• Title/Summary/Keyword: 제품정보

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A Study on the Structural Relationship between Benefit, Consumer-Brand Relationship and Brand Attachment (제품 편익과 소비자-브랜드 관계 및 브랜드 애착, 구전 간의 구조적 관계에 관한 연구)

  • Lim, Jae-Moon
    • Management & Information Systems Review
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    • v.29 no.1
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    • pp.117-144
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    • 2010
  • This paper planned to review positively the influence of leading variables - Functional benefits, Emotional benefits, Self-expressive benefits over Consumer-brand relationship, and the structural relationship between Consumer-brand relationship and Brand attachment, Word-of-mouse. For it, we verified our hypothesis utilizing Hierarchial chi-square analysis that was available to statistically verify the size between 2 paths out of Structural models As the result of research, Emotional benefits was more influential than Functional benefits in the formation of Consumer-brand relationship. Additionally, the influential difference between Emotional benefits and Self-expressive benefits was not found in the formation of Consumer-brand relationship. In other words, both Emotional benefits and Functional benefits were proved to have a positive influence on forming Consumer-brand relationship. On the other hand, Self expressive benefits played a more influential role than Functional benefit in the formation of Consumer-brand relationship. The fact was also proved that the higher the formation level of Consumer -brand relationship was, the greater positive influence over Brand attachment and Word-of-mouse Through the above results, it is more desirable to establish brand strategy for forming Consumer-brand relationship through Emotional benefits and Self expressive benefits rather than Functional benefits. Additionally, the Consumer-brand relationship formed by Value benefit is expected not only to get the level of attachment, showing like love, toward the brand deeper, but also to achieve the effect of positive, long term communication through voluntary Word-of-mouse.

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A Study on the Structural Relation of Vietnamese Consumer's Green Purchase Behavior (그린구매행동의 구조적 관계에 관한 연구)

  • Thanh, Huyen;Park, Ju-Sik
    • Management & Information Systems Review
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    • v.35 no.3
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    • pp.131-153
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    • 2016
  • This research suggests a structural model of green purchase behavior, focusing on the moderating effect of affordability. Affordability means buying power or ability to buy products. Based on the literature review, a research model of behavior of buying green products was proposed and tested empirically using the field study. To examine the proposed research model, the reliability and validity verifications on measurement items were carried out and then the structural equation model analysis was applied to test the model. Lastly, to test the moderating effect of affordability, a two-group model(using Amos program) was used subsequently so that it could be determined whether or not there was any significant difference in structural parameters between the high affordability group and the low affordability group. The empirical results are as follow: Firstly, green purchase attitude is influenced by ecological concern and collectivism, then green purchase attitude has an impact on green purchase intention, and in turn, green purchase intention affects green purchase behavior. Secondly, affordability significantly moderates the relationship between green purchase intention and green purchase behavior. These results are consistent with the past researches and based on them, some managerial implications are given.

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Regenerative Endodontic Procedure in Korean Children and Adolescents: A Case Report (한국 소아청소년 근관치료 영역에서 재생치료, 근관치료재생술에 대한 증례보고)

  • An, So-Youn;Kim, Jin-Kyoung;Shim, Youn-Soo
    • Journal of dental hygiene science
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    • v.16 no.4
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    • pp.317-322
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    • 2016
  • Mineral trioxide aggregate (MTA) is widely used in endodontic therapy as a pulp-capping material, root or furcal perforation repair material, and for apexification and obturation of the root canal system. The purpose of this study was to formally document cases of MTA application in South Korean children and adolescents. Through this research, the practice of using MTA will be introduced and familiarized to the clinical practitioners. This study involved endodontic treatment using MTA for fractured crowns in 11- and 12-year-old. The children were followed up for 12 months until the pulp vitality was confirmed; in young permanent teeth with immature roots, the pulp is integral to the process of apexogenesis. These observational results regarding the use of MTA as an apexification material in non-vital immature permanent incisors appear to provide promising results in the search for new materials to meet existing endodontic needs.

