• Title/Summary/Keyword: 중요도 만족도 조사

Search Result 1,297, Processing Time 0.041 seconds

군수품 고객만족지수 개발 연구

  • 박성현;김용섭;홍현의;박봉균
    • Proceedings of the Korean Society for Quality Management Conference
    • /
    • 2004.04a
    • /
    • pp.567-572
    • /
    • 2004
  • 군수품의 품질보증에서도 고객만족지수를 개발하여 고객이 만족하는 군수품을 생산하고 보급하는 것은 중요하다. 국내에서는 최초로 서울대와 국방품질관리소가 공동으로 군수품 고객만족지수(Military Customer Satisfaction Index: MCSI)를 개발하였다. 본 논문에서는 MCSI 모형을 설명하고, 표본설계와 조사방법 및 설문지를 소개하기로 한다. 그리고 MCSI를 테스트하기 위한 예비조사의 결과를 간단히 소개하기로 한다.

  • PDF

Importance-Performance Analysis of Influential Factors on Students' Mobile Learning Satisfaction (사이버대학생이 인식하는 모바일러닝 만족도의 영향요인에 대한 중요도-실행도 차이 분석)

  • Joo, Young-Ju;Jung, Bo-Kyung
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.7
    • /
    • pp.484-496
    • /
    • 2013
  • With diffusion of various mobile devices, mobile learning has been one of the dominant learning styles in education fields. The purpose of this research is to examine the difference between students' perceived importance-performance of mobile learning satisfaction. The researchers reviewed the literature looking for variables which affect influential factors of students' mobile learning satisfaction such as system, contents, service, use, and outcome. As a result of t-test, the performance is lower than the importance of all the influential factors. Also, according to the result of Importance-Performance Analysis(IPA) matrix, it was noted that system factor is the most crucial factor in improving mobile learners' satisfaction. This result implies that offering technical support and simplifying the navigation design for mobile learning are urgently required.

Urban Ecotourism Site Visitors' Satisfaction and Behavioral Intentions to Revisit - A Case Study of the Sincheon Ecotourism Site in Daegu (도심 생태관광지 방문객의 만족과 행동의도 -대구시 신천을 중심으로-)

  • Roh, Yong-Ho;Kim, Byeong-Yong;Kim, Hak-Yoon
    • Journal of the Korean association of regional geographers
    • /
    • v.16 no.3
    • /
    • pp.315-323
    • /
    • 2010
  • The purpose of this study was to investigate the relationship between the determinant factors of visitors' satisfaction and behavioral intentions to the Shincheon stream in Daegu city. It was found that ecology of the Shincheon stream, signals about ecology, and physical facilities positively influenced overall satisfaction. Physical facilities more positively influenced overall satisfaction. The overall satisfaction positively influenced behavioral intentions. For the future studies, it is necessary to do research visitors' satisfaction with more diverse factors of satisfaction and longitudinal studies about visitors' satisfaction based on seasonally different visitors.

  • PDF

Empirical Study of Key Factors in Satisfaction with Subway Services (지하철 이용만족도 결정요인에 관한 실증적 연구 -서울지역을 중심으로-)

  • Shim, Jong-Seop;Jeon, Ki-Heung
    • Korean Business Review
    • /
    • v.13
    • /
    • pp.49-66
    • /
    • 2000
  • Despite the fact that understanding customers satisfaction with transportation services is a subject of great importance, authors, so far, found no systematic researches referred to that issue. From this point, studying the satisfaction with subways services can be extremely useful. Empirical study of key factors in the satisfaction with subway services is the departure point, which holds as objectives, and we believe, will contribute to overall increasing in the number of subways services used and in the amount of public benefits derived from that usage. In order to achieve these goals: First, several items referred to some key factors in the satisfaction of subway usage were systemized. Second, a research of specific weights attached to those key factors by subway passengers was conducted. Knowledge of the satisfaction variables system can provide deep insights into ones perceptual experience when using a subway. The results were as follows: Various interrelated factors compose a passengers satisfaction with subway services. People do not just use subway passively; a number of key factors, like physical and personal services, exact timing, easiness to access etc. determine the passengers satisfaction with subway. In order to find out specific weights of these key factors multiple regression analysis was employed. Results showed that satisfaction with subway is determined by (in order of importance) easiness to access, quality of physical services, friendliness of working stuff and timing exactness. According to the findings, passengers do not use subway as a simple mean of transportation, rather they perceive it as a complex combination of environmental elements and overall satisfaction depends on these various factors. Therefore, to learn passengers satisfaction with subways services, passengers subway experience must be thoroughly studied and analyzed, and this is where papers value resides.

