• Title/Summary/Keyword: 지각실

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A Study on the Perceived Mediating Effect of the Customers in the Relationship between the Quality of Service of a Skin Care Shop and the Intent to Revisit (피부관리실 서비스 품질과 재방문의도의 관계에서 고객의 지각된 가치의 매개효과 연구)

  • Kim, Hyun-Kyoung
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.475-486
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    • 2022
  • The purpose of this study is to provide the service marketing data for skincare shops through analyzing the impact of the quality of service of skincare shops on perceived values and revisit intents. For this study, 397 middle-aged women who visited and experienced the services of the skincare shops in Seoul and the Gyeonggi region were surveyed. The data from the said survey were analyzed using SPSS 23.0 and AMOS 23.0. The findings of this study were as follows; first, the formality, reliability, certainty, and empathy among the service factors of skincare shops had a significant impact on economic values, while trust, certainty, and empathy had an impact on emotional values. Second, the formality, reliability, and empathy had a significant impact on revisit intent for skincare shops. Third, among the perceived values on skincare shops, both economic and emotional values had a significant impact on the intent to revisit. Fourth, the perceived values were confirmed to have partial mediating effects in the relationship between the quality of service of skincare shops and revisit intent for each service quality type.

A Study on the Effects of Solely Operated Beauty Salon's Relational Benefits on Recommendation and Defection Intentions: Mediating Effects of Customer Satisfaction (1인 미용실의 관계혜택이 추천의도와 이탈의도에 미치는 영향에 관한 연구 : 고객만족의 매개효과)

  • Jeon, Seon-Bok
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.413-425
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    • 2016
  • This study investigated what effects the relational benefits perceived by the customers of solely operated beauty salons have on customer satisfaction, recommendation intention, and defection intention through the convergence of cosmetology and business management. For this, a total of 322 customers of solely operated beauty salons were chosen as final valid samples. For data analysis, frequency analysis, reliability analysis, confirmatory factor analysis, and correlation analysis were performed using SPSS 15.0 and AMOS 18. For a hypothesis test, lastly, path analysis was conducted using structural equation modeling. The study results found the following: First, among the relational benefits perceived by the customers of solely operated beauty salons, confidence benefits and social benefits had a positive effect on customer satisfaction. Second, the relational benefits perceived by the customers of solely operated beauty salons had a positive effect on recommendation intention. Third, confidence benefits and social benefits had a negative effect on defection intention. Fourth, customer satisfaction had a positive effect on recommendation intention. Fifth, customer satisfaction had a negative effect on defection intention. Sixth, in relationship between the relational benefits perceived by the customers of solely operated beauty salons and recommendation/defection intention, customer satisfaction revealed partial mediating effects.

An Affection of Service Quality on Perceived Value, Customer Satisfaction and Reuse Intent in Brand Hair Shop -Focusing on Moderating Effect of Relational Customer- (브랜드미용실의 서비스품질이 지각된 가치, 고객만족 및 재이용의도에 미치는 영향: 브랜드미용실의 단골고객 조절효과)

  • Choe, Byeong-Suk;Jo, Cheol-Ho
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2009.10a
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    • pp.123-130
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    • 2009
  • 미용업의 사회적 인식이 높아짐에 따라 국내 미용서비스산업은 경영적 측면에서 체계화되고 규모면에서도 날로 확대되는 등 양적, 질적인 성장하고 있으며, 국내 업계끼리는 물론이고 글로벌화로 인하여 외국의 선진 프랜차이즈와도 경쟁하는 단계에 이르렀다. 이러한 환경적 변화 속에서 국내의 미용업계는 한 차원 높은 성장을 위한 자구적 노력이 필요한 상황이다. 그러나 국내 미용업계는 서비스 제공자 관점에서 일방적인 서비스를 제공하여 왔고 고객관점에서 가치 있는 서비스의 내용과 품질을 제대로 파악하지 못하고 있는 실정이다. 미용서비스품질을 정의하기 위한 연구들은 계속되고 있으나 미용서비스품질에 대한 명확한 개념정의는 물론이고 앞으로 국내 미용업계 성장의 축이 될 브랜드 미용실의 고유 서비스품질은 여전히 확정적이지 못한 실정이다. 따라서 본 연구에서 브랜드 미용실 고유의 서비스품질 요인들을 발견하고, 지각된 가치, 고객만족, 재이용의도 간의 인과관계를 알아보고자하며, 특히 지각된 가치의 매개적 역할과 계량적 중요성을 알아보고자 하였다. 또한 브랜드 미용서비스를 이용하는 고객들의 단골고객 신념수준에 조절효과가 있는지 알아보기 위하여 가치-고객만족, 가치-재이용의도, 고객만족-재이용의도 간의 이에 대한 조절효과를 검정하였고, 효과적인 서비스품질전략을 제시하고자 하였다.