Piezoelectric Properties of Lead-free $Ba(Ti_{0.8}Zr_{0.2})O_3-(Ba_{0.7}Ca_{0.3})TiO_3$ Ceramics for Haptic piezoelectric Actuator (햅틱 압전 액츄에이터용 $Ba(Ti_{0.8}Zr_{0.2})O_3-(Ba_{0.7}Ca_{0.3})TiO_3$ 무면 세라믹스의 압전특성)

  • Park, Min-Ho;Lee, Kab-Soo;Yoo, Ju-Hyun
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2010.06a
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    • pp.304-304
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    • 2010
  • 최근 생활에 편리하며 휴대하기 좋은 전자기기들이 개발되고 있다. 휴대폰이나 MP3와 같은 전자기기들은 거의 필수품이라고 할 정도로 우리의 일상생활에 근접하여 있다. 그 종 대표적으로 휴대폰의 종류로 스마트폰과 같은 터치스크린을 이용한 사례는 점차 상승하고 있으며 시간이 지날수록 그 수요는 더욱 많아지고 있다. 때문에 몰입감 제공을 위하여 햅틱장치의 채용이 일반화 되고 있다. 햅틱장치란 가상환경이나 원거리에 있는 환경과 사용자가 상호 작용할 때 사용자에게 촉감이나 힘의 정보를 전달하여 주는 장치로 진동 및 회동 저항에 의해 사용자로 하여금 촉감들 느낄 수 있도록 하는 장치를 뜻한다. 즉, 현실감을 전달을 중점으로 하는 햅틱장치는 빠른 응답 속도와, 진동의 주파수와 크기는 독립적으로 제어가 가능해야 하며 기계적 수용기들을 직접적으로 자극할 수 있어야 한다. 하지만 모바일 햅틱장치의 경우 크기 및 소비전력의 문제로 모든 스펙을 만족하기에는 어려워 좀 더 한정적인 느낌을 제공할 수 없다. 현재까지 모바일 장치에서 햅틱 피드백을 위하여 진동모터나, 솔레노이드, 압전 액츄에이터 등이 많이 사용되어 지고 있다. 그 중 압전 액츄에이터는 입력에너지를 기계적 출력에너지로 변환되는 효과를 이용 한 것으로 압력 센서, 초음파 센서 등 많은 분야에서 응용되고 있으며 변위 범위는 작지만, 크기가 매우 작고 변위 정밀도가 높으며 발생력과 응답속도가 빠르다는 장점이 존재한다. 이를 이용한 햅틱 압전 엑츄에이터의 제작에 사용되는 압전 세라믹스는 높은 전기적 특성을 가질수록 더 졸은 효율을 가지며 이로 인하여 보다 좋은 전기적 특성을 가지는 압전 세라믹스를 필요로 한다. 현재 많이 사용되는 PZT계 세라믹스는 우수한 전기적 특성으로 많이 사용되고 있지만 Pb의 유독성으로 인한 환경문제로 Pb가 포함된 제품을 제한하고 있어 현재 Lead-free의 연구가 이루어지고 있다. Lead-free중 Ba$(Ti_{0.8}Zr_{0.2})O_3$(BZT)는 PZT계 세라믹스를 대체할 차세대 압전 재료로 주목받고 있다. 일반적으로 Lead-free의 압전계수($d_{33}$=100~300pC/N)는 비교적 낮은 값을 보이지만 BZT의 압전계수(BZT $d_{33}$~620pC/N)는 PZT계 세라믹스의 압전계수($d_{33}$=500~600pC/N)와 비교하여 부족하지 않은 압전계수를 보여주며 PZT를 대체할 재료로 주목받고 있다. 본 실험은 햅틱 압전 엑츄에이터용 무연 압전세라믹스의 제작을 위하여 Ba$(Ti_{0.8}Zr_{0.2})O_3-(Ba_{0.7}Ca_{0.3})-TiO_3$(BZT -BCT)의 조성으로 유전 및 압전 특성을 조사하였다.

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2003 Asia Pacific Microwave Conference (2003아시아 태평양 마이크로파 학술회의)

  • 김동일;이혁재;박동철;명로훈;윤상원;조영기;남상욱;윤영중;이해영
    • Proceedings of the Korea Electromagnetic Engineering Society Conference
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    • 2004.01a
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    • pp.1-226
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    • 2004
  • I. Title APMC'03(2003 Asia Pacific Microwave Conference) II. Objecuve $\bigcirc$Investigation of new trend in the field of microwave engineering $\bigcirc$Establishment of R&D track for wireless and high speed communication III. Scope of investigation $\bigcirc$R&D trend in various microwave engineering areas-Solid state Devices and circuits-Electromagnetic Field Theory-EMI&EMC-Phased & Active Array Antennas-Scattering & Propagation $\bigcirc$Discussions with various technical topics-New research & development topics-Establishment of wireless & high speed communications IV. Results During the conference, very active academic exchange were possible between Korean and foreign microwave engineering scholars. It was also possible to introduce the level and activities of Korean microwave engineering researches to foreign countries. Also, it was good opportunity to contact foreign scholars and researchers for valuable academic discussion using technical paper presentations and inquiries.

