• Title/Summary/Keyword: 중독구매성향

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The Effect of Addictive Shopping Orientation on Post-purchase Emotions and Behaviors (패션제품 중독구매성향이 구매 후 감정 및 행동에 미치는 영향)

  • Lee, Jin-Hwa;Lee, Jeong-O
    • Management & Information Systems Review
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    • v.30 no.4
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    • pp.195-227
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    • 2011
  • There is no doubt that distribution channels and services greatly satisfy consumers' desires. Lots of products and services, stimulate consumers to purchase products to relieve their depressed feeling/stress temporarily, leading them gradually to a shopping addiction. Shopping addiction generates lots of problems, damaging not only consumers themselves but also other consumers and the entire society. Therefore, the purposes of this study were 1) to examine psychological factors that affected addictive shopping orientation of consumers, 2) to explore the effects addictive shopping orientation on the post-purchase emotions(positive emotion/negative emotion), 3) to examine the effect of post-purchase emotions on post-purchase behaviors (repurchasing/refund and exchange/negative word of mouth). 4) the study explored the differences in terms of effects of addictive shopping orientations on post-purchase emotions and behaviors, depending on the retailing channel (online and off line). The study performed a questionnaire survey for female adults older than 18 years old, living Seoul and Pusan areas. By using 404 copies for questionnaires, factor analysis, reliability analysis, and Amos 7.0 were used for the data analysis. It was found that psychological variables, self-esteem, compensatory buying and impulsiveness, had significant effects on addictive shopping orientations. Addictive shopping orientations affect both positive and negative post-purchase emotions in case of off-line shopping. Negative post-purchase emotions have higher impact on the postpurchase behaviors than positive post-purchase emotions.

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The Effect of Consumer's Interpersonal Anxiety on Shopping Addiction: Focusing on Multi-parallel Mediation Effect of Self-Control and Public-Consciousness and Moderating Effect between Men and Women (소비자의 대인 불안이 구매중독 성향에 미치는 영향: 자기 통제력과 타인 의식성의 다중 병렬매개효과와 남녀 간의 조절 효과를 중심으로)

  • Park, Ok-Hee;Jeong, Jo-Hee;Lee, Seok-Kee
    • Journal of Convergence for Information Technology
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    • v.10 no.2
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    • pp.70-81
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    • 2020
  • Living in the modern world, we can easily access large marts and outlets, and live convenient mobile shopping and same-day and early morning shipping. It is called 'shopping addiction' when the purpose of such shopping is not to be attributed to the original purpose of the goods, but to be purchased by an irresistible impulse. According to past studies, 5.8% of American adults and 15.5% of Korean college students were found to be purchase poisoning[3]. The study identified the relationship between interpersonal anxiety, public-consciousness and self-control among the various factors leading to purchase addiction and confirmed their impact on consumers internal psychology. The study found that although Interpersonal anxiety did not directly affect purchasing addiction, it was influenced by self-control and public-consciousness that increased the tendency to purchase addiction. The results of the group comparison between men and women showed that the self-control of men and the public-consciousness of women has increased their purchasing addiction. Such differences in psychology between men and women suggested related implications, such as the need to apply purchase addiction prevention management and treatment methods differently.

Full-time Housewives' Addictive Buying in TV Home shopping (전업주부들의 TV홈쇼핑 중독구매성향에 관한 연구)

  • Joung Soon- Hee;Lee Cho-In;Cha Kyung-Wook
    • Journal of Family Resource Management and Policy Review
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    • v.8 no.3
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    • pp.47-64
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    • 2004
  • This study compared full-time housewives' propensity for TV home shopping addiction by different socioeconomic, psychological, and purchase-related characteristics. And it identified the factors that influenced full-time housewives' TV home shopping addiction. The data were obtained from a questionnaire completed by full-time housewives (n=225) lived in Seoul and were analyzed by t-tests, ANOVA, and a multiple regression analysis. The findings of this study were as follows: First, full-time housewives' propensity for TV home shopping addiction was higher in the relatively old aged group. Those who graduated from graduate schools had lower scores in the scale of TV shopping addiction. Also, middle income group showed higher propensity for addictive buying. Second, the propensity for TV home shopping addiction was higher among those who had low self-esteem, who had higher level of empty self Also, those who had experienced material compensations as a child showed higher propensity for addictive purchase. Third, the propensity for addictive buying in TV home shopping was higher among those who had higher propensity for materialism, who took a serious view of markers or friends. Those who abuse their credit cards were more likely to have TV home shopping addiction.

