• Journal of Digital Convergence
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• v.19 no.11
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• pp.525-536
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• 2021

This study investigated that customer satisfaction based on the effects of perceived value (innovative value, practical value, symbolic value) and innovation characteristics (innovative resistance, visibility) of wearable healthcare device users on purchase attitude. A survey was conducted on actual users who are currently using wearable healthcare devices, and the final 201 copies were analyzed using SPSS 25 and SmartPLS 3.0. The summary of research results is following here. First, it was found that the perceived values, innovative and practical values had a positive (+) effect on the user's purchasing attitude, while symbolic values did not affect the user's purchasing attitude. Second, among the innovation characteristics, innovation resistance was came out negative (-) effect on the user's purchasing attitude, and among the innovation characteristics, visibility did not affect the user's purchasing attitude. Third, it was found that perceived price had a positive (+) effect on the user's purchase attitude. Fourth, it was clarified that the perceived price and purchase attitude had a positive (+) effect on the user's customer satisfaction. Based on these research results, theoretical, practical, and future research directions were proposed.

• Culinary science and hospitality research
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• v.15 no.4
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• pp.299-312
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• 2009

The purpose of this study is to investigate how the price levels influence the relationships between consumers' perceived quality, risk, and value and purchase intention of restaurant menu. It analyzed questionnaire data from 406 consumers who had purchase experience of boned rib restaurant menu during the last 6 month period. The results showed that perceived risk had a negative impact on perceived quality and perceived risk had a negative impact on purchase intention. In addition, perceived quality had a positive impact on perceived value. However, perceived quality didn't have an impact on purchase intention and perceived risk didn't have an impact on perceived value.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.145-150
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• 2020

It needs to explain the relationship between influencers and consequences to use continuity of social media. To address this question, we have developed an framework and made hypotheses to explicate and analyze influencers(social presence, perceived privacy risk, perceived enjoyment, commitment, and community identification) to the attitude and continuity of social media. To test empirically, data collected from on and line survey and resolved by structural equation model. We found that social presence, perceived enjoyment and commitment influence to the attitude and continuity of social media. Finally, the theoretical and practical implications of theses results are discussed also research limitation and future research directions.

• Proceedings of the Korean Society for Quality Management Conference
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• 2009.10a
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• pp.123-130
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• 2009

미용업의 사회적 인식이 높아짐에 따라 국내 미용서비스산업은 경영적 측면에서 체계화되고 규모면에서도 날로 확대되는 등 양적, 질적인 성장하고 있으며, 국내 업계끼리는 물론이고 글로벌화로 인하여 외국의 선진 프랜차이즈와도 경쟁하는 단계에 이르렀다. 이러한 환경적 변화 속에서 국내의 미용업계는 한 차원 높은 성장을 위한 자구적 노력이 필요한 상황이다. 그러나 국내 미용업계는 서비스 제공자 관점에서 일방적인 서비스를 제공하여 왔고 고객관점에서 가치 있는 서비스의 내용과 품질을 제대로 파악하지 못하고 있는 실정이다. 미용서비스품질을 정의하기 위한 연구들은 계속되고 있으나 미용서비스품질에 대한 명확한 개념정의는 물론이고 앞으로 국내 미용업계 성장의 축이 될 브랜드 미용실의 고유 서비스품질은 여전히 확정적이지 못한 실정이다. 따라서 본 연구에서 브랜드 미용실 고유의 서비스품질 요인들을 발견하고, 지각된 가치, 고객만족, 재이용의도 간의 인과관계를 알아보고자하며, 특히 지각된 가치의 매개적 역할과 계량적 중요성을 알아보고자 하였다. 또한 브랜드 미용서비스를 이용하는 고객들의 단골고객 신념수준에 조절효과가 있는지 알아보기 위하여 가치-고객만족, 가치-재이용의도, 고객만족-재이용의도 간의 이에 대한 조절효과를 검정하였고, 효과적인 서비스품질전략을 제시하고자 하였다.

