• Title/Summary/Keyword: 제품 사이즈

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The Effect of Face Sensitivity on Consumer's Choice of Luxury Product's Logo Size (체면민감성이 소비자의 브랜드 로고 사이즈 선택에 미치는 영향)

  • Cho, SeungHo;Cho, SangHoon
    • The Journal of the Korea Contents Association
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    • v.15 no.7
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    • pp.500-510
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    • 2015
  • This study examined the effect of face sensitivities on a consumer's choice of luxury product's logo size. To answer the research question, an experimental design was planed and conducted where the stimulus for the experiment comprised two luxury brands, Louisvuitton and Couronne. For each brand, three different sizes of a logo were considered; no logo, logo with small size, and logo with big size. Each product has an identical design, color, and size except for the size of logos. A total of 115 students were enrolled in the experiment to select one of the logo sizes in each brand. Through the data analysis, we found that shame consciousness and consciousness for others among face sensitivities were significantly associated with the choice of a logo size both in Louisvuitton and Couronne. In addition, there was no significant difference in face sensitivities between male and female, but was significant difference in the choice of a logo size between male and female.

Comparative Analysis of Rework Policies in Multistage Production System (다단계 생산시스템에서 재작업 정책의 비교분석)

  • Sin, Jae-Seon;Han, Ju-Yun;Jeong, Bong-Ju
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.707-714
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    • 2005
  • 최근 개별 제품의 가격이 상승하고 품질의 중요성이 강조됨에 따라, 생산현장에서 제품의 불량을 검사하고, 불량품을 즉시 재작업하는 공정이 많아지고 있다. 따라서 본 연구에서는 불량품의 재작업 과정을 고려하여 생산라인에서 비용을 최소화 하는 최적 배치사이즈와 재작업 정책을 결정하는 모델을 제안하였다. 제안된 모델은 다수의 기계가 연속적으로 연결된 다단계생산시스템을 가정하고 있으며, 검사 공정의 위치 변화에 따른 두 가지 재작업 정책과 두 정책으로부터 변형된 정책을 반영할 수 있다. 제안된 모델을 통해 생산 환경에 따라 비용을 최소화하는 재작업 정책과 최적의 생산 배치사이즈를 결정할 수 있으며, 생산 환경요인들의 변화에 따른 배치사이즈와 비용의 변화를 정책 별로 비교 분석할 수 있다.

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Scale-up of Optimized Chemical Processes for Micron and Submicron Products (마이크론 이하 단위의 제품생산 최적화를 위한 화학공정의 스케일업)

  • Chung, Young Mi
    • Applied Chemistry for Engineering
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    • v.28 no.1
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    • pp.17-22
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    • 2017
  • This review deals with scale-up strategies for optimized chemical processes particularly for micron and submicron products. The method of finding scale-up factors was also introduced for two systems, a system with chemical reaction and a system without chemical reaction. This review is expected to serve as an initial guideline for process engineers who are to scale up their current chemical processes for small products of micron or submicron size.

SMA도 신뢰한 태양광 스택 SEMIKUBE

  • Daniel, Seng
    • KIPE Magazine
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    • v.15 no.3
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    • pp.66-69
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    • 2010
  • 75kW에서 1MW 범위의 인버터용 세미큐브는 고객 맞춤형 개발에서 대량 생산까지 고객의 시간과 비용을 절감시킬 수 있다. 최근 수년 동안 산업용 제품(인버터) 시장의 요구는 점점 더 급박해지고 있고, 이로 인하여 개발자들은 기존의 시스템에서 새로운 제품을 생산할 수 있는 결합방법을 고안해내기 위하여 다양한 시도를 하고 있다 주목적은 개발단계에서 생기는 시간과 비용을 절감하기 위함이다. 새로운 제품 개발을 위한 서브 시스템의 품질입증과 신뢰성 등 요구가 증가되고 있고 그 일환으로 세미크론은 표준 사이즈 62mm 모듈을 적용한 모듈화 된 IGBT 스택 플랫폼을 개발했다.

A Case Study on Successful Product Development and Design :Hyundai Santa Fe (제품 개발과 디자인의 성공 사례 : 현대자동차 싼타페)

  • 이형재;안길상
    • Asia Marketing Journal
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    • v.4 no.3
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    • pp.75-85
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    • 2002
  • 경쟁이 치열한 글로벌 시장에서 우리나라 기업이 국제적인 경쟁우위 확보가 필수적인 세계 경제환경이다. 고객의 요구를 선행적으로 파악하고 상품개발과 디자인에서 고객만족을 달성한 현대 자동차의 싼타페 사례를 분석한다. 퓨전 SUV 싼타페의 성공요인은 크게 두 가지로 볼 수 있다. 첫째, 소비자의 요구를 선행적으로 반영하여 안전성과 품질 면에서 뛰어난 성능을 가진 제품을 개발한 것이다. 둘째, 미국 현지주도의 디자인 개발로 세단을 능가할 수 있는 세련된 디자인과 알맞은 차체 사이즈로 글로벌 시장에서 소비자의 요구를 충족시킨 것이다. 아울러 향후 제품 포지셔닝에 관한 전략적 방향을 분석한다.

