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The Effect of Customer Co-development on Firm Value (고객참여 제품개발이 기업 가치에 미치는 영향)

  • Jongkuk Lee
    • Asia Marketing Journal
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    • v.12 no.3
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    • pp.25-41
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    • 2010
  • Customer participation is a strategic tool to facilitate the process of developing new products. This study distinguishes between two types of customer participation - customer codevelopment and contract development, and examines the benefits of customer codevelopment relative to contract development for firm value through an event study. The analysis of customer participation announcements in the biotechnology and pharmaceutical industries shows that the benefits of customer codevelopment relative to contract development on firm value are contingent upon firm- and relationship- level factors. Specifically, this study finds that the announcement of customer codveloplment contributes better to abnormal stock returns of a firm when the firm has a higher level of R&D relationship experience or when the customer codevelpment is complemented by formal contract terms, such as equity investment. The findings of this study provide important theoretical and managerial implications by revealing the boundary conditions for the benefits of customer codevelopment relative to contract development.

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Research on Financing the Aquaculture Industry through Participatory Equity Contracting (참여 지분형 계약거래를 통한 양식산업 금융지원 연구)

  • Hwa-Yong Lee;Byung-Suk Han;Hyoung-Koo Kang
    • The Journal of Fisheries Business Administration
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    • v.54 no.4
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    • pp.47-64
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    • 2023
  • The development potential of the aquaculture industry is very high, but there is no financial support for investment except for the government, policy funds, fishery funds, etc. Therefore, we would like to propose a contract transaction in the aquaculture industry. This refers to a forward contract between a producer (fish farmer) and a buyer (mainly a processor or marketer) that stipulates the production and supply of fish products at a predetermined price, but it also refers to an "equity participation type" contract in which both producers and buyers can participate. In other words, it is a model in which part of the fish farm is produced in a way that meets the conditions of the buyer, and part is produced by the producer. This study aims to establish the basic contract trading process. It provides an academic approach to prevent adverse selection and moral hazard due to information asymmetry. It also provides an idea to converge the aquaculture industry with the financial industry using Pecking Order theory. By doing so, we have made it possible for venture capitalists to invest with confidence and provided a process for investors to resolve their concerns, paving the way for the aquaculture industry and the financial industry to develop together.

주학해(周學海)의 "독의수필(讀醫隨筆) 기혈정신론(氣血精神論)"에 관한 연구(硏究);대주학해(對周學海) "독의수필(讀醫隨筆) 기혈정신론(氣血精神論)"적연구(的硏究)

  • Kim, Geun-Yeong;Lee, Jeong-Tae;Yun, Chang-Yeol
    • Journal of Korean Medical classics
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    • v.19 no.4
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    • pp.113-125
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    • 2006
  • 주씨재(周氏在) "독의수필(讀醫隨筆) 기혈정신론(氣血精神論)" 중개괄정기신지총의위(中槪括精氣神之總義爲): 기자(氣者), 무형이유기자야(無形而有機者也). 이기기지소동(以基機之所動), 유삼초지분출야(有三焦之分出也). 정자(精子), 유형자야(有形者也). 유형칙유질(有形則有質), 이기질지소별(以其質之所別), 유사등지부동야(有四等之不同也). 신자(神者), 무형무기이유용자야(無形無機而有用者也). 이기용지소성(以其用之所成), 고추견오성지대본야(故推見五性之大本也). 개괄정기신지분류여소주위(槪括精氣神之分類與所主爲): 기유삼(氣有三), 왈종기야(曰宗氣也), 영기야(榮氣也), 위기야(衛氣也), 주어명문(主於命門); 정유사(精有四), 왈정야(曰精也), 혈야(血也), 진야(津也), 액야(液也), 주어신(主於腎); 신유오(神有五), 왈신야(曰神也), 혼야(魂也), 백야(魄也), 의여지야(意與智也), 지야(志也), 시오장소장야(是五臟所藏也), 주어심이복종어담(主於心而復從於膽). 개괄정기신삼자적상호관계위(槪括精氣神三者的相互關係爲): 대기자(大氣者), 정지어야(精之御也); 정자(精者), 신지택야(神之宅也); 신자(信者), 기여정지화야(氣與精之華也). 주씨인위(周氏認爲): 위기위열기(衛氣爲熱氣), 영기위습기(營氣僞濕氣), 종기위동기(宗氣爲動氣), 고위기유한열병(故衛氣有寒熱病), 영기유습병(營氣有濕病) 조병(燥病), 종기유욱결병(宗氣有郁結病), 유노권병(有勞倦病). 혈지질최중탁(血之質最重濁); 진지질최경청(津之質最經淸); 액지질청이정영(液之質淸而晶瑩), 후이응결(厚而凝結), 중이불탁(重而不濁); 정지질극청극후(精之質極淸極厚), 이우극령(而又極靈); 인신당중(人身當中), 혈위최다(血爲最多), 정위최중(精爲最重), 이진지용위최대(而津之用爲最大); 정혈진액지병변다표현위부족혹허탈(精血津液之病變多表現爲不足惑虛脫). 심장신(心藏神), 폐장백(肺藏魄), 간장혼(肝藏魂), 비장의여지(脾藏意與智), 신장지(腎藏志). 오신이혈기위용(五神以血氣爲用), 내장어오장(內藏於五臟), 외현위희(外顯爲喜) 노(怒) 사(思) 우(憂) 공지오지(恐之五志). 신지병변불가측(神之病變不可測), 차우최불역치(且又最不易治), 총이조신여안정위근본치신지법(總以調神與安靜爲根本治神之法).

