• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.18 no.2
• /
• pp.203-228
• /
• 2007

This study was conducted to explore pending issues as an obstacle factor in the library growth and progress through measurement of Korean and Chinese College undergraduates' perception on the library, and suggest its countermeasure to that the study result showed that their perception to the library's social and cultural function was low, so the library's cultural events need to be consolidated to enhance perception, and the Korean student's study zeal was lower than Chinese, and amny students did not go to the library, but an incentive is needed to escalate the strength of course study or the library availability. Also a countermeasure should be established such as a class link project through continuing specialized librarians' training strengthened, users' group education for the satisfaction enhancement and validity of the information service users.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.4
• /
• pp.659-665
• /
• 2021

Short video applications (e.g., TikTok, YouTube shorts) are growing quickly in terms of active users and usage time. Of course, advertising industry is utilizing the app as AD channel. The current study, however, argues that the effectiveness of ADs in short video apps are not articulated well and that precise research for measuring the effect is required. In this context, this study measured the effects of storytelling ad types(reality, parody, creative) and message sensation value(high vs. low level) on story transportation. The notable finding is that when creative storytelling ad type which requires more cognitive resources than other two types meets high level of message sensation value, ad viewers could reach cognitive overload state which induced low effectiveness of ad. As its result, the effectiveness of AD reduced. More specific theoretical discussion and suggestions for advertising producers are described.

• The Journal of the Korea Contents Association
• /
• v.21 no.11
• /
• pp.478-489
• /
• 2021

The mobile game industry is currently on the rise and is one of the major industries. Recently, advertisements among mobile games are aimed at branded content, unlike existing advertising content. In this study, we conduct a study on the advertisement effectiveness of the attributes of branded advertisements under a mobile game environment. Therefore, the impact of context congruity, perceived advertising intrusiveness and entertainment on advertising attitude, brand attitude and purchasing intention was verified through experimental research on Chinese mobile game users in the 10s and 20s. Analysis of the PLS structural equation model showed that context congruity and entertainment had a significant impact on advertising attitude, but did not have a significant impact on brand attitude. Perceived advertising intrusiveness has no significant impact on advertising attitude and brand attitude. Finally, advertising attitude had a significant influence on purchase intention through brand attitude. Through these findings, we discuss the effectiveness of mobile game branded advertisement and present effective brand advertising strategies.

• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.389-398
• /
• 2022

Recently, tourism and leisure related VR contents have gained attention of potential tourists. Therefore, this study aimed to analyze investigate the effects of 360-degree VR tourism contents motivations, flow, continuance usage intention on visit intention for Chinese student in Korea. This study found that hedonic benefit and personal benefit exerted a positive influence on visit intention of contents users. However, vividness and usability did not influence on visit intention. Moreover, flow exerted a significant influence on visit intention but continuance usage intention did not influence on visit intention. The study is significant in shedding light on whether the motivations, flow, continuance usage intention of 360-degree VR tourism contents influences visit intention. It is suggested that the consumption of 360-degree VR tourism contents can be a useful marketing tool for strength of intention to visit.

• Journal of Digital Contents Society
• /
• v.14 no.4
• /
• pp.565-571
• /
• 2013

We need to study China, the country that's improving constantly, in perspective of economic, political, social integration, and area studies with expertise in some perspective. If we expand the range of view to studies at industry research, national organization, and academia, exact information and diversity with professional research information portal site is at the core of the region. Specialized information portal site in China through an analysis of Chinese studies at the research analyzes the usage of the content. Through the main advantage of the status and content attributes of a site visitor analysis, it has shown a relatively high user loyalty through last 10 years operating as a single topic of professional information website. Through the CSF, the national level with expertise in design construction information portal site can be used as a more efficient way to build the foundation planning. Furthermore, through the effective use of information in China, the two countries, South Korea and China laid the foundation for the economic development of area studies which is expected to contribute to the establishment of information systems.

• Journal of Digital Convergence
• /
• v.15 no.7
• /
• pp.169-180
• /
• 2017

China's mobile communication market has been growing quantitatively and qualitatively since 2000. Currently, it has secured 1.27 billion mobile subscribers and many of the Korean companies try to enter the Chinese market and cooperation with companies in China is being held. Thus understanding of the Chinese markets is the key to better prepare for future international competition. This study is to identify factors affecting switching intentions and behaviors for Chinese mobile subscribers to other mobile service providers by the PPM and it is to derive correlations between strategies of mobile service providers and users' switching intention by the groups classified by ARPU. We conducted a survey targeting 270 Chinese mobile users and analyze it by using Smart PLS 2.0. In conclusion, push effects have positive influence on intention to switching and relational switching cost among mooring effect have significantly negative influence on intention to switching In particular, intention to switching depending on the groups classified by a level of their ARPU have been shown as significantly different. This study will extend theoretical range of PPM theory in explaining users' switching behaviors and contribute to establish strategies to enter the chinese market.