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The Sizing Communications in Online Apparel Retail Websites - Focusing on Ready-to-Wear Women's Tailored Jacket - (온라인 의류 쇼핑 사이트의 제품 사이즈 정보 실태 분석 - 여성용 테일러드 재킷을 중심으로 -)

  • Lee, Ah Lam;Kim, Hee Eun
    • Fashion & Textile Research Journal
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    • v.22 no.5
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    • pp.617-627
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    • 2020
  • This study investigates the apparel sizing communication presented in online retail websites focusing on women's ready-to-wear tailored jackets and to analyze the meaning of these information as the actual product size guide factor. A total of 34 retail websites were selected based on the highest growth fashion companies list and the best fashion brands list. We collected size information in two types: size specifications including sizing code, body measurements, garment measurements, and size references including customized size guide tools, size information in customer reviews, model size information, and others. Most websites prefer to present garment measurements rather than body measurements that are recommended notations under Korean standards and related regulations. In addition, there was the absence of consistency in presenting measurements list and terms that can confuse consumers in size communication. This study found that the stature measurement was a key factor in size reference despite that it did not represent a proper garment size. The obsolete Korean numbering sizing code such as '55 and '66 was still used in many ways such as idiomatic expressions for body shape. It also implied that we can take advantage of the old sizing code for accessible size information. The finding of this study gives an in-depth diagnosis of current online sizing information problems and suggests useful basic data for developing online apparel size standards and marketing strategies.

Development of 80W LED Lighting Equipment for Broadcasting System (방송시스템용 80W LED 조명장비의 개발)

  • Lee, Dong-Yoon
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.10 no.6
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    • pp.506-511
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    • 2017
  • LED lighting, which many companies are pursuing commercialization, is a representative green energy technology. However, the LED lighting for broadcasting image should have high output and easy portability compared with general LED lighting devices for street lamps, advertisement or transportation devices. Therefore, while shooting a broadcast image if you use LEDs as a substitute light source for halogen lamps and fluorescent lamps that are large in size and uncomfortable to handle it is expected that the lightening of the equipment will activate the broadcasting image lighting equipment industry. After considering the mass production of the LED module board and the SMT production size of the chip mounter, the board size was determined considering the overall size of the product by model. In this paper, four 20W LED boards are arranged vertically in order to produce an 80W board. In other words, by sharing LED module board size by model, high power LED lighting equipments of 120W and 200W can be selected as an increase in the number of boards.

Pirntability of pigment coated PET fabric (안료 코팅처리된 PET직물의 인쇄적성)

  • 김수봉;정세관;정용식;박병기
    • Proceedings of the Korean Fiber Society Conference
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    • 2002.04a
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    • pp.429-432
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    • 2002
  • 잉크젯 프린팅 기술의 발전과 대형 플루터의 개발로 디지털 프린팅의 활용범위가 넓어지고 있으며, 특히 옥외광고용이나 배너용, 전시용으로의 사용이 확대되면서 종이와 같은 인쇄적성을 가지면서 사용목적에 맞는 물리적 특성을 지닌 다양한 제품들이 개발되고 있다. 이들 중 직물형태의 제품은 그 활용범위가 매우 넓지만 직물의 특성상 종이처럼 평활하지 못하고 직물 표면에서 잉크방울이 완전히 흡착되므로 잉크젯 프린터에 적합한 인쇄적성을 지니지 못해 최근에는 잉크젯 프린팅시 종이 표면과 근사한 최종 도트 사이즈를 얻기 위해 직물의 표면을 안료로 코팅하여 사용한다. (중략)

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The Perceived Importance Weight of Product Information Cues in E-Shopping (온라인 쇼핑에서 소지자가 지각하는 제품 정보 중요성의 비중)

  • Lee Kyu-Hye;Park Jihye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.3 s.151
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    • pp.470-480
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    • 2006
  • Consumer may perceive needs of certain product information online rather than the number of pieces of information available for decision making. In addition, consumers may seek information that is more relevant to apparel category. Moreover, involved consumers intensify information seeking and seek certain information. The purpose of this study is to identify the perceived importance weight of each information cue when shopping apparel via the Internet, to investigate the differences of the perceived importance weight of product information cues in product category, and to examine the relationship between apparel involvement and the perceived importance weight of product information cues. This study employed a single-factor within-subjects design experiment that simulated online purchase situation for two product types, Jeans and a Shirt. A total of 125 college students participated in this study. Results indicated that selected information such size available, price, style, color description, item measurement, stock available, and item quality (in sequence) can be considered as global cues to judge product quality and influence purchase decision regardless of product category. The significant multivariate effects for product category on the perceived importance weight of product information cues were found. Personalization, fiber content, and fabric structure were product specific information cues. Consumers' product involvement significantly influenced the perception of information weight. Therefore, product information can be personalized based on consumer involvement

Sizing Communications on Online Apparel Retail Websites - Focusing on Ready-to-Wear Women's Pants - (온라인 의류 쇼핑 사이트의 제품 사이즈 정보 실태 분석 - 여성용 바지를 중심으로 -)

  • Lee, Ah Lam;Kim, Hee Eun
    • Fashion & Textile Research Journal
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    • v.24 no.1
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    • pp.117-126
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    • 2022
  • This study aims to analyze the sizing information of women's ready-to-wear pants as indicated on online retail websites and to suggest better sizing communication that can assist customers in making successful apparel size selections. We gathered size specifications and size reference information for basic straight pants from 34 online apparel retail websites. Although the Korean standard recommends labeling the body dimension-based sizing code and specification, most websites preferred to use various types of sizing codes. Body measurements were only used by a few websites, and garment dimension descriptions were the most common method to indicate product size. Many websites provided size reference information through customer review boards and fit model images, however, there was insufficient body size information to allow customers to infer the fit of their body type. When using the size guidance tools, the major data input points were stature and weight measurements. However, the waist measurements of pants sizes guided only by stature and weight values revealed inconsistent ease allowance for corresponding body size populations, especially in the overweight group. Based on our findings, we propose a more effective method of communicating the size information of pants online. We expect that this will contribute to the efficiency of online apparel product display and build a better shopping environment that satisfies both sellers and consumers.