• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.242-251
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• 2009

In this study, we analysed the impact of performing level of CSR-Labor standard index to corporate's expectation level to raise the employee's job satisfaction and morale. Using ordered probit analysis method, corporate higher level of performing CSR-Labor standard index is related with higher expectation of raising the employee's jobs satisfaction and morale on average. Also performing levels of individual index are positively related with expectation level. When using all standard indexes in the analysis, index 3 named "workplace without discrimination" and index 7 named "healthy and safe workplace" have significant coefficients. Therefore we confirmed that corporate making efforts to achieve safe workplace without discrimination has higher expectation to raise the employee's job satisfaction and morale. Finally we concluded that CSR-Labor standard index is properly constructed.

• Korea Trade Review
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• v.42 no.6
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• pp.69-85
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• 2017

In 2014, India legalized corporate social responsibility(CSR) for foreign companies and enforced it. Meanwhile, one of the Korean companies' concerns is that the turnover rate of employees is very high. Therefore, this study was conducted in four dimensions. First, Korean IT companies in India ought to work on CSR activities so this study investigates to see if CSR can reduce employee turnover rate. Second, the study is to verify whether job embeddedness plays mediating role in the relationship between CSR and 'intention to leave'. Third, the study is also to verify whether organizational identification plays mediating role in the relationship between CSR and 'intention to leave'. Lastly, the study is also to verify whether job embeddedness and organizational identification show dual mediation effect in the relationship between CSR and 'intention to leave'. The results of the study are as follows ; First, CSR does not make any significant effect on 'intention to leave'. Second, job embeddedness and organizational identification show dual mediation effect in the relationship between CSR and 'intention to leave'. So if Korean IT firms in India conduct CSR activities strategically, the activities can eventually reduce the propensity of 'intention to leave'. Based on the results, several implications on Korean IT firms are suggested for reducing the propensity of 'intention to leave' in India, effectively.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.59-70
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• 2020

This study aims to examine the effect of employees' CSR perception on creativity via compassion along with the moderating effect of CSR authenticity. For the research procedure, frequency analysis and CFA analysis were performed after sample collection, hypothesis verification and moderating effect verification were performed. We conducted an empirical analysis using 360 employees from large-sized companies in Korea. First, the results showed that CSR perception was positively related to employees' compassion. Second, compassion was also positively related to creativity. Third, the positive relationship between CSR perception and creativity was mediated by compassion, and the aforementioned mediated relationship was moderated by CSR authenticity. Therefore, our study findings imply that, when employees perceive CSR, they will not only form compassion emotions but also will display more creativity especially when they perceive the authenticity of CSR.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.36-46
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• 2021

The purpose of this study is to have insights comparing Korea with US media companies on investigating their CSR goals, targets, methods, and strategies. Specifically, this study finds out the characteristics of CSR cases on broadcasting companies, telecom enterprises, and internet businesses on both countries. The results indicate that the US media companies focus more on inner stakeholders like employees as stimulating employees' welfare, ESG recognition, education, and culture via socially responsible business practices whereas the Korean media companies prefer to supporting have-nots, solving social issues, and market expansion through cause promotions and community volunteering. On CSR activity strategies, there is no difference between countries but some gaps between ones. Of companies, telecom enterprises, regardless of nations, are the best on strategical approaches of CSR activity.

• Korean Journal of Construction Engineering and Management
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• v.20 no.5
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• pp.83-94
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• 2019

Recently, the proportion of overseas orders of domestic construction companies is increasing, and the global market demands management transparency on corporate social responsibility activities. Therefore, domestic companies are faced with the need to systematically prepare for social responsibility activities. The purpose of this study was to examine whether CSR activities have a moderating effect on the relationship between organizational trust, job satisfaction, turnover intention and contract type. This study analyzed the effect of CSR activities on organizational trust, job satisfaction and turnover intention. The study targets regular and irregular workers in construction companies who promote CSR activities through the homepage, public service ad, and media. The questionnaire distributed 300 copies online. The final valid sample is 255 (145 Regular and 110 Irregular). Empirical analysis used a structural equation model. The results of the study are as follows. First, in CSR activities, economic responsibility, philanthropic responsibility and ethical responsibility had a positive (+) effect on organizational trust. Second, organizational trust had a positive (+) effect on job satisfaction in CSR activities. Finally, the magnitude of the Moderate effect of the type of labor contract according to the group classification showed that the CSR activity on organizational trust had many regular employees with economic responsibility. Also, organizational trust in job satisfaction was found to be large in regular employees. The results of this study can be a guide to CSR activities of construction companies in terms of organizational effectiveness.

