• Journal of Digital Convergence
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• v.15 no.8
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• pp.127-135
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• 2017

Consumers tend to feel concern about disclosure of personal information and, at the same time, to avoid inconvenience of procedural complexity caused by the privacy protections. The purpose of current paper is to investigate relationships between opt-in procedural complexity and shopping behavior using smart phones, moderating by the amount of visual attentions using eyetrackers. Therefore, we created a virtual mobile Web-site in which the complexity of opt-in procedures in our experiment is manipulated and measured. Also, we measured the dwell-time of area of interest using SMI-RED 250 instrument for tracking the real eye movement. Results indicated that the levels of procedural complexity are related to repurchase, indicating a moderating effect of the amount of visual attentions. Finally, we discussed several theoretical and practical implications of management for mobile commerce.

• Korean Journal of Childcare and Education
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• v.7 no.3
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• pp.165-187
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• 2011

This study was aimed to explore the effect of the physical science activity based on the constructivism on young children's scientific process skills and scientific attitudes, cognitive self-esteem. The subjects consisted of 20 five-years-old children of experimental group and 20 children of control group. Children of experimental group conducted the physical science activity based on the constructivism for total six weeks. As a result of study, children who experimental group showed significant result in the scientific process skill, scientific attitude, cognitive self-esteem. The educational implications of these indicate that we need to actively develop programs to increase scientific process skills and scientific attitude, cognition self-esteem of young children through teacher's education.

• Journal of the Institute of Electronics Engineers of Korea SC
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• v.49 no.1
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• pp.94-102
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• 2012

Recently entered into an aging socity as the number of elderly drivers is increasing. Traffic accidents of elderly drivers are caused by driver inattentions such as poor vehicle control due to aging, visual information retrieval problems caused by presbyopia, and objects identifying problems caused by low contrast sensitivity. In this paper, detection method of ROIs on the road is proposed. The proposed method creates the saliency map to detect the candidate ROIs from the input image. And, the input image is segmented to obtain the ROIs boundary. Finally, selective visual attention regions are detected according to the presence or absence of a segmented region with saliency pixels. Experimental results from a variety of outdoor environmental conditions, the proposed method presented a fast object detection and a high detection rate.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.149-160
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• 2012

The relative effects of individual differences in cultural orientation (individualism vs. collectivism) and locus of control (LOC: internal vs. external control beliefs) combination types on global/local processing were compared by manipulating the compound stimulus types (arrows or letters), and the stimulus-stimulus congruence. The results can be summarized as followings. First, consistent with previous research on global/local processing of the compound stimuli, reaction time (RT) for global stimuli than for local stimuli, and that in the stimulus-stimulus congruent condition than in the stimulus-stimulus incongruent condition was faster. Second, faster RT was found in the compound arrows condition than in the compound letters. Third, individual difference in LOC, rather than that in the cultural orientations, appeared to be related to global precedence effect, when the compound letters were presented. These results indicated that the individual's LOC rather than cultural orientation can increase the size of the global precedence effect, which might be involved in the stage of cognitive analysis than that of feature detection.

• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.39-47
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• 2008

With dramatic development of IT technology and start of DMB service, installing the DMB equipment in a vehicle for watching TV programs and literal or pictorial traffic information are increasing. Watching the DMB during driving the vehicle could cause visual and cognitive distraction to drivers as much as eating food, operating radio and using mobile phone. However, there is not much empirical research for this topic and no research examined the effect of watching the DMB on driving behaviors in Korea. So, the present study examined the effect of watching the DMB on the driving behaviors with car simulator experiment. Within subject design was used in the study. That is, all subjects drove the vehicle both in the watching DMB condition and the non-watching DMB condition. The results indicated that subjects in the watching DMB condition took longer time to arrive at the destination and operated accelerator and brake pedal rapidly than subjects in the non-watching DMB condition. That is, their overall driving stability was lower than non-watching subjects'. Additionally, we examined the difference among the DMB control conditions (i.e., keypad condition, touch-pad condition and remote controller condition) in the driving behaviors. Finally, we discussed the limitations and the implications of the present study.

