• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.174-181
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• 2017

Colors that stimulate human emotions in everyday life are one of the important factors in animation production. The research on color has been actively carried out in relation to the importance and nature mainly for animation production. However, researches that investigated different views for specific color by geographic characteristics are rare. Therefore, information was collected through questionnaire survey and empirical analysis was conducted using SPSS statistical package to analyze preference of Korean and Chinese people for the Chinese traditional colors. The analysis results showed that both Korean and Chinese groups preferred red color among Chinese traditional colors. This preference for red was statistically significant in both groups, indicating that the intensity of preference for red was different even though Korean and Chinese equally preferred red. Furthermore, among 10 red colors, the preferred red was different between Chinese and Korean. Based on these results, it is suggested that the color should be selected considering the characteristics of the intended market for Chinese animation production and the personality of the viewers who watch the animation products.

• Journal of Communication Design
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• v.66
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• pp.190-200
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• 2019

Through the golden age of the 1950s and 80s, Chinese animation formed a national style that inherited the traditional culture of China and adhered to various production methods, innovative styles and ethnic spirit. Today, however, Chinese animation is facing various challenges as it competes with animations from around the world. In this situation, Chinese animation is at a time when it is necessary to consider how to establish the identity of Chinese culture and how to combine China's unique ethnicity with modern personality. This study aims to analyze the symbolism and aesthetic characteristics of Chinese traditional color tubes in Chinese animated works, to analyze how symbolism and aesthetic features were used, Through this study, we will examine whether traditional Chinese colors can act as creative factors in presenting the future direction and value of modern Chinese animation today.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.339-340
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• 2016

'중국학파'는 중국 애니메이션 학파의 약칭으로서 1950년대에 시작되어 1960년대 성숙기를 거쳐 1970-1980년대에 뚜렷한 성과를 거둔 중국 특색이 현저한 애니메이션 작품들을 가리킨다. 이 개념은 중국학파의 탄생, 발전 및 전성기를 비교적 정확히 설명하고 있다. '중국학파' 애니메이션은 중국 애니메이션 발전과정에서 큰 업적을 남겼으며. 본 연구는 그 성과를 고찰하여 성과의 내용과 의미를 찾아보고자 한다. 이는 중국 애니메이션산업의 종사자들에게 중요한 의미를 가진다고 본다. 본고는 주로 중국 전통 색채의 시각에서 애니메이션 조형에 대한 전통 색채의 영향을 고찰하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.132-134
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• 2010

중국홍[紅]은 중국 색채문화 중에서 중요한 자리매김을 하고 있고 또한 중국인의 마음속에 행복한 생활을 갈망하는 상징적 표현의 색채이다. 본 논문에서는 중국 전통 색채인 중국홍[紅]이 지니는 개성과 특징 및 패키지 디자인응용사례를 분석함으로써 중국홍[紅]이 기호품 패키지 디자인에서 중국인에게 보다 더 감성적으로 정보를 전달하고 매료시킬 수 있게 하는 매개체임을 시사하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.475-477
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• 2010

경극은 중국의 전통극 중 하나이다. 경극의 영어 명칭은 'peking Opera'다. 경극의 "분장"은 희극에서 배우들이 얼굴에 하는 채색 화장을 가리킨다. 경극 배우들의 얼굴 분장을 '검보'라고 한다. 형태, 색채와 유형 면에서 특별한 양식을 갖춘다. 본 논문은 중국에 전하는 가면극의 외면적 표현 형태를 시각디자인 조형영역 분석을 통해 학문적 가치를 창출하는데 목적이 있다. 본 논문의 연구 영역은 경극의 유래, 색채, 형식적 측면에 대한 조형분석과 가면의 표현형식, 즉 표형기법, 색상구성, 형태구성, 역할특성 등의 구성형식을 조형적 분석 틀에 의해 분석하고자 한다. 가면 얼굴의 대표문양 분석을 통해 단순화 표현형식으로 작품을 만들어 연구하고자 한다. 분 논문의 의의는 중국 전통경극의 집중적 연구의 결과 추출을 통해 한국의 유사 전통탈춤과 비교하는 연구의 귀중한 자료로 예측되기에 본 연구를 진행하였다.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.463-464
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• 2017

