• Environmental and Resource Economics Review
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• v.15 no.2
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• pp.147-175
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• 2006

This paper attempts to incorporate three important factors-perceptions, behavior and valuation-in analysing consumers' responses to health risks from environmental pollutants. Using a survey sample of 500 consumers in the Chonbuk province area, this paper empirically investigated determinants of risk perceptions from using tap water as drinking water. Most consumers were considerably concerned about health risks from drinking tap water. Moreover, those subjective concerns were not random, but were systematically related to individuals' demographic variables such as age, gender, and family size. Those subjective beliefs also influenced respondents' purchase intentions on safer water bottles, in response to a contingent behavior question of presenting two types of water bottles. The technical risk information provided in the survey had significant effects on purchase intentions only when it was interacted with respondents' actual averting practice. In addition, the sample selection effects were present by eliminating respondents who decided not to purchase either of two types of water bottles. The potential selection bias had impacts on the coefficients of the price difference variable, and subsequently the estimates of the price increments for health risk reductions.

• Life and Agrochemicals
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• s.255
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• pp.24-27
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• 2010

'지속가능화학'에서는 사회 구성원이 심리적이고 주관적으로 느끼게 되는 '위험성 인식'(risk perception)이 주요하다. 위험 인식은 단순한 기술적 평가가 아니라 개인의 심리적 요소와 함께 자신이 화학물질의 영향을 어느 정도까지 통제할 수 있는가의 정도에 따라서 달라질 수 있다.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.469-478
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• 2018

This study is aimed to examine effects of sociodemographic, social relation, and health related factors on risky drinking among early, middle, and older adulthoods. Using the sixth(2013-2016) National Health and Nutrition Examination Survey, separate logistic regression analyses were conducted for women's early adulthood (n=1,143), middle adulthood (n=1,306), and older adulthood (n=875) to test factors associated with risky drinking. For study results, as for women's early adulthood, education, marital status, employment, depressive feeling, and smoking were statistically associated with risky drinking. As for women's middle adulthood, only subjective stress level and smoking were associated with risky drinking. As for women's older adulthood, education, suicidal ideation, and subjective health condition were associated with risky drinking. These results found different factors influenced risky drinking according to life stages. Based on these results, convergent implications about reducing risky drinking according to life stages of women were discussed.

• The Academic Congress of Korean Shoulder and Elbow Society
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• 2008.03a
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• pp.131-131
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• 2008

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.490-502
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• 2021

Horticultural facility farmers subscribe to crop accident insurance and insurance products secured by horticultural facilities in preparation for possible risks in the facility. Insurance is purchased to prepare for natural disasters such as typhoons, hail, frostbite, heavy rain, and strong wind damage covered by the product. In order to find out the effect of risk perception, which is a subjective perception of the risks of a given situation, on horticultural facility farmers' intention to purchase horticultural facility insurance products, the risk perception and insurance purchase intention were analyzed. A t-test was conducted to determine the impact relationship between farm size, insurance coverage, and risk perception, and multiple regression analysis was conducted to verify the effect of personal characteristics and behavioral factors such as subjective perception, reference group, media exposure, and compensation understanding. In addition, a three-step regression analysis by Baron & Kenny was conducted to confirm the mediating role of personal characteristics and behavioral factors in the relationship between risk perception and insurance purchase intention. As a result of the study, although there was no difference in farm size, it was analyzed that policy holders had a higher degree of risk perception than non-subscribers, and that compensation understanding had the greatest influence and subjective knowledge had the smallest influence. In addition, these four factors were verified to have a mediating effect on the relationship between risk perception and insurance purchase intention. These results are expected to provide practical help to the development and marketing activities of horticultural facility insurance products.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.473-476
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• 2003