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A Study on the Effects of Empowerment Perception Level on Job Satisfaction of Hairdresser (헤어 미용사들의 지각된 임파워먼트가 직무만족에 미치는 영향)

  • Jeon, Seon-Bok
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.537-547
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    • 2017
  • This study attempted to determine differences between the perceived empowerment level and job satisfaction depending on hairdressers' demographic characteristics and analyze the effects of their empowerment on job satisfaction. For this, a total of 310 hairdressers in Gwangju-Jeonnam and Seoul-Gyeonggi-do were chosen through convenience sampling, and then a questionnaire survey was conducted. The valid 277 copies were used for final analysis. For data analysis, descriptive statistics, factor analysis, reliability analysis, t-test, ANOVA, Duncan's test, and multiple regression analysis were conducted using SPSS 15.0. The study results found the following: First, in terms of the subordinate factors of empowerment, the following four factors were found: meaningfulness, self-determination, competence, and impact. Second, depending on demographic characteristics (e.g., age, career, type of beauty salon, job title, punch-in time, monthly pay), a statistically significant difference was found between empowerment and job satisfaction (p<.01). Third, hairdressers' perceived empowerment level had a positive impact on job satisfaction (p<.01). In terms of the empowerment on job satisfaction by sub-factor, 'self-determination' was largest, followed by 'meaningfulness' and 'competence.' Therefore, beauty salon owners need to manage their business more efficiently by converging cosmetology and business management by expanding empowerment among hairdressers properly after recognizing the importance of hairdresser empowerment.

Perception and production of Mandarin lexical tones in Korean learners of Mandarin Chinese (중국어를 학습하는 한국어 모국어 화자의 중국어 성조 지각과 산출)

  • Ko, Sungsil;Choi, Jiyoun
    • Phonetics and Speech Sciences
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    • v.12 no.1
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    • pp.11-17
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    • 2020
  • Non-tonal language speakers may have difficulty learning second language lexical tones. In the present study, we explored this issue with Korean-speaking learners of Mandarin Chinese (i.e., non-tonal first language speakers) by examining their perception and production of Mandarin lexical tones. In the perception experiment, the Korean learners were asked to listen to the tone of each stimulus and assign it to one of four Mandarin lexical tones using the response keys; in the production experiment, the learners provided speech production data for the lexical tones and then their productions were identified by native listeners of Mandarin Chinese. Our results showed that the Korean learners of Mandarin Chinese had difficulty in perceptually distinguishing Tone 2 and Tone 3, with the most frequent production error being the mispronunciation of Tone 3 as Tone 2. We also investigated whether unfamiliar non-native phonemes (i.e., Chinese phonemes) that do not exist in the native language phonemic inventory (i.e., Korean) may hinder the processing of the non-native lexical tones. We found no evidence for such effects, neither for the perception nor for the production of the tones.

The Influence of Perceptions of the Campus Environment and Health Perception on Stress of Nursing College Students (간호대학생의 대학캠퍼스 환경인식과 건강지각이 스트레스에 미치는 영향)

  • Lee, Chong Mi
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.329-338
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    • 2019
  • The purpose of this study was conducted to determine the influence of perceptions of the campus environment and health perception on stress of nursing students. Data were collected from three nursing colleges from December 01 to December 30, 2016, and data were collected by 223 students using the SPSS/WIN 21.0 program. Result of this study, the general characteristics of differences in stress were age, experience of clinical practice, gender, type of housing, personality and eating habits type, and experience in using the school health center. Stress showed negative correlation between perceptions of the campus environment and health perception. Factors influencing stress were eating habits, gender, perceptions of the campus environment and health perception, and their explanatory power on stress was 23.1%. Therefore, to reduce the stress of nursing college students, various programs should be developed and operated to improve the perceptions of the campus environment and increase the perception of health.

Effect of HRTF on Sound Localization (머리전달함수가 음상정위에 미치는 영향)

  • 김진욱
    • Proceedings of the Acoustical Society of Korea Conference
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    • 1998.06c
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    • pp.261-264
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    • 1998
  • 본 논문에서는 MIT 머리전달함수(Head-Related Transfer Function; HRTF)와 Neumann의 머리전달함수를 이용하여 머리전달함수가 음성정위에 미치는 영향을 비교분석하였다. 이를 위하여 머리전달함수의 측정조건과 시간 및 주파수특성을 비교 분석하였고 청취실에 헤드폰 재생을 통하여 $10^{\circ}$간격으로 음상정위에 대한 주관평가들 실시하였으며, 주관평가 자료를 이용하여 개인과 전체 평균에 대한 방향 지각 에러(각도)를 계산하였다. 실험결과, MIT 머리전달함수에 비하여 Neumann 머리전달함수를 이용한 음상정위가 양호하게 나타났으며 음질에 대해서도 청취자들은 Neumann 머리전달함수에 의한 재생음이 보다 자연스럽고, 명확한 품질을 갖는다고 답하였다.

