• Proceedings of the Korea Institute of Convergence Signal Processing
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• 2003.06a
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• pp.54-57
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• 2003

본 논문에서는 멀티웨이브릿 변환영역에서 통계적 모델과 지각적 동조특성을 이용한 적응적 디지털 워터마킹 기법을 제안한다. 워터마크는 4레벨로 분해된 멀티웨이브릿 변환영역에서 최저주파 영역과 최고주파 대역들을 제외한 중간 및 고주파 영역에, 인간 시각 시스템(human visual model BWS)을 이용한 JND(just noticeable difference) 특성과 NVF(noise visibility function)를 이용한 통계적 특성을 기반으로 정상상태 가우시안 모델과 비정상상태 가우시안 모델에 따라 지각적 동조 특성을 이용하여 적응적으로 삽입된다. 실험 결과 제안한 방법에서 에지나 텍스쳐 영역에 더 강하게 삽입할 수 있었고, 평탄영역에서 보다 적응적으로 은닉할 수 있었으며 정상상태 가우시안 모델에서 지각적 동조특성을 이용한 방법이 더 우수한 비가시성과 강인성을 확인하였다.

• Journal of Korea Multimedia Society
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• v.6 no.6
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• pp.1008-1014
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• 2003

In this paper, we propose the image retrieval method based on object regions using bidirectional round filter in the wavelet transform domain. A conventional method that includes unnecessary background information reduce retrieval efficiency, because of the extraction of feature vectors from the whole region of subband. On proposed method, it extracts accurate feature vectors and keep certainly retrieval efficiency in case of reduced feature vectors, because of the extraction of feature vectors from the only extracted object region. Furthermore, it improve retrieval efficiency by removing unnecessary background information. Consequently, the retrieval efficiency is improved with 2.5%∼5.5% values, which have a little chances to vary according to characteristics of image.

• Proceedings of the Korea Multimedia Society Conference
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• 2003.05b
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• pp.334-337
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• 2003

본 논문에서는 멀티웨이브릿 변환영역에서 스토케스틱 모델과 지각적 동조특성을 이용한 적응 디지털 워터마크 은닉 방법을 제안한다. 워터마크는 4레벨로 분해된 멀티웨이브릿 변환영역에서 최저주파 영역과 최고주파 대역들을 제외한 중간 및 고주파 영역에, 인간 시각 시스템(human visual model ： HVS)을 이용한 JND(just noticeable difference) 특성과 NVF(noise visibility function)를 이용한 통계적 특성을 기반으로 정상상태 가우시안 모델에 따라 지각적 동조 특성을 이용하여 적응적으로 은닉된다. 실험 결과 제안한 방법에서 에지나 텍스쳐 영역에 더 강하게 삽입할 수 있었고, 평탄영역에서 보다 적응적으로 은닉할 수 있었으므로 우수한 비가시성과 강인성을 확인하였다

• Proceedings of the Korea Multimedia Society Conference
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• 2003.11a
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• pp.104-107
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• 2003

본 논문에서는 웨이브릿 영역에서 HVS 및 NVF 함수를 사용하여 영상특성에 기반한 통계적 판정법을 이용한 적응 워터마크 검출 알고리즘을 판정법을 제안한다. 워터마크는 4레벨로 분해된 웨이브릿 영역에서 JND(just noticeable difference) 특성과 NVF(noise visibility function)를 이용한 통계적 특성을 기반으로 정상상태 가우시안 모델에 따라 지각적 동조 특성을 이용하여 적응적으로 삽입하고, Bayes 이론 및 Neyman-Pearson 정리를 이용한 통계적 판정법을 이용하여 워터마크를 추출함으로써 기존의 통계적 판정법 보다 정확하게 워터마크 존재 유무를 판정 할 수 있음을 확인하였다.

• Asia Marketing Journal
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• v.12 no.1
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• pp.31-50
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• 2010

People have competing desires. Hence, people not only chase others' choices due to the need for assimilation but also avoid others' choices due to the need for differentiation. This study attempts to uncover under which conditions consumers assimilate with or differentiate from others' choices. Specifically, the study extends previous research about the effect of others' choices by focusing on the effect of a choice situation (purchase vs. usage) based on the conformity theory and the uniqueness theory. It was found that purchase (vs. usage) situation makes people more conform to others in case of identity-irrelevant product (e.g., USB memory stick). Also, the effect of the choice situation was moderated by the perceived identity-relevance level in case of identity-relevant product (e.g., jeans).

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.12
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• pp.1956-1964
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• 2009

Understanding ethical fashion consumers in Korea is essential for the expansion of the ethical fashion market. This study analyzed ethical consumers in Korea in an examination of the factors that influence ethical purchase behavior and attitudes. The differences between ethical fashion consumers and non-ethical fashion consumers were investigated using eight variables (perceived consumer effectiveness (PCE), self-direction, benevolence, universalism, social responsibility, perceived behavioral control, face saving, and group conformity). Data were collected by means of a questionnaire through both on-line and off-line surveys from April 20 to June 7, 2009. Only the respondents knowledgeable of ethical products or ethical consumption were asked to complete the questionnaire. A total of 494 samples were used for analyses. Using independent samples t-test, the differences in each variable between two groups were examined. There were significant differences between ethical fashion consumers and non-ethical fashion consumers in attitudes toward ethical consumption behavior, behavioral intention, PCE, self-direction, universalism, social responsibility, and face saving variables. The factors influencing attitude and behavior intention were investigated by step-wise regression analyses. For ethical fashion consumers, the attitudes to ethical consumption behavior were largely influenced by PCE and benevolence. Social responsibility was the most predictable variable in guiding behavioral intention. Behavioral intention was also influenced by benevolence and attitude. Group conformity was found to be negatively correlated with behavioral intention. The findings of this study provide significant guidance for marketers of ethical fashion products. This study is the start of ethical fashion consumer research in Korea and can develop into variable subfields in the future.