• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.169-170
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• 2020

본 연구는 코로나19 상황에서 대한민국 긴급재난지원금의 모습을 주요 신문사 뉴스 기사들을 통해 분석하고 그 결과를 제시하고자 한다. 분석대상은 2020년 3월 22일부터(긴급재난지원금 첫 보도) 5월 31일까지, 중앙일간지(11개 신문사)의 '긴급재난지원금' 관련 신문기사들이다. 신문기사 분석방법론은 관련 연구주제가 선행연구가 축적되지 않는 상황에서 나름 가치 있는 연구접근법이다. 본 연구에서는 뉴스기사 빅데이터 분석 서비스인 빅카인즈를 활용하여, 관련기사의 뉴스 트렌드, 연관어, 관계도 등을 분석하여 제시하였다. 본 연구는 향후 해당 분석대상을 가지고, 보다 밀도 있고 깊이 있는 언어네트워크(의미망) 분석으로 확장해 나갈 계획이다.

• Korean journal of communication and information
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• v.19
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• pp.239-264
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• 2002

The networking between the press and elites, and its impact on journalistic activities in fact have been major subjects of scholarly scrutiny particularly among students of elite theory and class theory. This is an empirical analysis of how the press establishes networks with several powers in local community. This study basically examines a set of independent variables, such as the nature of capital and history of local newspapers and explores how the management and elites in the press utilize several social resources and establish networks. Major findings of this study are as follows: To begin with, the networking between local newspapers and elites showes significant differences according to the nature of capital and history of the newspaper. In other words, while the newspapers operated by stock capital revealed high degree of networking with political and financial elites, the newspapers operated by family capital did not demonstrate significant level of networking with particular elites. The shorter the history of newspaper is, the more she tends to be dependent on resources, and feel it imperative to establish strong networks with elites.

• Digital Contents
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• no.3 s.10
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• pp.51-57
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• 1994

컴퓨터와 통신기술의 발달은 미디어간의 융합을 촉진하고 새로운 미디어를 창출하여 뉴미디어시대, 멀티미디어시대라는 열병을 낳고 있다. 미국에서는 신문사와 전화회사간에 전자정보서비스시장을 두고 첨예한 주도권 쟁탈전이 전개되다가, 서로 동맹하는 시기로 접어들었다. 이제는 컴퓨터의 메이커 및 통신회사를 미디어산업에 가해야하는 시대인 것이다. 이글은 미국신문협회의 프레스타임 최근호(93.9.12월, 94.1월호)에 게재된 신문사의 뉴미디어 대응 관련기사를 편역한 것이다. 여기서는 미국의 신문사들이 이러한 흐름에 어떻게 대응하고 있는지, 그리고 장차 어떻게 대응해야할 것인가에 대하여 기술하고 있다. 프레스타임은 신문이 전자장보서비스의 주요 요소인 '정보내용'을 가지고 있으며, 이를 잘 활용해야 할 것이라고 주장한다.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.509-526
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• 2015

The study investigated the N-Screen strategies of paid digital contents of foreign newspapers belonging to advanced companies: USA, United Kingdom, and Japan. This research employed the time to launch paid digital content business, whether or not to segment market, and 4p marketing mix strategies for analyzing the strategies. The results show that the strategies, starting around the year 2000, had experience chasm, and then revived since the year 2010, when the penetration rate of mobile devices proliferated. Most newspapers still supply contents under the assumption that they paly in a mass market. The items of paid digital contents are mainly composed of e-paper and digital contents. Regarding the price strategy, soft paywall and combination paywall are largely used. Distribution strategy is subject to whether or not to discriminate the path of digital contents. As for promotion strategy, bundling strategy with newspaper is mostly utilized. The difference between western countries and Japan was found in term of the free trial service.

• Digital Contents
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• no.7 s.62
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• pp.44-46
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• 1998

한국데이터베이스진흥센터는 조선일보와 공동으로 지난달 23일 한국종합전시장 회의실에서 제6회 데이터베이스 산업 활성화를 위한 세미나를 정보통신부의 주관아래 개최했다. 매일경제신문사, 한국경제신문사, 한국정보문화센터 등이 후원한 이번 세미나에서는 DB산업의 특성과 육성방향(이두명 중앙대학교 교수), DB업계의 문제와 대응전략(진영돈 한국DB산업협동조합 이사장), 정보통신부의 DB산업 육성 정책(김 호 정보통신부 정보통신진흥과장), 주요 선진국의 DB육성 정책(정현수 한국전자통신연구원 실장), DB산업 발전을 위한 공공기관의 역할(강홍렬 정보통신정책연구원 연구위원)등의 주제발표가 있었다. 발표된 내용을 간략히 소개한다.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.366-375
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• 2013

