• Journal of Digital Convergence
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• v.19 no.8
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• pp.21-32
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• 2021

The government is focusing its attention and support on start-ups. Nevertheless, there is anxiety and fear about starting a business at the base of public awareness. Experienced as a way to overcome fear and difficulty. Few prior studies have been done on experience factors as ones influencing entrepreneurial intention. In this study, I studied whether the experience of successful entrepreneurship through cultural indirect experience affect the resolution of fear about establishing a business. Among the influencing factors on the entrepreneurial intention, business motivation, social support and awareness of entrepreneur were selected as independent variables. In addition, by applying the cultivation theory, the drama role models were set as a controlling variable. For empirical analysis, a survey was conducted targeting 399 ordinary persons. The hypothesis was tested through regression analysis using the SPSS 23 statistical package. The moderating effect was analyzed using Process Macro 3.5. Self-fulfillment, livelihood, economic motivation, social support, and awareness of entrepreneur are sub-factors of business motivation, And all of these had a positive significant effect on entrepreneurial intention. Among the significant variables, self-fulfillment was found to have the greatest effect. On the other hand, as a result of analyzing the moderating effect of the drama role model, it was found play a role in controlling between self-fulfillment and entrepreneurial intention, between livelihood and entrepreneurial intention, and between awareness of entrepreneur and entrepreneurial intention. Based on these research results, academic and practical implications were presented.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.3
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• pp.931-938
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• 2017

The purpose of this study was to obtain the basic data to enhance the career decision self-efficacy of undergraduates by investigating the variables affecting it by looking into the influence of career motivation and flourish of undergraduates. To achieve this, a survey research was conducted for the 355 undergraduates who were studying at the university in B-city with measuring tool of the career decision self-efficacy, the career motivation and the flourish. The result of this study was as follows; Firstly, there were significant positive correlations among career decision self-efficacy, career motivation and flourish. Secondly, it showed that there is a significant moderating effect of flourish in the relationship between career motivation and career decision self-efficacy in undergraduates. The results of this study suggest that career motivation and Floridians have a significant effect on career decision self-efficacy. It is suggested that career motivation and florish should be considered together to improve the career decision self-efficacy of college students and to enable them to carry out the career decision task successfully.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.198-200
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• 2016

본 연구의 목적은 대학생들의 조절초점 성향과 사회적 가치가 창업동기, 창업의도, 선호 창업유형에 미치는 영향에 대해 실증분석을 하는데 있다. 조절초점 성향은 즐거움을 추구하는 촉진초점 성향과 고통을 회피하려는 방어초점 성향의 두 가지 성향으로 구분할 수 있다. 사회적 가치 성향은 개인지향, 경쟁지향, 사회지향의 세 가지 성향으로 구분할 수 있다. 실증분석 결과 촉진초점 성향의 학생들이 방어초점 성향의 학생들보다 경제적 및 비경제적 창업동기, 창업의도가 높은 수준을 보이는 것을 확인하였다. 또한 촉진초점 성향의 학생들은 독립형 창업과 사회적기업 창업에 대한 선호가 방어초점 성향의 학생들보다 높은 수준을 보이는 반면, 방어초점 성향의 학생들은 프랜차이즈형 창업에 대한 선호가 촉진초점성향의 학생들보다 높은 수준을 보이고 있음을 확인하였다. 그리고 사회적 가치가 개인지향의 학생이 사회지향인 학생들보다 독립형 창업의 선호가 높은 수준을 보이고 있음을 확인하였다.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.395-405
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• 2021

This study explored the structural relationship between achievement goal orientation, learning motivation, and level of interest on the level of flow in distance PBL classes. A structural model was constructed through analysis of previous studies. Data for the verification of the structural model were collected from 59 students in the teaching courses. The study took PBL lessons remotely. After the PBL class was ended, flow, achievement goal orientation, learning motivation, and level of interest were measured. The collected data were analyzed using the structural equation model analysis method. As a result, the structural model proposed in this study was verified to be valid. It was verified that the level of interest mediated the influence of achievement goal orientation and learning motivation to influence commitment. Next, it was verified that the path through which the level of interest mediates the effect of achievement goal orientation has the greatest influence. Therefore, it is possible to suggest that the level of flow can be adjusted if the level of interest is adjusted in consideration of the achievement goal orientation of learners when operating distance PBL classes.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.1297-1297
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• 2017

본 연구는 대화형 인공지능 스피커의 수요 증진을 위한 새로운 비즈니스 전략 제시를 위해 수행되었다. 이를 위해 해당 IoT기기 소비자의 사용의도에 영향을 미치는 요인들을 선정하여 집중적으로 고찰하고 각 요인 사이에 어떤 상관관계가 존재하는지 실증적으로 분석하고자 하였다. 사용 의도에 영향을 미치는 요인으로는 기기 사용에 대한 안전성이 확보 되었음을 의미하는 안전에 대한 신뢰도와 기술적 흐름에 따른 시대적 압박, 기기 사용으로부터 발생하는 쾌락적 동기와 실용적 동기, 기기의 혁신성으로부터 오는 차별적 동기를 고려하였다. 본 연구의 수행을 통해 모든 요인은 각각 소비자의 사용 의도에 긍정적인 영향을 미치며 특히 차별화 욕구와 쾌락적 동기, 실용적 동기 간에는 유의한 양의 상관관계가 있을 것으로 나타낼 것으로 기대된다. 더불어, 본 연구의 핵심 연구 요인인 시대적 압박 요인의 경우 안전에 대한 신뢰도와 사용 의도에 있어 정의 영향을 주지만 차별화 욕구와 실용적 동기와는 음의 상관관계를 보일 것으로 예상된다. 본 연구는 일반적인 연구 모델에서 취급되는 주요 요인들과 더불어 시대적 압박이라는 새로운 요인을 제시하고 그 영향력을 논증하여 융합형 기술에 기반한 새로운 비즈니스 전략을 제시할 수 있다는 점에서 가치를 갖는다

