• Proceedings of the Korea Information Processing Society Conference
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• 2000.04a
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• pp.1190-1195
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• 2000

상거래의 의미가 곧 전자상거래로 대변될 만큼 전자상거래의 전성기를 맞이하고 있으며 국내도 예외는 아니다. 전자상거래방식을 기초로 하는 인터넷 경매는 경매인과 입찰자의 상호의사표현을 통한 거래를 인터넷으로 하는 것을 말한다. 인터넷 경매에 있어서 에이전트는 입찰자, 경매인, 중개인의 경매 참여자를 대신하여 업무를 대행해주거나 결정을 도와주는 소프트웨어라고 정의할 수 있다. 기존 인터넷 경매에서의 에이전트는 단순한 검색기능과 광고만을 대행하고 있고, 경매인이 물품등록을 하고자 할 때, 주관적인 가치평가에 의해 경매시작가를 결정해야 한다. 이러한 경매인의 주관적인 경매시작가는 높은 경매시작가로 인해 유찰이 되거나 낮은 경매시작가로 낙찰가가 낮아 불이익을 가져온다. 따라서 본 논문은 경매인이 등록하고자 하는 물품에 대한 사례 경매 데이터베이스의 경매기록을 기초로 경매시작가를 분석된 정보를 제공하는 경매 정보 시스템(Auction Information System)을 제안하고자 한다.

• Journal of The Korean Association For Science Education
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• v.29 no.5
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• pp.531-540
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• 2009

The purpose of this study is to investigate the meaning and process of scientific observation. Hence, this study reviewed and discussed meanings and process of scientific observation described in philosophy, the philosophy of science and science education. Major researches on scientific observation are focused on a characteristic and type of scientific observation behavior. These research can suggest what is the characteristic of observation facts generated by observer. But it cannot show what is the meaning and process of scientific observation, it should be provide to students. According to the result in this study, scientific observation is affected by observer's subjective factors, such as experience, background knowledge, interpretation(not inference) and observation skill. All factor are integrated as an intellectual framework, and it is able to be changed by the observed facts. On the other hand, inference is excluded on scientific observation, but it have constantly affect on intellectual framework through feedback. This study on scientific observation provides a scaffold in various activities of scientific observation to be provided to students.

• Journal of the Institute of Convergence Signal Processing
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• v.11 no.2
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• pp.112-124
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• 2010

Studies that can find resolutions to problems of subjective psychiatric analysis must be performed and indeed they are in the process. However there still lies many problems in researches of mentality examination, which should be the foundation of finding potential resolutions. One of the biggest problems in the conventional system is that there are many different opinions by psychiatrists depending on their educations and experiences. There is no objective standard on the subjects and there is no effective psychiatric analysis method. Also, the characteristic of such examinations is that it cannot be applied to disabilities, foreigners and infants alyce the examination is ch examinconversation. The objective of this atudy is to standardize TAT(Thematic Apperception Test)analysiBallken index method so that subjective data from the examination can be excluded and the examination thus maklysithe examination objectified. Furthermore, objective result and patients' brain wave pattern is read with BCI(Brain Computer Interface) ch exaTherenvironment to Alsare it to brain wave characteristics vectors to reate brain-wave characteristics vector DB. Therefore, such DB can be utilize durlysithe examination and diagnosis to reate objective examination method and standardized diagnosis system. Thus, mentality examination can be performed only with brain-wave scans with BCI based TAT system.

• Asia Marketing Journal
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• v.11 no.1
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• pp.73-92
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• 2009

Consumers influence other consumers' brand choice behavior by delivering a variety of objective or subjective information on a particular product, which is called WOM (Word-Of-Mouth) activities. For WOM activities, WOM senders should choose messages to deliver to other consumers. We classify the contents of the messages a consumer chooses for WOM delivery into two categories: Subjective (positive or negative) evaluation and objective information on products. In our study, we regard WOM senders' activities as a choice behavior and introduce a choice model to study the relationship between the choice of different WOM information (WOM with positive or negative subjective evaluation and WOM with objective information) and its influencing factors (information sources and consumer characteristics) by developing two bivariate Probit models. In order to consider the mediating effects of WOM senders' product involvement, product attitude, and their characteristics (gender and age), we develop three second-level models for the propagation of positive evaluations, of negative evaluations, and of objective information on products in an hierarchical Bayesian modeling framework. Our empirical results show that WOM senders' information choice behavior differs according to the types of information sources. The effects of information sources on WOM activities differ according to the types of WOM messages (subjective evaluation (positive or negative) and objective information). Therefore, our study concludes that WOM activities can be partially managed with effective communication plans influencing on consumers' WOM message choice behavior. The empirical results provide some guidelines for consumers' propagation of information on products companies want.