Recently, management of Newspaper developmet of the internet news, broadcasting and free newspapers escalated competition between newspaper companies and other media companies as well as competition among newapaper companies. This paper analyzes the efficiency of Korean Newapaper using DEA model. We evaluate the CCR-O, BCC-O efficiency, SE and RTS of 30 Newspaper. We also suggest the Newpaper which can be benchmarked based on analyzed information. The result shows that ten Nespaper whose values of CCR-O efficiency are 1, and Fourteen Nespaper whose values of BCC efficiency are 1. RTS indicates IRS of 1 firms, DRS of 16 firms and CRS of 13 firms. To variables on the effectiveness of newspaper publishing companies for the understanding and performance analysis.

• Product Safety
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• s.197
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• pp.66-69
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• 2010

• Journal of Distribution Research
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• v.11 no.2
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• pp.29-57
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• 2006

While a number of studies have recognized the importance of environment of channel systems and consequences of changed environment, only limited studies have dealt with this issue theoretically and practically. The purpose of this study is to empirically validate whether one dimension of environment, called dynamism, has an influence on the relationship characteristics such as transaction specific investment opportunism and conflict or not: further, it is designed to delve into whether these relationship characteristics have any influence on one crucial relationship quality, 'trust' and its two constituent dimensions - credibility and benevolence. In order to provide empirical validation, a survey was conducted to 163 sales office managers at a major newspaper publisher in Korea. An analysis of the data retrieved from this survey indicated that while environmental dynamism has a positive influence on the publisher's opportunism and conflict perceived by the sales office managers, it did not show a direct influence on the transaction specific investment made by the publisher. Furthermore, while publisher's transaction specific investment had a positive influence on the credibility and the benevolence respectively, publisher's opportunism and level of sales office conflict had a negative influence on the credibility and the benevolence respectively. Currently, a publisher is facing an unprecedentedly dynamic environment. This study should provide ample implications for the publisher in establishing trust, which is a crucial condition in developing and maintaining a long-term successful relationship with its sales offices.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.05a
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• pp.165-191
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• 2005

While a number of studies have recognized the importance of environment of channel systems and consequences of changed environment, only limited studies have dealt with this issue theoretically and practically. The purpose of this study is to empirically validate whether one dimension of environment, called dynamism, has an influence on the relationship characteristics such as transaction specific investment, opportunism and conflict or not; further, it is designed to delve into whether these relationship characteristics have any influence on one crucial relationship quality, 'trust' and its two constituent dimensions - credibility and benevolence. In order to provide empirical validation, a survey was conducted to 163 sales office managers at a major newspaper publisher in Korea. An analysis of the data retrieved from this survey indicated that while environmental dynamism has a positive influence on the publisher's opportunism and conflict perceived by the sales office managers, it did not show a direct influence on the transaction specific investment made by the publisher. Furthermore, while publisher's transaction specific investment had a positive influence on the credibility and the benevolence respectively, publisher's opportunism and level of sales office conflict had a negative influence on the credibility and the benevolence respectively. Currently, a publisher is facing an unprecedentedly dynamic environment. This study should provide ample implications for the publisher in establishing trust, which is a crucial condition in developing and maintaining a long-term successful relationship with its sales offices.

• Korean journal of communication and information
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• v.51
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• pp.65-86
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• 2010

This paper reviews the problems and opportunities of Japanese newspaper industry. In the focus are particularly issues related to causes of the crisis and reacting strategies overcoming the crisis. To answer the questions, we conducted in-depth interviews with top-level managers of major newspaper companies in Japan. Secondary data were gathered to complement the interview. Top managers mainly perceived the causes of the crisis as young readers' alienation from newspaper due to the change of media environment and structural factors such as increasing production/distribution costs and diminishing appeals for advertisers. They are implementing several strategies to overcome this crisis - developing newspaper content for young readers; packaging customized on-off line advertisement; extending news distribution via online and mobile platforms; diversifying business into diverse sectors such as real-estate; enhancing brand equity of newspaper; and collaborating with rival newspaper companies in operating news site and joint printing/distribution. Lessons from the case of Japanese newspaper industry may be useful starting points for the Korean newspaper companies agonizing for diminishing circulation and advertising revenues.