• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.89-90
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• 2011

최근 텔레비전 드라마의 소재와 내용이 다양해지면서 드라마 속의 젠더(gender)의 표현 역시 다양화 되고 있다. 기존의 성에 대한 고정관념을 깨는 다양한 젠더 문제가 제시되고 있는 현 시점에서, 사회적 이데올로기를 반영하고 재생산하는 데 있어 중심적 역할을 하고 있는 방송 드라마의 이러한 변화에 대하여 시청자는 어떠한 수용 태도를 보이고 있는지, 특히 젠더 문제의 중심에 있는 남, 녀 성별 수용 태도는 어떤 차이를 보이는지를 비교 분석함으로써, 방송 드라마의 수용에 대한 젠더 역학을 고찰하고자 한다.

• Korean journal of communication and information
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• v.28
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• pp.43-76
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• 2005

This study focused on the wedding ceremony. It was considered as important social text containing cultural codes of Korean society related gender system. Using the concepts of 'Myths', introduced by Barthes, this study analysed every procedure of wedding ceremony prevailed contemporary Korea. Romantic Love, creation of the ideology system of Western bourgeois and peculiar Confucian ideas about gender structure in Korean patriarchy system are both important frames determined wedding culture in Korea society. Thus this study divided wedding ceremony into displaying sphere and non-displaying sphere. Then, displaying sphere was framed by myth of romantic love, but non-displaying sphere was framed by traditional Confucian ideas. And, the transformation of contemporary wedding ceremony has the nature of kitsch, related the radical change of Korean class structure, also it worked as myth reveled up the unequality of present gender system.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.150-157
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• 2007

The image calls forth the curiosity of the children. children experience the many thing through the image and it makes children to study naturally. Specially, the animation socializes children and it plays an important role in form of a self-identity. The gender-identity reappearance of the animation character is important. Gender-identity reappearance type of the animation character is able to classify with the reappearance type of visual information and the narrative. The narrative reappearance type does more clearly visual information reappearance type. Also classifying the gender-identity of animation character aspects into each type, they are; gender stereotype that character reflects the conservative and commercial ideology; gender non-stereotype that character doesn't reflect gender stereotype. But reappearance of the gender non-stereotype character as well, it is stopping in the exaggeration or the caricature of gender role of the character. Consequently the animation characters must be reappeared with the character which have the future oriented gender identity-as one human being that forms a value subjectively. The animation which reappears the future oriented gender-identity plants a proper self-perception and gender role in children and relaxes the traditional gender-identity which is already acquired.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.102-112
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• 2010

This study is the secondary full-scale research of a TV drama writer, who has been out of scholarly pursuits. This study examines the Su-Hyeon Kim's differential and tendency in home-drama genre, who has been constructing a general idea of TV drama genre, namely a home-drama, and a melodrama. The purpose of this study is to reconsider the meantime both of exclusive evaluation by the functional measure of social norm, also by the feminism-based evaluation of her drama's supporting role of patriarchal gender ideology. By focusing on her recent highly popular home-drama (2008), this study shows that the writer used her own category grammar strategy of harmonizing both of convention and invention in genre. The conventions in genre are 'a big family', 'a pluralistic construction' 'a realism based on a everyday life', and 'a theme of love of a family with happy ending'. The invention in genre are 'a change of the 1st generation patriarchy', 'a change of the 2nd generation role of a housewife' and a change of the 3rd generation marriage customs'. Also this paper presents that the writer showed a humanistic tendency that pursues a recovery of both 'humanity' and 'love of family based on trusting', which have been destroying by capitalistic ideology, rather than discussing whether her tendency on the gender ideology of patriarchism is conservative or not.

• Journal of Digital Contents Society
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• v.15 no.5
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• pp.613-620
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• 2014

Gender Representation of animation character that is discussed in this essay is a semantic discourse that is related to communication with contemporary audience. For gender Representation of animation character, as it can be thought that linguistic elements for signification with audience are materialized, it has a significant value when it comes to communication with audience. Commercial success of Disney's feature length animation Frozen is from excellent aesthetic principles and techniques and global marketing capabilities of Disney studio. However, independent and active gender representation of Elsa and Anna in Frozen are more important commercial successful elements. Especially, Gender representation of these two characters reflects myth of women who live in this modern society so their linguistic meaning can appear affluently. That also means that those two characters have advantages, in terms of communication, that can have effective signification with contemporary audience as linguistic sign. And those advantages are signification foundation that Frozen can be commercially successful by communicating with audience all around the world.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.380-389
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• 2019

Animation is a medium that can be enjoyed by many age groups, and it often reflects the discourse and ideology of the time. Therefore, studying the tendency of gender identity as it is expressed in animations is meaningful as a process to understand current trends. Therefore, I examined how the female characters' performative gender identity has been expressed in Disney animations and how it has changed. Disney animations have stuck to dichotomous gender performance, with men playing active and adventurous roles, while women play submissive and passive roles. Disney began to deviate slightly from the dichotomous gender performance through "Pocahontas" and "Mullan", which emphasized the heroic role of women. However, these animations have been limited in the way that love stories between men and women make up the main theme. In "Frozen", however, women actively explored their lives by overcoming these limitations, and expressed their happiness through sisterhood rather than love between men and women. Therefore, "Frozen," which expresses an active female character who sets up her own kingdom as an independent entity, is meaningful in that it has demonstrated the changed gender performance.