  • PDF

The Study of Customer Satisfaction with the Port Authority System -Focus on Container Terminal in Busan Port- (항만공사체제하의 고객만족 연구 - 부산항 컨테이너 터미널을 중심으로-)

  • Kim, Dong-Yol;Yang, Chang-Ho;Kim, Yoon-Joung
    • Journal of Korea Port Economic Association
    • /
    • v.25 no.4
    • /
    • pp.225-250
    • /
    • 2009
  • The purpose of this paper is to clarify the movement of customer satisfaction factor of port like marketing and customer support factors and set up new strategy for customer satisfaction with the factors of control by Port Authority. It was researched to Terminal operation and shipping companies of main clients of Container Terminals of Busan Port. The Score of customer satisfaction is 4.62, it is almost average score to consider Likert Scale 7 for Research measurement. For Customer satisfaction measurement score, the factor is named Port Facility, Port Cost, Marketing Activity and Customer Support with 20 elements. It is verified suitable model by Structural Equation Method. It is effect customer satisfaction by Marketing Activity and Customer Support factor instead of Port Facility and Port Cost. So Port Authority has to plan new strategy for customer satisfaction to consider its effect factors.

  • PDF

A Study on the Importance-Performance Analysis for National Forest Complex Management (국유림 복합경영사업에 대한 중요도·만족도 분석)

  • Jung, Byung-Heon;Kim, Jae-Sung;Kim, Hyeon-Geun;Kim, Eui-Gyeong
    • Journal of agriculture & life science
    • /
    • v.45 no.6
    • /
    • pp.33-40
    • /
    • 2011
  • The purpose of this research is to seek political implications for management and activation of National Forest Complex Management(NFCM). Survey method was utilized for workers as respondents to measure importance and performance of NFCM. As a result, it turned out that the respondents' performance was very high. In addition, out of 14 items, two items -1) activation of e-commerce and direct business transaction, 2) production and sales marketing information, which intensive management strategy, were derived from results. Also, 6 items were derived for on-going maintenance, 3 items were derived for low priority order, and other 4 items were derived for discouragement against excessive efforts. This research may contribute to providing fundamental sources that can be utilized for promoting direction establishment and system improvement of NFCM.

An Empirical Satisfaction Evaluation of Rural Village Development Project through Importance and Performance Analysis (IPA기법을 활용한 전원마을 사업 만족도 평가 분석)

  • Choi, Hyo-Seung;An, Hyung-Soon
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.4
    • /
    • pp.688-697
    • /
    • 2018
  • The following research was conducted to encourage residents in urban areas to move to rural areas, and to improve the residential environments in those rural areas. Current policies for rural village development Project were analyzed, and policy implications were proposed. Residents in rural villages participated in a 12-question survey that asked their priorities prior to moving to the area, and factors contributing to resident satisfaction. Importance and Performance Analysis (IPA) was performed to present potential development strategies in the construction business. As a result, 'natural environment and landscapes' had the highest priority and satisfaction, whereas 'lack of public transportation and accessibility' and 'road conditions and parking facilities' had high priorities but low satisfaction levels. Thus, it is important to take nature and environment, as well as accessibility into consideration when moving to rural villages. Although this research was based on residents' bias, and the sample area was limited, these conclusions still offer important policy agreement provide of future rural villages location selection and establishment of land use planning.

