• Title/Summary/Keyword: 중요도 만족도 조사

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The Effect of Service Quality Perceived by Users of Security Safety System on Corporate Image and Customer Satisfaction (경비안전시스템 이용자들이 인식하는 서비스품질이 기업이미지와 고객만족도에 미치는 영향)

  • Choi, Jeong-Il;Chang, Ye-Jin
    • Korean Security Journal
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    • no.61
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    • pp.163-179
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    • 2019
  • The purpose of this study is to analyze the effect of service quality of security safety system users on corporate image and customer satisfaction. To confirm this through empirical analysis, a survey was conducted on about 200 users nationwide for about 40 days from May 2 to June 12, 2019. The survey was composed of "service quality, corporate image and customer satisfaction". The empirical analysis was conducted mainly on the analysis of importance, reliability, validity and correlation. This study used SPSS WIN 18.0 to calculate structural equations and exploratory factors. The research results are as follows: The users of the security safety system showed that the better the service quality, the better the corporate image. The better the corporate image, the higher the customer satisfaction. Also, the better the service quality, the higher the customer satisfaction. Therefore, each security safety system company should steadily improve the service quality to improve customer satisfaction.

A Study on User Satisfaction Research about Spacial Composition before and after Remodeling University Library Focused on C University Library (대학도서관 리모델링 전.후의 공간구성에 관한 이용자 만족도 조사 연구 - C대학교 중앙도서관을 중심으로 -)

  • Nam, Young-Joon;Moon, Jung-Hyun;Yi, Hyun-Jung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.20 no.4
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    • pp.205-222
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    • 2009
  • University libraries are involved in college education and college education is also involved in university libraries. To the knowledge information society increases the competitive power of the university and the academic library which national competitive power strengthens further must be operated developmentally. Professors and students to support research and learning activities appropriate facilities and systems must be equipped with features and the role of university libraries will be fulfilled properly. In this study, we analyze changes in the configuration space, and accordingly remodel before and after the user satisfaction survey of spatial configuration on the users' satisfaction and the results are to analyze based on C University Library. As a result of this study, the library space was utilized to determine the importance of purpose in the future, these results increase the quality of library service or library user satisfaction survey. Study will be a good reference for researchers.

An empirical study for classifying customers and identifying customer satisfaction factors in mobile commerce: a probabilistic approach using Rasch model (모바일 상거래의 고객 분류 및 고객군 별 고객만족도 형성 요인에 대한 실증 연구: Rasch 모형을 통한 확률적 예측 접근법)

  • Choe, Ji-Won;Park, Yun-Mi;Park, Yong-Tae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.482-486
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    • 2006
  • 1990년대 말부터 전세계적으로 이동통신 사용자의 수는 급증하였고, 2000년대에 들어서면서부터는 모바일 인터넷 사용자 수도 점차적으로 증가하고 있는 추세이다. 그러나 오프라인이나 기존e-commerce에서의 서비스 품질 측정에 대한 연구는 활발하게 이루어진 반면, 모바일 상거래에 관한 연구는 미미한 실정이다. 본 연구는 모바일 상거래에 대한 고객만족도에 영향을 미치는 요인을 찾아내고자 하는데 그 목적이 있다. 이를 위해, 모바일 상거래의 특징을 살펴봄으로써 모바일 상거래에서 고객 만족도에 영향을 미치는 요인들을 추출하고 체계적인 프레임워크를 제시하고자 한다. 또한 본 연구에서는 모바일 상거래 중 디지털 컨텐츠 다운로드 서비스의 실사용자들을 대상으로 설문조사를 실시하였으며 이를 토대로 Rasch 모형을 적용하여 고객군을 분류하고 요인별 중요도를 파악하며 고객만족에 대한 확률적 예측을 실행하였다.

