• Title/Summary/Keyword: 중국 시장 진출

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An Empirical Assessment of Competency Requirements for Logistics Managers in China (중국진출 한국기업 물류관리자의 자격요건에 관한 연구)

  • Hong, Eui;Kim, Jin-Su
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.251-274
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    • 2011
  • The aim of this research is to identify the competencies required by logistics managers or supply chain managers in China. And this research also attempts to show their relative importance and key knowledge areas that require improvement. Using a survey questionnaire, data was collected against forty three logistics and supply chain management skills or competencies, which were then grouped into four categories and analysed. The Analysis revealed that supply chain awareness, ability to make decisions, analytical skill, communication skill, supply chain cost, people skill, and integration of internal or external information flow which belong to logistics planning group are considered the most important Competencies for effective and efficient logistics functioning. On the other hand, reverse logistics and IATA regulations from environmental awareness group show little influence on logistics managers for improving their logistics performances. The results have implications for a variety of parties including prospective logisticians, students, teachers and companies considering expanding their business to Chinese market. For example, the results permit companies to employ appropriate logistics managers who are qualified with sufficient skills and competencies suggested in this research. In the case of practitioners, the results provide a benchmark for comparison with their current level of abilities and suggested competencies.

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Feasibility Study for Practical Application of Aerospace Derivative Technology - Vertical Wind Tunnel (항공우주 파생기술 실용화를 위한 타당성 연구 - 수직 풍동)

  • Kwon, Kijung
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.45 no.2
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    • pp.148-153
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    • 2017
  • KARI LSWT(Korea Aerospace Research Institute Low Speed Wind Tunnel) has accumulated close to 20 years of know-how since its completion in 1998 and is trying to commercialize related technologies. As part of this research, KARI LSWT is studying design of vertical wind tunnel equipped with a skydiving simulator. KARI carries out concept design together with high performance/low noise design and is to transfer the related technology to a domestic producible company to increase commercialization possibility. In addition, KARI is seeking cooperation with related organizations in China to enter Chinese market.

A Study on the Influence on Customer Satisfaction in Mobile Telecommunications Service Quality between China and Korea (중.한 이동통신 서비스품질이 고객만족에 미치는 영향에 관한연구)

  • Cui, Ran-Hong;Jung, Kwang-Ryul;Kim, Chang-Eun
    • Journal of the Korea Safety Management & Science
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    • v.10 no.1
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    • pp.175-181
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    • 2008
  • 20세기 90년대부터 시작하여 이동통신 시장은 매우 높은 증가세가 나타나 핸드폰 사용 고객 수와 영업 액이 이미 고정전화를 앞섰다. 현재 이동통신은 매우 중요하고 발전 속도가 아주 빠른 산업으로 성장되었다. 오늘에 와서 중국과 한국 두 이웃 나라 간에는 많은 면에서 밀접한 관계를 보였다. 양국 수교 이후, 한국의 많은 기업들이 중국으로의 진출을 시도하였었고 그에 따른 투자도 적지 않는 규모였다. 중국은 세계에서 인구가 제일 많은 나라이고, 또한 WTO에 가입한 이래 발전 단계에 있는 이동통신 산업의 전망은 아주 좋을 것이다. 반면, 한국 이동통신 산업은 이미 성숙기에 들어섰고 이동통신사 간의 경쟁이 매우 치열하다. 본 논문의 목적은 한중 이동통신 고객들에 대한 설문조사를 통하여 이동통신사의 서비스가 고객 만족에 대하여 미치는 영향을 분석하는데 있다. 이 논문은 SPSS 프로그램으로 설문결과에 대한 분석을 서비스 품질 요인은 한국의 고객만족에 영향을 미치고, 반면, 요인 Tangibles, Reliability, Responsiveness, Assurance는 중국의 고객 만족에 영향을 미치지만 요인 Empathy는 고객만족에 영향이 없다는 결론을 얻었다.