• Journal of The Korean Association of Information Education
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• v.16 no.3
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• pp.373-382
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• 2012

Of computing skills in the field of multi-media, particularly augmented reality technology contents may provide realistic learning experiences with 3D pictures through the learners' manipulation activities. However, the marker systems in the existing studies were not well developed as to maintain the students' interest and concentration. In this study, we have designed the first lesson ("Earth and Moon") of 5th graders' science with augmented reality combined system so that we could deal with manipulation activities of the relationship between augmented objects, From the experimental study, using combined augmented reality contents made a significant difference in their learning achievement and motivation. Thus augmented reality combined system can be utilized for a variety of topics to maintain students' learning motivation.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.103-112
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• 2006

For recent innovation of If technology and the beginning of Digital Multimedia Broadcasting (DMB) service, it has been dramatically increased to setup TV system in a car for watching TV and receiving traffic Information. Watching TV while driving would distract a driver s cognitive and visual attention as eating food, operating the radio, using a cell phone. However, there is paucity of empirical researches and it is uncertain how watching TV in driving impacts on the driver's cognition in the concrete. Therefore, we surveyed domestic drivers on the attitude watching TV while driving as well as conducted experiments through a driving simulator. Especially, we recruited two groups of participants to explore the effects of watching TV on driving behavior. The result proved that the participants who watched TV while their driving had relatively narrower the attention span than the Participants who did not watch TV. Also, those who watched TV drove with less stability and more urgent operations of the brake and accelerator than those who did not watched TV Finally, we discussed limitations and implications of the study.

• Applied Biological Chemistry
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• v.37 no.1
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• pp.9-13
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• 1994

Baikhaju, the traditional Korean rice wine was brewed and distilled at various conditions-at different pressure (760, 460, 260 mmHg), different reflux ratio (3.1 : 1, 1 : 1) and different column conditions (packed and unpacked), and distillation operation was investigated. The sample wine, Baikhaju showed alcohol content of 14.2%, acidity 8.3 (g/100 ml), ethyl acetate 49 ppm, fusel oil 657 ppm. As the distillation was proceeded, alcohol concentration of distillate was decreased and that was higher in atmospheric pressure rather than reduced pressure. When the pressure was increased, the slope showed the relation of alcohol concentration between still liquid and vapour was increased, and also as the reflux ratio was increased, alcohol concentration of distillate was increased, and that was 0.56 mole at the reflux ratio 3.1 : 1 at atmospheric pressure, where 0.54 mole at 1 : 1 reflux ratio. As the distillation was proceeded, the rate of distillation was decreased, and that was higher values in the reduced pressure than atmospheric pressure. The maximum value (0.14 ml/s) of rate of distillation was observed in the packed column at 260 mmHg. As the reflux ratio was increased, the rate of distillation was decreased, and that was 0.05 ml/sec at reflux ratio 3.1 : 1 at atmospheric pressure, where 0.06 ml/sec at 1 : 1 reflux ratio.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.145-152
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• 2009

We are surrounded by so many images these days. These images have their own meanings and have an effect on our subject, whether consciously or unconsciously. Michel Foucault disclosed that upon closer examination the rationalism deeply rooted in Western society was not made autonomously but involuntarily by heteronomous power. Because the emotion of image within this relationship can be effectively conveyed just through its being seen, the image has been used for controlling and mustering people through the adjustment of its meaning by power. With the advance of technology and media of today, the image in this visual power is out of the object for reproduction, and then forms a new paradigm of manipulation, transformation and reproduction and is being changed to the formation of Panopticon power and its corresponding relationship.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.37-46
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• 2012

We tested the effects of endogenous attention and reorienting on the performance of detection task. In the classic detection paradigm of Posner and Cohen (1980), performance on target detection is measured, where target appears either on the same or difference spatial location of cue stimulus after brief period of SOA (stimulus onset asynchrony). In this study, we induced exogenous attention by manipulating predictability of cue for target, and also induced reorientation by inserting additional (reorienting) cue between initial cue and target. Experiment 1 had three conditions of reorienting speed: Early, middle, and late. Facilitation and IOR (inhibition of return) occurred in different forms depending on SOA and reorienting speed, but we were not able to discover interpretable pattern in the results. However, reanalysis of early reorienting condition revealed that facilitation and IOR occurred in a crossed manner where short SOA found facilitation and long SOA did IOR, the typical results of simple detection task. Experiment 2 collected additional data to replicate the results in early reorienting condition of experiment 1. The results obtained that facilitation occurred with short SOA and IOR with long SOA. These results contrast with those of Wright and Richard (2000) where they reported elimination of IOR when cue had predictability of target locations. These results suggest that additional cue (here, orienting cue), which rapidly appears before extinction of IOR by prior cue, brings about double IOR. The present research demonstrates that even when attention is allocated to certain location via endogenous mechanism, rapidly repeating cues in certain location maximizes IOR that offsets the effects of endogenous attention to the same location.