• Journal of Digital Convergence
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• v.14 no.10
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• pp.241-252
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• 2016

The purpose of this study is to explain the word-of-mouth communication that evolve differently from traditional marketing communications using existing mass media in an environment of the flooding of new products. In particular, people use digital devices as internet users and various communication is activated in blogs and communities. It is expanding that companies use market maven as a facilitator of communication. The role of Market maven due to the spread of the Internet seems to be more meaningful for marketing activities. Market maven is a look at how it should study moderate effect on word of mouth of new products. Empirical results show that perceived curiosity and perceived innovativeness of new product has a positive impact on the word of mouth of new product, and was confirmed in a moderate effect of market maven.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.540-555
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• 2016

Art in the modern sense takes the lead to reform the society through constant interaction with members in society. Therefore the works of Art should be understood as social compositions that are reconstructed creatively according to the social environmental impact. Recording, collecting and preserving the references are compulsory for the constant social reform, so the importance of Archive is stressed. However, the Art Archive in Korea is operating very limitedly just to provide simple references to the users. Thus, We need to seek for various ways and user-focused service to utilize the digitalized Art culture records, and need positive research on Art Archive to enhance the creative activities. So in this study, we subdivided the interactivity and applied TAM model. Our analysis on the effect on the purpose of use shows that the users need to be provided with useful informations easily for their creative activities. It also shows that the purpose of use increases through awareness of interactivity. However, the result of this study has a limit of the sample so further studies for the purpose is suggested.

• The Journal of the Petrological Society of Korea
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• v.21 no.2
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• pp.203-216
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• 2012

Based on the petrologic and age data of the Cretaceous to early Tertiary granites in south Korea, we propose a new tectonic model reflecting their temporal and spatial variations. A number of petrographic and geochemical studies on the granites suggest that they originated from the magma formed by subduction of oceanic crust in continental margin and were emplaced in epizone. The MMEs with various shapes and sizes, which were produced due to the magma mixing caused by the injection of mafic magma from mantle during the crystallization of the granitic magma, are observed in the granites. The distributions of the MMEs and ages of the granites show a distinctive spatio-temporal distribution pattern. The distribution pattern can be explained by a multiple slab window model related to the ridge subduction of Izanagi-Pacific plates during the Late Cretaceous.

• Journal of Life Science
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• v.26 no.12
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• pp.1466-1469
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• 2016

A group of traditional folk medicines obtained from the fruits of Rutaceae plants, such as Ponciri Fructus Immaturus (PFI) from Poncirus trifoliata Raf., Aurantii Fructus Immaturus (AFI) and Aurantii Pericarpium (AP) from Citrus aurantium L., and Aurantii Nobilis Pericarpium (ANP) from Citrus unshiu Marc., has been widely used for improving poor gastrointestinal function in East Asia, including in China and Korea. In the present study, the effects of Rutaceae-fruit-derived folk medicines on gastrointestinal motor function were investigated and compared by measuring in vivo gastric emptying and intestinal transit in mice. Among the aqueous and ethanolic extracts of some Rutaceae-fruit-derived folk medicines, an ethanolic extract of AP (AP-E) significantly accelerated intestinal transit in a dose-dependent manner without affecting gastric emptying. Furthermore, the intestinal transit rate of AP-E was the highest among all extracts examined in this study, including aqueous extracts of PFI, AFI, and ANP, of which the activities of accelerating intestinal transit have been already reported.

• Korean Journal of Childcare and Education
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• v.9 no.1
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• pp.129-148
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• 2013

The purpose of this study is to examine the relationships between fathers and children with Internet addiction. To achieve the goal, researchers chose face to face interview methods with 12 children who had been considered'at risk'with Internet addiction. More specifically, examiners conducted individual in-depth interviews with 12 children associated with Internet addiction for 30~40 minutes during four sessions through structured questions and non-structured questions. After collecting data, examiners conducted a categorical analysis based on collected data. Finally, the research results, discovered in this research, were as follows: First, the Internet set up the inter-generational barrier in the relationship between father and child, second, children took an interest in the Internet instead of their busy father, Third, the Internet played the role of a place to escape from the awkwardness with their father, fifth, fathers were not able to control the Internet use of their children. Based on the research results, this study suggests a desirable behavior pattern for fathers which can be conducive to children with Internet addiction and their fathers along with a follow-up study.

• Science of Emotion and Sensibility
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• v.25 no.2
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• pp.3-10
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• 2022

Memorability is an indicator of how well a stimulus can be remembered. Studies on memorability have shown that stimulus memorability cannot be explained by the perceptual and semantic properties of a stimulus, suggesting that memorability is an intrinsic property of a stimulus. Though real-world scenes almost always contain multiple objects, previous studies on memorability have mainly tested memory performance using a single stimulus. In the current study, we investigated how multiple stimuli with different levels of memorability interact with each other. Participants were asked to remember a high or low memorability target presented with a high or low memorability distractor in the encoding block. Participants' memory accuracy was measured by a sensitivity index in the testing block. Results showed that a high memorability target was easier to remember. However, the distractor memorability level did not modulate this target memorability effect. The current results support previous studies that showed a highly memorable stimulus does not automatically induce bottom-up attentional shifts.