An Analysis of Core Competence of Pre-construction Service of the Making Inroads into Oversea Construction Market (*for the Entry in the International Construction Business) (해외건설시장 진출을 위한 건설사의 Pre-construction Service 핵심역량 분석)

  • Byun, Il-Woo;Kim, Ye-Sang
    • Korean Journal of Construction Engineering and Management
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    • v.13 no.2
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    • pp.80-90
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    • 2012
  • In 2011, the overall construction markets in KOREA are highly depressed due to decreases in orders of domestic construction markets in both private and public field. Also, we are losing competitive advantages over Chinese and Indian companies owing to the market shares on plant construction projects excessively. It is recognizable, under the circumstances that we are in interior position on high value technique to other advanced countries, that the orders of mega building and plant construction projects tend to be placed through the" Pre-construction Service", the importance of which has been emphasized domestically and internationally in recent time. However, current domestic construction companies show scarcity in understanding the general idea of the Pre-construction Service and fail in building proper structure of it. It is obvious that they cannot have any competent strategy to deal with Pre-construction Service. The Purpose of this paper is to analyze the core competence throughout preconstruction phase and, and make up for the weakness in the current pre-construction service process.

Reglobalization and Geoeconomic Fragmentation: A Case Study of Chinese E-commerce in the Post-CO VID-19 Era (재세계화와 지경학적 분절화: 코로나 19 이후 중국 전자상거래 기업의 한국 시장 진출을 사례로)

  • Yilsoon Paek
    • Journal of the Economic Geographical Society of Korea
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    • v.27 no.1
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    • pp.53-73
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    • 2024
  • While global production supply chains are expected to shift toward friendly or allied countries, pandemic-shoring such as nearshoring and friendshoring, due to increased protectionism and the reorganization of regional value chains in the wake of the global pandemic, the study found that economic rather than political factors are still at play in consumer supply chains. In the case of Chinese e-commerce market (C-commerce), the study attributes the rapid growth of the market to (1) related regulatory relaxations introduced to stimulate consumption after the end of COVID-19, (2) an increasing pattern of wanting to consume more for a limited income and (3) unconventional business activities to increase their share of the global consumption market. Through these phenomena, the production-consumption network is likely to develop into a more fragmented form, and the consumption network in particular is expected to become more fragmented, influenced by the digital technology war, a phenomenon of re-globalization.

The Analysis for Web-board Game Policy in China : The Case Study for 'Bianfeng' Game (중국 웹보드 게임 정책 분석: '비엔펑' 게임사례를 중심으로)

  • Song, Seung-Keun
    • The Journal of the Korea Contents Association
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    • v.17 no.1
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    • pp.436-443
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    • 2017
  • This research aims to inquiry the present state of online game industry and related laws and investigate the nature and feature of the web-board game policy through the case of web-board game operation in China. We reviewed China local literature of online mobile game industry and inspected foreign entry, copyright protection, safety audit, distribution, and shop in China laws related to online game. We examined the game operation of the most famous 'Bianfeng' game company among China web-board game and considered how the charge and exchange for game money is made at issue. The result was revealed that money exchange was made in twilight zone neither legal nor illegal due to dual feature of China law. It is an ambiguous judgment that did not take a strong prohibition. However, we found that minium regulation was gone just in case social trouble happened. The result of this research will expect to help Korea regulation authorities and game company that have plans to enter China market the guideline for game operation policy.