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The effect of managerial characteristics of franchisor on the perceived justice of franchisee (가맹본부의 관리적 특성이 창업 가맹점주의 공정성 인지도에 미치는 효과)

  • Kim, Gil-Sun;Ahn, Kwan-Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.2
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    • pp.157-165
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    • 2012
  • The specific gravity is heavily focused on the service industry in the economic development of domestic and overseas in these days. This will be predicted to increase persistently in the future society. Therefore the franchise system has been diffused as one of a management methods for these service industry. The franchise system is an advanced country's circulation system which has been populated in an advanced country. After the opening of circulation market, rapid growing trend has been showing on foreign country's popular brands in the local domestic market. So the franchise system has been largely focused on among the domestic manufacturing and the circulation companies. This study is to review how the management characteristics(headquarters' supports, communication, menu development, compensation) will affect the fairness perception of franchisee owner. The results of my study are as follows; It appeared that communication, menu development and compensation affected all the distribution fairness and the procedure fairness affirmatively.

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A Study on Quality Evaluation Model of Mobile Device Management for BYOD (BYOD 환경의 MDM 보안솔루션의 품질평가모델에 관한 연구)

  • Rha, HyeonDae;Kang, SuKyoung;Kim, ChangJae;Lee, NamYong
    • The Journal of Korean Association of Computer Education
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    • v.17 no.6
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    • pp.93-102
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    • 2014
  • A mobile office environment using mobile devices, such as tablet PC, mobile phone is gradually increased in enterprises, banking and public institutions etc which is no limitation on places. It occurs advanced and persist security threats that are required effective security management policy and technical solution to be secure. For BYOD (Bring Your Own Device) environment, technical security management solutions of network control based, MDM (Mobile Device Management), MAM (Mobile Application Management), MCM (Mobile Contents Management) were released, evolved and mixed used. In perspective of integrated security management solution, mobile security product should be selected to consider user experience and environment and correct quality evaluation model of product is needed which is provided standards and guidance on the selection criteria when it was introduced. In this paper, the most widely used MDM solution is selected to take a look at its features and it was reviewed the product attributes with related international standard ISO/IEC25010 software quality attributes. And then it was derived evaluation elements and calculated the related metrics based on the quality analysis model. For the verification of quality evaluation model, security checks list and testing procedures were established; it applied metrics and analyzed the testing result through scenario based case study.

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CAD for extension of sweet spot of the tennis racket (테니스라켓의 안정타점 영역확장을 위한 CAD화에 관한 연구)

  • Oh, Jae-Eung;Park, Ho;Yum, Sung-Ha
    • 제어로봇시스템학회:학술대회논문집
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    • 1986.10a
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    • pp.607-612
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    • 1986
  • 최근 테니스의 저변인구가 크게 증가함에 따라 테니스 라켓의 제작기술도 상당한 수준에 이르렀고 설계제작의 자동화에 의해서 양질의 제품이 시판되고 있다. 그러나 라켓에 볼이 임팩트될때 생기는 진동으로 야기되는 테니스 엘보우 등, 해결해야 할 문제들이 아직도 남아 있다. 이와같이 테니스 라켓의 정적인 강도 뿐만아니라 동적인 특성도 중요한 관심의 대상이 되어감에 따라 볼 컨트롤을 용이하게 한다거나, 안정타점영역(Sweet Spot)의 확장과 그립부의 진동등에 의해서 발생하는 엘보우 현상을 방지하기 위해 여러가지 연구가 수행되어 왔다. 특히, 다차원 스펙트럼해석 및 모우드 해석법에의해 그립부에 미치는 진동원의 동정과 라켓의 동적거동에 대해서 연구되었고, 라켓의 재질변경과 그립부의 구조변경에 의한 안정타점영역에 영향을 미치는 모우드 파라미터(Modal Parameter)의 추정에 관한 연구도 수행되었다. 이러한 연구들은 결국 안정타점영역을 확장시키거나 테니스 엘보우를 방지하기 위한 것으로서 이러한 목적을 달성하기위해 테니스 라켓의 진동 모우드에 관계되는 파라미터들을 찾아서 그 모우드 파라미터의 변화에 따르느 진동 모우드의 거동에 대해서 연구할 필요가 있다. 본 논문에서는 실험적인 모우드 해석법을 실제 테니스 라켓에 적용하여 모우드 파라미터들을 구한 다음 그 파라미터의 변화에 따르는 안정타점영역의 변화를 컴퓨터 시뮬레이션을 통해서 예측하였다. 또한 안정타점영역을 넓히고 라켓의 동특성을 개선시킬 수 있는 모우드 파라미터를 찾아서 테니스 라켓의 설계, 제작 단계에 정보를 제공하는 CAD(Computer Aided Design)에 좋은 자료를 얻고자 한다. 있으나 파도에 의한 영향이 가장 크므로 본 논문에서는 파도에 의한 영향만을 고려하였다. 파도는 쌍동선에 외란으로 작용하며 측정할 수 없는 양이므로 PID, LQ 제어에서는 제어모델에 포함되지 않지만 LQG 제어에서는 제어모델에 포함된다. LQG 제어의 경우 제어모델에 파도를 백색잡음으로 가정하고 제어기를 구성한 것 (LQG1)과 2차의 쉐이핑필터(shaping filter)를 사용하여 구성한 것(LQG2)으로 나누었다.져 한다.) 식도 이물에 의한, 또는 식도경술에 의한 합병증이 초래한 경우는 식도점막열상 1례 (1.8 %), 식도 천공 1례 (1.8 %) 였으며, 기도이물에 의한, 또는 기관지경술에 의한 합병증이 초래한 경우는 무기폐 2례 (11.1 %), 폐렴 3례 (16.7 %)로 나타났다.5예에서 소실되었다. 5 ) 청각심리검사 (Psychoacoustic evaluation)에서 폴립은 술전에 Grade 1∼2의 사성이 있었던 11예중 술후 10예에서 Grade 0로 되었으며 Grade 1∼2의 사성이 있었던 3예의 결절에서도 모두 Grade 0로 정상화되었다.>치를 측정한 결과 투여전과 차이가 없었다. 7) 이상의 결과로 볼때 Cis-platinum 사용으로 인한 이중독증은 신장기능이 정상일때는 충분한 hydration으로써 예방이 가능하며 동시에 금기로 알려져왔던 감음성난청이 있는 두경부악성종양환자에서도 세심한 주의하에 적절히 사용한다면 좋은 결과를 얻을 수 있을 것으로 사려된다.은 결과를 얻었기에 문헌고찰과 함께 보고하는 바이다. 1) 이관폐쇄술후 18시간에 최초로 삼출액이 확인되었으며 그 이후는 전실험군에서 삼출성중이염이 유발되다. 2

