• The Journal of the Korea Contents Association
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• v.7 no.5
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• pp.55-62
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• 2007

The game industry of the Republic of Korea is being firmly located with great benefit and value. As internet developing quickly, the online game of the Republic of Korea boosted up to the level of the best in the world. Online Game has been developed with various types to make the user satisfy. Among those, MMORPG(Massively Multiplayer Online Role Playing Game) is the most popular game type. MMORPG games have getting more popularity in many foreign market but some have failed. Therefore this essay analyzes the MMORPG which has most popular through out the 4 kinds dividing in "Play and Human" by Roger Caillois. Moreover I try to analyze and experiment. Also through out the accomplishing Quest from the Goonzu which is developed and serviced in China, it experimented and it analyzed. With the help of information technology.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.950-958
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• 2014

According to the rapid spreading of smart phone, the use of social network service(SNS) is also increasing rapidly. Social network service(SNS) which plays an important role in customer relationship management and brand management is becoming more important. This study aims to find out if differences exist in the perceptions of service quality and the consumer behaviors between Korean and Chinese consumers using SNS. In order to achieve the objectives of the study, the literatures of service quality and consumer behavior theory is reviewed. And based on the literature reviews, dimensions related to service quality and consumer behavior are derived and T-test is used to identify the differences. According to the analysis, significant differences exist in the perceptions of service quality and consumer behaviors between Korean and Chinese consumers using SNS. The results not only provide theoretical evidences for further SNS study but also provide practical evidences for companies in their overseas expansion.

• Korea Journal of Hospital Management
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• v.12 no.4
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• pp.45-67
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• 2007

This study is focused on the medical services market in china which would be the largest one in the world sooner or later. An empirical research has been performed on the country images and related buying attitudes of the Chinese potential consumers for foreign medical services of more higher level. Upon the basis of this research results, the components of a country image has been restructured and the country image effects on the process of a purchasing decision of the advanced foreign medical services in China has been investigated and analyzed. This research shows that the forming process and the dimensions of a country image in Chinese consumers are rather simplified than the former researches of the same kind in any other countries. In China the expectation and buying intension for foreign medical services is found to be affected directly by a country image. Furthermore among various components of a country image the expected service quality level of the Chinese is found to be mostly dependent on the social stability and safety rather than on the degree of economic developments. Recently breaking through the domestic medical market crisis, more and more hospitals consider to advance into Chinese medical market. This research shows that the reexamination and political concerns on the country image of Korea are needed in the level of government's public relations. Especially the proactive policy making and propaganda of political, social and economic stability and safety in Korea are thought to be more important for successful entry in Chinese medical services market.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.516-524
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• 2012

K-pop has gained its popularity all over the world, and its popularity is mostly concentrated in Asian countries. Korean wave which has started from Korean dramas has expanded its horizon to K-pop, which centers around idol singers since 2005. The K-pop's popularity is evident from fans imitating singers' dance moves, makeup, appearance, and even trying to learn Korean. This study tries to explore consuming behaviors of Asian K-pop consumers from China, Japan, Thailand and Vietnam, and the main reasons Asian consumers prefer K-pop over their own countries' pop. The study also analyzes on how K-pop influences K-pop consumers to build positive feeling toward Korea and give them intention to visit Korea. The results showed the differences among K-pop consuming behaviors, relationship among attributes of K-pop, positive feeling toward Korea, and intention to visit Korea among four Asian countries. Findings would be the stepping stone that could support K-pop to expand its market to other foreign countries.

• Journal of Navigation and Port Research
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• v.32 no.3
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• pp.173-178
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• 2008

Asian container market, expecially in the NEA(Northeast Asia) region, has been growing continuously according to international specialization of manufacturers. The circumstances surrounding port industry has also been changing rapidly. Global liner and GTO( Global Terminal Operators} have strengthen there market share with M&A and increased entry to Asia market. The competition in NEA have deepen with change of circumstance and the growth of Chinese ports while Busan port decreasing its growth rate and market share. Therefore, this study analysed the change of the port concentration in NEA and the positioning of Busan port by year. In the result, the competitive position of Busan port weakening continuously and loss much volume to competition port, and it suggests that a globalization strategy is essential for making sure of competitiveness based on the result of this paper.

