• Journal of Fashion Business
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• v.28 no.2
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• pp.50-63
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• 2024

Chinese traditional wedding dress is a unique cultural symbol. It had a deep historical background as it went through different productions in each dynasty. However, with the introduction of Western ideas, an increasing number of people are wearing Western-style wedding dresses when they are getting married. Recently, traditional Chinese culture has been increasingly valued. Demand for traditional Chinese wedding dresses among modern Chinese people is increasing. Following this trend, Chinese designer Guo Pei(1967~) is actively innovating elements of traditional Chinese wedding dresses. This study aimed to analyze changes in traditional wedding dress styles by dynasty in China from 1046 B.C. to 1911 A.D. based on museum data and previous research. Changes in traditional wedding dress styles by Chinese dynasty were analyzed and organized. The meaning of wedding dress patterns was analyzed by type using traditional Chinese patterns. This study focused on Guo Pei's 2012 "Chinese bride" series and "Legend of the dragon" series. Starting from the development and characteristics of traditional Chinese wedding dresses, this study analyzed fashion characteristics of Guo Pei's wedding dress series. Goals of this study were to preserve the essence of traditional Chinese wedding dresses; and to determine how to apply the fusion of traditional Chinese design elements into fashion and modern design to wedding dresses.

• Transactions of the Korean Society of Machine Tool Engineers
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• v.16 no.6
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• pp.223-230
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• 2007

It is absolutely that jewelry industry are cut and formed by using Nd-YAG laser for most accuracy shapes. Moreover, Jewelry manufacturing is needed to be more precise working, more saved time and more improved finance. So, This Study will show the ideas which make exactly formed shape and advanced qualities when cutting Ag-alloy. This ideas will give the fact that beginners are able to use easily to change and compound the form of jewelries by using Nd-YAG laser.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.717-721
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• 2008

Gems are using in jewelry, accessory and culture goods etc. in the contemporary jewelry and beads jewelry are made of natural and synthetic are generalize and popularize regardless of age gaining popularity. But in spite of enlarging the scale of gems for beads market, design of them rely on foreign cutting skills. Therefore, in this thesis, we developed usable cutting gems for beads wedding, culture goods and local souvenir as well as beads jewelry. we make growing more and more interested in gem design and contribute activation of gems and jewelry industry proposing various design gems for beads.

• Asia-Pacific Journal of Business
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• v.10 no.2
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• pp.43-64
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• 2019

Same as other product brands, it is very important for jewelry brands to correctly identify customer characteristics, and seek high level service quality, and develop products that can set apart from competitions in order to increase customer satisfaction and strengthen repurchase intention. This study, in consideration of these pruduct characteristics, aims to verify whether service quality and/or product traits impact customer satisfaction. In addition, the study investigates whether customer trait plays a role of moderator in its effect on customer satisfaction. Finally, the study provides useful theoretical and practical implications on customer segmentation strategies that are contingent upon customer characteristics.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.2
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• pp.15-25
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• 2019

This study was carried out to research the size satisfaction and the actual conditions of house caddie uniforms. Survey participants consisted of 310 caddies at 6 membership golf clubs. In order to perform this study 45 questionnaires were used, which consisted of questions pertaining to size satisfaction and sewing, laundry management, and inconvenience and, most importantly performance. Frequency analysis was implemented using SPSS 10.0. The results of this study could be summarized as followed; The highest dissatisfaction factors in the presently worn uniforms were sleeve length and pants hem width. The highest dissatisfaction factors in the sewing satisfaction were pocket and armpit area. Activity is the most important consideration in the choice of a uniform. These results will be applied to develop a comfortable uniform design.

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.201-206
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• 2018

This is the study on the preference of men's jewelry in Korea and China. It started to change and develop the market of modern men's jewelry, which is increasingly growing. The men's jewelry market, in Korea, has developed as small market as part of women's, and since 2006, it has started to grow as men's jewelry. However, it is still treated only by some brands. It is a time when innovation is needed because design diversity is weak. The men's jewelry market in China is rapidly developing under the influence of young emerging rich people. However, as in Korea, a research on the design of men's jewelry is insufficient, so it is urgent to study the preference for men's jewelry. Each survey was conducted on a the tie-pin and cufflinks as the most representative men's jewelry in Korea and China. As a result, both countries were not satisfied with the designs currently being sold. In Korea, the popularity of the tie-pin and the cufflinks is made to some extent, and customizing to consumer and innovative development are required. And, in China, the popularity of the tie-pin and the cufflinks made it possible to expect the growth of the men's jewelry market.

