• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.247-248
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• 2015

본 연구는 항공사 브랜드 자산의 중요도와 만족도 차이를 중심으로 실증 분석하여 항공사 브랜드 자산 경영에 도움이 되고자 하였다. 항공사 브랜드 자산의 IPA 분석과 대형 항공사와 저비용 항공사의 브랜드 자산 구성요소의 GAP 차이 분석을 통해 항공사 브랜드 자산에 대한 전략을 제안한다. 연구 결과에 따르면 항공사 이용객들은 가격과 직원의 친절성을 가장 중요하게 생각하고 있으며 직원의 친절성에는 만족하고 있으나 가격에서는 만족하고 있지 않는 것으로 나타났다. 연구 결과 향후 항공사는 환경 변화에 적응하여 가격 전략의 변화를 시도하고 그에 따른 다양한 노력과 투자를 하여야 할 것이다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.3
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• pp.67-76
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• 2013

In this study we surveyed service satisfaction for the start-up support program and measured the relative importance of the factors that influence service satisfaction. The five service factors(physical facilities, finance and accounting, human resources, marketing, product development) were used to measure service satisfaction. Typically, the relative importance of predictors is assessed by simply comparing their standardized regression coefficients. However, when the predictors are correlated, regression coefficients cannot be used to explain variance shared by two or more predictors. The dominance analysis used by many researchers in recent years to measure the relative importance of predictor variables. In this article, we applied it in satisfaction research for the start-up support program. The results obtained by the dominance analysis are compared with the results obtained by multiple regression analysis. And satisfaction and relative importance of the five factors are analyzed by entrepreneurship motivation. These findings will contribute to the marketing research field relating to service satisfaction. Service satisfaction for the start-up support program can improve based on this study.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.35 no.3
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• pp.663-670
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• 2015

In most public transportation related master plans, decisions for investment priorities are initially made by facilities with lower installation rates or lower satisfaction (performance) levels. In general, the decisions are made without conducting importance factor analysis. In this study, a combined method of importance-performance analysis (IPA) model for bus users related in travel time is proposed by using Structural Equation Model (SEM). The results of the IPA for Metropolitan users show that the categories need improvement are number of bus stops, number of intersections, headways, waiting times for boarding and traffic signal operations in order. On the other hand, Non-Metropolitan uses show that the categories need improvement are traffic signal operations, waiting times for boarding, headways, bus exclusive lanes and number of intersections that is in reverse order to Metropolitan users.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.279-280
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• 2011

전 세계적으로 저비용항공사의 항공운송시장 참여로 승객들의 항공사 선택이 다양화 되었으며, 우리나라도 2011년 현재 5개의 저비용항공사가 시장에 참여하여 기존 국적항공사와 경쟁을 하고 있다. 본 연구는 우리나라 항공사 승객이 항공사 선택 시 중요하게 생각하는 속성을 파악하고, 저비용항공사 승객과 기존 국적항공사 승객이 항공사 선택 시 중요시 하는 속성의 중요도와 만족도 차이를 분석하는데 목적이 있다. 저비용항공사와 기존 국적항공사 승객을 대상으로 설문을 실시하여 항공사 선택 속성을 파악하고, 차이분석, 중요도-만족도 분석, t-test를 활용하여 항공사 선택 속성의 차이를 분석하고 국적항공사와 저비용항공사의 항공사 선택속성 중요도와 만족도 차이를 분석하고자 한다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.1
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• pp.97-119
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• 2017

This research investigated user satisfaction and importance of OPAC2.0 services in university libraries for book search result. This research analyzed OPAC2.0 services in university libraries focusing on book search result, user satisfaction with and importance in services, difference in satisfaction and importance, and grade and satisfaction. As a result of the investigation and analysis, OPAC2.0 services given the most was the service of 'portal site linkage'. Generally, the satisfaction with OPAC2.0 services was 2.07 in average, 'very dissatisfactory'. The service considered to be the most important was 'service item'. The difference between satisfaction and importance showed dissatisfactory result, compared with importance in general. The grade and the general difference in satisfaction didn't appear. On the basis of the analysis result mentioned above, with the purpose of the improvement in OPAC2.0 services focusing on book search result, it is necessary to manage users continuously by publicizing libraries concerning respective services, introducing use guide, offering a variety of services, improving quality, and offering information.