음양오행설을 바탕으로 한 오방색(五方色)은 중국과 한국에서 공통적으로 활용된 전통 색채 체계이다. 그러나 양 국의 상이한 역사 문화적 환경에 의해서 상징의미에 차이가 있으며, 각국 내에서도 시각의 변화에 따라 전통과 현대에서 응용되는 오방색의 상징의미에 변화가 있으므로, 이에 대한 사례를 분석하였다.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.33 no.4
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• pp.112-128
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• 2015

To consider an identity about traditional folk village, this study analyzes color characteristic of traditional folk village by targeting Cuandixia folk village in China. For method of study, color is analyzed by KSCA(Korea Standard Color Analysis) program and images of color are drawn by I.R.I. Based on these, four results are came out. First, color distribution of Cuandixia is appeared in YR, R, Y, GY order. Furthermore, there are no affiliation of BG, and B but a lot of affiliation of YR. Second, the whole is made up of color that is applied to mist gray/low chroma in the value and chroma stakes. Especially, high chroma is extracted by only commercial old house, the rest is made up of middle and low chroma color. Third, dark color is the most by KS Color System and dark reddish gray and medium gray are occupied most part. Fourth, the whole atmosphere of village is static and hard, and the image is researched as gentle. Through the research, It applies extracted color palette for plan and preservation of traditional folk village. As using the color that is reflected in national and local distinct characteristic, preserving the color reflected in history and culture of the village, and applying color planning considered harmony with surrounding environment, it is expected that it can help to direct the color involved traditional and cultural meaning.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.28 no.3
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• pp.53-59
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• 2010

This paper mainly focuses on the Korean Folk Village and Beijing Si-He-Yuan, according to the color theory of hue, value and chroma of Munsell color system to demonstrates the similarities and differences of the traditional upper-class housing between South Korea and China. As the neighboring countries sharing very similar culture and philosophy which owe to the continual communications between China and Korea in the history. The Obangsaek which is derived from the thought of five-elements profoundly and deeply impact on the color selection of traditional housing in both countries. According to the quantitative analysis of photographs, it was found that: 1. The commonly used colors in Korea are Y, YR and neutral color, but in China, people usually used R and GY, especially the high chroma red in Beijing Si-He-Yuan was used as a symbolic color. 2. The chroma preference of traditional housing reveals that people in China used to apply the polychrome and various brightness, on the contrary, the color of low chroma and high lightness were used to be applied in Korea which can give the sense of simplicity and tranquility. 3. Red, one of the Obangsaek affects the color characteristic of Beijing Si-He-Yuan critically but scarcely impact on the color characteristic of Korean Folk Village.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.29 no.3
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• pp.97-105
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• 2011

In the modern urban landscape design, historical and cultural factors are drawing more and more attention in addition to the factor of beauty. To evaluate an urban landscape design, it's quite important to explore the history and culture background of the city. Color of a city reflects the city characteristics and shows the city image. Color planning has become an important part of city landscape design nowadays. A harmonious landscape cannot be without a unified color planning. The color planning should take not only the integrity but also the regionality into consideration. Color planning has a profound impact on public life. This paper studies on streetscape color of two famous places which are Seoul Insa-dong and Shanghai Xintiandi. According to the empirical and comparative study, this paper will give on-site assessment and comprehensive evaluation. Furthermore, this paper will indicate the differences and similarities of the traditional Streetscape of South Korea and China, using the color theories of Korea Image Resource Institute. This survey results will be helpful to the urban landscape color planning.

• Journal of the HCI Society of Korea
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• v.3 no.1
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• pp.39-47
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• 2008

A mobile phone became the practical necessities of Chinese life that can not be explained without a mobile phone as it is rapidly popularized in China in recent years. As income increases due to economic growth, so did desire to buy better products. And This desire has made consumers in China more concerned about design and consequently leads to artistic design of a mobile phone. And also this trend is getting linked to people's personalisation in that people prefer rather to choose products they like than standardized ones in the middle of a variety of cultural inflows. This study mainly focuses on the development of the characterized mobile phone with a high class brand by use of traditional elements and of design identity of a mobile phone with Chines style that is well harmonized with cultural and personalized identity as consumers' preferences are quite different from each other depending on each country's culture. For this, this study investigates traditional elements such as patterns, colors and characters as well as development and features of the mobile phone design. This will also lead to the development of a mobile phone with traditional elements of China by studying utilization of design with traditional patterns. To do this, the study analyzes to research traditional patterns(Dragon, Phoenix, Peony, Lotus Flower), colors(Red, Yellow, Blue, Black, White) and historical origin and concept of characters. The study also looks into instances and personalisation of mobile phone design by analyzing literatures.