• Journal of Korean Home Economics Education Association
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• v.25 no.3
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• pp.93-104
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• 2013

The aim of this study was to investigate the associations among the food choice motives, attitude to the traditional fermented food, and traditional fermented food consumption behavior in adolescents. Using a web-based self-completion questionnaire, food choice motives, attitude to the traditional fermented food, and frequency of traditional fermented food consumption were examined in 319 high school students in Seoul. As follows are the results of this study; first, food choice motives were emerged by seven factors, and labeled as good food, healing, convenience, weight control, familiarity, price, and health. Attitude to the traditional fermented food and consumption behavior of traditional fermented food were emerged as independent factor, respectively. Second, food choice motives had the significant effect on the attitude to the traditional fermented food(p<.05). Among them, price had the strongest effect(${\beta}$=.235), followed by healing(${\beta}$=.190), health(${\beta}$=.175), and convenience(${\beta}$=.126). Third, the consumption behavior of traditional fermented food was strongly influenced by the attitude to the traditional fermented food(${\beta}$=.549). Finally, weight control was the only direct driver for traditional fermented food consumption. Price, healing, health, and convenience acted as indirect drivers for traditional fermented food through the positive attitude to the traditional fermented food. In conclusion, since the formation of the positive attitude to the traditional fermented food is important for the increase of traditional fermented food consumption, the analysis of underlying food choice motives and attitude to the traditional fermented would be essential.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.407-417
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• 2018

The purpose of this study was to investigate the motives for using emoticons on mobile messengers and determine whether an individual's character (extrovert/introvert) played a moderating role in the relationship between the motives and purchase intention. To achieve that, this study had 198 users in their 10s to 60s fill in a questionnaire and analysed the answers. The analysis first showed that the motives of using emoticons on mobile messengers were enjoyment, utility, simplicity, and general utility. It was also found that only enjoyment among all the motives had a significant effect on purchase intention. Finally, the analysis showed that the extrovert character of the individual using emoticons on mobile messengers played a moderating role in the effect on purchasing intention.

• Journal of Korea Society of Industrial Information Systems
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• v.28 no.4
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• pp.21-34
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• 2023

Federated Learning is divided into synchronous federated learning and asynchronous federated learning. Asynchronous federated learning has a time advantage over synchronous federated learning, but asynchronous federated learning still has some challenges to obtain better performance. In particular, preventing performance degradation in non-IID training datasets, selecting appropriate clients, and managing stale gradient information are important for improving model performance. In this paper, we deal with K-asynchronous federated learning by using non-IID datasets. In addition, unlike traditional method using static K, we proposed an algorithm that adaptively adjusts K and we can reduce the learning time. Additionally, the we show that model performance is improved by using stale gradient handling method. Finally, we use a method of judging model performance to obtain strong model stability. Experiment results show that overall algorithm can obtain advantages of reducing training time, improving model accuracy, and improving model stability.

• Journal of Digital Convergence
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• v.12 no.8
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• pp.459-465
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• 2014

Despite the ever-increasing smartphone addiction of adolescents and a variety of consequent problems not much research has been conducted on the issue. It is time to prepare a set of countermeasures to protect them from the addiction. The central purpose of the current paper is to identify how use motives, self-control and social withdrawal affect their smartphone addiction. It was found (i) that the motives of information acquisition, social relationship, amusement and use of leisure time exert significant influence on smartphone addiction, (ii) that less self-control and greater impulsiveness result in greater addiction, and (iii) that social withdrawal of users also have significant effect on smartphone addiction. Such findings are expected to provide base data for any attempt to develop countermeasures against addiction. It is desirable that we had better check the play activities of adolescents and develop self-control programs to help them alleviate impulsiveness than simply impose strict restrictions on the use of smartphones.

• Journal of Christian Education in Korea
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• v.64
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• pp.173-202
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• 2020

This study was conducted in order to investigate the structural relationship bewteen the learning participation motive effect on servant leadership in the church family ministry program and the sense of community. First, analyizing previous studies, a structural model was developed. Then, in the effort of verifying the structural model, 607 responses out of 700 questionnaires distributed into nationwide churches and institutes participating in church family ministry program were collected as target data. Informations on learning participation motive, servant leadership, and sense of community were collected through the questionnaires after the church family ministry program. In order to study the structural relationship between the servant leadership effect on learning participation motive and the sense of community, the collected data were analyzed according to structure equation model analylsis. As a result, the structural model this study suggested was found proper. Accordingly, it was verified that the sense of community carrying the effect of intrinsic and extrinsic motives, two of learning participation motives, affected servant leadership. Also, it was verified that the subfactors of the sense of community played important role in enhancing servant leadership in cause and effect relationship between learning participating motive and servant leadership. Therefore, in church family ministry program, it can be suggested that moderating sense of community under the consideration of participants' intrinsic and extrinsic motives makes moderating the level of learning participation motive possible.