• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.938-942
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• 2009

브랜드 이미지가 마케팅에 미치는 영향이 커지면서 기업은 브랜드 가치 형성을 위해 온/오프라인 PR활동과 함께 브랜드 웹사이트를 적극적으로 활용하고 있다. 또한 학계와 관련 업계에서는 소비자들의 웹사이트의 이용 경험이 브랜드이미지 형성에 미치는 영향에 대하여 많은 연구를 진행해 왔다. 그러나 이와 반대로 웹사이트의 평가에 있어서 선 경험된 브랜드 이미지가 사이트의 평가에 영향을 미칠 수 있음에 대해서는 거의 연구되지 않았다. 본 연구에서는 브랜드 인지도와 브랜드 이미지를 통해 형성되는 브랜드 충성도-특히, 감정적 브랜드 충성도(Affective brand loyalty)-가 웹사이트의 사용자 경험에 있어서 디자인과 인터랙션디자인에 대한 감정적 평가에 미치는 영향에 대해 조사하였다. 이를 위하여 중국의 대학생, 대학원생 70인을 대상으로 중국에서 판매되고 있는 자동차 브랜드 8개를 선정하여 브랜드 충성도와 웹사이트의 사용자경험 평가에 대한 상관관계를 조사하였다.

• The Korean Journal of Vision Science
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• v.20 no.4
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• pp.393-401
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• 2018

Purpose : This survey aimed to investigate the differences in shape and color preference of eyeglasses and sunglasses between Korean and Chinese consumers. Methods : The questionnaire was conducted on 150 Chinese students studying in Korea and 150 Korean college students. Any student who majors in optometry was excluded. Chinese students were provided with questionnaires that were translated into Simplified Chinese characters, and it was translated by a native Chinese student studying in a master course of a Korean university, on the basis of Korean questionnaire. Results : The Chinese consumer group preferred the global famous brand in sunglasses rather than the glasses, and it was found that they preferred the Korean glasses products relatively. Also, they presented higher preference to half- or rimless frame, gold color, two-tone colored lens, comparing to the Korean consumer group. Conclusion : The results of this study are expected to contribute to Chinese marketing strategy of Korean manufacturing optical shop companies, and to sales strategy of Korean optical shops with Chinese tourists.

• Journal of the Korean Society of Costume
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• v.52 no.5
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• pp.15-30
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• 2002

The purposes of this study were to identify the Chinese university students' clothing attitudes and purchasing behavior according to their lifestyle. Questionnaires developed by researcher were distributed and collected from 540 Chinese university students from Mar. 5 to Mar. 20, 2001. Means, frequencies, and percentages were calculated. Factor analysis, cluster analysis. one-way ANOVA, and Chi-square test were used for data analysis. And Duncan's multiple range test was followed. The factors of lifestyle were consumption, self-confidence, economy, accomplishment. sociability. fashionability, individuality, and conservation. Chinese university students were segmented into 4 groups of the modern sociable, the passive stagnated, the positive progresive, and the traditional conservative. The group size of the modem sociable was the smallest, and the traditional conservative was the largest. Chinese university students considered sexual attractiveness of clothing most important. Psychological dependence and ostentation of clothing were next important in a decending order. The passive stagnated considered conformity of clothing most important and showed the opposite tendency of the modern socialable. The positive progressive considered all aspects of clothing attitudes important, and showed the opposite tendency of the traditional conservative. Chinese university students utilized direct fashion information sources, and patronized medium or small size department store or traditional market.

• Korean Journal of Family Welfare
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• v.23 no.4
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• pp.613-632
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• 2018

The purpose of this study is to review Chinese policy on internet game addiction, and understand the level of internet game addiction, anxiety, and life satisfaction levels, and examine how game addiction affects life satisfaction with anxiety as a medium among male university students in China. In order to achieve the goals of the study, a survey was conducted on 240 male university students in Harbin, China. The research results are as follows. First, the internet game addiction level of male university students was at a relatively low level. Only 2.9% scored over 36 points, the litmus test for the category of clinical criterion, whereas the majority belonged to the general user group. Meanwhile, anxiety was at an intermediate level, along with a relatively high level of life satisfaction. Next, internet game addiction showed a positive correlation with anxiety, and a negative correlation with life satisfaction level. A negative correlation was found between anxiety and life satisfaction level. Lastly, anxiety was found to play a complete mediation role, as a mediator variable between internet game addiction and life satisfaction level. Based on the above results, policy and practical suggestions are proposed to improve the mental health of university students and to prevent and treat game addiction within China.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.11-19
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• 2020

In recent years, college students have emerged as the main players in Chinese innovation and start-ups. Based on the TPB theory, this paper introduced the start-up education variables and established the influence model of start-up education for university students in China on the motivation of start-up. In this paper, a questionnaire containing five variables, including behavior attitude, subjective norms, perceived behavior control, entrepreneurship education and entrepreneurial intention, was investigated for students from six universities in Jilin Province, China, and statistical analysis was carried out using SPSS23.0. The study found that the entrepreneurship education of college students had the greatest impact on entrepreneurial intentions compared to the three elements of planned behavioral theory: behavioral attitudes, subjective norms and perceived behavioral control. This paper has a guiding significance in strengthening start-up education in universities. This study was conducted only for students from six universities in Jilin Province, China, and the scope of the study needs to be expanded throughout China in order to generalize the research results.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.423-431
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• 2019

