• Fashion & Textile Research Journal
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• v.23 no.3
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• pp.358-369
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• 2021

This study aims to classify the dimensions of the sales information of secondhand clothing goods on the C2C secondhand trading platform and to systematically analyze the components of each dimension. To this end, the NVivo 12.0 qualitative data analysis software was used. The content analysis showed that the sales information of secondhand clothing goods was classified into four dimensions: detailed information of the sale goods, information specific to secondhand clothing goods, seller opinion information, and service information. The components of each dimension were as follows. The detailed information of the sale goods included size, sale price, item, design, brand name, material, color, wearing season, fit, gender, etc. The information specific to secondhand clothing goods included the number of times the item was worn, its purchase history, and product condition. Seller opinion information included product review, sales motivation, notes for the transaction, coordination proposal, and usage proposal. The service information included the transaction mode, exchange·return·refund, and promotion. The frequency analysis showed that the highest frequencies were sale goods(37.47%), information specific to secondhand clothing goods(24.63%), seller opinion information(20.54%), and service information(17.37%). This study will help C2C secondhand trading platform managers or sellers establish clear standards for presenting sales information and developing ideas toward constructing differentiated platform contents.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.1
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• pp.49-63
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• 2023

The purpose of this study is to investigate the current status and motives of buying second-hand clothing among university students and to suggest a plan to activate second-hand clothing transactions. In order to discover the effect of the buying motives on the purchasing of second-hand clothing, 112 university students who have purchased second-hand clothing over the past six months were surveyed and their responses were used for analysis. As a result of the analysis, it was found that design differentiation, habitual use, and economical factors had a meaningful effect on the purchase of second-hand clothes. Second-hand clothes have a positive environmental perception, but that perception did not impact the purchasing of second-hand clothes. It is necessary to raise the awareness and social movement around second-hand clothing and teach consumers the environmental benefits and sustainability of second-hand clothing. An activation plan for the second-hand clothing market is: 1. Proposes various market subdivisions that meet the characteristics and tastes of consumers that lead to the purchase of used clothing. In this study, two economic factors were found among the buying motives. The first is purchasing second-hand clothing at a very low price, and the second is finding luxurious expensive items or unique values at a lower price. Therefore, it is necessary to find various markets segments that suit consumer tastes by checking consumer characteristics and detailed factors. 2. Nurture second-hand clothing processing brands for the diversification of the second-hand clothing market. 3. There is an urgent need for quality classification, quality assurance, and the standardization of second-hand clothing. This study is meaningful in that it explored the possibility of having a positive effect on activating the second-hand clothing market.

• Fashion & Textile Research Journal
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• v.26 no.2
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• pp.166-178
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• 2024

Second-hand trading platforms have emerged as a major transaction method among people, and are particularly quite popular with the MZ Generation (Millennial + Generation Z). These generations are more open to transactions through such platforms. Understanding and analyzing these platforms from the perspective of their primary users can help businesses establish effective marketing strategies and attract new customers. This study examines the effect of second-hand trading platforms on usage intention by dividing the benefits into functional, economic, environmental, social, and hedonic categories for MZ generation consumers who have traded fashion products on such platforms. In addition, it explores how differences in fashion leadership affect the relationship between platform benefits, trust, and attitude. A total of 400 participants were analyzed using IBM SPSS Statistics 26.0 and IBM AMOS 24.0. The results indicate that the benefits of second-hand trading platforms have a significant impact on trust in and attitude toward these platforms. Furthermore, the effect of platform benefits on consumer responses varied based on the extent of fashion leadership. This study provides practical insights for developing marketing strategies for second-hand transaction platforms and underscores the academic significance of studying consumer behavior in a second-hand fashion markets.