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The Influences of Shopping Orientation and Impulse Buying Orientation on Internet Shopping Addiction to Fashion Products (소비자의 쇼핑성향과 충동구매성향이 인터넷 패션제품 쇼핑중독에 미치는 영향)

  • Ji, Hye-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.2
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    • pp.27-41
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    • 2013
  • The purpose of this study is to find out the influences of consumers' shopping orientation and impulse buying orientation on shopping addiction to fashion products in the internet shopping malls. This study surveyed 521 male and female consumers in their 20s~40s in August 2012 who have purchased fashion products through internet shopping malls. For statistical analysis, descriptive statistics, reliability analysis, $x^2$-test, factor analysis, ANOVA analysis, Duncan test, and regression analysis were carried out using SPSS for Windows 12.0. The results are as follows. First, it was identified that there were not significant differences in consumers' demographic characteristics according to the level of internet shopping addiction consumer groups. Second, high level shopping addiction consumers were higher in pleasure/convenience seeking, fashion seeking, and brand seeking shopping orientations and in refreshing, non-plan shopping, recommendation from acquaintances, product stimulus, purchaser stimulus, sales promotion stimulus impulse buying orientations than low level consumers. Third, internet shopping addiction was significantly influenced by the pleasure/convenience, fashion, economic efficiency, brand, sale seeking shopping orientations and refreshing, non-plan shopping, sales promotion stimulus impulse buying orientations. The results of this study will help internet fashion enterprises to handle the consumers with shopping addiction as well as the consumers with high shopping addiction to be able to manage their shopping addiction themselves.

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Fashion Product Addictive Buying Tendencies on Internet Shopping Mall (인터넷 쇼핑의 패션제품 중독구매성향)

  • Yoon, Ha-Young;Hong, Keum-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.4 s.163
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    • pp.563-573
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    • 2007
  • This study attempted to understand the addictive internet buying tendencies and how self-esteem, materialism, and self-control influenced the addictive internet tendencies and how those variables affected those when people receive marketing promotions on internet shopping mall. A total 883 cases were collected as data through internet survey on the consumers who had purchased fashion products. Internet fashion buyers were classified into high-purchasing, low-purchasing, and non-purchasing groups. These groups were showing differences among self·esteem, materialism, and self-control. High purchasing group was showing low self-esteem and self·control and high materialism than others. Variables that affect addictive buying tendencies of internet fashion product were shown accordingly brand promotion, materialism, web display promotion, and self-esteem. Marketing promotions were contributed more on the internet addictive buying tendencies than consumers' socio-psychological variables. So as to induce rational buying behavior, excessive product promotion and discount price promotion should be reduced.

Effects of Addictive Apparel Buying Tendencies on Apparel Buying Behaviors (의복중독 구매 성향에 따른 의복구매 여부 영향 변수들의 연구)

  • 박영신;박은주
    • The Research Journal of the Costume Culture
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    • v.11 no.3
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    • pp.352-366
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    • 2003
  • The purposes of this study were 1) to examine the conceptual structure information sources, antecedent states, and purchasing situation related to the apparel buying behavior, 2) to compare the differences between high addictive buying consumers and low addictive buying consumers in related variables, and 3) to find out the discriminating variable of apparel buying behaviors on the degree of addictive buying tendencies of apparel in department store. The questionnaire was developed based on the results of pretest and previous studies, and completed by 726 fcmale consumers living in Busan, Korea. 1) Factor analysis showed that information sources related to apparel buying behaviors consisted of the information of store and observation, and antecedent states did consumer's mood and availability of cash/cards. Also, purchasing situation in apparel store composed of four factors, such as Atmosphere, Price/quality, Store policy/salesperson, and Influence of others. 2) By t-test, there were significant differences between high addictive buying consumers and low addictive buying consumers in information sources, antecedent states, and purchasing situations. 3) The apparel buying behavior of high addictive buying consumers were influenced by the information of observation, and that of low addictive buying consumers were did by the atmosphere of apparel store.

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A Study in Compulsive Buying Behaviors and Internet Addiction among E-Commerce Users between the Ages of 20~30 (20∼30대 인터넷 쇼핑몰 이용자의 강박적 구매성향과 인터넷 중독성향에 관한 연구)

  • Kang, Lee-Ju;Lee, Young-Ae
    • Journal of the Korean Home Economics Association
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    • v.48 no.1
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    • pp.67-81
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    • 2010
  • Consumer researchers found that compulsive buying was a part of a category of compulsive consumption that was interrelated to addictive and repetitive behaviors. The present study empirically examined the co-morbidity of compulsive buying and Internet addiction among e-commerce users in terms of consumption disorders. Although the prevalence of Internet use and on-line sales remarkably increase in recent years, almost no study examines on-line compulsive buying behavior. This study explored the link between compulsive buying and Internet addiction among e-commerce users, and investigated the characteristics of on-line shoppers with respect to two forms of compulsive consumption, which were divided into compulsive buying and Internet addiction. Additionally, factors that related to compulsive buying behaviors among e-commerce users were also examined. The present research was conducted using a convenience sample of 394 young adults between the ages of 20-30, and the Faber and O'Guinn's DSCB scale and the Widyanto's Internet addiction scale (IA) were used. Confirmatory factor analyses were utilized to evaluate the structure of the DSCB and IA, and a Probit model was used to examine determinants for the compulsive buying behaviors of e-commerce users. E-commerce users were classified into four groups; high compulsion and high addiction, low compulsion and low addiction, high compulsion and low addiction, and low compulsion and high addiction. Consumers with high compulsion and high addiction spent higher amounts of money on their on-line purchases and were frequently connected with the Internet compared to the three other consumer groups. Consumers with compulsive buying behaviors were also found to have significantly greater Internet addiction tendencies than typical buyers. Compulsive buyers were more likely to engage in Internet addiction and the number of purchasing via on-line shopping mall, and had higher materialism. Policy implications and suggestions for consumer education programs were discussed.