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Is Dynamic Loan Loss Provisioning Necessary in Korea? (동태적 대손충당금제도 도입의 타당성 분석)

  • Kang, Dongsoo
    • KDI Journal of Economic Policy
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    • v.28 no.2
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    • pp.97-129
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    • 2006
  • This study investigates whether dynamic loan loss provisioning is necessary in Korean banking environments. Under the dynamic provisioning rule banks are required to accumulate additional reserves to general and specific provisionings in preparation for expected loan losses until maturity. This provisioning is most effective in the case that banks tend to recognize less loan losses in the business upturns and/or in the periods of increasing profits. The empirical study, however, shows that banks support procyclicality of loan loss privisioning and earning smoothing behavior over profit fluctuations. These findings suggest that Korea would not seriously need the introduction of dynamic loan loss provisioning. But this policy implication does not seem robust in view that the recent experience shows the countercyclicality of loan loss provisioning practices and negative correlation between earnings and provisioning after financial restructuring was completed. This result is partly attributable to vigorous shareholder activism because of high foreign ownership of most commercial banks. Once it is true that bank management is more interested in short-term performances, current loan loss provisioning would have attributes of impairing capital adequacy, hence strengthening loan loss provisiong requirements.

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한국 해외직접투자기업의 전략적 통제에 관한 연구 -내부자원 상호의존성,과업환경불확실성,해외직접투자회사 소유지분을 중심으로-

  • Gang, Bong-Gu;Chu, Sun-Jin;Choe, Dong-Gung
    • Journal of Global Scholars of Marketing Science
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    • v.6
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    • pp.185-210
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    • 2000
  • 범세계적 환경에서 시스템 전체가 대응하는 단일조직으로 국제기업의 기본 틀을 유지하면 서 해외자회사를 효율적으로 통제하는 것은 국제기업의 의사결정과점에서 고려되어야 할 중요한 과제이다. 또한 한국기업의 국제화가 성숙되고 있는 현시점에서 볼 때 진출초기단계의 의사결정문제에서 벗어나 실행된 투자에 대한 사후 관리적 측면에 대한 연구의 필요성이 증 가하고 있다. 이러한 관점에서 본 연구는 한국기업 해외자회사를 대상으로 모-자회사간의 의 사결정과정에서 발생되는 자원준거요인, 상황요인, 해외직접투자 요인에 의한 전략적 통제문제에 관해 실증 분석하였다. 연구의 분석결과, 모회사와 해외자회사 내부자원의 상호의존성이 높으면 높을수록 해외자 회사에 대한 모회사의 전략적 통제는 높을 것이라는 가설검정결과, 고통제집단의 경우, 재무 마케팅 기술 국제경영능력으로 측정된 내부능력에 있어 모두 높은 정의 상관관계가 있는 것으로 분석되었고, 저통제집단의 경우 국제경영능력을 제외한 3개 부분에서는 상관관 계를 보이지 않아, 연구가설의 이론적 예상을 부분적으로 반영하고 있다. 둘째, 해외자회사의 과업환경의 불확실성이 높을수록 해외자회사에 대한 모회사의 전략적 통제는 낮을 것이라는 가설검증결과, 환경의 불확실성이 높은 집단이 낮은 집단 보다 인사 마케팅 생산 재무 등의 4개 부문 모두에서 상대적으로 모기업의 통제가 낮게 나타났지만 생산부문은 통계적으로도 유의하지 않는 것으로 나타났다. 과업환경의 불확실성이 높을수록 모회사의 전략적 통제는 낮다는 이론적 예상을 부분적으로 반영하고 있다. 셋째, 해외자회사의 소유지분과 전략적 통제사이에는 유의 적인 상관관계가 존재할 것이라 는 가설의 검증결과는, 마케팅 분야에서만 완전소유 자회사가 다수소유 자회사보다 모회사의 통제의 정도가 상대적으로 높은 것으로 나타났지만 통계적으로 유의하지 않게 나타났다.

