Browse > Article
http://dx.doi.org/10.14400/JDC.2020.18.8.011

A Study on the Influence of Entrepreneurship Education on the Entrepreneurship Intention of Chinese University Students  

Hao, Yue (Faculty of Human Resources Management, Jilin Engineering Normal University)
Kim, Hyung-Ho (Dept. of Air Transport & Logistics, Sehan University)
Sim, Jae-yeon (Dept. of Business Management, Sehan University)
Publication Information
Journal of Digital Convergence / v.18, no.8, 2020 , pp. 11-19 More about this Journal
Abstract
In recent years, college students have emerged as the main players in Chinese innovation and start-ups. Based on the TPB theory, this paper introduced the start-up education variables and established the influence model of start-up education for university students in China on the motivation of start-up. In this paper, a questionnaire containing five variables, including behavior attitude, subjective norms, perceived behavior control, entrepreneurship education and entrepreneurial intention, was investigated for students from six universities in Jilin Province, China, and statistical analysis was carried out using SPSS23.0. The study found that the entrepreneurship education of college students had the greatest impact on entrepreneurial intentions compared to the three elements of planned behavioral theory: behavioral attitudes, subjective norms and perceived behavioral control. This paper has a guiding significance in strengthening start-up education in universities. This study was conducted only for students from six universities in Jilin Province, China, and the scope of the study needs to be expanded throughout China in order to generalize the research results.
Keywords
Entrepreneurship education; TPB Theory; Entrepreneurial intention; behavior attitude; perceived behavior control;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 X. H. Wang. (2016). E-commerce cracked the internal mechanism of circulation dilemma of fresh agricultural products. Chinese soft science (52), 39-55. DOI:10.3969/j.issn.1002-9753.2016.02.004
2 G. Chen. (2017). Based on online and offline fresh agricultural products city distribution model and optimization strategy. Business economics, (06), 86-87. DOI:10.3969/j.issn.1002-5863.2017.06.033
3 Z. Q. Du. (2016). European and American fresh agricultural products e-commerce operation mode innovation and enlightenment. Foreign economic and trade practice (07), 72-75. DOI:10.3969/j.issn.1003-5559.2016.07.018
4 K. Liu. (2017). The innovative mechanism of e-commerce circulation of fresh agricultural products Reform and strategy (05), 94-97. DOI:CNKI:SUN:SYJG.0.2017-03-002
5 W. Q. Wu. (2017). Fuzzy comprehensive evaluation of consumer trust in online shopping of fresh agricultural products. Business economics research (01),52-54 DOI : 10.3969/j.issn.1002-5863.2017.01.020
6 F. Dabbenea. (2008). Optimisation of fresh-food supply chains in uncertain environments. Biosystems Engineering, 99(3), 348-359. DOI:10.1016/j.biosystems eng.2007.11.011   DOI
7 J. Briz. (2016). E-commerce and ICT adoption in the Spanish agro-food sector. Food supply networks: trust and e-business (07), 105-119. DOI:10.1079/9781845936396.0105
8 R. Montanari. (2008). Cold chain tracking: a managerial perspective. Trends in Food Science and Technology 19 (8), 425-431. DOI:10.1016/j.tifs.2008.03.009   DOI
9 Ruiz. Garcia. L. (2010). A model and prototype implementation for tracking and tracing agricultural batch products along the food chain. Food control, 21(2), 112-121. DOI:10.1016/j.foodcont.2008.12.003   DOI
10 W. Chen. (2019). Intergenerational Transmission Effect of Chinese Filial Piety Concepts. Population and Economy, (02), 55-67. DOI:13. 3969 /j.issn.1000-4149. 2019. 02. 005
11 J. Lao. (2017). Optimization of purchasing inventory of fresh agricultural products in Internet sales based on scale effect Logistics technology (03), 123-127. DOI:CNKI:SUN:WLJS.0.2017-03-029
12 R. Li. (2016). Study on the profit model of fresh agricultural products e-commerce based on community The electronic commerce (10), 19-22. DOI:10.3969/j.issn.1005-5800.2016.29.010
13 J. Jang & S. Kim. (2019). A Case Study on the Packaging Design to Maintain Food Freshness of E-Commerce - Focused on Domestic and International Cases Journal of The Korea Convergence Society, 10(07), 115-120. DOI:10.15207/JKCS.2019.10.7.115
14 S. H. Park & C. S. Leem. (2019). Service model development and importance analysis using shared economic service - As a specialization center for mail service Journal of The Korea Convergence Society, 10(05), 181-188. DOI:10.15207/JKCS.2019.10.5.181
15 D. Y. Lee & J. C. Jo. (2017). User Sentiment Analysis on Amazon Fashion Product Review Using Word Embedding Journal of The Korea Convergence Society, 8(04), 1-8. DOI:10.15207/JKCS.2017.8.4.001