• Korean Association of Arts Management
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• no.51
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• pp.35-73
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• 2019

The purpose of this study is to investigate the effects of culture and arts activities (experience, type, frequency) and participation motivation on subjective well-being and to investigate the mediating effects of learning motivation. For this study, the subject is limited to adults who are leading consumers of culture and art activities can decide what activity to do. By survey, data from 1,000 respondents are used for analysis after applying proportional sampling based on the proportion of sex and age indicated in the population statistics. Exploratory factor analysis and reliability analysis were conducted based on the collected data using SPSS v.22.0. The results obtained from the empirical analysis are as follows. First, regarding culture and art activities (experience, type, frequency) and subjective well-being, the results are as follows. H1. Those who experienced culture and arts activities have higher subjective well-being than non-experienced ones. H2. Participating in culture and art activity increases subjective well-being more than just spectating culture and art programs. H3. Heavy participants in culture and art activities have higher subjective well-being than lighter participants. These results indicate that culture and art activities are important variables that have a positive effect on subjective well-being. Therefore, participating in culture and art activities may be an appropriate way to enhance subjective well-being because they are life experiences that individuals can experience in their daily lives. Second, H4. internal motivation and external motivation, sub-factors of participation motivation in culture and art activities, have a positive effect on subjective well-being, and amotivation has a negative effect on subjective well-being. Therefore, in order to improve subjective well-being, it is important to strive to lower amotivation and increase internal and external motivation. Third, H5. learning motivation has a partial mediating effect on the relationship between participation motivation in culture and art activities and subjective well-being. This result suggests that culture and art activities and education might be helpful for subjective well-being when they are conducted together since participation motivation in culture.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.11a
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• pp.31-33
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• 2003

이 연구의 목적은 S/S 티셔츠 소재의 기본태 및 역학적 특성이 소재에 대한 주관적 감성에 미치는 영향을 밝혀 티셔츠 소재의 감성 이미지를 확립하고 소비자 감성에 적합한 S/S용 티셔츠 소재를 개발하기 위함이다. 이 연구를 위해 2003 봄, 여름에 시판된 5개의 티셔츠 소재가 사용되었고, 티셔츠 소재에 대한 감성 이미지를 도출하기 위해 티셔츠 소재와 관련된 20개의 감성형용어로 설문지를 작성하였다. 설문조사는 총 75명의 성인 남녀를 대상으로 실시하였으며 평가자는 각 문항에 대해서 7점 리커트형 척도를 사용하여 평가하였다. 5개의 시료 각각에 대한 19개의 역학적 특성치를 측정하여 태의 값을 산출하였으며, 각 특성치들과 주관적 감성 이미지와의 관계는 SPSS_Win 10.1을 사용하여 분석하였다. 본 연구결과는 다음과 같다. S/S 티셔츠 소재의 감성이미지는 ‘유연감’, ‘청결감’, ‘매력성’, ‘건조감’, ‘강성’으로 분류되었으며, 소재의 감성 이미지가 소재의 기본 태에 의해 영향을 받는 정도는 다르게 나타났다. 감성이미지에 가장 많은 영향을 미치는 기본태는 Shari였다. 또한 편성구조 및 섬유조성과 같은 티셔츠 소재의 기본적 특성이 소재에 대한 주관적 감성이미지에 미치는 영향이 큰 것으로 나타났다.

• Korean Journal of Cognitive Science
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• v.19 no.1
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• pp.41-56
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• 2008

Previous studies, while investigating factors of sensibility, had rarely considered its internal structure. This study hypothesized that sensibility had sensational aspects and emotional aspects and the former corresponded to objective adjectives, describing attributes of objects, and the latter to subjective adjectives, describing psychology of experiencers. Forty-three objective adjectives and 21 subjective adjectives describing color sensibility were selected both by a linguistic criterion and an empirical evaluation. Factor analysis on semantic differential responses to these two groups of adjectives resulted in 5 sensational factors and 3 emotional factors of color sensibility respectively. Hierarchical structure was derived by regressing emotional factor scores on sensational factor scores. In consequence, emotional aspects were interpreted by different combinations of sensational factors. Limitations and significance of this study were discussed.

