• 복식문화연구
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• 제32권1호
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• pp.1-16
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• 2024

In response to the global trend of making sustainable development an urgent task, luxury fashion brands actively embrace it in their corporate philosophies and management policies. However, despite the widespread consensus in the related industry and the strong will of companies for the sustainable development of luxury brands, there are still few cases of luxury fashion brands successfully implementing sustainable development. This study examined the impact of the types of message framing on the sustainability marketing of luxury fashion brands, focusing on their effects on perceived message effectiveness, sustainable brand image, and brand attitudes. An online survey was administered to 464 Korean consumers in their 20s to 40s to test the hypotheses. The results showed that perceived effectiveness was higher for negatively framed messages (loss) than for their positive counterparts (gain). The types of message framing did not significantly affect sustainable brand messages, and no significant difference in perceived brand image was found, regardless of message type. Perceived message effectiveness exerted a significant positive effect on sustainable brand image, and such an image had a significant positive effect on brand attitudes. The results provide implications for related research and practical implications for the development of competitive sustainability marketing strategies for luxury fashion-an industry still in its infancy.

• 한국의류학회지
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• 제46권6호
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• pp.1039-1057
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• 2022

The fashion system has been criticized for relying on a linear economy to reduce short-term costs and increase profits. Meanwhile, the circular economy strives to expand the value chain through a closed loop for companies, society, and the environment by separating consumption from resources. This study aims to elucidate the strategic characteristics of the technological measures that fashion companies and brands are trying to innovate into a sustainable fashion system on the basis of the circular economy concept. Thus, we conducted case studies by dividing the value chain of the fashion system into design, production, and consumption to identify the technological development of the circular fashion system from a technologization perspective that incorporates technological values. First, design appeared to strengthen emotional durability, design and process with circulation in mind, and fashion product digitalization. Second, production manifested itself as material development for the new fiber economy, improvement of non-environmental processes, and customization of demand-driven, responsive production. Third, consumption was the spread of the environmental consumption culture through the sharing economy platform, the realization of a virtual wearing experience to prevent rapid disposal, and the provision of information on sustainable consumption.

• 한국의류학회지
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• 제33권8호
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• pp.1280-1292
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• 2009

In the current fashion design, the 'environmental friendliness' affects the practically and conceptuality in all industry and culture sectors. This study seeks to examine specific design elements as the content of design factors in environment oriented fashion. The subjects of this paper are studied through scholarly journals that are confined to those from 1990 (when naturalism and ecology trends started to be in fashion) to February 2009. This study used 'Naturalism', 'Green', 'Environment-friendly', 'Eco', 'Sustainable', 'Well-being' and 'Lohas' as key words for the literature search. The analysis is performed through a content analysis and the unit of analysis is based upon the adjectives, nouns, and phrases related to the content of the design elements such as line, color, and textiles. In the results, more expression is natural, minimal, transformable, and sportive style in line, YR, white, soft, pale, and dull tone in color. The prominent textiles and texture were natural fabrics, environment-friendly fabrics, recycled fabrics, natural dyeing, functional finishes, rustic surfaces, flexibility, and extensibility. The results of this paper will help in future fashion design product development for environment-friendly fashion brands.

• 한국융합학회논문지
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• 제10권10호
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• pp.91-97
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• 2019

최근 페미니즘이 주요 가치로 부상함에 따라 관련 디자인 연구도 증가하고 있다. 본 연구는 페미니스트 디자인 연구자들에게 연구의 계보를 제공하고자, 국내 페미니스트 디자인 연구의 특징을 분석한다. 먼저 '페미니스트 디자인'을 정의하고, 용어의 기원이자 국내 연구의 특수성 분석을 위한 비교군으로서 영미권 페미니스트 디자인 연구 역사를 살펴본다. 국내 페미니스트 디자인 연구 수는 1999년 급증한 후 2000년대 들어 지금까지 연평균 5.1건의 연구가 꾸준히 발표되었다. 전체 연구 중 패션, 시각, 건축, 디자인학, 제품 순으로 연구 수가 많았다. 연구 주제의 경우 2000년대 이전 연구가 남성중심사회에서 여성의 고정된 역할 탈피를 다루던 것에서 2000년대 이후 다양성과 탈 중심성의 포용으로 이행하는 양상을 볼 수 있다. 이후 장애인, 생태, 퀴어 등 더욱 세분화, 다양화된 주체들의 다양성을 수용하는 연구의 분야로서 지속 가능한 발전이 예상된다.