The Effect of Global Retailer's Service Marketing Mix on Local Customers' Satisfaction and Loyalty Behaviors (글로벌 소매상의 서비스 마케팅믹스 요인이 고객만족 및 충성도에 미치는 영향)

  • Kim, Gil-Sung;Ryoo, Yun-Woong;Sui, Teng-Yu
    • Korea Trade Review
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    • v.42 no.2
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    • pp.77-96
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    • 2017
  • This paper attempts to analyze the influences of Korean global retailer's service marketing mix on local customers' satisfaction and their loyalty behaviors. Based on a literature review, three hypotheses are putting forward. The data from 139 customers in Weihai, China were used to test these hypotheses. This paper used Structural Equation Modeling to identify the relationship among the service marketing mix, the customer satisfaction and the customer loyalty behaviors. According to the empirical analysis, this study showed satisfactory data-fit of the proposed model and supported two of the three hypotheses. The empirical results indicated that the service marketing mix factors except the promotion factor take significant effect on the local customer satisfaction, and this in turn have influence on the customer loyalty behaviors. The result shows that Korean global retailers will need to leverage service marketing mix strategically when entering China. Practical implications of these findings needs to be considered for the global retailer to establish an effective marketing strategy.

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Improvement plan going into other countries of domestic construction companies (국내 건설업체의 해외진출 활성화 방안)

  • Park, Hwan-Pyo;Shin, Eun-Young;Lee, Kyo-Sun
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.6
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    • pp.225-234
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    • 2008
  • The engineering competitiveness of domestic construction companies is 70$\sim$80% of advanced countries. And Korean' companies fall behind China and South-East Asia in a competitive price. Recently, there are increased the amount of overseas order received in Korean construction companies. But, there is not enough the supporting policy of government. Therefore, this research compared and analyzed the competitiveness of domestic construction companies throughout benchmarking support system of overseas construction in advanced companies. Such research was obtained through business trip & consultation with related specialists for the difficulties of domestic companies in advancing into overseas market. This research provided governmental plans to advance into overseas market. First, this research provided assurance system and connected plan of ODA(Official Development Assistant) in construction. Second, this research suggested the improvement of overseas marketing survey and overseas construction marketing center. Third, this research provided the support system of bidding information and the training system of professionals.

Korean wave activation factors for finding a new market (신규시장 개척을 통한 한류 콘텐츠 활성화 방안)

  • Kim, Woo-Min;Cho, Han-Sang;Jung, Hoe-Kyung
    • Proceedings of the Korea Contents Association Conference
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    • 2012.05a
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    • pp.337-338
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    • 2012
  • 일본, 중국, 대만 등 중화권 국가에 집중되어 있는 한류 콘텐츠의 저변을 확대하기 위해, 해외 각국 방송사의 프로그램 유통전문가 혹은 배급사의 외화 프로그램 수입담당자를 대상으로 전문가 심층인터뷰를 실시했다. 연구결과. 대체적으로 한국 다큐멘터리에 대한 평가가 높았으며, 한국 콘텐츠의 장점으로 우수한 품질, 탄탄한 스토리 라인, 감성적인 이야기 구성 등을 들었다. 앞으로 신규시장에 진출하기 위해서는 각 지역에 맞는 외국어 더빙 서비스. 현자 국가와의 공동제작 등이 필요한 것으로 평가됐다.

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Effects of Consumers' Shopping Motivation on the Consumer Trust and Purchase Intention: Comparison of Chinese and Vietnamese Consumers (소비자의 쇼핑 동기가 온라인 쇼핑에 대한 신뢰도와 구매의도에 미치는 영향: 중국과 베트남 소비자를 중심으로)

  • Won, Sung Bin;Sun, Zeng-Jun
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.71-80
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    • 2016
  • This study is based on the previous research which proved that "seeking convenience", "seeking low-cost" and "pleasures of shopping" are the major shopping motivation of online shopping. Research is conducted by using the trust as mediator, purchase intention as dependent variable. Also, differences between Chinese and Vietnamese consumers are applied in analysis of the model. The results were as follows: First, "seeking low-cost" and "pleasures of shopping" have positive effects on trust. Second, all shopping motivation have positive effect on purchase intention. Third, the trust has positive effect on purchase intention. Fourth, consumers' shopping motivation have significant difference in trust and purchase intention according to Chinese and Vietnamese consumers. The results of this study presented the strategic implications for operators at online shopping area.