• Journal of Korean Society of Coastal and Ocean Engineers
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• v.22 no.2
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• pp.101-111
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• 2010

Characteristics of large-height swell-like waves that repeatedly occurred on the Korean East Coast in winter season were analyzed by using the wave observation data and the meteorological data. Based on the results of the data analysis, it was demonstrated that the swell-like waves have been generated due to the long-lasting strong northeasters in the East Sea, which were formed as a result of the low pressure trough in the vicinity of the extratropical low pressure system that advanced to East Sea from the China inland with decreasing its central pressure. Among the recently occurred events of the swell-like waves, the characteristics of the two events in October 2005 and 2006 were predominantly wind waves. Meanwhile, the one in February 2008 seems to be occurred by the initial wave growth due to wind waves followed by the secondly increase of the wave height due to longer-period swell.

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.2
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• pp.67-74
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• 2008

Entering the 21st century, the primary influence leading world economy have been shifting. U.S. economy has seemed to slow down, Japan and EU are also in same situation. But China have started to lead Asia economy and expended to the World. According to Goldman Sachs Group, "The 21st century will be a era of Brics because of their enormous territory, a large population and abundant natural resources." We have to more focus on China because China have directly effect on Korean market and have a great potential market opportunity for our industries. However, this report mentioned above didn't carefully deal with a field of information and technology(from here IT), Digital contents consumption wasn't mentioned at all. Now Digital Contents (from here 'DC') emerge as new value creator and actually Korea has been a dominant in IT industries and is leading Digital contents market in China. This phenomenon is called as 'Korean wave (Han-Ryu)'. Many researchers have studied about 'Korean wave(Han-Ryu)' focusing on the economic effect but Korean DC industries need to build specifical strategies for exporting Korean DC to China market. Therefore, purpose of this study is following : Firstly, to analyze environment of DC in China and competitive advantages of it. Secondly, to compare ICAI (Industrial Comparative Advantage Index) according to a kind of DC. Finally, to make an analysis of China consumer's attitude to DC. This study will give much implication for Korean DC industries to enter China market.

• Journal of Korea Port Economic Association
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• v.35 no.3
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• pp.73-92
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• 2019

Disasters and crises are spreading across the globe, and there has been an increase in the number disasters in northeast Asia, such as earthquakes in Sichuan, China, and East Japan. This study aims to propose a plan to attract facilities from the United Nations Humanitarian Response Depot (UNHRD). Although there are no prior domestic studies, the study focuses on the role of intangible benefits, values, and economic outcomes in attracting facilities. Based on an analysis of strengths, weaknesses, opportunities, and threats (SWOT) of Korea's host environment, using the UN's annual report and Korea's overseas emergency relief data, the study will analyze the status of relevant UN organizations and derive detailed strategies. In order to attract facilities from the UNHRD, it will be necessary to build and promote a cooperative system with domestic and foreign NGO experts in humanitarian assistance and joint proposals from government departments and local governments. In the long-run, it will be necessary to work closely with the relevant UN agencies to achieve strategic progress.

• Korean Journal of Construction Engineering and Management
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• v.7 no.4 s.32
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• pp.109-117
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• 2006

The domestic construction market is recovered after a foreign exchange crises but recently it's daunted again because of the sustainable real estate regulation policy by the government. The other aspect, after the WTO(World Trade Organization) system opened overseas construction is growing continuously with growth of international economy and opening of market through world. Moreover, for ballooning oil prices an orders increase by oil-producing countries, the Middle East, gives good chances to domestic construction enterprises. But, the domestic firms decrease on our domain by chases of developing country and high-technology or advanced country. This research will indicate processes of our construction business to analyze performance record about our overseas construction from the 1970s to present. Based on the results it intends to search for problems of our construction enterprises and provide useful analytic data for expansion of overseas construction market.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.507-518
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• 2007

This study aimed to investigate the competitive advantages of Chinese fashion industry and firms to Korean fashion industry by applying the generalized double-diamond theory. Data collection was done by internet and fax survey. Questionnaires were distributed to the Korean textiles and apparel firms who entered China for production anuor distribution. List of firms were provided by KOFOTI, KOTRA, and Korea Apparel Industry Association. Total 198 questionnaires were distributed, and 77 questionnaires were used for final analysis. The results were follows. Korea's competitiveness scores of double-diamond model were higher in every aspects, such as demand condition, infra/supportive industry, firms's strategy and competition except factor condition. Glottalization score in double diamond model measured by the degree of glottalization which was determined by international diamond factors which make firm's multinational/international activities possible. Chinese fashion industry's globalization score of factor condition was significantly higher than Korea, but for the rest of aspects, Korean fashion industry showed higher scores. Therefore, Korean fashion firms can overcome comparative disadvantage of factor condition by utilizing Chinese fashion industry no matter what type of entry. In addition, considering the growth rate of Chinese fashion industry and its power of influence in the world market, the entry to the global market of the Korean fashion industry can be possible.