• 한국의류학회지
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• 제33권4호
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• pp.531-542
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• 2009

This study examines the correlation between the characteristics of sustainable slow design, The outcome derived from the pro-environmental consciousness in fashion design, and the trends of modern fashion design. The conclusion of this study is as follows. First, slow design for sustainability shows an environmental consciousness and stresses the ethical aspects of fashion design that take into account the wellbeing and sustainable development of human society. It also focuses on the continuos present in which the consistent pace of life endures, rather than pursuing speedy changes of fashion by titillating desire. Second, the five characteristics of slow design have been extracted from the analysis of the examples of fashion industry and other fashion-related areas. They are sustainability, recyclibility, handicraft, naturalness, and simplicity. Third, these characteristics of slow design have much to do with modern fashion genres. For instance, classical style fashions such as Chanel suit and Burberry coat have the same qualities of sustainability, while at the same time the Vintage fashion, which reinterprets the fashions from bygone eras in modern style, has the tendency of recyclibility, and the Hippie style, a resurrection of hand-touch spirit that emerged as a secondhand style expressionism resisting uniform mass production, has not only the quality of handicraft but also recyclibility.

• 복식문화연구
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• 제26권2호
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• pp.140-156
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• 2018

The purpose of this study is to review and establish the three concepts of upcycling, zero-waste fashion design, and regional sustainability through a review of domestic and international case studies. Furthermore, it will provide the theoretical basis for using upcycling as a regional sustainability practice to create zero-waste fashion design. To conduct an empirical study, we systematized the stages of the survey on waste resources in Changsin-dong, the sourcing and utilization of waste resources, the design-planning stage, and the co-production with pattern and sewing masters as a suggested practice for regional sustainability. Through this study, we propose the possibility of regional sustainability by developing and sharing the method of zero-waste fashion design. The conclusion of the study as follows: First, upcycling fashion designs can be extended to a regional sustainability practice by taking the characteristics of social design into account. Second, by providing a design development process and methodology suitable for regional sustainability application, it is helpful to revitalize regional upcycling fashion brands and communities by providing data for upcycled fashion branding. Third, as part of the revitalization project for the Chang-shin and Soongin areas that started in 2014, using the region's economic, cultural, and environmental characteristics to make and sell high-value, upcycled fashion products will contribute to social and economic achievements and aid in solving regional problems.

• 패션비즈니스
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• 제25권3호
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• pp.51-70
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• 2021

The study aims to evaluate changes in textiles for automotive interior and suggest directions that the textile-development should take in order to achieve sustainability, and enter a circular economy system in the future. The main content and results of the study are as follows: First, we cover the overall sustainability study in the fashion and textile fields; in particular, the certification system is well established through the provision of information on the whereabouts of products to consumers and verification by external environmental auditors. Second, we considered the criteria of C2C in order to derive the necessary criteria for sustainability certification in the field of textiles. Third, we looked at the latest development trends of textile materials for automobile interiors which were divided into three categories: natural originated materials, circular economic consideration materials, and functional supplementary lightweight materials. In addition, we identified to what extent the trend of changes aggregated in the examples was satisfied and what was lacking when applied to the Basic criterion of C2C. As such, this study links and applies the sustainability criteria pursued in the fashion and textile fields to the textile for automotive interior materials, suggesting a direction for the textile field for automotive internal materials in the future. Based on the results of this study, it is hoped that studies on textiles for automotive interior considering the net economy will continue, and practical development in the industry will be realized.

