• Korean journal of communication and information
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• v.35
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• pp.362-393
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• 2006

The purpose of this manuscript was to investigate the effects of issue involvement and relation of perceivers to comparison targets on the magnitude of third person perceptions. The investigation was expected to help us to understand the underlying process of third person effect hypothesis. Data was collected from adult residents in Ohio, United States by telephone survey in 2003(n=524). Like most other third person effect studies, this study supported the hypothesis: Respondents perceived more media effects on others than themselves for both 'Negative media portrayals of smokers' and 'News coverage of Roman Catholic priest's sexual scandals'. Results of five hypothesis tests suggest that when relationship between a perceiver and a particular comparison target is present third person perception is explained more by cognitive components than motivational components. In this case, third person perception varies with comparison target's issue involvement while it is independent of social distance between the perceivers and the comparison target. Also, perceivers' issue involvement positively correlates with the magnitude of third person effect. Based on the results, it is concluded that when perceives or a comparison target is involved in a message cognitive processes accounting for the relationship can impact the magnitude of third person effect. An important theoretical implication of the study is that third person effect is, to some extent, related with framing effect and priming effect.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.203-221
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• 2016

This study aims to analyze the impact of servicescape on the perceived values and brand attitude of coffee customers. In order to archive our research objects, current study employed SPSS 22.0 statistal program. The summary is as follows. First, it was revealed that the servicescape of coffee shops has a positive influence on perceived value. Second, the servicescape of coffee shop has a positive influence on brand attitude. And perceived value of the customer has a positive impact on customer brand attitude. Based on the results, this research has concluded some theoretical suggestions as follows. First, in case of brand coffee shop, it was analyzed that the attractions of interior design color, floor and wall interior, and structure has influenced on the differentiated values of customers. Also, the accessability shows that the brand coffee shops with parking facilities along with the convenience provided by the off-site facilities make customers highly recognize the brand values. In addition, the results found that the factor of service condition becomes a determining factor. Thus, current study will contribute to consider the various elements of service scape when new business develop as well as redesign the previous stores.

• Korean Journal of School Psychology
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• v.16 no.3
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• pp.231-263
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• 2019

The purpose of this study was to verify the effects of growth orientation, life satisfaction, perceived stress, positive psychological capital and interpersonal relationships in the group coaching program for the promotion of growth orientation for university students based on the model of the social-cognitive approach to motivation. The program consisted of eight topics: growth orientation, growth mindset and brain plasticity, self-directed goal setting, talent which is a product of ongoing effort, failure attitude and perspective change, positive emotion, thinking and behavior, value of growth orientation and self-coaching, respectively. The program comprised a total of eight sessions, 120 minutes each, and the final program was completed through a preliminary experiment with three university students. In order to verify the effectiveness of the program, 48 university students were divided into 16 in the experimental group, 16 in the comparative group, and 16 in the control group. The experimental group participated in the group coaching program to enhance the growth orientation based on the model of the social-cognitive approach to motivation developed in this study, the comparative group participated in a learning goal orientation improvement program based on an incremental implicit theory, and the control group did not carry out any program. Three groups were tested in pre, post, follow-up1(after 1 month) and follow-up2(after 3 months) in order to growth orientation, life satisfaction, perceived stress, positive psychological capital and interpersonal relationships. We performed analysis to confirm the homogeneity to the data of the three groups and to verify the interaction effects between times and groups. As a result, it was confirmed that the group coaching program to promote growth orientation, life satisfaction, perceived stress, positive psychological capital and interpersonal relationships had statistically significant effect and was more effective than the comparative program due to the larger effective size. Also, we confirmed that the coaching effect was sustained after the program was finished and more effectively maintained than the comparative program. Based on the results of this study, this study has academic implications because it verify the effectiveness of the group coaching for the promotion of the growth orientation by scient ic method.

• The Journal of the Korea Contents Association
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• v.6 no.6
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• pp.100-108
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• 2006

The purpose of this paper is to study of the attitude of e-learning on the effectiveness of e-learning and the antecedents of e-learning. For this study, samples were collected from students who had attended a cyber lecture at university. Structural equation model was used to analyze the data. The result of this empirical study is summarized as followings. First, the attitude of e-learning has a positive effect on the e-learning effectiveness. Second, ease of use of learning management system, learning motivation, information quality of learning contents has positive effect on the attitude of e-learning, but usefulness of learning management system has no effect on the attitude of e-learning. Therefore, the former consists of learning management system, learning contents and information quality that are provided by e-learning and the latter means learning motivation.

• Journal of the Korean Data and Information Science Society
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• v.27 no.2
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• pp.463-475
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• 2016

This study was to search the relationship among knowledge, nursing skill, perceived performance in graduating nursing class. The participants were 90 members of to graduating nursing class in D city. Data were collected from September 4, 2014 to September 22, 2014 using a questionnaire and core nursing skills checklists. Data analysis was done with SPSS/WIN 23.0 using descriptive statistics and Pearson correlation. It found that knowledge of hand washing had a positive correlation between the nursing skill and perceived performance. The most vulnerablenursing skill was hand washing. The best nursing skill was sterilization and withdrawing contaminated products from the patient (Place the inner tube immersed in a solution of hydrogen peroxide). Based on the findings of this study, activating prior knowledge needs to be stressed. Thus, it would be necessary to include more effective motivation in designing experiential education program for cognitive performance.

