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Effect of Customer's Emotion Experienced during Internet Shopping On Shopping Behavior According to Internet Shopping Motivation (인터넷 쇼핑동기에 따른 인터넷 쇼핑몰 특성과 고객감정 및 행동과의 관계)

  • Kim, Sang Hee;Kim, Kyung Ae;Park, Man Suk;Yang, Ji Hoon
    • Management & Information Systems Review
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    • v.30 no.1
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    • pp.1-37
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    • 2011
  • Prior researches on Internet shopping have focused on cognitive, technological factors, but this research is focused on emotions experienced during internet shopping. Examines emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and effect of emotions on internet shopping behavior, specifically focusing on shopping motivation difference. The data, collected from a sample of 323 internet shoppers, indicate that emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and emotional response influencing internet shopping behavior are difference among shopping motivation. Theses results provide insights on internet shopping mall management according to shopping motivation.

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The Effect of a Three Dimensional Concept of Intangibility on Consumer's Uncertainty, Perceived Risk and Emotion after Purchase : The Moderating effect of Needs for Touch (세 가지 차원의 무형적 속성이 소비자의 불확실성, 위험지각과 구매 후의 감정에 미치는 영향: 촉각욕구의 조절효과)

  • Ju, Seon-Hee;Koo, Dong-Mo;Lee, Sung-Yup
    • Journal of Consumption Culture
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    • v.15 no.2
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    • pp.143-169
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    • 2012
  • Consumption is the most important cultural keyword in the modern society. This study tried an exploratory comparison of consumer culture of Korea, USA and Sweden in response to the needs on cultural comparison research perspective. Triandis's cultural dimensions were adopted to explore each country's cultural characteristics. A qualitative in-depth interviews were conducted to consumers who lived both in Korea and USA, or in Korea and Sweden, which enabled them to get familiar with each country's consumer culture. The research found that the culture is projected to the consumer culture in a micro domain. The individualism allowed consumers in USA and Sweden to be unconscious of other's eyes. But collectivism in Korea made Korean consumers locked in other's judgement. In contrast, in a macro domain of consumer culture such as donation and pro-environmental consumption, consumption practices were in a dissonance with their cultural orientation, where includes interaction with society and environment. In addition, in a post-materialistic society, symbolism of consumption goods gets weakened and experiential consumption evolves with a transition from mass consumption society to plural culture society. Lastly, consumer culture functions as a creative mechanism of new culture by consumer's reflexive planning, which is one of the clues of an autonomous consumer culture. This study tried to explore the consumer culture of Korea, USA and Sweden as an exploratory trial for the comparison of consumer cultures. To increase empirical consumer culture study, refined questionnaire item pool is to be extracted through various exploratory researches, which can be utilized commonly in various cultures. Moreover, an additional research is in need about a consumer culture in a macro domain and experiential consumer culture in a post-materialism society.

A Study on the Call-Setup and Message Mapping for Interworking between H.323 and SIP (H.323과 SIP간의 상호 연동을 위한 호 설정과 메시지 매핑에 관한 연구)

  • Kim, Jeong-Seok;Tae, Won-Kwi;Kim, Jeong-Ho;Ban, Jin-Yang
    • Journal of the Korea Computer Industry Society
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    • v.5 no.9
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    • pp.1017-1024
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    • 2004
  • In this paper, we propose the progressed interworking method between H.323 and SlP, then explain the improved property. The VolP(Voice over Internet Protocol) technology which is able to use a voice service through internet is more cheaper then existing telephone charges, and is easil)· accept the various of multimedia services from internet. Previous connectionmethod of VoIP used H.323 protocol, but it is very complex to connection establishment. so, the SIP(Session Initiation Protocol) protocol that propose in SIP-Working Group is in use recently. Therefore, we need new interworking methodology between H.323 and SIP Products. In this thesis, the progress interworking method between H.323 and SIP are Propose, then interpret unnecessary packet delay for call setup and improved feature of message exchange.

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A study on B2B relationship values with customers in the Korean and Taiwan B2B market (한국과 대만 B2B시장의 고객과의 관계 가치(relationship value)에 대한 연구)

  • Park, Changhyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.4
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    • pp.440-447
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    • 2016
  • Faced with the recent global economic recession, academics looked to the industrial B2B and B2C markets as potential new growth engines. In the B2B market, focusing on the relationship with customers, the relationship benefits are important, and institutional factors will affect the relationship and relationship values with customers. In this study, the relationship values between South Korea and Taiwan are compared by considering their national characteristics. By applying a mixed research method based on sequential exploratory design, 6 relationship values (supplier knowhow, service support, time to market, delivery performance, personal interaction, and product quality) are extracted. In particular, South Korea and Taiwan give priority to supplier knowhow and service support, respectively. Our research findings have both theoretical and practical implications for other emerging countries, as well as developed countries.

Brand Personality Scales and Images of Haeundae (해운대 브랜드 개성 측정 척도와 이미지)

  • Han, Kyung;Yhang, Wii-Joo
    • Journal of Navigation and Port Research
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    • v.34 no.8
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    • pp.635-640
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    • 2010
  • Based on the previous studies that argued Brand Personality Scale(BPS) developed by J.Aaker(1997), the results are not shown very suitable for all cases. Authors found out more suitable Brand personality Scale for Marine Tourism Destination. This study then is to verify a newly developed Marine Tourism Destination BPS, to apply the multiple regression to BPS and images for Haeundae, and then to confirm the relationship between a newly developed BPS and Images proven in the previous study.