• Proceedings of the Acoustical Society of Korea Conference
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• autumn
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• pp.161-164
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• 2000

음향공간의 질은 그 공간을 사용하는 사용자의 주관적인 판단에 의해 최종적으로 평가된다. 그러나 이와 같은 주관적인 판단은 주어진 공간에 대한 사용자의 종합적인 지각과 경험을 토대로 하여 이루어지는 것이므로 이를 정량 화하여 상호 비교하는 작업의 어려움과 한계는 많은 연구논문을 통해 지적된 바 있다 본 연구는 음향공간 내에서 음색지각의 변화를 JND개념을 이용하여 정량화하고 이를 음향선호도와 비교함으로써 기존의 주관적 평가방법보다 객관화된 평가방법 제안의 가능성을 논하고자 한다.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.183-206
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• 2001

The purpose of this thesis is to find out mediational role of risk about the repurchasing intention of hotel services. The result of this study can provide some directives for the strategic marketing implementation in the hotel industry. The results of the analysis are as follows: 1. To study the effect of perceived service quality on the repurchasing intention of customers, multi regression analysis was executed and, in the personnel service as well as in the physical service, it showed a plus (+) effect on the result. 2. To study the effect of perceived service quality on the perceived risk, multi regression analysis was executed and, in the part of performance risk and socio-psychological risk of the personnel service, it showed a negative(-) effect on the result; however, in the physical service, it doesn't give any statistical meaningful influence on the result. And, on the physical risk, those two service quality showed a negative(-) effect in the meaningful level. 3. To study the effect of perceived Risk on the repurchasing intention of customers, a multi regression analysis was also executed and, in the parts of all risks of performance, socio-psychological and physical, it showed a negative(-) effect on the result in the meaningful level.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.81-86
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• 2020

Green consumption has drawn attention from various sectors of society recently. However, the "mismatch" of awareness and behavior remains despite consumers' heightened environment-friendly awareness. Based on the theory of emotional cognition and cognitive dissonance, This study examined the impact of consumers' expected guilt on green consumption intentions, and also introduced consumer cognitive utility to further uncover the mechanism in the process of influence by a survey of young Chinese people born after the 80s. Path analysis and hypothesis verification using AMOS showed that consumers' expected guilt not only directly affects the intention of green consumption, but also indirectly affects the intention of green consumption through the intermediation of cognitive utility.

• Korean Journal of Cognitive Science
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• v.14 no.3
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• pp.51-59
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• 2003

Various perceptual distortions in spatial vision occur during eye movements. Most of the studies on perceptual distortion have focused on the conjunctive eye movements. Recently, Li, Kham, Kim & Yoon (2002) reported that subjects experienced perceptual distortion of 3D slant of an object defined by the spatiotemproal pattern of occlusion. The present research examined whether the subjects experienced the same perceptual distortion in the target object whose luminance is different from that of background. It also examined the effect of the reference on the perceptual distortion of 3D slant of an object.

• Journal of the Korean Applied Science and Technology
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• v.41 no.1
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• pp.107-118
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• 2024

The purpose of this study is to verify the effect of perceived authenticity on empathy, communication, and revisit intentions at the point of contact with hospital coordinators during counseling for medical beauty. For data collection, a survey was conducted by selecting customers who experienced counseling, and statistical analysis used the SPSS 21.0 program. According to the research results, first, perceived authenticity of hospital coordinators had a positive effect on empathy and communication satisfaction, and empathy had a positive effect on communication satisfaction. Second, it was found that empathy and communication satisfaction had a positive effect on revisit intention. Authentic counseling by hospital coordinators leads to increased communication satisfaction and revisiting the hospital by forming empathy. Therefore, if communication is made through authenticity and empathy in consideration of customers, rather than just sales improvement or job-based counseling, it can build trust and contribute to the performance of medical beauty institutions in the long run.

• Journal of Industrial Convergence
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• v.21 no.10
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• pp.1-11
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• 2023

This study analyzed the positive effect of perceived over-qualification on creative behavior, moving away from the perspective of previous studies that mainly focus on the negative effects of perceived over-qualification. A survey of 282 employees in the financial industry in China was conducted and the structural equation model analysis was used. As a result of the analysis, perceived over-qualification has a positive effect on employees' creative behavior, the fact that perceived over-qualification has a positive effect on creative behavior has enriched research on the effect of perceived over-qualification th some extent. In addition, theoretical and practical implications were provided by demonstrating the relationship between creative behavior, emotional exhaustion, job crafting, and perceived organizational support. It was measured in the terms of subjective over-qualification, Discussions on over-qualified recognition remain at the individual level of employees, and future studies need to study the collective phenomenon of over-qualified recognition at the team level or organization level.