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물리적환경과 내부마케팅이 직원만족과 조직성과에 미치는 영향에 관한 연구

  • 정상원;이주헌
    • 한국벤처창업학회:학술대회논문집
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    • 2023.04a
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    • pp.141-144
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    • 2023
  • 우리나라 자동차산업에서의 정비서비스업은 After Market을 대표하는 중요한 업종이며, 상용트럭 또한 국가 물류와 건설현장에서 가장 큰 비중을 차지하고 있는 중요한 부문임에는 틀림이 없다. 본 논문의 목적은 상용트럭 딜러기업의 정비서비스분야에서 물리적 환경과 내부마케팅이 직원만족과 조직성과에 미치는 영향에 대한 영향력을 알아보는 것이다. 본 연구에서는 국내 및 수입 상용트럭 직영 및 딜러 종합정비업체 25개 직원들을 대상으로 하여 설문조사하고 실증 분석하였다. 주요한 연구결과는 다음과 같다. 첫째, 자동차 정비사업소의 물리적 환경은 직원만족에 긍정적 영향을 미치는 것으로 나타났다. 둘째, 내부마케팅은 직원만족에 긍정적 영향을 미치는 것으로 나타났다. 셋째, 직원만족은 조직성과에 유의한 정의 영향을 미치는 것으로 나타났다.

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A Study on the Points of Improvement through the Survey Analysis of Strawberry Package Elements (Shape, Material, Design) and IPA MAP Analysis (딸기패키지 구성요소(형태, 소재, 디자인) 조사 분석 및 IPA MAP분석을 통한 개선점 연구)

  • Lee, Seung-Yong
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.42-51
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    • 2016
  • For changes in the distribution structure these days, consumer demand is moving rapidly from offline to online. The consumers' mentality to purchase products conveniently is reflected in this phenomenon. Also for agricultural products, safety to protect contents, brand and design which can provide credibility to consumers are recognized as most important than ever. Especially, strawberry is thin-skinned so that the quality of product may deteriorate even with weak impact and shaking, so it is significantly influenced by the structural packaging or material. Also, strawberry is frequently distributed through direct trading, it is the reality that the package design of strawberry is less competitive than that of other products due to inadequate environments of commercial farms. That is, the demand of strawberry increases everyday but the strawberry package cannot fulfill the needs of producers and consumers. In order to reinforce competitiveness in strawberry sales, it is urgent to carry out fundamental studies regarding the development of package. Therefore, the purpose of this study is to supplement and improve issues arising from the usage of current strawberry package. Through the analysis of strawberry package elements (shape, material, design) and understand the points of improvement sought by producers and consumers through IPA MAP (importance, satisfaction level) analysis.

Evaluation of Scholarly Information System in STEM (STEM 학술정보시스템 평가)

  • Park, Minsoo
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.431-435
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    • 2022
  • The fields of STEM (Science, Technology, Engineering and Medicine) are changing rapidly. Recently, with the remarkable development of Internet and Web technologies, an environment that can be accessed worldwide has been created, thereby lowering the barriers to share STEM knowledge and information. The purpose of this study is to derive improvements by evaluating users' satisfaction with the information system developed by applying the open access model in the STEM field. Through an online survey using a structured questionnaire, a total of 204 users participated from January to February. The collected data were analyzed using quantitative statistical techniques. IPA (Importance Performance Analysis) technique was used. By identifying the importance and satisfaction (performance) between variables, areas with relatively low satisfaction compared to importance were derived. Users' overall satisfaction with the open access information system was 81.2 points and social reliability was 85.9 points, which were relatively high, respectively. What should be paid attention to in this study is the satisfaction with the system use environment, which is the most vulnerable area.

