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http://dx.doi.org/10.14400/JDC.2020.18.3.059

The Effect of CSR Perception On Creativity : The Mediating Effect of Compassion and the Moderating Effect of CSR Authenticity  

Ko, Sung-Hoon (Commercial Education Major, Graduate School of Education, Kyonggi University)
Choi, Yongjun (College of Business Administration, Hongik University)
Publication Information
Journal of Digital Convergence / v.18, no.3, 2020 , pp. 59-70 More about this Journal
Abstract
This study aims to examine the effect of employees' CSR perception on creativity via compassion along with the moderating effect of CSR authenticity. For the research procedure, frequency analysis and CFA analysis were performed after sample collection, hypothesis verification and moderating effect verification were performed. We conducted an empirical analysis using 360 employees from large-sized companies in Korea. First, the results showed that CSR perception was positively related to employees' compassion. Second, compassion was also positively related to creativity. Third, the positive relationship between CSR perception and creativity was mediated by compassion, and the aforementioned mediated relationship was moderated by CSR authenticity. Therefore, our study findings imply that, when employees perceive CSR, they will not only form compassion emotions but also will display more creativity especially when they perceive the authenticity of CSR.
Keywords
CSR perception; Compassion; Creativity; CSR Authenticity; Convergence;
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Times Cited By KSCI : 6  (Citation Analysis)
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