• Korea Trade Review
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• v.42 no.2
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• pp.369-390
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• 2017

The view of social responsibility activities from the pioneer studies found that most research is mainly limited to the corporate social responsibility activities. The related studies on the individual level are very few. Therefore, it is very necessary to make a clearer and more systematic empirical research for the global companies whose employees are directly involved in the companies' social responsibility activities. In order to find the relationship between variables, we collected data from chinese employee of Korean firms which located in China. The result of empirical test is as follows; First, the social responsibility activities of the individual level have a significant positive effect on the employees' job satisfaction and organization inputs. In other words, social responsibility activities could improve the employee's job satisfaction and organization inputs. Second, innovative organizational culture of South Korean companies has a significant positive effect on the individual level social responsibility activities. Third, transformational leadership of the CEO in South Korean have no effect on personal level social responsibility activities. Fourth, the CEO'S ethical values have great positive effect on personal level of social responsibility activities. Through the analysis we can see, in the process of global corporate implicating social responsibility activities, the CEO'S ethical values are more important than the transformational leadership of the CEO. Finally, in the relationship between the employees' personal ethical values and personal social responsibility activities, the employees' personal ethical values in South Korean companies have great positive effect on the personal level social responsibility activities.

• Journal of Korea Port Economic Association
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• v.35 no.3
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• pp.109-124
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• 2019

Corporate social responsibility (CSR) is gaining significance in various industries and academic research. However, shipping companies have a relatively less interest in CSR. Considering the International Maritime Organisation's (IMO) 2020 model and its focus on sustainability, it is time for shipping companies to consider the active use of CSR initiatives. This study aims to examine the leading factors influencing CSR implementation and job satisfaction. The analysis was conducted using partial least squares and statistical package for social sciences 18.0 to achieve the research objectives. The results showed that the internal and external factors of shipping companies play a positive role in CSR implementation, which was found to play a positive role in enhancing job satisfaction. The implications of this study are to identify factors that drive shipping companies to improve their CSR performance.

• Management & Information Systems Review
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• v.34 no.5
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• pp.71-92
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• 2015

This study analyzes the impact of Corporate Social Responsibility (CSR) activities on financial performances using Bayesian Network. The research tries to overcome the issues of the uniform assumption of a linear function between financial performance and CSR activities in multiple regression analysis widely used in previous studies. It is required to infer a causal relationship between activities of CSR which have an impact on the financial performances. Identifying the relationship would empower the firms to improve their financial performance by informing the decision makers about the different CSR activities that influence the financial performance of the firms. This research proposes General Bayesian Network (GBN) and presents Markov Blanket induced from GBN. It is empirically demonstrated that all the proposals presented in this study are statistically significant by the results of the research conducted by Korean Economic Justice Institute (KEJI) under Citizen's Coalition for Economic Justice (CCEJ) which investigated approximately 200 companies in Korea based on Korean Economic Justice Institute Index (KEJI index) from 2005 to 2011. The Bayesian Network to effectively infer the properties affecting financial performances through the probabilistic causal relationship. Moreover, I found that there is a causal relationship among CSR activities variable; that is Environment protection is related to Customer protection, Employee satisfaction, and firm size; Soundness is related to Total CSR Evaluation Score, Debt-Assets Ratio. Though the what-if analysis, I suggest to the sensitive factor among the explanatory variables.

• Knowledge Management Research
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• v.13 no.4
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• pp.31-54
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• 2012

This study examines whether employees' legitimacy perceptions of corporate social responsibility (CSR) affect their organizational citizenship behavior (OCB). It also investigates whether CEO's visionary leadership can moderate this causal relationship. CSR legitimacy is defined in the current study as employees' personal beliefs about the appropriateness of corporate CSR activities. In fact, employees evaluate the appropriateness of CSR activity based on its consistency with corporate philosophy (e.g. corporate mission, vision, and values) which functions as employees' referencial belief structure. If CSR activity is perceived as one of firm's effort to fulfill its mission, vision, and values, which means that espoused theory and theory-in-use of CSR activity are congruent, employees will consider firm's CSR activity as legitimate. If, however, employees think that CSR activity is not congruent with firm's mission, vision, and values, which means that espoused theory and theory-in-use of CSR activity are inconsistent, they will perceive that CSR activity of their firm is not legitimate. In the current study, we propose that employees who perceive that the CSR activity of their firm is legitimate are more likely to engage in OCB. In addition, we hypothesize that CEO's visionary leadership can strengthen the positive effect of employees' perception of CSR legitimacy on their OCB. We tested these hypotheses with the sample of 383 employees from 32 companies listed on DJSI (Dow Jones Sustainability Index) Korea 2009. We employed the HLM (hierarchical linear modeling) program to decompose the multi-level random effects. We found that CSR legitimacy perceptions of employees increase employees' OCB and that CEO's visionary leadership moderates this relationship. We discussed implications of these findings in more detail.

• Management & Information Systems Review
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• v.36 no.4
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• pp.167-185
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• 2017

With the expansion of corporate influence on civil society, companies are facing various demands and expectations on higher social responsibilities. This study discusses the influence of corporate social responsibility(CSR) on job attitude of employees when they recognize their company's CSR efforts. In this regard, it focuses on mediator effect of organizational identity by examining job satisfaction, organizational commitment, and turnover intention. Based on empirical investigation, positive influence was confirmed, stemming from recognized CSR. It influenced organizational identity, and it changed job attitudes including job satisfaction, organizational commitment, and decline of turnover intention. This result shows that if employees recognize company's sincere CSR activities and organizational values and culture are desirable, they tend to more strongly identify themselves with their organization. In sum, this paper found that organizational identity can be applied as a mediator which enhances the influence of CSR on job attitude. Lastly, it analyzed applicable implications to business management and suggestions for future research.