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The study on fairness issues in mobile telecommunication service charges (이동통신서비스요금의 적정성에 관한 연구)

  • Shin, Jin
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.9
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    • pp.1975-1985
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    • 2013
  • Telecommunication costs have been increasing successively in Korean households. Even though there are a lot of issues related to the high charges of mobile telecommunication services, plausible solutions have not been provided yet. 99% of Koreans use mobile phones and it is the highest in the world, but charges are relatively high. This situation may be brought by the government policy that supports 'three companies system.' Even the least efficient company might sustain by a tacit bottom price policy and the government did not introduce MVNO into the market. The government can make mobile phone charge system consider cost only in a proper manner and constrain marketing costs to the rational level. And it can reduce mobile charges and rights of consumers must be respected by restraining too much complicated rates system. Fairness of mobile phone charges could be achieved by mobile phone market structure improvement through active introduction of MVNOs and reduction of excessive marketing costs. If proper market structure and policy management are secured, 30% cut of charges could be achieved. And mobile service bills may be made more acceptable if charge is based on a measured rate system according to the amount of data usage.

Impact of Foreign Currency Derivative Usage on Firm Value (외환파생상품사용이 기업가치에 미치는 영향)

  • Jeon, Sang-Won;Kang, Shin-Ae
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.285-294
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    • 2012
  • Under conditions of increasing environmental uncertainty, firms' risk management become important. This study examines the impact of foreign currency derivative usage on firm value using 3,004 Korean non-financial firms from 2002 to 2007. The results showed that there was no significant relationship between foreign currency derivative usage and firm value for the whole period and from 2002 to 2004 when exchange rate was relatively less volatile. But form 2005 to 2007 when exchange rate was volatile, foreign currency derivative usage gave significant negative impact on firm value, whereas when contract value was used, the relatinship was significantly positive. These results might be come from the characteristics of contract value and fair value of foreign currency derivatives. increased firm value when contract value was used as foreign currency derivative usage measure. But when fair value was used, there was no significance. For control variables, major shareholders ownership and foreign blockholders ownership was positively related with firm value.

Legal Theory on the Possession and Utilization of Patents in Cooperative National R&D Programs (국가공동연구개발 특허의 귀속 및 활용 법리)

  • Yoon, Chong-Min
    • Journal of Korea Technology Innovation Society
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    • v.11 no.4
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    • pp.532-562
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    • 2008
  • Recently, one of the issues to be discussed from the viewpoint of product management in National R&D Programs is about the management of intellectual property produced by joint research and development. According to existing legislative system, the main R&D institute and collaborative enterprise own the patent produced by joint R&D activities together at the rate of investment. But, there are many discussions if that is right in legal principles and in substance. Patents by Cooperative National R&D Programs are very different from common patents because of its characteristics and have scheme controlled complexly by related laws and ordinances. This paper aims to review the legal theory on the possession and utilization of patents produced by Cooperative National R&D Programs, and to try to find out the improvement of existing legislative system. For this purpose, after looking into the meaning and the legal system of Cooperative National R&D Programs, and examining the ruling theory on the possession and utilization of co-invented patent, finally research the problems and improvement of existing related legislative system.