A Study on the Effectiveness of Mobile Advertising: Based on Technology Acceptance Model (모바일 광고(Mobile Advertising)의 효과성에 관한 연구: 기술수용모형을 중심으로)

  • Yoon, Jongsoo
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.12
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    • pp.139-147
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    • 2013
  • As the use of wired and mobile Internet is on the increase, organizational activities for customers as well as individual life style are changing rapidly from the past. Specifically, mobile advertising in organizations thanks to remarkable growth in smartphone users, continuous development of mobile Internet technologies, and enhancement of information delivery capability regardless of time and place, has become a competitive weapon for presenting new products and services, promoting marketing programs, and communicating with customers. The study is to investigate what characteristics of mobile advertising are affecting the acceptance toward mobile advertising, and to analyse if the country type of mobile Internet users has a moderating effect on the relationship between these characteristics of mobile advertising and user acceptance.

Novel Database Classification and Life Estimation Model for Accurate Database Asset Valuation

  • Youn-Soo Park;Ho-Hyun Park;Dong-Woon Jeon
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.7
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    • pp.131-143
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    • 2023
  • In the future knowledge society, the importance of business data is expected to increase, and it is recognized as a raw material for companies to manufacture product or develop service. As the importance of data increases, methods to calculate the economic value of database assets is being studied. There are many studies to evaluate the value of database assets, but the characteristics of database assets are not fully reflected. In this study, we classified database assets into revenue-type, non-revenue-type, and public-type database assets by considering the characteristics of database assets. In addition, focusing on the fact that revenue-type database assets can be valued similarly to existing technology valuation, we developed a method for calculating the life of database assets that includes risk-adjusted discount rate.

The Strategies of Technology Development for Geospatial Web Platform (Geospatial Web 플랫폼 기술 분석 및 기술개발전략)

  • Kim, Eun-Hyung
    • Spatial Information Research
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    • v.17 no.2
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    • pp.171-181
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    • 2009
  • In Web2.0 environment, with advanced platform technologies, global vendors such as Google, Microsoft and Yahoo provide competitive geospatial services based on global map and satellite image. But the relatively low level of platform technologies has not rapidly increased the land information and geospatial service markets in Korea. For the ubiquitous next generation Internet, as a one of the R&D projects by Korean Land Spatialization Group, the project for platform technologies has being made to provide customized land information and geospatial service. The platform technologies can be categorized for streamming, mashup and geosearch. More specifically, the 2D/3D Hybird streamming engine, mashup engine for u-GIS service and next generation search engine for land information have being developed. In this context, the strategies for efficient development and use of geoweb platform technologies are required. This study surveys the present geospatial products and services using of platform technologies to propose the strategies for efficient development and use of platform technologies. The strategies for efficient development and use of platform technologies can be proposed focusing on target market and each of platform technologies.

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Artificial Intelligence Fulfillment Service Platform in Small Business Areas (소상공인 집적지에서의 인공지능 Fulfillment 서비스 Platform 연구)

  • Kim, Hyo-young;Park, Dea-woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.219-221
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    • 2022
  • Seoul Metropolitan City, the world's top 10 cities and Metro City, has traditional urban manufacturing industries such as printing, sewing, and mechanical metals. These manufacturing industries have developed in the form of mutual assistance by forming small business clusters according to detailed industries and processes. Due to the nature of the cluster, logistics between companies for each process in the cluster are being carried out quickly, but it is difficult for relatively small small business owners to prepare order processing services for consumers of finished products. Therefore, it is urgent to introduce an integrated order fulfillment service platform for collective business owners for smooth order and delivery processing. In this paper, we collect and analyze the existing Fulfillment Service data of small business owners in the printing industry among traditional urban industries, and design an artificial intelligence Fulfillment Service Platform system applying CRNN, k-NN, and ID3 Decision Tree algorithm. Through this study, it is expected to greatly contribute to the increase in sales and capacity of small business owners by enabling the use of individual orders and customized delivery services that can be used by any small business owner in the cluster.

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Personalized Data Restoration Algorithm to Improve Wearable Device Service (웨어러블 디바이스 서비스 향상을 위한 개인 맞춤형 데이터 복원 알고리즘)

  • Kikun Park;Hye-Rim Bae
    • The Journal of Bigdata
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    • v.6 no.2
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    • pp.51-60
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    • 2021
  • The market size of wearable devices is growing rapidly every year, and manufacturers around the world are introducing products that utilize their unique characteristics to keep up with the demand. Among them, smart watches are wearable devices with a very high share in sales, and they provide a variety of services to users by using information collected in real-time. The quality of service depends on the accuracy of the data collected by the smart watch, but data measurement may not be possible depending on the situation. This paper introduces a method to restore data that a smart watch could not collect. It deals with the similarity calculation method of trajectory information measured over time for data restoration and introduces a procedure for restoring missing sections according to the similarity. To prove the performance of the proposed methodology, a comparative experiment with a machine learning algorithm was conducted. Finally, the expected effects of this study and future research directions are discussed.