A Study on Location Determining Choice Factor and Satisfaction Evaluation of Companies in Free Economic Zones: Focusing on Incheon and Busan·Jinhae Free Economic Zones (경제자유구역 입주결정 선택기준 및 만족도 평가: 인천, 부산·진해 경제자유구역 중심으로)

  • Kim, Hyun Ah;Kim, Tae Seung
    • Journal of Korea Port Economic Association
    • /
    • v.31 no.4
    • /
    • pp.107-120
    • /
    • 2015
  • This study analyzes Korea's Free Economic Zone (FEZ), by particularly focusing on Incheon and Busan-Jinhae zones, using the Analytic Hierarchy Process (AHP) method and a questionnaire survey analysis. The study compares important selection criteria and satisfaction of resident companies in Incheon and Busan-Jinhae FEZs. The findings are as follows. First, the AHP method results suggest that companies in both Incheon and Busan-Jinhae FEZs are affected by location, economic society, and policy. In subordinate determining factor for land, it is ordered by ease of gaining land, inexpensive rental fee in Incheon and by convenient access to close markets and inexpensive rental fee in Busan-Jinhae. Second, the questionnaire survey results suggest high adjacent market size and easy access in Incheon FEZ and sound logistics infrastructure in Busan-Jinhae FEZ. For this reason, Incheon has a high value of logistics infrastructure and potential market near metropolitan area and Busan-Jinhae, has a high value of transportation Infrastructure near industrial district. These findings will contribute to policy data for activating and promoting the Free Economic Zone.

An Analysis on Determining Quality of Service Criteria for Expressway Bus Passengers Using The Importance-Performance Analysis (IPA) - Focussing on Yong-in City : Suji - (IPA 분석을 이용한 간선급행버스 이용자 서비스 특성분석 - 용인 수지지구 중심으로 -)

  • Kwon, Ki Hyun;Oh, Seung Hwoon;Rhee, Jongho;Kim, Tae Ho
    • KSCE Journal of Civil and Environmental Engineering Research
    • /
    • v.30 no.3D
    • /
    • pp.223-229
    • /
    • 2010
  • The bus transfer system has been extended from Seoul to Gyonggi province to provide better Seoul metropolitan area transit service in September, 2008. Moreover, the curved bus routes, except existing rapid bus routes, which cause longer travel time have been straightened out. Also, the Skip Stop operation suggested by passengers has been introduced to main stops in the newly added express bus lines. This study surveyed passengers service satisfaction for the recent adopted bus policies such as the transfer discount system and the express bus system in Seoul Metropolitan area. The survey results may be important foundation for future strategies for improvement. The survey included questionnaires about the importance and the satisfaction level on both quantitative and qualitative factors. The results were statistically analyzed by the modified IPA (Importance-Performance Analysis). As the result of the survey, the newly adopted services such as fare system, fare discount on transferring, travel time savings and increased number of stops are economically feasible and satisfactory, whereas the accessibility to stops, ventilation and air quality in vehicles are the priorities to be improved. Also, the safety and the information system is in need of improvement.

Importance Performance Analysis of personal assistants education for the disabled : Focused on management in Pyeongtaek, H university (장애인 활동보조인 교육의 IPA 분석 : 평택 H대학 운영사례를 중심으로)

  • Jeong, Soyoung
    • Korean Journal of Social Welfare Studies
    • /
    • v.47 no.4
    • /
    • pp.71-92
    • /
    • 2016
  • The purpose of this study is to analyze importance and satisfaction of management and curriculum of personal assistants education. This study analyzed exploratory factor of importance and satisfaction questions in personal assistants education, correlation and a difference of importance and satisfaction according to factors, and investigates improvement plan through IPA analysis. The targets of this research are 231 personal assistants participating in personal assistants education managed in South Gyeonggi-do. As a result, it is shown that the sub-factors of personal assistants education mostly have a correlation, and two factors such as 'education management' and 'curriculum' are investigated. As a result of IPA analysis, it is drawn that 'education period' needs intensive improvement in education management, and 'practice class' and 'theory class' need intensive improvement in curriculum. This research is significant because the importance and satisfaction of personal assistants education are investigated and the improvement plan is provided.