• Journal of Digital Convergence
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• v.16 no.11
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• pp.211-219
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• 2018

This study explored the relationships among perceived values of environment friendly-cars and shared cars, product attitudes, subjective norms, and usage intentions. The study also examined the difference between the consumer attitudes toward environment friendly-cars and shared-cars. 357 survey responses of Chinese consumers were analyzed with structural equation modeling. The results indicate that the perceived values of environment friendly-cars had positive effects on the product attitude, while the environmental as well as economic value of shared-cars had positive effects on the product attitude. The product attitude, subjective norm and anticipated guilt had positive effects on the usage intention. The results are expected to provide useful marketing strategies related to both environment friendly-car and shared car industries.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.44-58
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• 2007

E-homestudy refers to e-Learning after school. This concept has been introduced by Korean Government as a substitute for expensive private tutoring. The purpose of this research is to explore the perceptions and relationships among determinants affecting the attitude and satisfaction level in e-homestudy. Such factors as subjective norms, visibility, perceived usefulness, quality of contents, facilitating conditions, interactions are introduced into the model. The survey results show that the attitude and the self-directed teaming level influence the satisfaction level in e-homestudy; the subjective norms, visibility, and perceived usefulness are the major determinant affecting the attitude; the quality of contents as well as interactions have positive impact on the perceived usefulness.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.83-93
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• 2006

The purpose of this study is to analyze the relationship among subjective textures, sensibilities and objective handle of knit fabrics and to provide useful information in planning and designing knit fabrics. We made 20 plain knit fabrics, as specimens, with a combination of 5 kinds of wool/rayon fiber contents and 4 kinds of stitch loop length. For the subjective evaluation, we used 29 questions of subjective textures and sensibilities and employed statistical analysis tools such as factor, Pearson's correlation analysis. An objective handle was measured by Kawabata evaluation system and HV and THV was calculated by KN-402-KT and KN-301-winter. The analysis of a Pearson's correlation with objective properties and handles and structural properties of knit fabrics demonstrated a highly linear relationship. Especially, wool/rayon contents and WT of tensile properties and loop stitch length and G of shear properties showed a correlation coefficient over 0.9. But a relationship of objective properties and subjective textures and sensibilities was non-linear and a linear multi-regression analysis showed that a objective handle had a lower prediction power in the area of subjective textures and sensibilities.

• Journal of Haehwa Medicine
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• v.25 no.1
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• pp.63-69
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• 2016

이 임상례는 근육 경직으로 인한 견비통에 태충혈이 유효함을 제시하고 있다. 환자의 주관적인 만족도를 평가하기 위해 점수식 평점 척도(Numerical rating scale;NRs)를 측정하였고 어깨 경직의 객관적인 호전 정도를 평가하기 위하여 양측 견정혈의 통증 통각 역치(Pressure pain threshold;PPT)와 어깨 외전력, 어깨관절의 외전시 가동범위(Range of motion;ROM)을 측정하였다. 양측 태충혈에 15분간 유침 후 NRS는 5에서 2로 감소하였다. 치료 전 왼쪽 견정혈의 PPT는 19N이었고 오른쪽은 22N이었다. 치료 후 왼쪽 견정혈의 PPT는 22N이었고 오른쪽은 27N이었다. 치료 전 견관절의 외전력은 왼쪽에서 29N, 오른쪽에서 22N으로 측정되었다. 치료후 견관절의 외전력은 왼쪽에서 33N, 오른쪽에서 22N으로 측정되었다. 견관절 ROM은 치료 전과 후 동일하게 왼쪽 관절 170도, 오른쪽 관절 165도로 나타났다. 결론적으로, 태충혈 자극은 어깨의 경직을 해소하고 어깨 근력을 강화하는 것으로 나타났다. 또한 그것은 상부 승모근의 압통을 감소시킬 수 있다. 이러한 측면에서, 태충혈의 효과에 대해서 보다 추가적인 연구가 필요할 것으로 보인다.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.239-251
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• 2022

This study investigated the purchase intention of TikTok Live Commerce users by applying the Decomposed Theory of Planned Behavior(DTPB). This study conducted a survey of 512 users with experience in purchasing TikTok Live Commerce in China. Result of the analysis, first, it was found that attitudes, subjective norms, and perceived behavioral control all had effect on the purchase intention of TikTok live commerce. Second, it was found that perceived usefulness, interactivity, and perceived enjoyment had a positive effect on attitudes, but perceived ease did not have a statistically significant effect. The third,friend was found to have an effect on subjective norms. It was found that self-efficacy had a significant effect on perceived behavior control, but the facilitating condition did not significantly affect perceived behavior control.