• The Journal of the Korea Contents Association
• /
• v.21 no.4
• /
• pp.762-772
• /
• 2021

This study examined the influence of viewing motivation of the Korean wave video content on viewing attitude, national image of Korea, and behavioral intention among users of the Chinese online video platform, 'bilibili.' Using an online questionnaire, a total of 355 copies were collected. The data were analyzed using structural equation modeling. The findings indicate that the four items of viewing motivation (i.e., entertainment, information, relationships, and vicarious satisfaction) exerted a positive impact on the viewing attitude, while real-time discussion showed no significant impact on it. In addition, viewing attitude exerted a significant positive impact on the national image of Korea, which in turn showed positive influences on the behavioral intention (i.e., visit intention, WOM intention). This study contributed to expand the literature by discussing the Chinese major online content platform, Korean culture, and visit intention to Korea focusing on the Korea wave content. A series of theoretical and practical implications were discussed along with the directions for future research.

• Journal of Advanced Technology Convergence
• /
• v.1 no.2
• /
• pp.37-48
• /
• 2022

This research is an empirical research of Chinese OTT Audiences on the effects of advertising model attributes on consumers' advertising perception, purchase intention, Flow and addiction. Recently, as the cosmetics market in China has grown, the role of advertising models has been highlighted, and shopping addiction caused by excessive Flow is becoming a social problem. Researchers set up a research model and tried to test which characteristics of the advertising model lead consumers to purchase, Flow and ultimately lead to addiction. Results are as follows. It was confirmed that advertisement model attributes such as recognition and attractiveness had a positive effect on viewers' advertising perception and attitude, and viewers' perceived usefulness had a positive effect on purchase intention and Flow. In addition, the purchase intention of the viewers had a positive effect on the addiction to cosmetics.

• Journal of Digital Convergence
• /
• v.18 no.4
• /
• pp.9-21
• /
• 2020

The Gross Merchandise Volume for the China's Singles day event in 2019 is about $38.4 billion. More than 500 million customers placed about 1.3 billion orders a day, and the related delivery volume is 2.8 billion. The main technologies associated with the 4^th Industrial Revolution are bringing about a big change in the logistics industry. The purpose of this study is to present implications by reviewing the main technologies which are applied to China's Singles day event, the introduction of smart logistics in China, and analyzing the progress of Singles day, smart system of Alibaba, its significance. China still has poor infrastructure in non-capital areas. And many Chinese companies are actively introducing and developing smart logistics to cover the vast continental area of China. Singles Day is a representative case in point where the smart logistics and main technologies related to 4^th Industrial Revolution are applied. The data obtained through smart logistics would be reused for inventory management, production planning, and order processing, contributing to the optimization of the company's operations. In the era of the 4^th Industrial Revolution, domestic companies and governments need to make efforts to expand the introduction of smart logistics to secure competitiveness with global advanced companies.

• The Journal of Aerospace Industry
• /
• s.65
• /
• pp.27-46
• /
• 2003

본 연구는 중국의 WTO 가입 이후 시장규모 확대에 따라 동북아지역 국가들이 자국의 역할 선점과 경쟁력 확보를 위해 취하고 있는 항공화물운송부문의 시설운영과 전략추진 방향을 살펴봄으로써 우리나라의 항공 화물 운송 산업이 보다 경쟁력 있는 산업으로 역할과 제 기능을 다 할 수 있도록 하는데 목적이 있다. 장래 동북아지역 한 · 중 · 일 3국간 항공화물운송부문의 경쟁은 치열할 것으로 예상되는 반면, 국가 간 협력체제 구축도 필요한 시점이다. 지난 몇 년 동안 3국간은 협력체제 구축을 논의했지만, 가시적인 성과가 없는 현 시점에서 보면 보다 전향적인 발상을 기반으로 하는 접근방식이 필요할 것으로 판단된다. 역내운송의 완전 자유화 특히, 항공화물운송 자유화나 공항 운영 주체들 간 지역 내 제휴를 검토해 볼 필요가 있다. 이와 함께 중국, 일본 등의 공항과 항공화물 운송정보 공유, 기술개발과 표준화, 인적교류, 항공사 유치의 공동노력 등과 같은 제휴를 통해 역내 공항 네트워크를 구축하기 위한 방안은 반드시 협의되고, 추진될 필요가 있는 사안이다. 우리 내부적으로는 21세기를 대비한 보다 구체적이고 실천적인 항공화물운송부문의 ‘master plan' 수립과 함께 항공화물운송 주체인 항공사, 화주, 포워더 등 이용자 중심의 비용절감 방안과 항공화물 기반시설의 차질 없는 추진, 항공화물 정보화 등 편리하고 저렴한 운송체계와 처리절차를 수립이 요구된다.