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A Study on International Market Share Expansion Based on Derived Problems from Performance Record Analysis on Overseas Construction  

Choi, Jun-Youl (한양대학교 대학원)
Jeon, Rak-Keun (한양대학교 대학원)
Kim, Jae-Jun (한양대학교 건축공학과)
Publication Information
Korean Journal of Construction Engineering and Management / v.7, no.4, 2006 , pp. 109-117 More about this Journal
Abstract
The domestic construction market is recovered after a foreign exchange crises but recently it's daunted again because of the sustainable real estate regulation policy by the government. The other aspect, after the WTO(World Trade Organization) system opened overseas construction is growing continuously with growth of international economy and opening of market through world. Moreover, for ballooning oil prices an orders increase by oil-producing countries, the Middle East, gives good chances to domestic construction enterprises. But, the domestic firms decrease on our domain by chases of developing country and high-technology or advanced country. This research will indicate processes of our construction business to analyze performance record about our overseas construction from the 1970s to present. Based on the results it intends to search for problems of our construction enterprises and provide useful analytic data for expansion of overseas construction market.
Keywords
Overseas construction; Price competitiveness; Market share expansion method;
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