The objective of this study was to survey Chinese university students taking a required taekwondo course, with a goal to understand the impact of motives for participating in required university physical education courses on the subjective sense of well-being of the students. To achieve this end, the current study selected 256 students participating in a required taekwondo course in a university located in Shaanxi Province, China, as final effective samples. SPSS 22.0 was used to process the data, and the analysis results are as follows: First, Chinese university students' motives of participating in required physical education courses were positively correlated with their subjective well-being. More specifically, cognitive motivation, intellectual motivation, and social motivation, in that order, had significant correlation with positive emotions. Second, intellectual motivation was found to have a positive correlation with sense of satisfaction in life, while cognitive motivation had a negative correlation with sense of satisfaction in life. Third, intellectual and cognitive motivations were found to influence positive emotions, but social motivation was found not to have an influence on all areas of subjective sense of well-being. In addition, intellectual, cognitive, and social motivations were found not to have an influence on negative emotions.

• Culinary science and hospitality research
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• v.10 no.4
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• pp.67-83
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• 2004

한국음식이 미국 내에서 하나의 민족음식으로서 점차 인식되고 있음에도 불구하고, 미국인들이 지각하는 한국음식과 한국레스토랑의 인식과 관련한 연구는 미비한 실정이다. 지금까지 대부분의 연구는 한국을 방문한 외국인들이 지각하고 인식하는 한국음식에 관한 연구에 초점이 맞추어져 왔다. 그러므로, 한국음식과 한국레스토랑에 관한 미국인들의 인식과 한국레스토랑의 포지셔닝(positioning)에 관한 연구는 미국 내에서 한국레스토랑을 운영하는 메니져(manager)들에게 중요한 정보를 제공할 수 있을 것이다. 본 연구는 미국 마이애미 지역의 대학생들을 대상으로 하여 아시안 음식과 레스토랑에 관하여 대학생들이 지각하는 이미지를 확인하였으며, 인지된 대학생들의 아시안 레스토랑과 음식에 관한 이지미는 한국레스토랑의 포지셔닝과 비교분석하기 위하여 도식으로 표현되었다. 그리고 이러한 이미지 포지셔닝 연구는 남부 플로리다(South Florida) 지역에서 한국 레스토랑을 운영하는 메니져들에게 경쟁력 있는 마케팅 전략을 제시해 줄 수 있을 것이다. 따라서, 본 연구의 목적은 미국 마이애미 지역의 대학생들이 한국, 중국, 일본, 베트남, 태국 레스토랑과 음식을 어떻게 인식하고 있는가에 관한 기초 분석연구이다. 각 아시안 레스토랑의 포지셔닝을 확인하며, 본 연구에서 분석된 기초 자료들은 레스토랑 운영자들에게 중요한 마케팅 자료로 제공될 수 있을 것이다.

• Journal of Distribution Science
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• v.8 no.1
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• pp.43-52
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• 2010

Country images of Korea and Japan based on economic development, education level, goods' quality, R&D, political democratization and quality of life, perceived by Chinese university students in Beijing, Shanghai and Shandong province of chinese emerging markets as the representative of a potential buying power group, are surveyed, which, then are used to study how the perceived country images effect on their purchasing intention for Korean and Japanese products, such as, foods, cars, fashions, music CDs, electronic products and living goods. The study shows that, in chinese emerging markets, country image affects on the purchase intention of each products differently. The country image of Korea was less influential than that of Japan on the Chines students' purchasing intention for the goods other than the electronic goods. Despite the small number of the sample, this study showed the importance of country image in the in chinese emerging markets and suggested the need for both the government and private sector to take a strategy to enhance the country image by finding the relation between the elements of country image and the intention to purchase certain product.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.548-559
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• 2019

K-pop has gone through ups and downs for 30 years since it was introduced to China in the 1990s. As the trigger for the 'Korean wave', K-pop has become a business card of Korean pop culture, which is another popular culture that has culminated in China after the 'Western wave', 'Japanese wave' and 'Hong Kong.Taiwan's wave'. Its wide range of influences and long time are rare in the world, so it can be regarded as a typical example of modern intercultural communication. The paper takes 1988-2018 as the time interval, combs the process of K-pop's intercultural communication in China. Based on this theory, it can make an objective evaluation on the current situation of K-pop in China. Then this paper discusses the influence of K-pop culture on the current Chinese university students through a questionnaire survey, and puts forward some developmental suggestions from the perspective of Chinese people. In order to provide a theoretical basis and enlightenment for the study of K-pop in China.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.353-360
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• 2020

This study was executed to be used as the basic data for the improvement of Korean Chinese undergraduates' English proficiency. Descriptive statistics and t-tests were used for data analysis on the differences between Korean Chinese and Han Chinese students' preparedness and learning outcomes of 203 undergraduates at a four-year college in China. Results showed that Korean Chinese students were significantly less prepared and had weaker learning outcomes than Han Chinese students. Analysis on the factors that affected learning outcomes showed significant differences in oral English skills, attitudes toward curriculum, beliefs in their own fluency, and learning strategies. On the other hand, no group difference was shown in learning interests. Based on these findings, implications for the improvement of Korean Chinese undergraduates' preparedness and learning outcomes in EFL class were described.