• Journal of the Korean Society of Costume
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• v.59 no.6
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• pp.16-28
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• 2009

This study examined relationship among fashion product attributes of schoolbag, product satisfaction and repurchase intention. Total 315 questionnaires were distributed to the female/male students in Daegu and GyeongJu. Frequency analysis, factor analysis, reliability analysis, multiple regression were conducted using SPSS 13.0K statistics program as data analysis. The independent sample t-test was also conductd to examine the differences among sex, domicile, middle and highschool students. The findings hum the analysis are described in the following: First, female students is higher subjective fashion product attributes(fashion, individuality, refined) and objective fashion product attributes(design, color) importance than male students in purchasing schoolbag. High school students is higher subjective fashion product attributes(fashion, individuality) and objective fashion product attributes(brand, color) importance than middle school students in purchasing schoolbag. Second, product satisfaction are positive influenced by practicality and individuality of subjective fashion product attributes. Product satisfaction are not influenced by fashion and refined of subjective fashion product attributes. Third, product satisfaction are positive influenced by brand and design of objective fashion product attributes. Product satisfaction are not influenced by price and color of objective fashion product attributes. Forth, repurchase intention in schoolbag are strong positive influenced by product satisfaction.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.361-372
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• 2023

In this study, three luxury fashion start-up platforms, Balaan, Trenbe, and Must-it, were selected as research subjects. The purpose of this study is to compare and analyze the marketing mix strategies of each of the three online sites. The results of our study are as follows. First of all, the product strategies of the three luxury platform companies are characterized by the composition of products from high-end brands to SPA brands, and product composition such as kids, home living, Used goods and art in addition to women's and men's wear. In addition, the pricing strategies of luxury platforms show price differences depending on the luxury platform even for the same product. It is shown as a structure that directly determines margin. Therefore, in order to secure an edge in price competitiveness, each platform provided discount coupons and savings that are not available in offline stores such as department stores, providing opportunities to purchase luxury goods at a lower price than offline stores.Lastly, the sales promotion strategies of the three luxury platform companies was used include price discount promotions such as price discounts, discount coupons, and regular sales, and value-added sales such as membership registration/review points, events, product information, delivery services, social contribution activities, and SNS utilization.

• Fashion & Textile Research Journal
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• v.13 no.6
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• pp.909-916
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• 2011

This study explored the differences in consumer characteristics-consumer self-confidence, attitude toward, trust and purchase intention for secondhand fashion goods, self-confidence in fashion coordination, price sensitivity for fashion product, and environment conservation consciousness-according to purchasing experience of secondhand fashion goods. A set of questionnaire was administered to 400 university students in Daegu from 18 to 28 April 2011. Data were analyzed by factor analysis, Cronbach's ${\alpha}$, frequency, t-tests. Secondhand fashion goods shoppers were 135(37%) and non-shoppers were 230(63%). The difference analysis results between the two groups were as follows. First, in consumer self-confidence, shoppers showed higher than non-shoppers except persuasion knowledge, and there was no difference in marketplace interfaces between the two groups. Second, there were significant differences in attitude toward secondhand fashion goods, trust and purchase intention for secondhand fashion goods between the two groups. Third, shoppers had higher self-confidence in fashion coordination than non-shoppers, but there was no difference in environment conservation consciousness and price sensitivity for fashion product between the two groups. For future study, it is suggested to find out more general characteristics of secondhand fashion goods shoppers covering other age brackets.

• Human Ecology Research
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• v.59 no.1
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• pp.59-69
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• 2021

In order to find ways to re-use used Hanbok and activate Hanbok reform, it is necessary to investigate the current status and problems of used Hanbok and Hanbok reform in the domestic Hanbok market. The purpose of this study was to investigate the status and problems of the used Hanbok market and the Hanbok reform market through literature data surveys and in-depth interviews with Hanbok experts, and to study ways to activate used Hanbok and Hanbok reform. Based on the results of this study, as a way to activate the used Hanbok market and the Hanbok reform market, expand opportunities and create a social and cultural atmosphere for wearing Hanbok, and research on design, pattern, size, and materials. It also suggested the establishment of a systematic system for separate collection, reform, sales and management, the establishment of a central institution that manages and operates the re-use of used Hanbok and Hanbok reform, support for education institutions and programs for Hanbok reform, public relations, and changes in Hanbok production methods.