• Journal of the Korea Institute of Building Construction
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• v.22 no.2
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• pp.219-228
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• 2022

In this study, to improve educational motivation and learning outcomes, a mobile app using game elements was developed, and the effect of its application in rebar work education was analyzed. Using the 4F(Figure out-Focus-Fun design-Finalize) process, which is a game development model, a mobile learning app for rebar work was developed that considers the characteristics of college students familiar with smartphone use, and the app was developed in a manner that utilizes game mechanics such as learning missions and points to stimulate a learner's interest and improve educational motivation. The results show that the proposed app for rebar work is positively evaluated in terms of interface style, perceived usefulness, perceived ease of use, perceived enjoyment, attitude toward using, and intention to use. Therefore, it can be concluded that using the learning game app for rebar work in classes can contribute to improving a learner's performance in various aspects.

• Korean Journal of Culture and Social Issue
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• v.8 no.1
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• pp.61-77
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• 2002

This study focuses on drivers' risk perception & construct in risk scene. The measures used were the scores of hazard perception, namely the subjects' evaluation of the degree of risk through the 'Q-sorting' with 30 drivers. The subjects were divided into 3 groups according to their evaluating score, Z-score, road users' hazard(type 1), environmental hazard(type 2), situational hazard(type 3). And ten constructs derived from Q-sorting were compared through 'consensus item analysis'. It suggest that there are different in constructs for risk perception. Then those results are discussed in terms of theoretical and practical implication of traffic safety including accidents analysis and drivers' education.

• CRM연구
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• v.3 no.1
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• pp.29-47
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• 2010

This study is intended to examine the effect of characteristics of museum visitors and visit type on perceived relative status, aesthetic responses, and perceived visit benefits, which in turn affect visitor satisfaction and personal and social participatory behaviors. Research was held for four weeks. A total of 308 questionnaires were collected out of 315 distributed. However, additional 15 were excluded due to inadequate responses. The findings of the study are as follows: While museum visitor characteristics yielded significant effects on the perceived relative status and perceived visit benefit, it did not have significant effects on aesthetic responses. Additionally, while visit types showed considerable impact on perceived relative status, it did not yield significant effect on aesthetic responses or the perceived visit benefit. Perceived relative status of a museum had positive effects on aesthetic responses, but not on the perceived visit benefit. Furthermore, while perceived relative status did not have significant effect on visitor satisfaction, it did have evident effects on the aesthetic response and the perceived visit benefit. Lastly, greater visitor satisfaction was confirmed to contribute to greater participatory behavior in various prospective programs and events offered by museums. Hence, it would be imperative for museums to gear their attention to encourage internal participatory behaviors such as visitor education, donation and charity events, which would consequently transcend to viewing museums more as a public space shared by the general public.

• Knowledge Management Research
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• v.25 no.2
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• pp.219-243
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• 2024

This study investigates the impact of privacy concerns, perceived utility, and awareness of the right to personal data self-determination on the effective use and expansion of MyData services, which are critical to the data economy. Integrating the value-based adoption model with privacy calculus theory, the research examines how perceived utility, privacy concerns, trust, and personal innovativeness influence perceived value, perceived privacy, and the intention to provide personal information. Data collected from an online survey of 442 MyData service users and prospective users were analyzed using PLS-SEM and Bootstrapping methods via SmartPLS 4. The results indicate that perceived utility positively affects the intention to provide personal information, while privacy concerns have a negative impact. Trust and personal innovativeness positively influence the intention to adopt MyData services, and the awareness of personal data self-determination rights moderates these intentions. The findings underscore the importance of developing beneficial services that mitigate users' privacy concerns and build trust for the successful implementation of MyData services. Additionally, the study highlights the need for education and awareness campaigns to enhance understanding of the right to personal data self-determination.

• Journal of the Korean Applied Science and Technology
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• v.38 no.4
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• pp.1045-1055
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• 2021

The purpose of this study was to investigate the effect on the major satisfaction and the career adaptability of nursing students by the perception hospital nurse's workplace bullying. A survey was held to the university students in Seoul and Chungcheong cities from February 1 to April 15, 2020. 187 copies were in the final analysis for data analysis, t-test, ANOVA, Pearson's Correlation Coefficient and Multiple regression was used. As a result, the factors of affecting on the major satisfaction and career adaptability were followed by grade, motivation of the major, workplace bullying, major satisfaction, career adaptability, presence of bullying perceptual effects. The multiple regression explanatory power was 33.1percent of the total changes in major satisfaction. and the multiple regression explanatory power was 28.9percent of the total changes in career adaptability. Therefore, this study could be used as a basic data for the counseling and developing and activation education programs to improve awareness of bullying culture in the workplace.