• Science of Emotion and Sensibility
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• v.3 no.2
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• pp.103-112
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• 2000

본 연구는 Graphic simulator에서 자동차 속도 변화에 따른 운전자의 감성변화를 주관적 평가와 자율신경계의 반응을 통해 알아보고자 한다. 속도 변화는 정차(0km/h), 40km/h, 100km/h, 160km/h로 제시하였고, 건강한 10명의 피험자를 대상으로 심박변화율, 피부저항, 피부온도, 맥파 등의 생리신호를 측정하였다. 본 연구 목적에 적절한 속도 관련 어휘를 추출하여 각 속도에서의 주관적 감성 변화를 평가하였다. 또한, 각 속도 실험 전 후에 Simulator Sickness를 측정하여 Simulator Sickness가 실험 결과에 미치는 영향을 분석하였다. 속도가 증가함에 따라 긴장도와 쾌도가 증가한다는 주관적 평가 결과를 얻었다. 실험 전에 비해 실험 후의 Simulator Sickness 값은 증가하였지만 실험 전, 후의 통계적 차이는 관찰할 수 없었다. 속도 증가에 따라, 평균 R-R간격, 피부온도의 진폭은 감소하였고, 피부저항은 증가하였고, 맥파의 평균 진폭은 감소하였다. 그러므로 본 연구를 통해 Simulator Sickness의 큰 영향 없이 Graphic Simulator에서 속도의 증가에 따라 교감신경계가 활성화됨을 관찰할 수 있었고, 이는 실제 동적 환경에서 속도 변화에 따른 자율신경계의 반응 및 주관적 평가 결과와 일치하는 것이다. 향후 복합 감각 자극이 가능한 시뮬레이터가 구축이 될 것이고, 이를 통해 보다 현실감 있는 동적 환경 제시와 감성 측정이 가능할 것이다.

• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.33-37
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• 2020

최근 농업은 6차산업을 넘어 국민의 건강회복 및 유지증진을 도모하기 위하여 이용되는 다양한 농업·농촌자원의 활용과 이와 관련한 활동을 통해 사회적 또 는 경제적 부가가치를 창출하는 산업으로 치유농업을 들 수 있다. 현 코로나19로 인한 고립과 단절, 앞날을 예측하기 어려운 상황이 길어지면서 우울감을 느끼는 '코로나 블루(Blue)'를 넘어 우울과 불안 감정이 분노로 폭발하는 '코로나 레드(Red)'를 호소하는 이들마저 있다고 한다. 최근 한국건강증진개발원이 한국갤럽에 의뢰해 전국 만 성인 남녀대상으로 '코로나19로 인한 건강 상태'를 조사한 결과에 따르면 응답자의 40.7%가 코로나 블루를 "경험했다"고 답했는데 특히 여성(50.7%)의 경험 비율이 남성(34.2%)보다 높았다고 한다. 이에 따라 실내에서 반려동물이나 반려식물을 키우는 이가 급증하고 노년층은 실버 텃밭 정원프로그램을 통해 우울증이 크게 감소됐다. 이와 같이 치유농업은 자연친화적인 환경을 조성해 주고, 도시민의 농업에 대한 이해를 높이며 도시와 농촌이 상생하는데 이바지할 수 있기 때문에 지속적으로 발전시켜 나갈 필요가 있다. 본 연구에서는 치유농업시설의 이용의도를 가진 자를 대상으로 치유농업시설 선택속성에 주관적규범과 주도성향이 치유농업시설 이용의도에 미치는 영향을 살펴보고자 한다. 본 연구를 통해 치유농업시설을 이용하는 데에 있어 선택속성의 요소들에 대하여 파악하고 주관적규범과 주도성향에 따른 영향도 확인하여 치유농업시설 선택속성을 제공하고자 할 때 우선시해야 할 시사점을 파악하고자 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.1
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• pp.493-505
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• 2017

This study examined the relationships between health behavior, premenstrual coping, premenstrual syndrome symptoms, and subjective happiness of female college students. The data were collected through self-report questionnaires between March 7 and April 20, 2016. Participants were comprised of a convenience sample of 122 female college students. Stepwise multiple regression analysis revealed subjective health status (${\beta}=.23$, p<.011), premenstrual syndrome symptoms (${\beta}=-.22$, p<.012), and average length of menstrual period (${\beta}=-.17$, p<.044) to be significant predictors of subjective happiness in female college students. These variables accounted for 14.0% of subjective happiness scores. It is meaningful that premenstrual syndrome symptoms and average length of menstrual period affected the subjective happiness in female college students. Therefore, to facilitate subjective happiness in female college students, efficient management and intervention regarding premenstrual syndrome symptoms and general health are required.