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.149-153
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• 2020

본 연구의 목적은 마케팅 관점에서 제품속성과 브랜드 정통성에 대한 통합적 연구모형을 이론적으로 제시하고, 이를 실증적으로 살펴보는 것이다. 이와 같은 연구목적을 위하여 제품속성과 브랜드 정통성을 정의하고, 브랜드 정통성의 구성 요인을 학문적 관점에서 이론적으로 제시하였다. 구체적으로 제품속성은 내재적 속성으로는 품질과 디자인, 외재적 속성으로는 브랜드와 가격으로 구분하고, 브랜드 정통성은 기존 연구들을 분석하여 총 13개의 하위 차원으로 정리하였다. 제품속성이 브랜드의 정통성과 브랜드 이미지에 미치는 영향관계를 실증적으로 분석하고자, 총 400개 표본을 대상으로 분석을 실시하였다. 조사대상 제품은 S전자의 최신 휴대폰인 S20으로 하였다. 본 연구는 선행연구에서 논의되지 않았던 연구모형을 기반으로 하였으며, 마케팅관점에서 소비자가 제품 속성을 통하여 지각하는 브랜드 정통성과 브랜드 이미지의 관계를 실증적으로 살펴봄으로써 다양한 이론적, 실무적 기반을 제공할 것이다. 특히, 브랜드의 정통성을 구축하기 위해서는 오랜 기간 동안 많은 투자가 수반되므로 중소/벤처기업은 대기업에 비해 상대적으로 불리하다. 이런 이유로 중소/벤처기업은 우선적으로 제품의 품질향상에 많은 노력을 기울이는 경향이 있지만 만일 제품 속성이 브랜드 정통성에 의미 있는 영향을 미치지 못한다면 중소/벤처기업은 관련된 전략을 수정하여야 할 것이다. 따라서 본 연구는 중소/벤처기업의 시각에서 제품의 속성을 활용하여 브랜드 정통성을 구축하기 위한 방안을 제시하고자 한다. 본 연구의 결과는 특히 스타트업의 마케팅전략 수립에 도움이 될 수 있을 것이다.

• The Journal of the Acoustical Society of Korea
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• v.41 no.1
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• pp.87-98
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• 2022

The purpose of this study is to develop the Korean version of Music-Related Quality of Life (K-MRQoL) for the elderly. The K-MRQoL consisted of Musical Ability, Attitude, Activity Frequency (PART 1) and Musical Ability, Attitude, Activity Important (PART 2). Each subcategory consists of Music Perception with 11 items and Music Engagement with 7 items. The validity and reliability of K-MRQoL were measured with Pearson's and Cronbach's alpha correlation coefficients and Independent t-test in total 30 elderly with normal hearing and 30 elderly with hearing loss from local welfare Centers and nursing homes. The correlation coefficients between total scores and PART 1 and PART 2 ranged from .701 to .948 and from .598 to .926, respectively. The internal consistency between total and Part 1 and Part 2 ranged from .846 to .931 and from .838 to .918, respectively. The test-retest correlations were .979, .970, and 979 for total, PART 1, and PART 2, respectively. The correlation between K-MRQoL and Quality of Communication Life Scale was .449. There were significant differences in total, PART 1, and PART 2 between the elderly with normal hearing and hearing loss. This indicates that the K-MRQoL can be used as a useful clinical tool to evaluate Music-related Quality of Life in the elderly with normal hearing or hearing loss.

• Archives of design research
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• v.15 no.1
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• pp.369-388
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• 2002

21th century that is repealing change is making the world that can enjoy human spiritual character and freedom wholeheartedly. Therefore, meet hereupon arid design may have to bring conversion to position of beginning that can be software at position that is hardware look raw and result look who is wrapping last result arts provide cause. Therefore, user supposes that do difficult form in that recognize things form, and that difference about attribution reaction may do differ and contradictory attribution reaction while specially 40s and 50s recognize product form laying stress on external form embodiment of product form meaning by guess and this research compares and investigates attribution process for human's attribution reaction instinct and attribution reaction type through scientific, theoretical considerations about form and things theoretically and defined cause reasoning in design. And designed product that things are recognized whether felt thing in product form is what hearing example relation sex between analysis and form of meaning induction by attribution leading person about subjective estimation reaction through literature arrange, and analyze and defined if cause some effect to designed product because drawing urea about attribution reaction through an experiment. And presented model about design access method and forward pratical use possibility and hereafter subject together with conclusion.

• Journal of the Korean Geographical Society
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• v.37 no.3
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• pp.262-275
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• 2002

The purpose of this paper is to suggest a particular approach to geomorphology education based on an epistemology (anti-realist of geomorphology knowledge. Anti-realist epistemology of geomorphology may be characterized by the belief that (1) geomorphology knowledge is made or constructed rather than discovered, (2) knowledge construction begins with the perception of meaningfulness of the landform, and (3) it means recognizing the given land in terms of shape or form; (4) the construction is, in other words, a subjective or inter-subjective interpretation by the perceivers; (5) knowledge develops along with the hermeneutic circles. Aims of geomorphology education according to this epistemology, may be (1) to have children not so much construct geomorphology knowledge as live the very construction, (2) to have children maintain an enduring interest in their surrounding landform, and (3) to have them appreciate the intimate connections between the landform of a region and the modes of living in that region. In short, aims of geomorphology education may have to be ontological, i.c., to have children engaged in the understanding as a process of living rather than for the resulting knowledge.