• Journal of the Korean Society of Costume
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• v.54 no.3
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• pp.87-97
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• 2004

패션잡지에 실린 패션 및 뷰티 관련 상품의 광고들은 현시대의 미의 이상을 제시하고, 상품소비를 통해 이를 성취할 수 있음을 제안함으로써 신체와 관련한 미적 상징성을 보여준다. 본 연구의 목적은 신체수정을 위한 상품의 특성과 상징적 의미를 확인하는 데 있으며, 이를 위해 여성잡지 Vogue와 남성잡지 GQ 광고 중 화장품과 바디케어 용품 광고를 선정하여, 이를 신체의 특성, 즉 색상, 볼륨과 비율, 형태와 구조, 텍스쳐, 향의 측면에서 구분하여 조사하였다. 그 결과, Vogue와 GQ 모두 다양한 종류의 신체수정을 위한 상품광고를 선보이고 있었으며, 상대적으로 Vogue가 GQ보다 더 많은 양과 종류의 상품 광고를 보이고 있었다. 신체의 특성에 따른 상품의 비중을 보면, Vogue는 신체의 색상과 관련한 시각적인 면이 높게 나타났고. 반면, GQ는 신체의 골격과 형태미, 볼륨과 비율, 그리고 향과 같은 덜 시각적인 면에서의 상품비중이 높았으며, 텍스쳐와 관련한 상품은 비슷한 비율로 나타났다. 이들 상품광고의 텍스트와 이미지에서 보이는 특성은 다기능성. 자연성, 개별성으로 구분할 수 있으며, 세계적 미의 추구, 젊음과 건강 이데올로기, 젠더 무경계화라는 상징적 의미를 내포하고 있다.

• Archives of design research
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• v.17 no.1
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• pp.361-372
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• 2004

This study would focus on two section of comparison about creative : one is on between advertisement in magazines as an old media and banner advertisements in websites, the other is on between woman target-oriented advertisement and man target-oriented one. This study commenced on the basis on the viewpoint of gender-design assuming prevalence of masculine ideology in advertisement in the context of men-built society. How delicate the expressions toward woman in woman target-oriented adverts\ulcorner The objectives of this study is as followed. The stereotype could be seen in magazine adverts and web-banner. We can conclude that changed media environment seldom affects in the old media and new media. Especially color stereotype is appeal.

• Cross-Cultural Studies
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• v.21
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• pp.113-138
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• 2010

This writing verifies ideology producing unethical stratification or discrimination targeting on Grandeur's TV commercial after 2008. And attempts to point out the utopia desired by those commercials reproduces distorted ideology at Korean society. To achieve this, the analysis model was postulated utilizing narratology and semiotics system in application of methodology. The result of discussion, is that the 2008 'Grandeur New Luxury' commercial can have utilized the inflected patriotism and sexual fantasies as the core strategy of storytelling. The fact trebly othering women's body from the point of view of gender ethics can be pointed out as the biggest problem in this commercial. 2009 'Grandeur New Luxury' frankly stimulates costumer's desire of stratum rise and possessiveness, circulating the logic 'owning a vehicle' is a proof of their existence. Also considering the meaning woman narration takes up in corresponding commercial, criticism utilizing feminine signifier as a tool to reinforce male success legend was available. Finally 2010 'The Luxury Grandeur' commercial was able to make a judgement using the mechanism of present consumption culture cleverly which Baudrilliard and Althusser has critically recognized. Because commercial images precisely utilizes the mistake called the 'phantasme-$m{\acute{e}}connaissance$' or the 'reconnaissance-$m{\acute{e}}connaissance$' that consumers easily make. Reminding TV commercials exerts control power against unspecified many sitting in front of the TV, continuous studies with same interest are needed in the future. This writing will be able to have a meaning as attempting narratological methodology for analyzing the storytelling of car TV commercials. But systemizing the criticism about the commercial as a single narrative with going through theoretical supplementation is being respected in the future.

• Cross-Cultural Studies
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• v.50
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• pp.77-101
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• 2018

Even in our modern era, the projection of monsters in the recent literature contains the critical imagination of human existence for the posthuman age. The meaning of the monster-abject, especially as from the perspective of feministic criticism, contains criticism of the violent and oppressive patriarch as observed in the modern times. This article focuses on the gendered imagination of the discussions of the "abject" discussed by Julia Kristeva, and the "monstrous femine" discussed by Barbara Creed. Kim Eon-Hee's poems and Han Kang's novels, which have been examined extensively for analysis, show that the practical strategy of abject that goes beyond hate and sublime, wonder and joy through the imagination and concepts of monsters. The monster-abject strategy of Kim Eon-Hee's poem can be summarized by the narrative method of mirroring and the imagination of the truncated body. Mirroring falsification, which mimics the male speaker, is a method that some feminists strategically utilize in relation to the problem of female aversion in recent years as noted in the literature. In Kim Eon-Hee's poem, "becoming a man" and "imitating a man," through the method of mirroring appear as an image of cutting to dismantle the body. In that way, the narrative strategy of the abject that draws out abominations and bizarre effects which contains a strong critique of the patriarchal dominant ideology. The monster-abject strategy of Han-Kang's novel is embodied through the being of plants and the process of vegetarian-anorexia process. The world of the adject which was oppressed in the Han-Kang's novel, returns to the senses of the body through the symbol of the body. It is noted that the fictional characters who realize the repressed desire through the pathological symptom expressed by the female, go on to body perform active transformation. The sense of a body in a novel is not only a rejection of the world of animalman-civilization, but also a radically questioning of the noted and recognized boundaries between human beings and non-human being entities. The two writer's works show that the imagination of the monster-adject is not limited to rejecting the existing gender categories, but also goes in the direction of exploring the possibilities of various associated gender actions.