• Title/Summary/Keyword: 주관적 태

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Measuring the Causal Relationships between Past Consumption,Health Belief, Subjective Norm, Attitude, Intention and Behaviorand Purchase of Organic Foods (과거 소비, 건강 신념, 주관적 규범, 태도, 의도와 유기농 음식 구매 행동의 인과관계 평가)

  • Kang, Jong-Heon;Lee, Jae-Gon
    • Culinary science and hospitality research
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    • v.14 no.2
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    • pp.170-180
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    • 2008
  • The purpose of this study was to measure the causal relationships between past consumption, health belief, subjective, attitude, intention and purchase of organic foods. Total 326 copies of questionnaire were completed. The structural equation model was used to measure the causal effect among constructs. The results demonstrated that the confirmatory factor analysis model provided a good model fit. The proposed model yielded a significantly better fit to the data than the baseline model and the extended model. The effects of past consumption, health belief and subjective norm on attitude and intention were statistically significant. The effects of attitude on intention and behavior to purchase organic food were statistically significant. As expected, health belief and subjective had significant effects on behavior to purchase organic foods. Moreover, past consumption, health belief and subjective norm had indirect influences on intention through mediated variables. Based on the empirical results and findings, some suggestions are provided to the institutions concerned so as to facilitate this organic sector's on-going expansion in the food industry.

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Subjective Health Status, Religiosity and Fear of Death of the Elderly in Rural Communities (노인의 주관적 건강상태, 종교성과 죽음에 대한 공포)

  • Han, Young-Ran
    • Research in Community and Public Health Nursing
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    • v.18 no.3
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    • pp.400-409
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    • 2007
  • Purpose: This study was performed to investigate the level of subjective health status, religiosity and the fear of death of the elderly and to identify the relationships among them. Methods: This study was a cross-sectional descriptive study using a questionnaire. Fear of Death Scale that was made by Loo & Shea (1996) and translated and revised by Kim(2003) was used to measure the fear of death. The data was analyzed using SPSS. Results: The subject was 128 community dwelling elders who had a religion. Of the respondents, 50% felt 'not healthy', and 69.5% was moderately religious. The mean score of FODS was 3.18 (out of 5). The mean score of each subcategory of FODS was as follows: Death anxiety about the death of self was 3.00. Death anxiety about the dying of self was 3.18. Death anxiety about the death of others was 3.31 and death anxiety about the dying of others was 3.23. There was a statistically significance correlation between the level of religiosity and FODS (F=3.29, p= .040). Conclusion: Health professionals may make efforts to learn about healthy attitudes toward death and aid for the elderly and to comfort them. Death education programs are needed for the elderly.

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Factors influencing Human Papillomavirus Vaccination intention in Female High School Students: Application of Planned Behavior Theory (계획된 행위이론을 적용한 여고생의 인유두종 바이러스 백신 접종 의도에 미치는 영향요인)

  • Sung, Min Hee;Sung, Mi-Hae
    • Women's Health Nursing
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    • v.24 no.1
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    • pp.71-79
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    • 2018
  • Purpose: The purpose of this study was to identify effects of attitude, subjective norm, and perceived behavior control toward Human Papillomavirus (HPV) on HPV vaccination intention in female high school students. Methods: Subjects of this study were female students aged 16 to 17 years, the optimal age group of HPV vaccination, arbitrarily selected from three high schools in B city. A total of 140 students agreed to participate in this study. Data were analyzed using descriptive statistics, t-test, ANOVA, correlation, and stepwise multiple regression. Results: Attitude, subjective norm, and perceived behavior control toward HPV were factors influencing HPV vaccination intention of subjects. Perceived behavior control toward HPV vaccination was the most influential factor. These factors accounted for 49% of HPV vaccination intention. Conclusion: These results suggest a need to increase perceived behavior control to increase HPV vaccination intention. The government needs to establish a national policy system such as financial support for HPV vaccines and free vaccinations so that students are aware that HPV vaccines can be easily inoculated.