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실물옵션 기반 기술가치 평가모델 정교화와 변동성 연구

  • Seong, Tae-Eung;Lee, Jong-Taek;Kim, Byeong-Hun;Jeon, Seung-Pyo;Park, Hyeon-U
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.05a
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    • pp.161-174
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    • 2017
  • 최근 들어 기술벤처기업에 대한 투자가 증가하고, 이를 위한 기술신용평가의 역할이 증대하였다. 그러나 금융권에서 바라보는 기술신용평가의 경우, 해당 기업의 신용등급이나 기술(력) 등급평가에 초점을 두어, 대상기술의 사업화 및 수익성 관점을 체계적으로 반영하지 못하는 한계를 지닌다. 따라서, 벤처캐피털(VC)이나 엔젤투자자를 비롯한 금융권에서 대상기술의 수익성 정보를 참조하거나 기술벤처기업 설립시 기술지분을 참고하는 등, 기존 기술이전거래 협상참조용이나 담보 보증용에 널리 이용되던 기술가치평가의 활용범위가 급격히 확대되고 있다. 제조 서비스 분야의 일반 기술 뿐만이 아니라, 바이오 제약 의료 분야 기술에서도 미래 투입되어야 하는 사업화 소요기간 및 비용을 고려하여 기술가치를 산정해야 할 때가 있다. 기존의 현금흐름할인법(DCF법)이 연속된 투자에 대한 고려를 못하거나 기술적용 제품의 상용화 투입비용에 대한 확률적인 속성을 반영하지 못하는 등 한계점을 지니고 있다. 그러나 기술과 투자의 가치는 기회가치로 보고 자원배분을 위한 의사결정 정보를 감안해야 하므로, 실물옵션의 개념을 적용하는 것이 바람직하다고 여겨진다. 흔히 기업가치를 평가할 때 주가의 변동성(volatility) 개념을 도입하여 전일종가 대비 익일시가의 분산값을 활용하기도 한다. 이러한 개념을 기술가치평가에 적용하기 위해서는 '주가의 연속성(상대적 미세한 변화)' 및 '양(+)의 조건'을 고려해야 하는데, 실제 기술가치평가 상의 현금흐름은 사업초기년도 음(-)의 값이 나타나거나 2~3년 내외의 짧은 수익예상기간 하에서는 주가와 같은 변동성을 도출하는데 무리가 있다. 따라서 많은 문헌에서 연구된 바와 같이, 실물옵션 기반의 기술가치 산정을 위한 블랙-숄즈 모형에서 변동성과 기초자산가치, 그리고 사업화비용 간의 관계를 살펴볼 필요가 있다. 아울러 옵션가격결정모형(Option Pricing Model)에서 불확실성을 반영한 기초자산의 현재가치와 사업화비용의 현재가치분이 특정 임계조건 하에서 '옵션행사 포기(NAT; no action taken)' 영역으로 구분되는 지를 수학적으로 도출하고 관찰변수(입력값)에 따른 옵션가치 산출표를 개발하여 제시한다.

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An Empirical Study of Equity-Based Crowdfunding in Korea (국내 증권형 크라우드펀딩에 대한 실증연구)

  • Kim, Min-Soo;Lee, Jong-Keon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.11
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    • pp.135-147
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    • 2016
  • Equity-based crowdfunding combines virtual technologies with traditional investing principles. Equity-based crowdfunding is a financing method for startups and small businesses to raise small amounts of capital from a "crowd" of investors. Small businesses can raise capital, advertise product or service, and receive feedback from crowds of investors in exchange for ownership equity in their business. This study examined the operational performance of equity-based crowdfunding in Korea. Data were collected from 125 success and failure equity-based crowdfunding of 75 firms. Results were as follows: First, success firms had a clear vision than failure firms in raising equity-based crowdfunding. Second, success firms had success experiences than failure firms in raising equity-based crowdfunding. Third, success firms had patents to technologies or products that are practical and that customers need. Fourth, success firms had three or more year long-term objectives than failure firms in raising equity-based crowdfunding. Finally, implications of the results were discussed.