• Journal of Educational Research in Mathematics
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• v.13 no.3
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• pp.267-286
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• 2003

The purpose of this study was to understand the structures underlying Korean elementary teachers' attitudinal beliefs toward reform-oriented mathematics instruction and predict their intentions to change traditionally-oriented teaching practice. The theory of planned behavior (TPB) developed by Fishbein and Ajzen provided a conceptual framework for the examination of factors that influence Korean teachers' beliefs, attitudes, subjective norms and perceptions of control factors. Data were gathered through a survey instrument from 281 teachers who teach mathematics in a metropolitan city of Korea. Descriptive statistics and multiple regression analyses were conducted to analyze the data. Findings indicate that Korean elementary teachers' change in Instructional practice is based primarily on their judgements regarding the likelihood of occurrences of certain consequences if they engage in teaching mathematics in a reform-oriented way. Teachers' perceptions of important others regarding the reform-oriented mathematics instruction seem to play a minor role in teachers' instructional change. Teachers' perceptions about control factors that prohibit or help teach mathematics in a reform-oriented way do not seem to make significant improvement in predicting their intentions to change traditionally-oriented teaching practice.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.197-205
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• 2016

The purpose of this study is to examine the relationship among subjective norms, attitude, perceived behavioral control, action intended with Korean culture familiarity using extended behavior model. To test hypotheses structural equation model was used. The results are shown as follows: Korea culture familiarity influences significantly attitude, and subjective norms also influences attitude and perceived behavioral control. In addition, attitude and perceived behavioral control influence significantly action intended. Development Korean food Program and events that combines Korean culture will affect the eating behavior of foreign tourists and the Globalization of Korean Food.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.144-151
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• 2002

The assessment of hand of the denim fabrics finished by enzymatic hydrolysis will be discussed in this study. The subjective hand and the preference of the denim fabrics finished by enzymatic hydrolysis were evaluated using the developed scale(Part I). The factors affecting consumer's taste for denim fabrics were analyzed by statistics using SAS program. Also, the enzymatic of hydrolysis on the properties of denim fabrics were evaluated by subjective hand measurements. The results are as follows; Regarding the surface properties and the weight, Tencel was evaluated to be the finest, the smoothest, the most flexible, the warmest, the most refined, the sleekest, the flossiest, the lightest the softest, and the thinnest among the four kinds of fabrics. The other fabrics in the order of cotton/Tencel, cotton, cotton/PP were evaluated to qualify the listed touches. Tencel was evaluated to be the loosest and the weakest among the four kinds of denim. Cotton was evaluated to have the driest touch. In addition, the fabrics were evaluated to be more elastic and less wrinkly in the order of Tencel > cotton > cotton/Tencel > cotton/ PP. For the hand preference, the fabrics were ranked in the order of Tencel, cotton, cotton/Tencel, cotton/PP, where tencel is the moat preferred. Cotton/Tencel and cotton/PP showed negative values in the hand and the color preference, meaning that the evaluators disliked their touches. Hand preference of enzyme hydrolyzed cotton/Tencel and cotton/PP denims do not seem to appeal to Korean people.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.115-123
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• 2001

This paper discussed the assessment of hand of cotton fabrics by enzymatic hydrolysis. The subjective hand and preference of denim fabrics finished by enzymatic hydrolysis were evaluated using the scale developed. The factors affecting consumers taste for denim fabrics were analyzed by the statistical technique. The effects of enzymatic hydrolysis on the properties of cotton fabrics were also evaluated by subjective hand measurements. The results are as follow; As the weight loss increased, evaluators thought that fabrics become finer, smoother, softer, warmer and more refined, and the sense of durability is sleeker and weaker, and the sense of weight is more flexible, flossier, lighter, softer, thinner. They didnt catch the change of moisture related properties according to the rate of weight loss. They also thought fabrics became more elastic, and less wrinklier as the weight loss increased. As the weight loss increased, the fabric was more preferred. The limited weight loss which changes the preference from \"dislike\" to \"like\" was 12.87%. The most preferred fabric was that with 12.87% of weight loss. It is supposed that the preference of fabric was related to the terms such as \"sum-se-ha-da\"(섬세하다), \"mai-ku-rup-da\"(매끄럽다), \"yoo-yon-ha-da\"(유연하다), \"too-bak-ji-an-da\"(투박하지 않다), \"chom-chom-ha-da\"(촘촘하다), \"gil-ki-da\"(질기다), \"kun-juk-goe-ri-ji-an-da\"(끈적거리지 않다), \"ku-kim-i-ka-ji-an-nun-da\"(구김이 가지 않는다).

• Journal of Korea Game Society
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• v.16 no.4
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• pp.7-14
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• 2016

This study explored how peers influence on adolescents' game over-indulgence. More specifically, it was examined the effects of emotional support, subjective norm of game use, peer stress, and friends' attitude toward gaming on game over-indulgence. Results showed that the higher level of subjective norm of game use and peer stress one received the higher level of game over-indulgence one reported. However, lower emotional support caused higher game over-indulgence. Meanwhile, friends' attitude toward gaming was not significantly related to game over-indulgence. The meaning and the importance of peer in terms of game over-indulgence and limitations of the study were discussed.