• Convergence Security Journal
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• v.19 no.2
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• pp.47-58
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• 2019

This study applied the Theory of Reasoned Action by Fishbein & Ajzen(1975) as the grounded theory and adopt sanctions of the General Deterrent Theory and protection motivation of the Protection Motivation Theory as the antecedents to discuss the theoretical factors and the cases of application in the field of information security. Then, it adopted subjective norm, a variable of the Theory of Reasoned Action, as a parameter to analyze the causality of sanctions, perceived vulnerability, response cost, and self-efficacy with the intention to follow the information security policies. As a result, all of the antecedents except for sanctions had causality with the intention and subjective norm proved its mediating effect as a parameter between the antecedents and the intention.

• Knowledge Management Research
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• v.9 no.4
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• pp.127-142
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• 2008

최근 조직 내 정보시스템이 제공하는 지식과 정보에 대한 공유와 교환이 더 이상 성공적이라고 판단되지 않음에 따라 그 대안으로써 가상공동체(Virtual Community)가 주목받고 있다. 그러나, 가상공동체에서 살아있는 지식과 정보의 공유를 위해서는 공동체 안의 구성원인 리더와 구성원(팔로워) 들의 상호작용을 통한 몰입이 매우 중요하다는 인식이 확산되었다. 그러나, 이러한 몰입에 영향을 주는 리더-구성원 간의 영향관계는 충분히 연구된 바 없다. 이에 본 연구는 가상공동체에서 리더의 리더십 스타일과 팔로워의 특성 그리고 이들 간의 동기와 신뢰가 가상공동체의 몰입에 미치는 인과관계에 대해 분석하고자 하였다. '지각된 리더의 배려'로 측정된 '서번트 리더십'과 '지각된 리더의 조직지향'을 통해 측정된 '변혁적 리더십'이 구성원의 팔로워십과 동기, 리더와 조직에 대한 신뢰에 어떠한 영향을 미치는지 460명의 가상공동체 구성원을 통해 실증적으로 분석하였다. 분석결과 서번트 리더십과 구성원의 팔로워십 특성이 구성원의 몰입에 있어서 중요한 역할을 수행함을 알 수 있었다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.4
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• pp.59-74
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• 2011

Recently, along with, there is much interest and active studies related to users' intention of adopting smartphone. The main purpose of this study is, based on previous literature reviews related to mobile phone and smartphone, to apply modified Technology Acceptance Model to test the factors including enjoyment, social influence, perceived usefulness and perceived convenience that affect the adoption of smartphone. The results show that enjoyment and social influence positively affect perceived usefulness and perceived convenience, and perceived convenience also positively affects perceived usefulness and intention to use. According to statistical results by PLS structural equation analysis, we propose implications and limitations of this study and also briefly points out future research direction. We hope this exploratory study would be beneficial to future work in this area.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.391-398
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• 2019

This study aimed to investigate the factors that influence the attitude toward doping and to provide useful information for developing a doping prevention program suitable for Korean athletic players. One hundred and seventy-two players who enrolled in Korea Association of Athletics Federations were participated in this study and they filled in the questionnaire about demographic factors, information on doping, perfectionism, and perceived motivational climate. Collected data were analyzed by using stepwise multiple linear regression for exploring the main factor that affect the attitude toward doping depending on field and track events. All adult players have more permissive attitude toward doping than adolescents. In track event, while players who are sensitive to coach's criticism have more permissive attitude toward doping, players who focused on personal standards have more repressive attitude toward it. These results would be useful to develop anti-doping strategy for Korean field and track players.

• Korean journal of communication and information
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• v.51
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• pp.5-25
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• 2010

The purpose of this research examined the relationship between the level of news usage on Influenza A(H1N1) and media users' behavioral intention toward health protection. Specifically, the study investigated causal relationships among exposure of media information on Influenza A(H1N1) as an independent variable, psychological protection motivation factors such as perceived severity, vulnerability, response efficacy, & self-efficacy as mediated variables and behavioral intention on personal and public health protection as dependent variables using structure equation model analysis. Self-reported questionnaires were administrated to 460 college students. The result indicated the followings. First, the level of news usage on Influenza A(H1N1) was not statistically significant on influencing behavioral intention toward personal and public health protection. Second, perceived severity, vulnerability, and self-efficacy were significant variables on behavioral intention toward personal health protection whereas perceived vulnerability and response efficacy were significant on public health protection. The function among factors in protection motivation theory is dependent upon whom protected from illness.