This paper presents a systematic risk assessment procedure with uncertainty modeling for general construction projects. Since the approach is able to effectively deal with all the related construction risks in terms of the assumed probability with conditional probability concept that systematically incorporate expert's experiences and subjective judgement, the proposed methods with uncertainty modeling is able to apply to all the construction projects inherent in lots of uncertain risk events. The fuzzy set theory is adopted to enhance risk assessment to effectively handle the vague and dynamic phenomenon of an event Therefore, the fuzzy-based risk assessment is very useful, for those countries, such as Korea, where objective probabilistic data for risk assessment is extremely rare, and thus the utilization of subjective judgmental data based on expert's experiences is inevitable.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.4
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• pp.246-254
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• 2021

The purpose of this study was to investigate the effects of knowledge and risk perception of coronavirus disease-2019 on preventive health behavior among nursing students. The survey participants were 291 students in A city. Data were collected using self-report questionnaires between August 1 and 20, 2020. Data were analyzed using descriptive statistics, the independent t-test, one-way ANOVA, Pearson's correlation coefficients, and stepwise multiple regression in SPSS ver. 18.0. Knowledge of COVID-19 was significantly dependent on age and school records. Risk perceptions were significantly dependent on educational grades. Age, health status, knowledge, and risk perception had significant effects on preventive health behavior, which was found to be positively correlated with knowledge and risk perception. Stepwise multiple regression analysis revealed that age significantly predicted preventive health behavior (β=.188, p<.01), health status (β=-.245, p<.001), knowledge (β=.254, p<.001), and risk perception (β=.191, p<.001) that it accounted for 18.9% (F=17.904, p<.001) of the variance. An educational program is required to enhance the preventive health behavior of nursing students in a background of COVID-2019 that considers student age, health level, knowledge, and perception of risk.

• Annual Conference of KIPS
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• 2015.04a
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• pp.607-610
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• 2015

소프트웨어 테스팅의 표준인 위험 기반 테스팅은 품질에 영향을 미칠 것으로 예상되는 위험들을 식별하고 분석한 결과를 바탕으로 효과적인 테스트 전략을 세우는 방법이다. 성공적인 위험 기반 테스팅을 위해서는 위험을 조기에 식별하는 것이 중요하다. 위험 식별은 하나의 프로그램 혹은 프로젝트에 따라 이해관계자의 리뷰를 통해 주관적으로 추출하는 방법을 주로 사용한다. 그러나 이는 짧은 개발주기 안에서 변화되는 위험을 즉시적으로 식별하기 어렵다. 본 논문에서는 위험 기반 호출 그래프를 이용하여 위험을 초기에 식별할 수 있는 방법을 제안한다.

• Environmental and Resource Economics Review
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• v.28 no.3
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• pp.355-383
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• 2019

This study is to investigate whether averting costs for wearing $anti-PM_{10}$ masks and using air purifiers at home to reduce exposure from $PM_{10}$ are influenced by subjective risk perceptions and/or objective $PM_{10}$ concentration levels, whose estimates will be used to measure the willingness to pay for $PM_{10}$ risk reduction. An empirical analysis was conducted on a sample of 1,224 respondents who participated in the web-based survey in the late October of 2017. As we reflect the potential endogeniety bias in the estimation of averting cost functions of using air purifiers, the coefficients of risk perception were differed by 6~7 times. Respondents. subjective risk perceptions were influenced by individuals' knowledge, attitudes and demographic variables, as well as the levels of $PM_{10}$ concentrations in their residential region. The marginal willingness to pay for risk reductions at the mean levels of their risk perceptions were measured at 1,000 won per month from wearing $anti-PM_{10}$ masks and 6,000 won for using air purifiers respectively.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.99-108
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• 2019

This study examined the relationships among perceived values(environmental value, functional value), perceived risk, subjective norm, pro-social behavior, product attitude, and usage intention related to car-sharing service. The study also explored the moderating role of possessive desire between the antecedent variables and consumer attitude. 238 survey responses of Chinese consumers were analyzed by structural equation modeling. It is indicated that environmental value, functional value, subjective norm, pro-social behavior had positive effects on attitude, thereby affecting the usage intention of this service. Possessive desire moderated the relationship between environmental value, subjective norm and attitude. These results are expected to provide various marketing strategies for sharing economy services.