression and the difference groups according to help-seeking. In order to accomplish these purposes, this study surveyed from September to October in 2010. The final subjects in the analysis were 345 female athletes who are belong to school athletic team, professional team, business team, and national team. The data were analyzed with SPSS 18.0 and AMOS 10.0 for conducting multiple group analysis. The main results of this study are as follows; First, those who were suffered by emotional violence were 62.4%; those who are damaged by physical violence were 28.6% among the participants in this study. In case of intention to sport continuance, when measured by a rule of five, was average 3.15. 29.9% of the female athletes scored above the standard of depression. Second, depression turned out to have a partial mediating effect within the relationship where violence in sports has effect on intention to sport continuance. Third, between experimental and non-experimental group on help-seeking among female athletes, there was a statistically significant difference in the structural relationship. This means that help-seeking has moderating effect within the path of violence in sports affecting depression. Based on the results, this study suggested that there is a strong need for intervention for the both prevention and cure of the sports violence. It is necessary to develop preventive programs and coping strategies on female athletes' depression and intention to sport continuance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.9
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• pp.3380-3389
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• 2010

The purpose of this study was to examine the impact of the satisfaction level of university students with Physical Education. general education courses on their exercise adherence, to seek ways of boosting college Physical Education. general education and ultimately to provide some information on how to urge students to keeping getting exercise. The subjects in this study were 486 male and female students who attend university in the city of Daejeon and Chungnam in 2009. After a survey was conducted, the collected data were analyzed with a SPSS 14.0 program. A frequency analysis, reliability analysis, descriptive statistics analysis, t-test, one-way ANOVA and correlation analysis were carried out. The findings of the study were as follows: as for the relationship of demographic characteristics to satisfaction with Physical Education. general education courses and exercise adherence, there were partially significant gaps in the two regards according to gender, major and academic year. All the subfactors of satisfaction with the instruction had a positive correlation to exercise adherence, and satisfaction with Physical Education. general education courses exerted a great influence on exercise adherence. It implied that better satisfaction with the instruction led to stronger exercise adherence, which suggests how college Physical Education. general education courses should be offered to encourage students to enjoy lifelong sports.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.75-84
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• 2014

MVNO(Mobile Virtual Network Operator) promotes service competition in mobile telecommunication market and provides various service and opportunities for consumers. This study attempts to identify MVNO Service users' motivational and dissatisfying factors in relation to their willingness for continued use of the service 새 activate MVNO service. Use motivation factors are found as customer service, user interface, easiness, economical efficiency, and dissatisfying factors are handset quality, customer service, social influence. Economic efficiency factor had an affirmative influence on the sustained use motivation of the service users. Among dissatisfying factors, users had a negative influence when they recognize that their neighboring people does not use MVNO service. Policy authorities concerned must excavate a new plan to improve distribution structure of handset and reduce wholesaling cost of the MVNO service. It is necessary for MVNO service provider to develop a new business model so that users can recognize MVNO service not as inferior service but as rational and attractive service.