• Information Systems Review
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• v.5 no.2
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• pp.71-90
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• 2003

Virtual communities have been suggested to play important roles such as attracting customers, building customer loyalty, and leading to commercial transactions. Little research in marketing has focused on virtual communities in spite of its importance indicated by many practitioners and conceptual studies. More specifically, little research has empirically examined factors of customer participation and its consequences. This research investigate if customers' participation motives in virtual communities affect their sense of community and if sense of community affects customers' loyalty towards and purchase intentions from the website offering the community service. One hundred ninety six questionnaires were collected from individuals who have participated in and have been involved in online activities in various virtual communities. Major results of this research can be summarized as follows. First, participation motives employed significantly affected customers' sense of community and more specifically, perceived ease of use and perceived playfulness had a large influence on the customers' sense of community. Second, customers' sense of community positively affected their loyalty toward the community and more specifically, membership and emotional connection had a large influence on loyalty. Third, customers' sense of community did not affect directly their purchase intentions. Fourth, customers' loyalty toward virtual communities had a significant, positive, although marginal, influence on their purchase intentions.

• Korean Journal of Social Welfare
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• v.62 no.4
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• pp.103-128
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• 2010

This study applied self-determination theory to investigate the relationships between volunteers' perception of supervisors' autonomy support, volunteering motivation, and persistence intentions among collegiate students. Collegiate volunteers(n=515) involved in volunteer activities completed measures of supervisors' autonomy support, 5 forms regulation, and persistence intentions. Bivariate correlations indicated that volunteer motivation demonstrated an ordered pattern of relationships, such that adjunct points along the regulatory continuum would be more positively associated with on another than distal points. Analyses using structural equation modeling revealed that supervisors' autonomy support was positively related to more autonomous motivation(intrinsic motivation and identified regulation), while was natively associated with amotivation. Amotivation was negatively related with persistence intentions, and more autonomous motivations(intrinsic and identified) predicted grater intentions to continue with volunteer activity for next 6 months. The findings are discussed in light of the self-determination theory.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.4
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• pp.189-196
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• 2016

The purpose of this study is to investigate the causal relationships among self-efficacy, perceived usefulness, supervisor and peer support, satisfaction, and transfer intentions in the corporate mobile learning. For this study, the web survey was administered to 302 mobile learning learners of the A domestic corporation in South Korea. Structural equation modeling(SEM) analysis was conducted in order to examine the causal relationships among the variables. The results indicated that first, self-efficacy, perceived usefulness, and supervisor and peer support had positive effects on satisfaction. Second, supervisor and peer support and satisfaction had positive effects on transfer intentions. Third, satisfaction mediated the relationship between self-efficacy and perceived usefulness, while it did partially the relationship between supervisor and peer support and transfer intentions. Based on the result of the research, the study proposes organizational environment with cooperative supervisor and peer support should be made in order to improve the level of learners' transfer intentions. In addition, learning strategies that facilitate learners' self-efficacy and mobile information technology acceptance are needed to develop for enhancing the learners' satisfaction.

• The Journal of Society for e-Business Studies
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• v.19 no.3
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• pp.65-89
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• 2014

Although many studies have focused on the influences and outcomes of personal information leakage, few studies have investigated how the personal information leakage prevention behavior differs depending on internet user. This study attempts to supplement the existing studies' limitations with the use of risk perception attitude (RPA) framework. More specifically, this study tries to show internet user can be classified into four groups based on perceived risk of personal information leakage and efficacy beliefs of personal information protection, and to identify how the groups differ in terms of motivation, information seeking, and behaviors for privacy leakage prevention. Analysis on survey data from 276 internet users reveals that the users can be classified into responsive, avoidance, proactive, indifference groups. Furthermore, there are differences between groups in terms of motivation, information seeking, and behaviors for personal information leakage prevention. This study contributes to expand existing literature by providing tailored guidelines for implementation of personal information protection strategies and policy.

• Journal of Korea Port Economic Association
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• v.31 no.4
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• pp.151-168
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• 2015

Shippers face uncertainty and risks until the delivery of goods to the buyer (importer). To avoid these uncertainty and risks, shippers use the abroad logistics center and then try to construct continuous contract relations. From this viewpoint, this study examines the motivations of shippers to take advantage of the logistics center and perception difference for service quality according to the characteristics of shippers. For this purpose, T-test and ANOVA analyses are conducted using SPSS 21.0. The results suggest the following implications. First, there are no differences in perception regarding the motivation to take advantage of the logistics center for the size and characteristics of products. Second, the main motivating factors are maneuver to competitors and meeting buyers' demands by using the abroad logistics center. Furthermore, there is the level of perception for service quality regarding packaging and labeling in the logistics center. In contrast, the problem process and the quality of the order progress information is higher. Finally, specific logistics services are required depending on individual products because each product's characteristics are different.