A Study on Library Users' Intention to Use in a Hybrid Environment of Academic Library (하이브리드 대학도서관 환경에서의 도서관 이용자의 이용 의도에 관한 연구)

  • Han, Jiyeon;Moon, Sung-Been
    • Journal of the Korean Society for information Management
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    • v.37 no.3
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    • pp.275-299
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    • 2020
  • This study investigates the factors affecting behavioral intention of professors and students at universities to use academic libraries in a hybrid library environment where a traditional physical library is combined with a digital library that is centered on online information use. The structural relationships among factors were also analyzed in this study by utilizing a combined behavioural model which was based on TPB and TAM. This study identified users' intention to use academic libraries according to changes in the use environment, and the findings of this study bring a valuable meaning to library administrators for setting up the strategic plan for the future of academic libraries. The results of this study imply that academic libraries should strategically setup an effective and efficient operating plan based on awareness, attention and cooperation, in order to survive as well as to accomplish balanced growth in rapidly changing environment.

Effects of Modality and Smart Device on Learner's Interaction Experience in Online Learning (스마트 기기를 활용한 온라인 토론학습에서 모달리티가 학습자의 상호작용경험에 미치는 영향)

  • Park, Seyoung;Shin, Dong-Hee;Kim, Tae-Yang;Shin, Jae-Eun
    • The Journal of the Korea Contents Association
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    • v.15 no.2
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    • pp.507-519
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    • 2015
  • Along with the rapid diffusion of smart devices, smart learning has been taking place as a main pedagogy in education. Under these drastic changing circumstances, social presence and interaction between learners have been highlighted as key factors in educational research. In this light of rising importance, this study examined the effects of modality and smart device on users' perceived social presence and interaction experience in a smart learning environment. It conducted 2(text based interface vs. audio/video based interface) by 2(smartphone vs. tablet PC) between-subjects experiment. 80 participants were systematically recruited and randomly assigned to four conditions. The findings showed that social presence was higher in audio/video based interface condition than in text based interface condition. Modality also had a positive effect on learner's interaction experience. On the other hand, the effect of smart device is found to be statistically insignificant. Instead, interaction effect existed between modality and device on social presence. The result of this study suggests that the modality and characteristics of device should be considered seriously when designing interface of smart learning contents. The findings in this study provide future studies with heuristic implications by highlighting users' perceived cognition and experience.

Consumer Purchase Decision in a Mobile Shopping Mall: An Integrative View of Trust and Theory of Planned Behavior (모바일 쇼핑몰 고객들의 구매 의사 결정에 관한 연구: TPB와 신뢰의 통합적 관점에서)

  • Hong, Seil;Li, Bin;Kim, Byoungsoo
    • Information Systems Review
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    • v.18 no.2
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    • pp.151-171
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    • 2016
  • With the widespread adoption of mobile devices, such as smart phones and smart pads, as well as the rapid growth of mobile technologies, consumer shopping patterns are changing. This study investigates key factors of consumer purchasing intention in a mobile shopping mall context by incorporating trust belief into the theory of planned behavior. We posit perceived usefulness, perceived enjoyment, perceived ease of use, and trust belief as antecedents of behavioral attitude toward mobile shopping malls. Moreover, social influence and security are identified as key enablers of trust belief on mobile shopping malls. Data collected from 154 consumers with purchasing experience in mobile shopping malls are empirically tested against a research model using partial least squares. Analysis results show that behavioral attitude and perceived behavioral control significantly influence purchasing intention. Moreover, this study reveals the significant effects of perceived usefulness and perceived enjoyment on behavioral attitude. Trust belief indirectly influences purchasing intention through behavioral attitude and is significantly affected by social influence. Understanding consumer purchasing decision-making processes in mobile shopping malls can help service providers to develop effective marketing and operation strategies and campaigns.