• Journal of Korea Foundry Society
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• v.21 no.5
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• pp.290-295
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• 2001

We fabricated test samples containing various shape elements and surface roughness checking points for the jewelry cast master patterns by employing the 3D computer aided design (CAD), selective laser sintering (SLS) rapid prototype (RP) with the DuraForm powders. We varied the alignment angle from $0^{\circ}$ to $10^{\circ}$ at a given layer thickness of 0.08 and 0.1mm, respectively, in RP operation. Dimensions of the shape elements as well as values of surface roughness are characterized by an optical microscope and a contact-scanning profilometer. Surface roughness values of the top and vertical face increased as the alignment angle increased, while the other roughness values and shape elements variation were not depending on the alignment angle. The resolution of the shape realization was enhanced as the layer thickness became smaller. The minimum diameter of the hole, common in jewelry design, was 1.2 mm, and the shrinkage became 12% at the 1.6 mm-diameter hole, Our results implied that we face down the proposed design elements with $0^{\circ}$ alignment angle, and consider the shrinkage effect of each shape element in DuraForm RP jewelry modeling.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.970-973
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• 2011

유색 금 합금 중의 하나인 퍼플골드(purple gold)는 특유의 적자색(보라색)이 나는 78wt%Au-22wt%Al의 조성으로 이루어진 금 합금으로 많은 각광을 받고 있다. 본 연구에서는 78wt%Au-22wt%Al(이후 Au1)인 기준 조건보다 Al의 상대조성이 커짐에 따라 보라색과 기계적 물성의 변화를 확인하기 위해 76wt%Au-24wt%Al(이후Au2), 74wt%Au-26wt%Al(이후 Au3), 72wt%Au-28wt%Al(이후 Au4)으로 Al 조성을 22~26%Al까지 변화시키고 이때의 비커스 경도, 광학현미경, EDS, UV-VIS-NIR 색차분석 실험을 실시하였다. 비커스경도 측정결과 Al의 함유량이 증가함에 따라 경도값은 감소하는 경향성을 보였으며, 26wt%Al 이상의 조성에서 Au1 조성에 상응하는 경도 값을 유지할 수 있음을 확인하였다. 광학현미경을 이용한 미세구조 분석결과 Al의 함유량이 증가함에 따라 적자색을 띄는 결정립 $AuAl_2$의 분포는 감소하며, 결정립계에 석출하는 Al-rich 상의 분포와 크기는 증가하는 경향을 확인하였다. EDS를 이용한 성분분석 결과 실제 목표했던 조성과 분석오차를 고려하면 잘 일치함을 확인하였다. UV-VIS-NIR를 이용한 색차 분석결과 Au3 조성까지도 보라색을 유지할 수 있음을 확인하였다. 따라서 비커스경도와 색을 고려하면 기존 19K인 Au1보다 18K의 Au2 조성에서도 퍼플골드 구현이 가능하였다. 이후 Au2 조성으로 블랙홀과 아라크네를 모티브로 하여 실제 주얼리 제품을 성공적으로 제조하였다.

• The Research Journal of the Costume Culture
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• v.24 no.4
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• pp.498-510
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• 2016

As social media are emerging as essential communication channels for corporates in all areas, luxury jewelry brands have implemented enhanced strategies for brand story videos by creating brand channels on YouTube. In this study, a comparative analysis of the videos made available by Cartier and Tiffany&Co. on their YouTube Brand Channels was conducted, with the aim of identifying their strategic characteristics. The research method encompassed, both literature review and empirical investigations. A quantitative analysis was conducted by means of the 'HEART' model, a type of luxury jewelry brand story, and the following common strategic elements were identified. First, in their brand story videos both brands focus primarily on 'theme'. Second, 'relationship' and 'artisanship' are emphasized in addition to 'theme'. Third, the videos incorporate high level aesthetics to stimulate the fantasies and dreams of their audiences. The strategic differences between the brands are as follows. : First, 'artisanship' is given the greatest significance along with 'theme' in Cartier videos, while 'relationship' has prime significance in Tiffany&Co. videos. Second, a difference between a European approach and an American approach towards luxury brand building is evident, with Cartier hosting exhibitions while Tiffany&Co. provides gala videos instead.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.649-665
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• 2019

This study presents a conceptual framework for the growth process as a manager based on data gathered from the sales experiences and careers of fashion brand managers. The study participants were seven managers with over 15 years of sales experience in a women's clothing brand in Gwangju. Data were collected through in-depth interviews from January 2018 to September 2018 and analyzed using open coding, axis coding, and selective coding according to Strauss and Corbin's grounded theory method. The study results are as follows. First, this study found six categories and 17 sub-categories based on the shop manager's sales experiences and careers. Second, we found the central job category as well as categories with causality, interaction, moderating and outcome relationships. Third, we developed a paradigm model that links the main phenomena, causal conditions, contextual conditions, intervening conditions, action/interaction strategies, and consequence categories. Fourth, the process of growing as a fashion brand manager was described by an integrated story.