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Relation between sound pressure level and auditory distance perception in anechoic room (무향실에 있어서의 음압레벨과 거리정위와의 관계)

  • Kim, Hae-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.6
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    • pp.1201-1206
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    • 2009
  • According to a lot of investigations, distance perception is influenced by many important cues such as sound pressure level, reflections from the room surface, binaural difference (ITD and ILD), a kind of sound source, and head related transfer functions (HRTF). Two psychoacoustical experiments on auditory distance perception were conducted to examine the effectiveness of the sound pressure level loudness as one of the physical cues in the auditory distance perception under a constant loudspeaker's output level and a constant sound level at the subject's position in the absence of reflections in an anechoic room. Our experimental results showed that the perceived distance of sound image is closer than actual sound source distance with the constant loudspeaker's output level and the constant sound level. Futhermore, the perceived distance of a sound image with constant sound level increased when the actual distance increases up to approximately 2 m while the perceived distance saturated when the sound source distance exceed 2 m. On the other hand, when the condition of loudspeaker's output level was kept constantly, the perceived distance of sound image increased up to around 3m, longer than the conditions of constant sound level at the subject's position. We found that the change in the loudness as a function of distance plays an important role in the auditory distance perception in the absence of reflections..

Perception on and Behaviors for Blood-Borne Infection Prevention among Operating Room Nurses (수술실 간호사의 혈액매개감염 관련 지식, 위험지각과 감염예방행위)

  • Kim, Nam Yi;Jeong, Sun Young
    • Journal of Korean Clinical Nursing Research
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    • v.22 no.3
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    • pp.276-284
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    • 2016
  • Purpose: The purpose of this study was to identify the factors related to blood-borne infection prevention behaviors based on the risk perception of the health belief model among operating room nurses. Risk perception factors included perceived susceptibility, barriers, benefits, and perceived severity. Methods: Data were collected from 121 operating room nurses working in four different hospitals in Daejeon and Seoul from June 30 to May 11, 2016. Results: The mean age was 31.2 years, and the average years of clinical experience in operating room was 7.9 years. The mean score of knowledge was 13.15. The mean score of perceived susceptibility, barrier, benefit, and perceived severity were 3.76, 3.70, 3.95, and 4.64, respectively. Blood-borne infection prevention behaviors had positive correlation with perceived benefits (p=.010), but negative correlation with sensitivity (p=.009) and barrier (p=.012). The hierarchical regression model on infection prevention behavior was statistically significant (F=4.85, p<.001). The sixteen percent of variance in behavior was explained by age (${\beta}=.18$, p=.038), perceived benefit (${\beta}=.20$, p=.030), perceived susceptibility (${\beta}=-.25$, p=.005), and perceived barrier (${\beta}=-.18$, p=.042). Conclusion: In order to increase infection prevention behaviors among operating room nurses, there is a need for developing specific education program focusing on appropriate management of equipment, instruments, and environment in operating room. In addition, support from the hospital organization level need to be provided as well.

Height perception of large airplane pilots during landing flare (대형 비행기 조종사의 착륙 조작 시의 높이지각)

  • Kim, Yong-Seok;Sohn, Young-Woo;Park, Soo-Ae;Kim, Chil-Young
    • Science of Emotion and Sensibility
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    • v.10 no.4
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    • pp.539-554
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    • 2007
  • Pilots of large airplanes have to land their airplanes with insufficient visual information because of high approach speed, high vertical velocity and high location or altitude of the cockpits from the runway intending to touch down. This study verifies that, due to the insufficient information, large airplane pilots can't exactly perceive height of their airplanes during the flare. Study 1 explored whether it's possible for the pilots to accurately perceive height with the static visual cues only. We showed them pictures of the runway taken from the pilot's pionts of view and asked them to assess the height of the airplanes. They determined exact height of the airplanes at the height of 85 feet, but they could not, at lower than 55 feet which is the flare preparation altitude. Study 2 explored whether it's possible for the pilots to accurately perceive height when dynamic cues were added to the static visual cues. We showed them videos of the runway taken from the pilot's pionts of view. With more cues they determined exact height of the airplanes at the height of 50 feet, but they could not, at the altitude of lower than 30 feet which is the flare altitude. As experience is believed to be a major factor which affects interpretation of the visual cues, we compared the accuracy of the assessment of the experienced captions and that of the in-experienced first officers. We found there was no significant difference between them.

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