The Relations between Types of Communication of Married Couples and Their Sexual Satisfaction (부부 의사소통 유형과 부부 성만족도의 관계)

  • Youngki Kim;Seongyul Han;Min Han
    • Korean Journal of Culture and Social Issue
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    • v.17 no.2
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    • pp.199-218
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    • 2011
  • The sexual satisfaction of married couple is one of the most important variable predicts marriage life satisfaction. And the sexual intercourse is considered as a physical and emotional communication which is related with the type of communication between husband and wife. But, former researches had conducted on the husbands or wives separately, the interactions of married couples could not be considered sufficiently. So, the purpose of present research is to find out the relation between the type of communication and sexual satisfaction in the perspective of married couples' interactions. 344 married couples were participated in the survey in Seoul, Gyeonggi, and Gangwon provinces, and data of 344 married couples were analysed. The results of this research is as follows. The type of married couple's communication is related with their sexual satisfaction significantly. Especially, the more wives communicate actively, the more sexual satisfaction of married couples is increased.

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A Study on the Contents for Operation of Tunnel Management Systems Using a View Synthesis Technology (영상정합 기술을 활용한 터널관리시스템의 운영 효율성 제고를 위한 콘텐츠 연구)

  • Roh, Chang-gyun;Park, Bum-Jin;Kim, Jisoo
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.507-515
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    • 2016
  • In South Korea, there are a large number of tunnels because of the mountainous terrain, and to overcome this characteristics, lengths of tunnels are more longer than existing tunnels. The need to improvement current tunnel management contents is giving rise for accidents in tunnel section is continuously increased although lots of efforts to reduce the accidents. Conventionally, disaster prevention have been focused on the Tunnel Management Systems, tunnel operators generally tend to depend on CCTV images for most contents of detailed traffic flow managing. In this paper, investigation about current Tunnel Management Systems contents using IPA survey was conducted, and Priority Improvement Contents(Accident Situation Management Support, 2nd Accident Management Support, Traffic Flow Monitoring), which importance are high, but satisfaction are low, are deducted. Also, CCTV images, lack intuitive understanding, are judged as a main cause of low satisfaction of those contents. To overcome those limitations of the existing Tunnel Management Systems, this study sought to develop a technology for the synthesis of road images to derive traffic information from synthesis images, and the contents improvement stragegy is established. Tunnel operators-oriented satisfaction survey on new contents was carried out, and scored 4.2 on a 5-point scale. This has confirmed that the availability of new contents and at this stage, with pushing ahead of long-tunnels and undersea tunnels construction, politic applications are expected.

An Empirical Study on Tour Conductor's Quality - focused on tourists and travel agents (국외여행인솔자의 자질 실증연구 -여행객과 여행업종사자를 대상으로-)

  • Hyun, Kil-Nam;Hurr, Hee-Young
    • Korean Business Review
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    • v.19 no.1
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    • pp.137-156
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    • 2006
  • Since liberalization of overseas tour in 1989, the number of travel agencies and tourists increases rapidly. The role of tour conductors becomes more important element in tourist satisfaction, because they take charge of every detail of the overseas tour package from departure to arrival. The purpose of this study is to examine on the tour conductors' quality and competence on tourist satisfaction. Although the importance of quality factors were recognized differently by tourists and travel agents, the tour quality and competence of tour conductors are among those factors that influence most on tourists' satisfaction. So, tour conductors have to try to improve their quality and get the needs tourists want.

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Importance-Performance Analysis for Developing Convergence Firefighter Helmets (융합 소방용 안전모 개발을 위한 중요도-만족도 연관 분석)

  • Oh, Mi-Ok;Shin, Jong-Kuk;Kang, Myung Chang;Shin, Bo-Sung;Moon, Min-Kyung
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.15 no.6
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    • pp.109-114
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    • 2016
  • This study executes Importance-Performance Analysis (IPA) on existing firefighter helmet attributes and gathers ideas for improvements from fire-fighting officers to develop a convergence firefighter helmet. The results of empirical analysis were as follows: First, the weight, head fitness, ease of wearing and removal, and ease of managing the existing helmet's attributes need urgent improvement. In addition, fire-fighting officers want to add innovative functions such as oxygen deficiency alarms, poison gas sensors, temperature sensors, and network communication systems to the convergence firefighter helmet under development.