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The Effect of Set Configuration on the Choice of Brand - Focusing on the Moderating Effects of Promotion Type - (선택구조가 브랜드선택에 미치는 영향 - 프로모션 유형의 조절효과를 중심으로 -)

  • Kim, Yong-Ho;Kim, Sook-Hee;Song, Kyung-Soo
    • Management & Information Systems Review
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    • v.34 no.2
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    • pp.97-111
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    • 2015
  • A preliminary study on the existing attraction effect and compromise effect was started on the experiment studies about product or service and conducted on the empirical studies on things, research trips, staff recruitment process in the research and the actual US presidential election. However most studies have been limited in the theories of the frequency range and no research about combining compromise effect and attraction effect with the types of promotion. The purpose of this study verifies that how attraction effect and compromise effect in the choice option of the choice process for brand varies according to the types of promotion. This study compares the difference of choice of brand between the influence of the attraction effect and compromise effect. The independent variables among the manipulated variables are as follows : (1) Brand choice (attraction effect and compromise effect), (2) Promotion Type (price promotion/non-price promotion). This study was manipulated in between-subjects design and within-subjects design. The results of this study will be able to see the implications for the positioning strategy of offering several new products such as practical dimensions of promotion strategy because the entry of new brands rather increases market share of similar existing brands.

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Research on the Emergence of Dominant Design from Technological Competition in the Flat-panel Display Industry (평판 디스플레이 기술경쟁에서 지배적 디자인의 출현에 관한 연구)

  • Yoon, Inhwan;Lee, Heesang
    • Management & Information Systems Review
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    • v.37 no.2
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    • pp.63-85
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    • 2018
  • Electronic displays have developed as instruments that function as windows of information to satisfy the bidirectional needs of electronic device manufacturers and users. The cathode-ray tube (CRT) display once dominated the display industry. Now, the liquid crystal display (LCD) is dominant, and promising displays are competing to become the next-generation display. Displays reflect the characteristics of the information and communication technology (ICT) industries, such as technological changes, innovative features, and competitive dynamics, and have technologically evolved to dominate the industry and market through various ICT devices. This research utilizes a dominant design concept and examines the case of the flat-panel display industry to propose a comprehensive framework, which considers technological, organizational, and environmental characteristics, of the determinants influencing dominance in the technology-intensive ICT industry. The results show that a dominant design in the flat-panel display industry emerges from technological competition among several designs, based on technological characteristics and market acceptance, and dominates the industry and market by various environmental factors. Our results emphasize the difference between generic technologies and the speed of technological innovation and expand the understanding of the emergence of a dominant design. Furthermore, this paper suggests practical implications for establishing a competition strategy and strategic guidance for other ICT industries as well as the display industry.