The Effects of Fun Sound and User Interface on ATVM's usability (소리의 재미수준과 사용자 인터페이스가 승차권 자동발매기 사용성에 미치는 영향)

  • Tae, Eun-Ju;Kim, Jong-Wan;Han, Kwang-Hee
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.526-534
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    • 2007
  • 사용성의 주관적인 판단기준으로써 재미(Fun)라는 요소는 사용성 지각에 있어 중요한 역할을 할 수 있다는 논의는 제기된 반면 개념자체의 모호성과 객관적인 측정의 어려움으로 인해 실증적인 연구가 많이 이루어지지 못했다. 재미와 관련된 기존의 연구들은 시각적인 요인에만 국한되었다. Shneiderman(2004)은 재미를 설계하기 위한 5가지 fun-feature 중 하나로 만족스러운 소리(satisfying sound)를 제시하였는데, 시각적인 요인 못지않게 청각적인 요소는 인간-컴퓨터 상호작용에서 사용자에게 과제를 적절하게 수행해나가고 있는지에 대한 하나의 피드백으로도 작용할 수 있고, 즐거움을 줄 수 있다. 본 연구에서는 승차권 자동발매기를 중심으로 소리의 유무와 소리의 재미수준이 사용성에 어떤 영향을 미치는지 알아보고자 소리가 없는 조건, 재미없는 소리 조건, 재미있는 소리 조건에 따라 사용성을 다르게 지각할 것이라고 가정하였다. 또한 모형의 사용성 수준이 매개 변인으로 작용할 수 있다고 보고 사용하기 좋은 모형과 좋지 않은 모형 두 가지를 제시하였다. 참가자들은 두 가지 모형에 대해 각각의 소리조건에 따라 과제를 수행하고 모형과 소리 조건에 대해 집단 면접을 실시하였다. 실험 결과 재미있는 소리조건에서는 정답률이 다른 소리 조건들에 비해 더 높았으며 총클릭수는 더 적었다. 면접 결과에서는 좋지 않은 모형에 재미있는 소리는 긍정적으로 인식되지 않음을 발견하였다. 이는 Davis(1992)가 사용성이 뒷받침 되지 않은 상황에서 재미는 긍정적인 요인으로 작용하지 않는다는 주장을 지지한다. 본 연구는 재미의 한 구성 요소인 소리를 통해서 사용성에 있어 재미가 중요한 역할을 할 수 있다는 것과 사용성을 전제하지 않은 것에 있어 재미요소의 적용은 부정적으로 인식될 수 있다는 점을 제안하였다.

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A Study on Ontology of Digital Photo Image Focused on a Simulacre Concept of Deleuze & Baudrillard (디지털 사진 이미지의 존재론에 관한 연구 -들뢰즈와 보드리야르의 시뮬라크르 개념을 중심으로)

  • Gwon, Oh-sang
    • Cartoon and Animation Studies
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    • s.51
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    • pp.391-411
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    • 2018
  • The purpose of this thesis is to examine ontology of digital photo image based on a Simulacre concept of Gilles Deleuze & Jean Baudrillard. Traditionally, analog image follows the logic of reproduction with a similarity with original target. Therefore, visual reality of analog image is illuminated, interpreted, and described in a subjective viewpoint, but does not deviate from the interpreted reality. However, digital image does not exist physically but exists as information that is made of mathematical data, a digital algorithm. This digital image is that newness of every reproduction, that is, essence of subject 'once existing there' does not exist anymore, and does not instruct or reproduce an outside target. Therefore, digital image does not have the similarity and does not keep the index instruction ability anymore. It means that this digital image is converted into a virtual area, and this is not reproduction of already existing but display of not existing yet. This not-being of digital image changes understanding of reality, existence, and imagination. Now, dividing it into reality and imagination itself is meaningless, and this does not make digital image with technical improvement but is a new image that is basically completely different from existing image. Eventually, digital image of the day passes step to visualize an existent target, nonexistent things have been visualized, and reality operates virtually. It means that digital image does not reproduce our reality but reproduces other reality realistically. In other words, it is a virtual reproduction producing an image that is not related to a target, that is to say Simulacre. In the virtually simulated world, reality has an infinite possibility, and it is not a picture of the past and present and has a possibility as the infinite virtual that is not fixed, is infinitely mutable, and is not actualized yet.