• The Korean Journal of Applied Statistics
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• v.19 no.1
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• pp.43-55
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• 2006

CS(Customer Satisfaction) has been focused as one of the most important factors in business administration nowadays. After measuring and evaluating CS level, most companies are performing many activities to improve it. Therefore, it is very important for driving CS management to measure the exact CS level. When measuring CS level, however, CSI(Customer Satisfaction Index) is changed by the computing method of importance for CS factors, and the corporate strategy is changed by CSI. In this research, some computing methods are reviewed and compared through the analysis of real data. Also, a hybrid computing method for CSI is proposed and compared it with other methods.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.6
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• pp.115-126
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• 2022

The purpose of this study is to try to IPA(Importance-Performance Analysis) by applying text mining approaches to user review data for korea mobile banking applications, and to derive priorities for improvement. User review data on mobile banking applications of korea commercial banks (Kookmin Bank, Shinhan Bank, Woori Bank, Hana Bank), local banks (Gyeongnam Bank, Busan Bank), and Internet banks (Kakao Bank, K-Bank, Toss) that gained from Google playstore were used. And LDA topic modeling, frequency analysis, and sentiment analysis were used to derive key attributes and measure the importance and satisfaction of each attribute. Result, although 'Authorizing service', 'Improvement of Function', 'Login', 'Speed/Connectivity', 'System/Update' and 'Banking Service' are relatively important attributes when users use mobile banking applications, their satisfaction is not at the average level, indicating that improvement is urgent.

• Journal of Convergence for Information Technology
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• v.9 no.2
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• pp.155-164
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• 2019

In this study, 284 families of people with developmental disabilities responded to a survey about the importance of family support services and their recognition level of satisfaction. First, there was a statistically significant difference in the level of importance-satisfaction recognition of family support services for the people with developmental disabilities. Second, the recognition level of the importance of family support services of the people with developmental disabilities was in the order of support for parenting, support for physical and material wellbeing, support for family interaction. Third, satisfaction of family support services of the people with developmental disabilities was in the order of support for parenting activities, support for family interaction, support for emotional wellbeing. Fourth, we proposed the maintenance of the status quo, improvement efforts, and the need for mid-and long-term strategy by analyzing the characteristics of the importance-satisfaction quadrant. The results of this study are expected to be useful as basic data for improvement of family support services for the people with developmental disabilities.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.164-172
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• 2008

This paper investigates passengers' perceptions of the importance and satisfaction of airline service quality for improving the quality level of airline service. Importance-performance analysis(IPA) was utilized to analyze the gap between importance and performance of airline service qualify The result showed that passengers' perceptions of the importance and performance of airline service quality differed for Korean international air passengers. In particular, IPA analysis revealed that four attributes 'meal service', 'seating comfort', 'seat space and legroom', 'check-in service' were identified in the Concentrate Here quadrant-perceived to be important, yet perceived as being performed poorly. The airlines operating from/to the Republic of Korea should concentrate on the attributes included in this quadrant to improve the quality of airline service. On the basis of the IPA analysis, airlines should identify their strengths and weaknesses and draw up a plan to maximize their profits.

• Journal of the Korean Society of Food Science and Nutrition
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• v.46 no.1
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• pp.123-131
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• 2017

The aim of this paper was to provide basic data on revitalizing traditional markets in 389 undergraduate students who had purchased foods sold at a traditional market in order to understand the current state of usage of traditional market foods and to analyze degree of importance and satisfaction. From September 2015 to November 2015, questionnaires were filled out by respondents. Of the 389 questionnaires that were returned, 343 were used while 46 were discarded as incomplete. In the traditional market, high popularity was detected in foods such as 'Hotteok', 'stir-fried rice cake', 'Korean sausage', and so on in that order, which were mainly simple foods. There was a tendency that 'taste', 'hygiene', 'price', and 'quality' were considered as important, all of which scored more than 4 points for all residence types. In the difference analysis of the degree of satisfaction and importance in traditional market foods according to residence types, degree of importance was much higher than that of satisfaction for all selective attributes. In the results of ISA analysis for attributes of traditional market foods, those selling food in the second quadrant need to make more effort to improve 'hygiene' and 'quality' of food.