• 복식
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• 제57권2호
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• pp.115-131
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• 2007

By the turn of the century, our society has been gradually more interested in environmental problems than any other time. Ecological change spurred by industrial pollution is occurring beyond the borders of nations, and has emerged as a global issue. Such change is resulting in exhaustion of natural resources and energy, and serious climatic change. In this study, main focus regarding the process of the fashion product design system was placed on the sustainable fashion design of organic cotton as a positive and alternative suggestion. It is expected that the results of this study contribute to the fashion design planning not only for future generation but also for the present time. This study researched on brands that produced their fashion products using organic cotton. The following cases proved to possess sustainability in their product system. The results of this study can be summarized as follows: Firstly, sustainable design in organic cotton products has been a progressive ere-design in 2000s. It is mainly focus concerned with recycling and re-use of materials to protect environment. It is not chemical dependant and takes a particular care in eliminating waste water and energy in the dyeing process. It is an environmentally sustainable design better than all the other design processes. Secondly, it is a design that cares for the common good of society and the global system of fair trading. The fair trading of organic cotton products induced a change in the structure of production system, while defending human rights. It also gave benefits by promoting development in local society and progress in traditional skills. Not to mention that it contributed to building up the concept of transparency in the global economic system. Lastly, the brands emphasize their social responsibility and management ethics to observe environmental policy which is established to protect our nature and people. Their public information reminds customers of the importance of protecting the environment from diverse pollution. Moreover, they hold social events to promote public awareness for environmental Issues. This study dealt only with the organic cotton, a small subset of the subject of sustainable design. It can be extended and applied to various other sustainable fashion design as a solution for global environmental issues.

• 한국의류산업학회지
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• 제14권1호
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• pp.13-23
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• 2012

"Sustainability" and buzzword as in many areas of products produced and studies in progress, in situations of domestic "green fashion" of the Progress and identify problems and advanced in value sustained growth that can be done fashion design, the future of the gauge view there is need. For the purpose of environmental protection and resource conservation of the eco-fashion trend, "recycling" of the low-growth, emphasizing the ethical responsibility to pursue by the aesthetics may be limited in terms of avoided. Environment, most notably an "issue" fashion emerged as a growing, destroying a temporary fashion trend as a "recycling" of the limitations and pro-technology and design of the added value of recombinant and advanced recycling design trends, attracting attention "upcycle" Case of the aesthetic value and spiritual value of the designer by giving understanding and a new aesthetic values to the area you want to raise the possibility of extension.

• 한국콘텐츠학회논문지
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• 제10권7호
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• pp.220-232
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• 2010

이제 기업이 상품을 판매하기 위해서는 영업단계에 머무르는 것만으로는 소비자의 마음을 사로잡기가 어려워 졌다. 보다 소비자를 잘 이해하고, 보다 그들의 인식을 체계적으로 관리할 수 있는 마케팅과 브랜드 매니지먼트 전략이 중요하게 대두되고 있다. 패션브랜드 EXR은 런칭 초기부터 체계적 브랜드 매니지먼트 과정을 실행해왔다. '소비자 브랜드 지식'의 총체가 결국 그 기업 브랜드의 힘, '브랜드 자산'을 완성한다는 케빈 케인 켈러의 '고객에 의한 브랜드 자산'에 일거하여 고객에게 '기능성'과 '디자인' 두 가지 영역 모두를 만족시키고자 그 궁극의 브랜드 자산인 캐포츠('Character Sports Casual'의 합성어) 영역을 개척하고, 그들만의 아이덴티티인 'PROGRESSIVE'를 구축하였다. 브랜드 매니지먼트의 성공을 위해서는 명확한 비전과 이를 통한 구체적인 브랜드 아이덴티티 규명이 반드시 뒷받침 되어야 한다. 또한 이러한 것을 조직 내 구성원 전체가 공유할 수 있어야 하며, 이것이 장기적으로 유지, 관리되기 위한 통합적인 관리 전략이 필요하다. 이것을 토대로 EXR은 그들의 브랜드 및 마케팅 전략 실행의 전반을 통합적으로 관리할 수 있었다. 따라서, 본 연구에서는 패션브랜드 'EXR'의 브랜드 구축 과정을 살펴봄으로써 패션 브랜드의 지속 가능한 브랜드 매니지먼트 전략을 모색하고자 한다.