Prevalence and Its Correlates of Restless Legs Syndrome in Outpatients with Bipolar Disorders (양극성장애 환자의 하지불안증후군 유병율과 관련 특성)

  • Lee, Neung-Se;Yoon, Bo-Hyun;Lee, Hyun Jae;Sea, Young-Hwa;Song, Je-Heon;Park, Suhee;Lee, Ji Seon
    • Korean Journal of Psychosomatic Medicine
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    • v.22 no.2
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    • pp.121-129
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    • 2014
  • Objectives : This study was to assess the prevalence and its correlates of restless legs syndrome(RLS) in outpatients with bipolar disorder. Methods : A total of 100 clinical stabilized bipolar outpatients were examined. The presence of RLS and its severity were assessed using the International Restless Legs Sydrome Study Group(IRLSSG) diagnostic criteria. Beck's Depression Inventory(BDI), Spielberg's State Anxiety Inventory(STAI-X-1), Pittsburgh Sleep Quality Index(PSQI), Korean version Drug Attitude Inventory(KDAI-10), Subjective Well-Beings under Neuroleptic Treatment Scale-Short Form(SWN-K) and Barnes Akathisia Rating Scale(BARS) were used to evaluate the depressive symptomatology, level of anxiety, subjective quality of sleep, subjective feeling of well-being, drug attitude, presence of akathisia, respectively. Results : Of the 100 bipolar outpatients, 7(7%) were met to full criteria of IRLSSG and 36(36%) have at least one of the 4 IRLSSG criterion. Because of relatively small sample size, non-parametric analysis were done to compare the characteristics among 3 groups(full-RLS, 1 ${\geq}$positive RLS-symptom and Non-RLS). There were no significant differences in sex, age, and other sociodemographic and clinical data among 3 groups. BDI, STAI-X-1 and PSQI are tended to be impaired in RLS and 1 ${\geq}$positive RLS-symptom groups. Conclusions : This is the first preliminary study for studying the prevalence and its correlates of RLS in bipolar disorder. The results shows that relatively small proportion of RLS was present in bipolar disorder patients when compared to patients with schizophrenia. Same tendencies shown in schizophrenic patients were found that bipolar patients with RLS had more depressive symptoms, state anxiety and poor subjective sleep quality. Further systematic studies may be needed to find the characteristics of RLS in bipolar patients.

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A Q-study on Librarians' Role Orientations (도서관 사서의 역할지향(Role Orientation)에 관한 Q 연구)

  • Jung, Hyun-Wook;Kang, Hye-Young
    • Journal of Korean Library and Information Science Society
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    • v.38 no.2
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    • pp.13-30
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    • 2007
  • The purpose of this study was to explore the role orientation that librarians are expected to carry during their career-life. More specifically, this study examined the pattern of librarians subjectivism related to attitude, belief, and confidence. Q questions were made of 36 items, including personal value system and role attitude. P sample included 23 librarians. Data were collected for 8 days (from April 15, 2005 to April 22, 2005). Analyses showed the following results. First, librarians role orientations were classified into 3 types: user-centered orientation, organization-centered orientation, and expertise-centered orientation. (1) The first type librarians were interested in having good relationships with users, while emphasizing the importance of providing good services to the users. (2) The second type of librarians were concerned with social function of the library, while placing highlight on their roles as organizational members. Among them, achievement evaluation was regarded as an important indicator of personal success. They were interested in having stable organizational culture, as well as economic growth of libraries. This orientation was dominant among married members. (3) The third type of librarians focused on librarians role implementation and professional achievement. They showed interest not only in the improvement of librarians creativity and the growth of expertises, but also the expansion of retraining opportunities. This orientation was conspicuous among female librarians. Second, several commonalities and differences were consistently found among librarians. The first type was interested in user-centered orientation(user contact, need satisfaction, self dignity, etc.). The second type was interested in organization-centered orientation(creativity, expertise growth, retraining opportunity, professional achievement. self-respect, etc.).

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